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TRANSCRIPT
luxury briefing
EXCLUSIVE
INTERVIEW WITH
PATRICK CHALHOUB
•GOLD ON 27 BAR OPENS IN DUBAI
•NAVA + NAVA
DESIGNS FOR RUBELLI
•DYSON
LAUNCHES FIRST
HAIRDRYER
•DOLCE & GABBANA
COLLABORATES
WITH SMEG
•RAF SIMONS TO SHOW AT
PITTI UOMO
•ELIE SAAB
LAUNCHES BRIDAL
•PLUS: Q&A
WITH LUCY CHOI
187
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1
Industry reports
10 Fashion & Accessories
12 Travel & Aviation
13 Interiors & Design
18 Jewellery & Watches
20 Food & Drink
22 Hospitality
26 Beauty & Wellbeing
Regulars1 Contents
2 Events Calendar
24 Luxury retail property news
London, Europe & New York
33 Wealth Report
Wealth-X
34 Brand Matters
Georgia Fendley
35 Q&A
Lucy Choi
Features
4 Insight Feature
PATRICK CHALHOUB, co-CEO of Chalhoub Group, discusses
the findings of their new White Paper at an exclusive
LUXURY BRIEFING breakfast.
14 Luxury Focus
JULIA ZALTZMAN takes a looks at the burgeoning world of
subscription-based male grooming.
23 Luxury Futures
Over a six-part series RUTH MARSHALL-JOHNSON and
SHIFRA COOK delve into how some of the smartest thinkers
and inventors are shaking up different elements of our lives
with new tech and digital innovations.
28 Limited Editions
THERESA HAROLD meets Peter Bellerby, founder of Bellerby & Co.
Globemakers, in his North London studio to talk globes, gores, and
Google Maps.
C O N T E N T S
INTERNATIONAL PARIS AIR SHOWThe largest and longest-running aerospace trade show in the world returns for its 52nd outing – 19-25 June 2016
Le Bourget exhibition centre, Paris
THE LONDON LUXURY EXPO 2016Showcase of global brands across every sector of the luxury industry – 30 June – 2 July 2016
ExCel Centre London/London City Airport Private Jet Centre
THE SYDNEY INTERNATIONAL BOAT SHOWThe largest recreational marine event in the southern hemisphere – 28 July – 1 August 2016
Sydney Exhibition Centre at Glebe Island and Cockle Bay Marina in Darling Harbour
CITI WORLD LUXURY EXPO, SEOULLeading brands exhibit to invitation-only HNWI audience – 2-4 September 2016
Grand Hyatt, Seoul
HONG KONG WATCH AND CLOCK FAIRThe 35th edition of the annual timepiece trade show – 6-10 September 2016
Hong Kong Convention and Exhibition Centre
LUXURY HOSPITALITY CONFERENCE & EXPOPremier event for the luxury, hospitality and wellness travel communities – 25-27 September 2016
Washington D.C., Gaylord National Resort & Convention Center
GLOBAL WELLNESS SUMMIT International gathering of global wellness industry leaders – 17-19 October 2016
KitzKongress, Kitzbühel, Tyrol
THE LUXURY TRAVEL FAIRCondé Nast Traveller presents a collection of the finest and most unique holidays – 3-6 November 2016
Olympia, London
VOICESBusiness of Fashion’s annual summit for fashion insiders – 1-3 December 2016
Soho Farmhouse, Oxfordshire
E V E N T S C A L E N D A R
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luxury briefing
C O N T R I B U T O R S
FMS Global Media | Editorial: Harriet Linder, Sophie Walker, Theresa Harold Subscription Manager: [email protected]
Theresa Harold
Born in Hong Kong, luxury lifestyle journalist Theresa Harold has worked for numerous print and online publications in Asia and Europe. During the course of her career, she has interviewed celebrities, designers, CEOs — and memorably, a prince.
Ruth Marshall-Johnson and Shifra Cook
Ruth Marshall-Johnson and Shifra Cook are co-founders of COIN Research, an independent consultancy that helps organisations anticipate tomorrow’s consumer and match the product, brand and marketing to their needs. Shifra develops unique proprietary research tools to better profile and understand luxury consumers and Ruth identifies the relationship between cultural development and consumer behaviours.
Keith Wilson
Keith is one of the founding directors of Wilson Mchardy, a boutique agency providing investment, development and leasing advice to key clients in the luxury market. Responsible for many headline projects in London, Keith has provided strategic advice for Grosvenor Estates, Dunhill, Chanel, Richemont and Groupe Arnault among others.
Faith Hope Consolo
Revered worldwide as the ‘Queen of Retail,’ Faith Hope Consolo’s prognostications on shopping and consumption are heeded by world-class designers, mass retailers, start-up boutiques, property owners and municipalities around the world. She has her pulse on the retail scene in New York City, and the world’s great shopping centres and high streets.
Julia Zaltzman
Writer, editor, and project manager Julia Zaltzman specialises in luxury lifestyle feature writing, and the production of bespoke coffee-table books. The editor of FRASER, the magazine for Fraser Yachts brokerage house, and Natural Beauty News, she writes for high-end consumer and customer magazines with an ultra high net worth readership.
Georgia Fendley
Georgia has spent a career immersed in luxury brands – as designer, art director, brand strategist, branding agency owner, industry mentor and, of course, savvy consumer. As Brand Director of Mulberry (2008–2012), she helped to steer the company through its greatest period of financial and geographical growth and her perspective on the industry, from inside and out, is therefore acutely perceptive.
With over 60 years of experience
in the industry, Chalhoub Group
is the leading partner for luxury
brands across the Middle East.
Its founder, Michel Chalhoub,
started the business licensing
foreign brands in Damascus,
Syria in 1955. Today, the Group
is based in Dubai and remains
a family business run by sons
Anthony and Patrick Chalhoub.
By merging its knowledge of
the Middle Eastern market with
expert insight into the luxury
industry, Chalhoub Group’s
success can be seen in its growing
workforce of 12,000 people across
14 countries.
Can you tell us about the
genesis of the White Paper?
There were very few publications
talking about luxury in the
Middle East, and as the leading
group for luxury in the region,
we felt we had something
important to say. Now, every year
we take a look at a subject,
which we feel, is of relevance.
This year, we felt the Middle
Eastern market is entering into
a new phase of its development.
A phase which is, I would say,
the end of an era of abundance.
We don’t think that what
we’re seeing, at least from our
perspective, is something that
we would call a ‘crisis’ or a
‘downturn’. We think that we
are living in a phase that will
bring us to a new way of doing
business in the Middle East.
We felt it was important to
share with some of our partners
what we feel is the new situation,
and how as a group we could
adapt to it.
How do you see the Middle
East luxury situation
compared to Europe?
