twitter facts
TRANSCRIPT
• Twitter co-founder Evan Williams is the company's largest shareholder with a 12% stake.
• Twitter board director Peter Fenton is No. 2 on the individual list with 6.7% of the company
• Williams' fellow co-founder Jack Dorsey holds a 4.8% stake.
• Twitter CEO Dick Costolo is No. 4 on the individual stakeholder list at 1.6%.
Who owns Twitter
• In 2010 Twitter’s revenue was $28 million.
• In 2012 Twitter achieved sales of $317 million.
• The first half of this year (2013) saw revenue of $254 million.
• If this rate of growth continues it will exceed $656 million for the full year.
Twitter Revenue
• 87 percent of revenue is from advertising.
• Twitter is mobile centric and 65% of its advertising earnings are from ads on tablets and smartphones.
Revenue Model
• Twitter, which was founded in 2006, has not recorded a profit for at least the past three years the time period for which the company was required to disclose its financial information for IPO.
• Losses came in at $67 million in 2010 and $164 million in 2011.
• It has lost an accumulated $419 million since launch.
Profitability
• Five institutional investors have stakes of at least 5%: Benchmark Capital, DST Global, Rizvi Traverse, Spark Capital and Union Square Ventures.
Institutional Investors
• Companies filing for IPOs are required to disclose "risk factors" to potential shareholders.
• Twitter pointed out its heavy reliance on advertising and the competition in that space from companies with more money and more users: Facebook, Google, LinkedIn, Microsoft and Yahoo.
• The company also cited its dependency on growing its already large userbase.
Risk Factors
• In the IPO initial filing, companies don't reveal how many shares they're going to sell, or how much those shares will cost. Those details won't be added until shortly before Twitter stock hits the market.
• Estimates based on purchases of private Twitter stock peg the company's value at around $10 billion.
How much is Twitter worth?
• 135,000 Twitter accounts are registered every day
• 58 million tweets a day
• There are 2.1 billion searches on Twitter every 24 hours
Facts on Tweets
• Some of the top and interesting hashtags include the potential reach generated by these hashtags: #mancrushmonday -5.5 m#TransformationTuesday -10.17 m#ThrowBackThursday - 31.4 m
Facts on Hashtags
Top 5: Most Followers
• 87% of Americans know about Twitter.
• 59% of British Twitter users keep tweeting even while on holiday.
• 53% of Twitter users are female.
• 51% of active Twitter users follow companies, brands or products on social networks.
Interesting Facts
• American Twitter users spend about 4 hours online per day.
• China has the most Twitter users.• Twitter’s fastest growing age
demographic is 55 to 64 year olds.
• About 20 million Twitter accounts are believed to be fake.
• Twitter chief executive Dick Costolo is a former improvisational comedian.
Interesting Facts
• American Twitter users spend about 4 hours online per day.• "Love" is the most frequently used word in a Twitter user bio.• China has the most Twitter users.• Twitter’s fastest growing age demographic is 55 to 64 year olds.• About 20 million Twitter accounts are believed to be fake.• The initial Twitter logo was created by Stone, a former graphic designer.• Twitter chief executive Dick Costolo is a former improvisational
comedian.
Some Interesting Facts
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