TRANSCRIPT
@EIS2350#awesomesauce
A Lecture Brought to You 140 Characters at a time
Thursday, October 3, 13
Thursday, October 3, 13
You guys could probably teach this session
Thursday, October 3, 13
Twitter: A Brief History
... but have you heard of
“just setting up my twttr” -- Jack Dorsey, March 2006
Name inspired by:
You’ve heard of
Thursday, October 3, 13
From 20k tweets per day...
Thursday, October 3, 13
From 20k tweets per day...
... to 60k tweets per day
Thursday, October 3, 13
The Tipping Point: “The point at which a series of small ineffective changes acquires enough pressure or importance to cause a larger, more significant change”
Blogs, BOOKS, & Beverages
http://www.gladwell.com/tippingpoint/
Thursday, October 3, 13
Thursday, October 3, 13
• Timeline
• @Mentions
• ReTweets
• Searches
• Lists
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• hashtag #
• gives tweets a subject
• “trending”
What’s trending LOCALLY?
Thursday, October 3, 13
• Customized Background
• It takes TWO minutes
• It should match your branding (logos, fonts, style)
Thursday, October 3, 13
What makes a Twitter account have “weight”
Disparity of FOLLOWERS to FOLLOWS
Thursday, October 3, 13
What makes a Twitter account have “weight”
Disparity of FOLLOWERS to FOLLOWS
Conan O’Brien
Thursday, October 3, 13
What makes a Twitter account have “weight”
Disparity of FOLLOWERS to FOLLOWS
Conan O’Brien
Taylor Swift
Thursday, October 3, 13
What makes a Twitter account have “weight”
Disparity of FOLLOWERS to FOLLOWS
Conan O’Brien
Taylor Swift
The “Twitter” Chart
Thursday, October 3, 13
How do I utilize it for an entertainment brand?
Follow People!& Hope they follow you back
However... DON’T follow more than1.5 times as many as people that follow you
Thursday, October 3, 13
Twitter’s Magic formula:
1.5 : 1 follow ratio
Thursday, October 3, 13
Twitter’s Magic formula:
1.5 : 1 follow ratio
If you’re following 1,000 people and 100 follow youThat’s No Good!
Thursday, October 3, 13
Twitter’s Magic formula:
1.5 : 1 follow ratio
If you’re following 1,000 people and 100 follow youThat’s No Good!
If you’re followed by 100 people... follow no more than 150
Thursday, October 3, 13
Twitter’s Magic formula:
1.5 : 1 follow ratio
sounds test-able
If you’re following 1,000 people and 100 follow youThat’s No Good!
If you’re followed by 100 people... follow no more than 150
Thursday, October 3, 13
You can do this organicallyone by one... or...
Fake it!
Thursday, October 3, 13
You can do this organicallyone by one... or...
Fake it!
Thursday, October 3, 13
Or just buy them
Thursday, October 3, 13
Or just buy them
Thursday, October 3, 13
Or just buy them
Thursday, October 3, 13
• 71 % of Lady Gaga’s Twitter followers are fake
• http://www.nme.com/news/lady-gaga/65786
Thursday, October 3, 13
Why do you tweet?
• Business
• Ex: Music Industry, Technology, EDM
• Social
• Business + Social
• Neither #nonsense #amazingsandwich
Thursday, October 3, 13
Manage Multiple Accts
• TweetDeck
• HooteSuite
Thursday, October 3, 13
Search Engine
• https://twitter.com/search
• Key Words
• @users
• #hashtags
• Operators
• “happy hour” near:”nashville”
• Advanced Search
Search Engine
Thursday, October 3, 13
Social Commerce
"In the first four hours Green Day sold 3 albums every 55 seconds! Green Day averages 2200 new followers/day. With their Chirpify listing they added 9000, or 15 new followers per second."-Media Bistro
Thursday, October 3, 13
Statistics
Thursday, October 3, 13
All I want is 1,000 followers...
+ =
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Or we could do it legitimately
Thursday, October 3, 13
or do a combination of the two...
follow up message with a link to...
Thursday, October 3, 13
For use as a marketing tool• Moderated Chats
• “.@” to answer questions with “#”
• Use Live events to get a “#” trending
• Get a RT from another entertainer / large audience.
Thursday, October 3, 13
For use as a marketing tool• Moderated Chats
• “.@” to answer questions with “#”
• Use Live events to get a “#” trending
• Get a RT from another entertainer / large audience.
Success in these areas will all lead to a larger following
Thursday, October 3, 13
Content Strategy• Provide a link in most all tweets
• Set-up a url shortner you can track
• bit.ly, goo.gl or similar
• branded short domain (nesta.co)
• #hashtag
• Succinct, deliberate, & interesting
• Integrate for variety and reach (e.g., foursquare, instagram, etc.)
• Don’t have time to tweet...retweet retweet
• Monitor your ‘@’ replies, mentions, etc.
Thursday, October 3, 13
Content Strategy• Hubspot - “Science of Twitter” #TwitterSci
• Use words like...official, founder, expert in bio
• 10% @ replies gives highest return of retweets
• > 1,000 followers, 45%+ Non-reply & Link
• Stop talking about yourself...all the time
• Negative remarks = negative results
• Longer tweets get higher CTR
• Try putting links about 25% into tweet
• Action words get more clicks
• Tweet later in the day and week
Thursday, October 3, 13