If I have to compare the
Middle East to Europe in terms
of luxury…Well, in Europe –
especially in the past few years
– we have focused on mainly
servicing people visiting
Europe; a lot of Americans,
Arabs, Japanese, not to mention
the Chinese.
I felt luxury was somehow
losing its own roots with the
local population. Recently,
with the devaluation of the
euro compared to the dollar –
or the appreciation of the dollar
compared to the euro – Europe
enjoyed a boost to the luxury
business, because it attracted a
lot of people from all over the
world who could buy luxury at
a more affordable price in Europe
and also in London.
Now, in the Middle East (perhaps
with the exception of Dubai)
95% of our customers are local
Middle Eastern, local GCC,
customers. Even in Dubai, where
we have a lot of visitors from all
over the world, it has become
much more of a local market.
It is very interesting because
it means we are really catering
for our market and those
Middle Eastern customers. So
it’s important we know how to
cater to them well.
Another element is that in
Europe, there has been a shift in
selling luxury. It has transformed
into a story-telling experience
for the customers. I think in
the Middle East – especially back
in its era of easy selling – a lot
of companies weren’t looking
into this, but now it is becoming
a necessity.
Bridging
The Gulf FOLLOWING THE LAUNCH OF CHALHOUB GROUP’S FOURTH ANNUAL WHITE PAPER,
PATRICK CHALHOUB, JOINT CHIEF EXECUTIVE OFFICER, TALKS TO LUXURY BRIEFING ABOUT THE MODERN FACE OF LUXURY IN THE GULF
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How has the rise of digital
media affected the luxury
market in the Middle East?
For some time, the luxury
world thought it would never
be taken by the digital world.
It was the wrong assumption.
Today, digital has entered
everyone’s homes, and in
our pockets. It’s a way of life.
Our Middle Eastern customers –
more so than other places –
are extremely connected.
For some of them, it’s the way
they connect to the outside
world. They spend a lot of time
on their digital devices.
Initially for luxury, they
were more using it to look at
what’s happening elsewhere in
the world, surfing site to site.
Then, social media became the
phenomenon it is now. Recently,
customers have been using the
Internet to compare prices.
In the last few years, we have seen
more of our customers connect
to e-commerce in general.
Nowadays, we cannot
promote our brand and our
products if we don’t utilise digital.
As for e-commerce, the
Middle East has its own
specifications. A lot of people
do not yet trust payment terms,
so on our websites 75% of our
sales are done ‘cash on delivery’,
not through credit cards.
Some people don’t want to give
their address, so there are also
a lot of ‘cash and collect’ orders.
This probably means a higher
rate of return, because people are
not committed.
In the White Paper, you mention
three archetypes of the Gulf
consumer: the gazelle, the horse,
and the falcon.
Most of our customers,
we consider are in the ‘horse’
category. That means buying
luxury in order to show their
wealth and demonstrate their
personality through products.
Very proud of being themselves.
When we did the study,
which was about five years ago
now, about 70% of consumers
had this attitude. Today, it is
just over 50%. I have seen this
transformation, probably because
our customers became much
more sure of themselves, much
more educated, and connected
having travelled.
The gazelle attitude, which
is more about taking pleasure in
self-expression and social media,
Previous page: Patrick Chalhoub at Grovesnor House Suites
This page (Above and below): Level Shoes by Chalhoub Group; Katakeet Store
Opposite page, Fiona Sanderson, founder of The Luxury Channel, talks with Patrick Chalhoub
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went from about 20% to 40% of
our customers. The third one,
which we are seeing more and
more of but is still very minimal,
is this falcon attitude. This is a
customer who is more interested
in experiences and the personal
relationships. This was at nearly
0% five years ago, but today is
about 5%.
This evolution of attitudes
goes very much hand-in-hand
with the emancipation of
women, which we have seen
in places like Saudi Arabia.
Previously, women weren’t
allowed to work but today more
women are starting to work.
What is the mix of smaller
brands and larger brands in
the Middle East?
In the past, there has been a total
predominance of big luxury
brands. This was because the
customers themselves needed to
be reassured by the well-known
brands. Customers would go into
monobrand stores and so it was
tougher for the smaller brands to
penetrate the market.
But the shift in customer
behavior to someone much more
sure of himself, now they want
to browse, they want elements of
differentiation. It has opened the
doors for a lot of other brands.
Let’s talk about you now.
Was it always your intention
to join your father’s business?
Not really. When I was at school
and college, I had different
dreams. I was very good at maths,
so I wanted to do something
with that. I wanted to understand
how the brain could function.
You know, very logical. It’s true
that when you are young, you
have a lot of dreams. But I lived in
a family where business was part
of everyday life. I used to go into
my mother and father’s office
when I was 12, 13 14 years old.
Can you tell us more about
how you began?
When I started my career, I didn’t
start within the family business.
I went to the US in order to try
to understand a more aggressive
marketing than what we used to
have for luxury products.
It taught me to always try
to understand the customer
and put them first. Whereas,
at the time, the luxury world
was focused on expressing their
brand and letting customers
come to them. So the first thing
it brought to me was ‘let us go to
the customer’, and then always
go one step further.
When I joined the family
business we had about 100
team members. When I became
the CEO about 15 years ago,
we had 1,000 people. Today, we
are 12,000 people. So we have
grown quite a lot. It has been
quite a transformation of the
group organisation.
At that time, I would say
our role was mainly to be the
ambassador for those luxury
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In the past, there has been a total predominance of big luxury brands. This was because the customers themselves needed to be reassured
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brands. Gradually, we moved
from this function of being an
ambassador because I felt that we
needed to be more engaged. We
changed from being ambassadors
to becoming partners.
Another change is that we
have moved very much into
retail. We have transformed our
business from predominantly
distribution to retail. Again,
it comes back to putting the
customer first.
Why did your parents start
the business?
It’s a long story. It was about
60 years ago. I would say, at
that time, they were attracted
by beautiful things. My father
was studying law and he started
working part-time in a watch
store. He was living in Damascus
at the time. He really fell in
love with luxury items, and he
decided that he would open his
own store. He opened a store
for Christofle, which was a
silverware brand. He opened a
small store just next to the watch
shop where he was working.
He got the support of my
grandfather to finance part
of it. Then he opened this tiny
store for Christofle, which was
quite unusual at the time – to
have a freestanding store for only
one brand.
When it opened he learnt
two things. One, he cannot only
wait for the customers, so he had
to go and bring the business.
He actually went to the president
of Syria at the time, and he asked
to meet him. Obviously, no one
wanted to give him an audience!
But he really insisted. He said
it was something important.
Then he probably met the
secretary etc. After being so
persistent, he finally met the
President. And it was all just to
promote this silverware product!
My father had heard that they
were changing the silverware
at the palace. So in the end his
persistence won and he received
an order for his products.
After that, my father felt
it was not enough to go there.
He needed a bigger market.
