Twitter @Artomatic

How we use + track our peep's tweets @ #DC's Best Festival...

#TODAY(we'll cover):

1.Why....... Twitter ... at work!?

2.How....... you decide what to do.

3.Goals..... to accomplish + get what you want.

4.Stats...... how to track everything you do!

5.Extras.... to note + that's @ll #olks...

@Artomatic

SHOUT OUT!

@KiraMarch

Kira Marchenese is Artomatic's Twitter Captain. She's a web communications ace, and greatly appreciated for all of her help with Artomatic, Twitter, and this presentation!

Follow @KiraMarch on Twitter

#WHYwe give a tweet.

We NEED to know:what's happening right now?!?!__________________________

#HOW

Getting started or changing gears on Twitter

Consider:1. How does it fit into your media strategy?2. Who's in charge? (technology and maintenance)

3. Who do you want to talk to on Twitter? (audience. ex. - fans, reporters, execs, etc.)

4. What do you want them to do?5. Will they do it?6. What will you get?

#GOALS

Before you go crazy on Twitter ...

SET GOALS!@Artomatic, we want to:_______________________________________________

1. Know our scene. What are people saying? Tactic: Monitor Conversation.

2. Be Heard. We want to send info widely. Tactics: 1) Follow people to build followers; 2) Ask for re-tweets explicitly. Just asking makes a big difference. Ex.: "Please vote now + RT!!"

3. Encourage Engagement. Help us out + spread the word. Tactics: 1) Ask for re-tweets; 2) Answer questions; 3) Follow people. ____________________________________________________________________

+ WE GET: 1) Followers; 2) Exposure; 3) Customer Service; 4) Happy People.

#STATS

Before Artomatic 2009, we had about 500 followers. The spikes in new followers (below) also show when we started to more actively manage our Twitter account.

Artomatic's Web + Visitor Stats

#NOW

TweetStats:(Click to the next slide for a closer look.)

#EXTRA,#EXTRA!(Twitter beyond Artomatic)

@ vs. #__________________

@ Links directly to a Twitter profile. * Best for interaction and sharing info.

# Links directly to a specific topic. * Best for organizing conversation + short-term search.

@shortcuts =

#FAIL

Some services let you post from Twitter to EVERYWHERE else, all at once ... :(____________________________________________________

The text below posted correctly to Twitter.

But not everywhere else ...

Text that makes sense on Twitter may not translate correctly on other social networks.

The text on the Facebook Wall below doesn't link correctly after using an auto-post service. Twitter tags "#" and "@" don't work the same way on Facebook and other social networks. Don't take shortcuts - post content correctly in the ways that are best for each platform. Copy + Paste can still be your friend. Simply tailor blurb a little bit before posting.

#GO!(Enter: the TwitterVerse)

*TwitterVerse by Jess3 & Brian Solis

#THANKS!( + please tweet the slideshow! )

@eshuttFIND ME ON TWITTER