Business Guide

• Definition• Statistics

– People– Users & following– Activity– Top 10 countries– Twitter Message types– Languages– Traffic & Platform

• Marketing opportunities– Twitter for business– Best Practices– Ad products– Analytics– Case study

AGENDA

Definition

Twitter:  Social networking and microblogging service which enables its users to send and read other users' messages called tweets. Nowadays known as “information network”

Tweets are text-based posts of up to 140 characters displayed on the user's profile page.

Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers. 

STATISTICS

People

• 645,750,000 active users worldwide

• 17% from the UK

• 135,000 + new users a day

• 190 million unique visitors a month

• 62% female skew

• Age distribution: 18-34

Users & following

Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/

Users & following

Activity

• 3,000,000,000+ requests each day

• Twitter users send 58 million tweets per day

• Twitter search engine gets 600 million queries every day

Top 10 countries

Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/

Twitter Message types

Source: http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures

Languages used on Twitter

• English: 61%

• Portuguese: 11%

• Japanese: 6%

• Spanish: 4%

• Other: 18%

Traffic & Platform

Traffic

•25% traffic comes from inside Twitter.com

•75% traffic comes from outside Twitter.com

Platform

•70,000+ applications have been created by developers using Twitter API

Mobile

Twitter's mobile user base has spiked 62% since mid-April, thanks in great part to the release of official Twitter applications foriPhone, Android and BlackBerry phones.

Total mobile users has jumped 62 percent since mid-April, and, remarkably, 16 percent of all new users to Twitter start on mobile now, as opposed to the five percent before we launched our first Twitter-branded mobile client. As we had hoped in April, these clients are bringing more people into Twitter, and, even better, they are attracting and retaining active users. Indeed, 46 percent of active users make mobile a regular part of their Twitter experience.

MARKETING OPPORTUNITIES

Twitter Business Profile

Medium used to connect with customers. It can be used to:

•Engage

•Listen

•Customer services

•Conversation

•Expertise

•Rewards

•Integrate

Best Practices

Customer Services: question about flights, loyalty cards, etc.

Best Practices

Rewards: vouchers

Best Practices

Engagement

Best Practices

Conversation

Best Practices

Expertise

Twitter Ad Products

“Relevance, real time & resonance”

Ad Platform

•Promoted tweets

•Promoted trends

Promoted tweets

Promoted Tweets are ordinary Tweets that businesses and organizations want to highlight to a wider group of users.

You may start to see Tweets promoted by our partner advertisers called out at the top of some Twitter.com search results pages.

Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on a search results page.

Promoted trends

Promoted Trends are a new advertising concept, an extension of the Promoted Tweets platform.

With Promoted Trends, users will see time-, context-, and event-sensitive trends promoted by our advertising partners. These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked as "Promoted." As conversations about the topic increase, Promoted Trends may move up the list

Like Trending Topics, Promoted Trends are already trending on Twitter but haven't yet made their way into the Trending Topics list. If a topic doesn't already meet a minimum level of popularity about on Twitter, it can't be a Promoted Trend.

Promoted trends

When users click on a Promoted Trend, what happens?

Users who click on a Promoted Trend will see Twitter search results for that topic, with a related Promoted Tweet from the advertiser appearing at the top of the page. Tweets on the search results page for Promoted Trends are unfiltered, open, and authentic. Tweets which violate Twitter's spam and abuse policy will be filtered out.

Twitter Analytics

Twitter will provide a free analytics dashboard to help users and especially business’/advertisers to understand how people are interacting with their tweets

For those not using Twitter ad products,

there are many applications /tools that

allow users to measure performance

Tweet with your location feature

Twitter's Tweet With Your Location feature allows you to selectively add location information to your Tweets. This feature is off by default and you will need to opt-in to use it

Once you've opted-in, you will be able to add your location information to individual Tweets as you compose them on Twitter.com and with other applications or mobile devices that support this feature.

Tweet with your location feature

The location information that is shared publicly can be either your exact location(your coordinates) or your place (like a neighborhood or town).

Tweeting with your place or coordinates can add context to your updates and help you join the local conversation, wherever you are

Case study - Levis

To authentically connect with a young male demographic, Levi's hired recent college grad Gareth Hornberger to manage their Twitter feed. By sharing behind-the-scenes access at Levi's events and updates on new products, Gareth, a.k.a. "@Levisguy", provides Levi's fans and denim aficionados an insider look at Levi's the company. He also engages his followers' interests by spurring conversations about topics that matter to them, such as the latest fashion trends.

Case study - Levis

Being authentic & Sharing information:

The fact that Gareth is a 22 year old, rather than an official corporate voice, makes him able to organically connect with customers. His Twitter profile page features an actual picture of Gareth, rather than an anonymous company logo. He's outgoing, has a sense of humor, and is enduringly passionate about the Levi's brand.

@Levisguy is all about sharing information and creating

conversations. He provides fans with Levi's product

giveaways and free gift cards, invites and tickets to exclusive

events

A recent giveaway included a limited-edition basketball

signed by every NBA rookie. He’s just an ordinary guy, in an

extra-ordinary position, sharing interesting stories, encouraging fun conversations and attempting to get everyone he can in a pair of 501 jeans.

Source:http://business.twitter.com/twitter101/case_levis

THANK YOU

Online Marketing Specialists – Grow* Online Marketing

http://www.growonlinemarketing.co.uk