He started going to those Arab
countries where there was more
AS FOR DUBAI, IT’S A VERY WELL CONNECTED PLACE. IT’S A PLACE WHERE WE HAVE PEOPLE COMING FROM A WIDE VARIETY OF BACKGROUNDS, WHO COME TO DUBAI TO MINGLE AND DISCUSS
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Issue 187 Luxury Briefing
distribution. Then he started
selling a few perfumes alongside
the silverware – but more
business-to-business than retail.
This was how it started.
By moving from one category
to several categories, to moving
territories. And this took about
ten years. It was very difficult
and very complicated to start the
business, but he caught the wave
of luxury coming to the region.
You’re very much a family
business today – your co-CEO
is your brother. How do you
make that work?
For some time, we split our work
between territories. But then
we felt that we could not build
the group with this perspective,
so we decided to change. Now
we split our roles by function
rather than by territories – so my
brother takes care of the legal,
I.T., and I deal more with the
commercial part of it.
We are very different
characters. We have to have
a very strong relationship,
one of trust, respect, and
communication – which goes
back to our core values.
You have two sons. Do you
want them to follow in
your footsteps?
The reality is I’m not sure if
I want them to or not. What I
want is for them to be happy,
which is the most important
thing. I have always told them,
if one day they want to join the
company, they must want it and
they must deserve it. It’s for them
to want it, but even then it’s not
enough, they have to deserve
it. Having said that, because we
are very much attached to our
family values and to the family
sustainability of the business,
I have tried to train them
from a young age to be good
stakeholders within the group.
For me, being part of the
group means that they have to
understand part of their role
is to make sure that we have
family values, which reflect
the group values, which is
reflected in everything which
we do. They are the guardians
of this. They are perhaps not
the guardians of finance, or
operation, but they are the
guardians of the family values.
In the meantime, they are
quite busy with their college
studies. One of my sons has
been quite the entrepreneur;
he launched Sport360.com.
How many languages do
you speak?
I speak three languages fluently:
English, French, and Arabic.
I do understand a few words
in Spanish, for two reasons.
One, we deal with some Spanish
partners. Two, I have a daughter-
in-law who is Chilean. If they
have grandchildren and they
speak Spanish, then I will have to
become more fluent!
For me, there is the language
barrier – and it’s important to
break that – but there is also
the cultural barrier. It’s very
important that we understand
what the culture is about. So
in the Middle East, understand
what Middle Eastern culture is
about, and in France, the French
culture, and so on. Especially
when we deal with luxury,
because part of it is about the
heritage and the society itself.
What do you enjoy most about
living in Dubai?
Anywhere in the world, you
could be happy; and anywhere
in the world, you could be
disappointed. It depends on how
you look at things. Wherever it
is, I always train myself and my
family to get the best out of what
we have.
As for Dubai, it’s a very
well connected place. It’s a
place where we have people
coming from a wide variety of
backgrounds, who come to
Dubai to mingle and discuss.
This openness is absolutely
great. Another thing I love
about Dubai is its vibrancy.
It’s great for our business, but
it’s also good for the individual
to be in a vibrant place.
What do you enjoy most about
your job?
People. Really. Connecting with
people.
What has been the proudest
moment of your career?
For me, in my career, two things
have definitely forged me.
The times of difficulties, so
when there was the Iraq invasion
or when we had a crises etc.,
so this prompted us to make
decisions. And also times of
opportunities. Sometimes we
speak a lot about failures, or
problems, and how we learn from
them. But we can also reflect on
successes. When you sign a big
contract, take the time to say
‘what brought me to this?’.
Luxury Briefing subscribers can read
the complete White Paper, enclosed
within the current issue
5
HARVEY NICHOLS RE-OPENS MENSWEAR DEPARTMENTLuxury retailer Harvey Nichols has introduced their new menswear space, which boasts 270 brands over 28,000-square feet. “This is a milestone moment for our brand as it marks the first unveiling of our 4 year plan to refurbish our iconic Knightsbridge
store,” said Stacey Cartwright, Group Chief Executive Officer at Harvey Nichols. “It’s a hugely exciting time for the menswear market and we couldn’t have picked a better time to create the ultimate shopping destination for menswear in London.” In addition to world-class shopping, visitors can take advantage of the Style Concierge suite, contemporary café and bar, and traditional barbers in-store.
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VIKTOR & ROLF EXHIBITION IN MELBOURNEOpening October 2016 at the National Gallery of Victoria (NGV) in Melbourne, Australia, Viktor&Rolf: Fashion Artists is the first exhibition of its kind. Developed in partnership with the National Gallery of Victoria, fashion house Viktor&Rolf will showcase some of the most innovative and extraordinary designs
of their career. This will include over 35 haute couture pieces from the designers’ collections, alongside earlier designs from the Viktor&Rolf archive. “Viktor&Rolf stretches the definition of both fashion and art,’ said Tony Ellwood, Director, NGV. “Their boundary-pushing designs challenge the way fashion is developed, presented and disseminated with masterful craftsmanship, intellectual rigour and an ironic sense of humour.”
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ISABELLA BLOW EXHIBITION COMES TO SYDNEY’S POWERHOUSE MUSEUM The wardrobe of inimitable English fashion editor and stylist Isabella Blow, who passed away nearly a decade ago, will be showcased in an exclusive exhibition at the Powerhouse Museum in Sydney from May 14th – July 17th. Isabella Blow: A Fashionable
Life will feature works from iconic designers such as Alexander McQueen, Philip Treacy OBE and Hussein Chalayan. The exhibition will be accompanied by a series of public programs, including an in-conversation event with Daphne Guinness – who purchased Blow’s wardrobe and established the Isabella Blow Foundation. Minister for Trade, Tourism and Major Events Stuart Ayres said, “Visitors will discover an incredible fashion collection [...] that can’t be seen anywhere else in Australia or our region.”
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DOLCE & GABBANA COLLABORATES WITH SMEGDolce & Gabbana has joined forces with Italian appliance brand Smeg to create an exclusive range of 100 hand-painted, one-of-a-kind refrigerators. Retailing at £30,000 each, the colourful appliances have been decorated by local Sicilian artists under the creative direction of Domenico Dolce and Stefano Gabbana.
Heavily influenced by provincial symbols and medieval scenes, the flamboyant FAB28R-DG refrigerators celebrate family tradition, heritage, and ‘Made in Italy’ excellence. The first examples from the collection were shown at the Salone Internazionale del Mobile 2016 in Milan. Although Smeg has a history of high-profile partnerships with companies such as BMW and Swarovski, it is the first time the domestic appliance company has paired with an haute couture fashion brand.
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YVES SAINT LAURENT APPOINTS ANTHONY VACCARELLO Following the departure of Hedi Slimane, Saint Laurent has welcomed Belgian designer Anthony Vaccarello as Creative Director. The 36-year old – who has previously worked at Fendi and Versus Versace – is best known for his sharp tailoring techniques. Francesca Bellettini, President and
CEO of Yves Saint Laurent, said: “I am extremely happy to have Anthony Vaccarello take the creative helm of Yves Saint Laurent. His modern, pure aesthetic is the perfect fit for the maison. Anthony Vaccarello impeccably balances elements of provocative femininity and sharp masculinity in his silhouettes. He is the natural choice to express the essence of Yves Saint Laurent.” Anthony Vaccarello will present his first collection for the maison in October 2016, during Paris Spring-Summer 2017 fashion week.
FASHION + ACCESSORIES
I N D U S T R Y R E P O R T
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ELIE SAAB LAUNCHES BRIDAL COLLECTIONLebanese designer Elie Saab has moved into bridal wear with the launch of Elie Saab Bridal. The perfect complement to the haute couture and ready-to-wear lines, Elie Saab Bridal offers a modern take on wedding dresses with feminine and daring silhouettes. Starting from €5,500, the collection comprises 25
styles including gowns, shorter dresses, and even a jumpsuit. Although the collection in its entirety won’t launch until October 2016, a selection of styles is already available in stores (Paris, Beirut, Dubai, Hong Kong and at Harrods in London). A digital campaign to accompany the launch centres on an animation of the word ‘oui’ – that magical word with the power to transform a proposal into an engagement.
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BRITISH FASHION COUNCIL REFORMATS AWARDS CEREMONYThe British Fashion Council has announced a new format for The Fashion Awards 2016, which will take place at the iconic Royal Albert Hall. Celebrating the best of British and international talent, the awards ceremony will raise funds for the
British Fashion Council Education Foundation charity. Dame Natalie Massenet, BFC Chairman commented: “Nadja [Swarovski] and her team have made these awards possible and we are thrilled to be working in partnership with them once again. As a global industry we should make a commitment to support talented people from all backgrounds to […] access the best universities in the world. Over the next ten years our ambition is to raise and invest £10million to support young people in this goal.”
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AGENT PROVOCATEUR APPOINTS NEW CHIEF EXECUTIVEBritish luxury lingerie brand Agent Provocateur has announced the appointment of Fabrizio Malverdi as its new Chief Executive. With over 15 years of experience, Malverdi brings a wealth of knowledge from his time at such prestigious brands as Dior Homme, Christian Dior Couture and Givenchy. Fabrizio
Malverdi commented: “I’m really excited to be joining Agent Provocateur, a very successful business with a unique heritage. I look forward to working with the existing management team to lead Agent Provocateur in the next phase of its growth, consolidating its position as a key player in the luxury fashion sector.” Agent Provocateur is backed by 3i, an international investment firm.
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MASSIMILIANO GIORNETTI DEPARTS SALVATORE FERRAGAMO Florentine fashion house Salvatore Ferragamo has announced the departure of Massimiliano Giornetti as Creative Director. Giornetti, who joined Ferragamo in 2000 in the menswear design team, progressed steadily within the family-owned company before being appointed Creative
Director in 2011. In the wake of Giornetti’s resignation, the maison has said it will recruit from within. “We will take this opportunity to revisit our creative approach,” commented Michele Norsa, Group CEO. “Over time the company has nurtured and sponsored many young designers and is fortunate to be able to count on an excellent in-house team.”
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FRENCH LACEMAKER SOPHIE HALLETTE ACQUIRES CODENTEL French lacemaker Sophie Hallette has won the bid to acquire Codentel, one of the last remaining companies representing Calais’ lacemaking heritage. The acquisition follows news that Sophie Halette’s parent company Groupe Holesco received a minority investment
from Chanel. “With Chanel, we share a strong desire to internationally promote Calais’ unique place and magnify the results worldwide for this unique French lace industry so essential to haute couture, fashion brands and designers,” said Romain Lescroart, president of Sophie Hallette. “It is important to maintain these exceptional skills and unique group of Leavers in France. These two-hundred year old looms let us create the high-end, labeled laces so essential to meet the demands of today’s creative markets.”
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TRUSSARDI DESIGNS INTERIORS FOR DYNAMIQ YACHTSThe best of Milan and Monaco collide as Italian fashion house Trussardi joins forces with Dynamiq Yachts to create an exclusive interior design collection for the D4 series model range. Tomaso Trussardi, CEO of Trussardi Group comments, “We are very excited to be working with Dynamiq
Yachts on this special project that blends the craftsmanship of our Trussardi Casa creations with the avant-garde and futuristic technology of these yachts.” In addition to furniture, clients can also select from a range of home fragrance that includes candles, diffusers and room fragrance sprays. An excusive apparel range to tie-in with this special Trussardi for Dynamiq collection will soon follow, featuring summer clothes, hats and luggage.
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BENTLEY PARTNERS WITH SIR PETER BLAKE Celebrated British artist Sir Peter Blake has designed a one-of-a-kind Bentley Continental GT V8 S Convertible in his signature bold pop art style. Commenting on the collaboration, Sir Peter commented: “I am proud to have been involved with transforming this beautiful car, and have enormous admiration
for the people at Bentley who brought my design into being, to produce this one-off lovely car.” This unique car will be auctioned for charity by Bonhams at the Goodwood Festival of Speed on 24 June, with all funds raised to be donated to Care2Save Charitable Trust. The Sir Peter Blake design, which also includes a personalised playlist from the artist’s favourite music, is the second Bentley Continental GT Bentley is donating to the Care2Save Charitable Trust.
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BMW UNLEASHES 7 SERIES CENTENNIAL MODELIn recognition of BMW’s 100th anniversary, the carmakers have created a limited edition model with three drive variants. These are the BMW 740Le iPerformance and BMW 740Le xDrive iPerformance with plug-in hybrid system, the V8 model BMW 750Li and BMW 750Li xDrive as
well as the BMW M760Li xDrive featuring a twelve-cylinder power unit. As the sixth generation of the luxury sedan, the new BMW 7 Series has raised the standards for comfort, style and efficiency. Formally titled ‘BMW Individual 7 Series THE NEXT 100 YEARS’, the range also comes with a unique Montblanc for BMW fountain pen, limited to 100 pieces.
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NEW PRIVATE CHARTER TRAVEL COMPANY WINGSFounded by Douglas Hopkins, Wings is a new bespoke travel company offering accessible private jet or helicopter travel. Having been a pilot for over thirty years – thirteen of which were spent as a captain on private jets – Hopkins brings a wealth of expertise. “The travel industry is changing and customers rightfully
expect personable service, attention to detail and the utmost in luxury jet charter,” says Hopkins. Based in Ireland, Wings works with a range of aviation companies and operates out of most airports. With no fleet of its own, costs are kept to a minimum. The company also offers a complete concierge service in conjunction with yacht, villa and limousine hire companies.
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GULFSTREAM INSTALLS UPGRADE TThe U.S. Federal Aviation Administration has approved Gulfstream Aerospace Corp.’s upgrade on GIV-SP aircraft. The mandated avionics upgrade known as Future Air Navigation System (FANS) 1/A+ uses automation and satellite-based technology to boost communication and traffic management. Not only does the upgrade enhance
safety and optimise flight time (making the planes more fuel-efficient), it also reduces the pilot’s workload and includes automated position reporting. “Like our solution for GV aircraft, this system was developed by Gulfstream and Honeywell to fully integrate with the GIV-SP flight deck,” said Derek Zimmerman, president, Gulfstream Product Support. “It is not a stand-alone system. The full functionality of the flight management system — auto throttle, autopilot, and vertical navigation — is retained.”
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WILNELIA FORSYTH LONDON LAUNCHES NEW CANDLE COLLECTIONLady Wilnelia Forsyth has launched a new range of hand-poured candles inspired by the exquisite fragrances of the Caribbean. ““The collection is inspired by some of my earliest recollections,” reveals Forsyth. “Sitting with my grandfather in his garden, my brother
close by under the mango tree, drinking water from a fresh coconut. All around us the scent of tuberose....” Each of the five candles is named after a scent, a flower, or an ethereal memory: Jungle Orchid, Valle de Collores, Azucena, Cunde Amor, Moon Flower. Available exclusively at Fortnum & Mason, a percentage of the profits will go to the Wilnelia Forsyth Foundation.
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VERSACE BRINGS THE HOME COLLECTION IN-HOUSEAs of this year, the Versace Home collection will be brought in-house to create a fully comprehensive Versace world. The Versace Home division, which was launched in 1992, offers a collection of home textiles, interiors and furniture. “Versace Home has been part of Versace DNA since the
very beginning,” said Gian Giacomo Ferraris, CEO of Versace. “To bring it in-house is a natural step forward to pursue our strategy to increase and further develop the Company. Versace Home is an important asset for the brand and will improve its potential in-house”. The internalisation strategy has been made possible thanks to two exclusive producer relationships with Cassina Contract (furniture) and Nemo (lighting). The textile division continues to be produced and distributed by Versace.Interdum et malesuada fames.
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VANDERHURD RELEASES NEW RUG COLLECTIONRenowned design studio Vanderhurd has launched its latest rug collection, titled Amelia Truss. A hand-woven sumac construction, the rugs were made on an upright loom using 85% linen yarns. The remaining 15% is made up of viscose yarn, which lends both strength and shine to the design. Available in five
colourways (as well as custom colours through the bespoke division), the rugs are individually woven and dyed by hand in India. The Amelia Truss design also marks the first collaboration between Creative Director Christine Van Der Hurd and her son-in-law Jacob Van Horn, Vanderhurd New York Studio Director.
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MOOOI PARTNERS WITH KLAUS HAAPANIEMI Interiors and lifestyle brand Moooi has teamed up with Klaus Haapaniemi & Co. for the second time with a collection of five carpets. The rugs have been adapted from the recently launched ‘Polar Byzantine’ silk scarf collection, and are based on the story of magical Arctic animals by award-winning Finnish author,
Rosa Liksom. Moooi’s high-resolution printing methods have breathed life and vibrancy into the story of the animals’ escape from a melting landscape to an ice palace far away. The collection debuted in Milan as part of the Salone del Mobile.
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NAVA + NAVA DESIGNS FOR RUBELLI Milan Design Week saw the Rubelli Group continue to foster emerging design talent with a number of launches and collaborations. One such partnership is with Nava + Nava Design Studio, who have created a capsule collection of handmade PILA-47 chairs upholstered in choice fabrics from the Rubelli portfolio. Showcasing
a new way of seating, the rounded furniture comprises a wooden seat with a textile sleeve that can be reshaped according to the user’s needs. The innovative product champions Rubelli’s Venetian textile history and retails for £1,450.
INTERIORS + DESIGN
I N D U S T R Y R E P O R T
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L U X U R Y F O C U S
VALUEFACE
WORDS BY JULIA ZALTZMAN
ONCE THE PRESERVE OF BEAUTY-CONSCIOUS WOMEN WITH LITTLE TIME ON THEIR HANDS, GROOMING SUBSCRIPTION SITES ARE NOW A FLOURISHING MARKET FOR MEN TOO. BUT DON’T
CONFUSE CONVENIENCE FOR CUT-PRICE, AS LUXURY BRANDS SUCH AS HOMMAGE TESTIFY
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Issue 187 Luxury Briefing
Favoured for delivering value,
convenience and quality, it has
historically been the female
targeted sites, such as US-based
Birchbox and its key competitor
in Europe, Glossybox, that
have driven the market for
subscription sites. However, with
the rise of internet sales and
the ability to customise orders,
a host of male-targeted luxury
subscription sites have exploded
onto the market.
“For HOMMAGE, convenience
went hand-in-hand with the
brand’s bespoke and catered-
to-him attributes,” says Ball.
“HOMMAGE was built from the
ground up to be designed only
for men.”
The question has been raised
whether the very element of
convenience is at odds with the
essence of luxury, but with big
labels, including couture fashion
house Hermès seeking exposure
for its whimsical Petit h line,
and high-end jewellers Cartier
and Chopard expanding their
affluent consumers’ collections
through a new subscription
programme, the sceptics are
being silenced.
Pitched as luxury concierge
services that connect their
clients with hand-selected
products direct to their door, it
is sites such as HOMMAGE and
Svbscription (which charges
US$330 a quarter for a personally
To put it simply, the business
of male grooming is booming.
Never before have we witnessed
such a global surge in both sales
of, and interest in, cosmetics
by the male population. The
Independent recently reported
a 300 per cent growth in men’s
beauty and grooming products
in 2015 for high-end etailer
Mrporter.com, while the world
market for 2016 has an estimated
value of £14.8 billion.
Even more importantly,
the market is still growing and
diversifying, and it’s the fairly
recent phenomena of luxury
subscription services that
have taken up the mantle and
run with it. Much like their
online retailer counterparts,
subscription sites transcend
physical barriers, which has
helped to fuel their rapid
worldwide growth particularly
within the top 10 boom markets
for men’s toiletries, which
includes Brazil, South Korea, the
US, Germany, India, China and
the UK.
“Today, the men’s grooming
market is mature,” says Kim Ball,
executive of brand integration
at HOMMAGE, luxury male
grooming brand now endorsed
by specialist cosmetic surgeon
Dr Samuel Van Eeden for its anti-
ageing properties. “It’s no longer
a question of ‘do I groom?’, but
rather ‘who do I groom with?’.”
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HOMMAGE WAS BUILT FROM THE GROUND UP TO BE DESIGNED ONLY FOR MEN
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Feature: HOMMAGE product line
L U X U R Y F O C U S
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Luxury Briefing Issue 187
curated box), that are causing
the biggest stir. For a monthly fee
Birchbox Man offers customers
three to four deluxe samples
of grooming goods, all custom-
tailored to skin and hair type,
while Luxury Barber selects nine
sample-sized and one full-sized
product every month.
“The purchasing landscape
is changing,” says Blair
Cassuto, director of marketing
communications at Luxury
Barber Club. “Now more than
ever, people are searching
for quality products that
deliver value and are convenient
to get. This luxury subscription
service category is spreading
like wildfire, and this is just
the beginning.”
The combination of bespoke
and limited edition adds to the
appeal in the luxury market,
but it’s the rise of luxury
shaving products that has really
hit the big time. According to
Euromonitor, the most important
story in men’s grooming in the
US continues to be “the stellar
growth of online sales of men’s
shaving products”. Internet sales
reached a whopping US$342
million in 2015, the vast majority
of which consisted of razors
and blades. Online shave clubs
have become big business, and
while less than five per cent of
American men are currently
members, experts believe there
is plenty of upward potential. At
odds with this trend is the UK
market, where the hipster beard
has grown steadily over the last
decade causing a sharp decline in
men’s shaving and forcing brands
to adapt.
“The point of entry, for us,
was to create a unique experience
around the ritual of shaving,”
says Ball. “Shaving and not
grooming was the tangible act
that could be improved. Out in
front of the market, HOMMAGE
was gathering knowledge and
insights and it became evident
that to create a better shaving
experience, we needed to go well
beyond the shave and look at his
overall health and wellness.
“Working with skincare
experts around the world,
HOMMAGE was determined to
evolve its offering to include face
care products designed from the
get-go with him and his male
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For brands such as HOMMAGE,
which offers pharmaceutical
grade skincare, razor blades
made from surgical steel
and ergonomically designed
and engineered grooming
equipment, this game has only
just got started.
hommage.com
NOW MORE THAN EVER, PEOPLE ARE SEARCHING FOR QUALITY
PRODUCTS THAT DELIVER VALUE AND ARE CONVENIENT TO GET.
Issue 187 Luxury Briefing
skin in mind. For example,
creating an exfoliation made
from Black Diamond Dust that
is tough enough to exfoliate a
man’s skin barrier while being
gentle and protecting.
“So, as shaving has exponentially
grown into grooming,
HOMMAGE is seeing a mirrored
correlation in its product sales.
Shaving products are one aspect
of grooming and face care
another. For every one shave
product, two face care products
are purchased today.”
From bespoke skincare
analyses and scientific research
to a personal concierge delivering
unique experiences, it’s little
wonder that male-targeted
subscription boxes have evolved
into such big business. While
luxury goods are traditionally
positioned as exclusive items
only obtainable for a select
demographic, subscription
services have disrupted the
traditional formula of how high-
end products are experienced.
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JEWELLERY + WATCHES
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TIFFANY & CO. ARRIVES AT NET-A-PORTER Tiffany & Co. has formed a pioneering alliance with luxury e-tailer Net-A-Porter. “Tiffany is such an important brand in luxury jewellery, and its heritage holds a special meaning for so many of our customers,” said Sarah Rutson, vice president of global buying for Net-A-Porter. “We are thrilled to serve as Tiffany’s first ever global ecommerce
partner, an extraordinary coup for both brands.” The collaboration begins with an edit of the Tiffany T collection, which will be available for a limited time. “With their recognised edit and fashion authority, Net-A-Porter will re-introduce Tiffany as more than the legendary jeweller, but an expression of personal style,” said Philippe Galtie, senior vice president of international sales at Tiffany & Co.
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VACHERON CONSTANTIN INTRODUCES TAILORING-INSPIRED COLLECTIONDrawing on the sophisticated world of high-end tailoring, Vacheron Constantin has launched a new collection for men: Métiers d’Art Elégance Sartoriale. Stamped with the Geneva Seal, the collection comprises five models with 40mm cases in rose
or grey gold. The main dial is finished in one of five motifs inspired by famous fabrics such as Prince of Wales check, herringbone, and tartan. An off-centre gold subdial at three o’ clock completes the look, acting as a counterpoint – much like a tie or pocket square does to a well-balanced suit. An alligator leather strap in burgundy, dark brown, taupe, or blue, is available, along with a pair of cufflinks that match the subdial’s tapestry-patterned motif.
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APPLE WATCH HERMÈS LAUNCH NEW COLOURWAYSFirst launched last October, the Apple Watch Hermès has been given a spring makeover with the addition of four new coloured straps: the classic Hermès Bleu Paon (green), Bleu Saphir (blue), Blanc (white) and Feu (orange). For the first time, the special edition wristbands are being made available for purchase from Apple and
Hermès stores, as well as select luxury retail locations. This means that existing and future Apple Watch owners will be able to mix and match straps to their watches, creating their own edition.
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ZENITH TEAMS UP WITH RALLY ORGANISATION HEROIn classic car rallying, timing is everything, which is why Swiss watch manufacturer Zenith has partnered with the UK based Historic Endurance Rallying Organisation (HERO). The El Primero Chronomaster Open 1969 Hero Cup Edition is limited to 100 pieces, and features a black alligator leather strap
with protective rubber lining and red stitching. Zenith will be the Official Timekeeper of the HERO Cup and the future winner of the HERO Cup will also receive a Zenith El Primero Chronomaster Open. In a stylish twist that horophiles will appreciate, the watch’s opening reveals the beating heart of the El Primero movement.
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BOODLES INTRODUCES SONIA DELAUNAY-INSPIRED RANGEThe new Prism collection from Boodles features multi-gem bracelets, pendants, rings and earrings as well as a one-of-a-kind, high jewellery collar. Influenced by the abstract paintings of Parisian artist Sonia Delaunay, Boodles Head of Design Rebecca Hawkins used vibrant
gemstones and fine diamonds in angular settings. Hawkins was also inspired by a trip to St. Ives, and the colourful sailing boats of the Cornish seaside town can be seen in the choice of abstract shapes. Prices range from £2,400 for the Prism ring to £36,500 for the Prism bracelet featuring green beryl, red tourmaline, green tourmalines,yellow beryls, rubellites and period set in 18-carat white gold with diamonds.
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PIAGET UPDATES POSSESSION COLLECTIONFine jewellery makers Piaget have updated their Possession Collection with 21 new pieces comprising bangles, rings, earrings, and a statement choker necklace. Speaking about the Hi turning ring from the range, Piaget’s Global Ambassador Jessica Chastain comments, “When I’m wearing my Possession ring, whether I’m working
or daydreaming, I usually find myself turning it, it’s very addictive.” Available in rose, white and yellow gold, the pieces start from £910 for the rose gold classic chain bracelet to £54,500 for the white gold fully paved bangle. To support this expansion, the brand will launch a new Possession print, digital and social media advertising campaign in May.
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RAYMOND WEIL RELEASES BEATLES TIMEPIECETo mark the 40th anniversary of Raymond Weil, the Swiss watchmaker has released a limited edition timepiece featuring one of the most iconic bands of all time. The maestro Beatles Limited Edition features a mechanical self-winding movement housed in a 39.5mm polished steel case. Fans of the Fab
Four will appreciate thoughtful touches such as the 13 Beatles’ album titles written all around the bespoke dial, with a special ‘Help’ index at 4 o’clock which references their fifth studio album. Elie Bernheim, CEO of Raymond Weil, commented: “We could not feel more proud to associate our brand name with the exceptional Beatles. Raymond Weil has always been closely linked with music, our dear source of inspiration since our early days.”
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HUBLOT OPENS FIFTH AVENUE STORESwiss watchmaker Hublot has opened a flagship on New York City’s Fifth Avenue. Designed by Peter Marino, the boutique is the brand’s largest retail location in the United States. Inside, black lava stone, wood floors and graphite-coloured leather furnishings complete the contemporary aesthetic of a brand best known
for its innovative use of materials. Ricardo Guadalupe, CEO of Hublot, said: “Hublot is thrilled to share this exciting occasion with the city of New York, where our concept of the Art of Fusion comes to life in full form. Not only are we celebrating our new boutique on Fifth Avenue […] but we are paying tribute to the iconic and innovative All Black collection that Hublot founded exactly 10 years ago.”
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IWC LAUNCHES BEIJING INTERNATIONAL FILM FESTIVAL WATCHIWC Schaffhausen continues their partnership with the Chinese film industry by launching the Portofino Hand-Wound Eight Days Edition ‘Beijing International Film Festival 2016’. Limited to 50 pieces, the watch is available exclusively at the IWC boutiques in
Beijing and Shanghai. The timepiece features a stainless steel case and a see-through sapphire-glass back bearing the logo of the Beijing International Film Festival. The exclusive timepiece is powered by IWC’s 59210-calibre movement and needs to be wound just once a week. “As a watch manufacturer with strong ties to China, which now has the largest movie industry in the world, IWC is proud to support the Beijing International Film Festival,” explains Georges Kern, CEO of IWC Schaffhausen.
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.CHRISTOPHER WARD UNVEILS REBRANDBritish luxury watchmakers Christopher Ward has launched a complete rebrand of their logo, website, and the company magazine (renamed Loupe). The new look branding will be displayed on all new timepieces, and highlights the combination of British and Swiss aesthetic. Alongside this revamp, Christopher Ward has
also launched two new watches within its Trident Collection: the C65 Trident Vintage and the C65 Trident Classic. “In July 2014 we merged with Synergies Horlogères,” explains co-founder Mike France. “[…]Having two parts of the business, the UK part and the Swiss, we thought it was an appropriate time to relook at the branding of the business and the brand proposition, because it now had its own atelier and manufacturing arm in Switzerland and we needed to represent that.”
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OZONE BAR CELEBRATES LE FRENCH GOURMAY Organised by the French Trade Commission in Hong Kong, Le French GourMay is an annual celebration of French food and drink culture. This year, the world’s highest bar, Ozone, joins in the festivities with a range of Alsatian delicacies. In addition to a medley of Flammekueche (thinly rolled-out dough, traditionally topped with
pork belly and onion), there will also be a specially crafted cocktail for the occasion. The ever-innovative mixologist Miguel Fernandez has created a drink of foie gras-infused Cognac, 10-year-old port wine, spiced sugar and egg, aptly named Alsace.
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HOLBORN DINING ROOM LAUNCHES THE GIN BAR The Gin Bar at Rosewood London hotel’s Holborn Dining Room has opened. “We always want to have a strong British feeling in everything we do at Holborn Dining Room, so why not work with the most celebrated UK spirit?” Said bar manager Matthew Sloper. “At over 400 gins and counting, we have the largest
selection of gin in London, which is really exciting – especially when coupled with the 27 different tonics, including our top-secret homemade tonic.” In total, guests can explore an astonishing 14,035 possible gin and tonic pairings from established international brands to small-batch, local distillers.
3
CHAMPEAUX OPENS IN LES HALLES, PARISLocated in historic Les Halles, the new restaurant by Alain Ducasse and Olivier Maurey features a 180-seater dining space, terrace, private salon, bar and lounge. With an emphasis on raw materials and minimalist lines, the décor has a bright and airy feel, which is enhanced by vast bay windows. The menu offers classic
brasserie fare, as well as an impressive wine list and cocktail selection. “We envisioned this space as an original version of a contemporary brasserie,” said Alain Ducasse. A large display board, similar to those found in departure lounges, features a list of dishes and drinks. This is updated over the course of the day to reflect cooking times and product availability.
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GOLD ON 27 BAR OPENS IN DUBAILocated on the top floor of the iconic Burj Al Arab Jumeriah, the new Gold On 27 bar is an exciting addition to the Dubai social scene. Here, guests can discover innovative cocktails created using premium brands and a range of unusual ingredients such as foie gras, oud oil, and goat cheese foam. “Our team of expert mixologists has
put a huge amount of thought into the menu and we will consistently be pushing the boundaries with ingredients, flavours and theatre to bring the menu to life,” says Paul Bradley, the General Manager at Gold On 27. Bookings can be made through an app, available on both Android and IOS, which is then activated upon arrival at the hotel.
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LITTLE RED DOOR LAUNCHES THE EVOCATIVE MENUA regular on the World’s 50 Best Bars list, Parisian cocktail bar Little Red Door has unveiled its new Evocative menu. Created in conjunction with eleven diverse artists over the course of a year, the new menu dispenses with names and ingredients lists altogether. Instead, each artist has been
invited to create artwork based upon what sensations and emotions the drinks invoked during blind taste tests. Head bartender Remy Savage and his team at Little Red Door are known for their innovative take on mixed drinks, and this latest offering is a fine example of the bar’s originality.
FOOD + DRINK
I N D U S T R Y R E P O R T
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CUNARD INTRODUCES NEW DINING OPTIONSBritish luxury travel cruise line Cunard has announced new food and drink options for its liner Queen Mary 2. As part of the major refit that is taking place in June, Queen Mary 2 will launch new dining facilities and menus. “At Cunard, we pride ourselves in delivering a culinary experience that
continuously exceeds guest expectations and illustrates Cunard’s utmost attention to detail,” said Angus Struthers, Marketing Director, Cunard. “We are pleased to debut refreshed culinary offerings on Queen Mary 2 Remastered, which we have created to appeal to the most discerning guests while revitalising classic dishes and creating new ones.” Offerings include a Scandinavian Seafood Platter with Horseradish Cream, and Asparagus Specialties with Oeuf Mollet and Pink Grapefruit.
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THE GORING TEAMS UP WITH HEPPLE GIN Launching in June, The Goring hotel’s private garden will play host to British spirits brand Hepple Gin. Created by TV chef and food writer Valentine Warner and his childhood friend Walter Riddell, the gin is made using an innovative three-part process. Speaking about the collaboration, Riddell remarked: “We are thrilled to be working
with The Goring because, like us, the hotel is a family business with an uncompromisingly independent spirit. There is no better spot in London for us to share a small corner of the Hepple estate so stylishly than The Goring Garden.” The one-off living bar and gin safari will run from June to September.
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LA CITÉ DU VIN OPENS IN BORDEAUXDue to be officially opened on June 1 by French President François Hollande, La Cité du Vin is the ten-storey ode to wine located on the banks of the River Garonne. “Sydney has the Opera House, Paris the Eiffel Tower, but until now Bordeaux has lacked an iconic identity,” says Philippe Massol, director general of the Foundation
for Wine Culture and Civilisations. The interactive, multisensory space will host exhibitions, performances, conferences and wine-tasting workshops that showcase the region’s wine heritage. Three tasting laboratories will host workshops for both adults and younger visitors, to educate the public on the principles of wine. The €81-million project also features a 250-seat auditorium, three restaurants, a wine bar, boutique and shop.
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EMPORIO ARMANI CAFFÈ OPENS IN AMMANThe Armani Group has opened its first Emporio Armani Caffè in Amman, Jordan. An open and elegant space on the second floor of the Taj Lifestyle Mall, the café covers 200-square metres. Metal tabletops, pearl gold leathers, and red Armani/Casa Diogene lamps complete the sophisticated look. As for
the menu, Armani Group’s Coporate Chef in Milan has created a selection of dishes in keeping with Italian flavours and traditions. The new space also offers a dedicated corner in which to taste and buy the Armani/Dolci collection.
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DUDDELL’S LAUNCHES KRUG TASTING MENU Duddell’s, the two Michelin-starred restaurant in Hong Kong, has announced the launch of a seven-course tasting menu created by head chef Siu Hin Chi. Until July 3rd, Duddell’s will pair Cantonese delicacies with different Krug champagnes. Dishes will include such local specialities as wild abalone with pork knuckle
and caviar matched with a glass of Krug, Grande Cuvee. Followed by a choice of sautéed lobster with crispy conpoy, or stuffed crab shell with black truffle with Krug 2003. Then, the fried pigeon with premium soy sauce is teamed with Krug Rose. Available for both lunch and dinner, the menu is priced at HK$1,280, or HK$2,880 per person with the Krug Champagne pairing.
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CAFÉ ROYAL DEBUTS MIDSUMMER NIGHT’S DREAMING PACKAGETo mark the 400th anniversary of Shakespeare’s death, Café Royal hotel on London’s Regent Street is offering guests a Midsummer Night’s Dreaming package. Comprising a stay in the Tudor Suite (other room categories also available), food and
drink, and tickets for Henry V at Regent’s Park Open Air Theatre, the immersive experience is a unique tribute to the playwright. The Grade II listed Tudor Suite features an original Tudor fireplace. Package rates start from £3,750 per night in the Tudor Suite or £650 per night in a Deluxe Guestroom, including all taxes. Inclusions are based on two adults.
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BELMOND LE MANOIR AUX QUAT’SAISONS ADDS WELLBEING COURSES Set in Oxfordshire, The Raymond Blanc Cookery School at Belmond Le Manoir aux Quat’Saisons has added new wellbeing courses to its schedule. A ‘Taste of Wellbeing’ is a three-hour intensive course that aids in restoring balance to the body and mind.
The half-day commences with a nutritious smoothie and an hour-long session of therapeutic yoga. Then, guests make their way to the Raymond Blanc Cookery School, where Head Tutor Mark Peregrine and nutritionist Natalia Traxel will share their top food tips. There will be other Taste of Wellbeing courses throughout the year, including themes such as ‘500 Calories in One Day’, ‘Anti Allergies’, ‘Skin and Beauty’ and a ‘Gluten Free’ course. Sessions without yoga are also available.
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THE GLENEAGLES HOTEL INVESTS IN REFURBISHMENTThe Gleneagles Hotel’s new owner Ennismore has announced a multi-million pound refurbishment plan. “The Gleneagles Hotel is an incredible property and beloved brand,” said Ennismore founder and CEO, Sharan Pasricha. “It is known the world over for its golf, but with 850 acres of beautiful Scottish
countryside, there is the potential to do so much more with the hotel.” The much-loved hotel will be working with some of the country’s most distinguished designers, including David Collins Studio, Timorous Beasties, Macaulay Sinclair and Goddard Littlefair. Gleneagles’ will continue to provide 5-star service throughout the improvements, and plans are in place to keep disruption as minimal as possible. The hotel will remain open throughout.
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FOUR SEASONS HOTEL DUBAI INTERNATIONAL FINANCIAL CENTRE OPENS In a deliberate deviation with Dubai’s obsession with superlatives, the new Four Seasons Hotel DIFC is neither the biggest nor the tallest. The eight-storey building has only 106 guest accommodations, which lends it an intimate atmosphere. As well as the many innovations
that guests have come to expect from hotels around the world, the Four Seasons DIFC goes above and beyond. “We have special relationships with retailers such as Bloomingdale’s and Harvey Nichols, and we can even arrange for in-room tailoring by Tom James,” says Chef Concierge Peter Wharmby. “Those looking to augment their art collections can access the services of the Lawrie Shabibi gallery’s team, which can set up private viewings, advise on purchases and arrange safe transport home.”
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THE MANDALAY ESTATE OPENS ITS DOORS For the first time, The Mandalay Estate on the Caribbean island of Mustique is available for hire. Built in 1989 for David Bowie, in collaboration with renowned architects Arne Hasslqvist and Robert Litwiller, the stunning hilltop estate is one of the island’s most iconic properties. A blend of Balinese style with
contemporary elements, the unique 7-bedroom estate contains all of the original fixtures, furniture and styling from Bowie’s ownership. Situated on 6.2 acres, the west-facing property is ideal for enjoying the island’s spectacular sunsets and stunning beaches. A team of 14 staff is on hand to look after guests and ensure a memorable stay.
HOSPITALITY
I N D U S T R Y R E P O R T
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The evolution of many creative
industries has demonstrated
how quickly hardware can
become commoditised with
the value subsequently shifting
from hardware to software.
For example, think about the
evolution of the Walkman – now
the money is in the iPod/iTunes
relationship as well as content
protection and quality software. It
is not in the hardware itself.
And that’s what’s happening
in the 3D industry – the software
that allows us to search for, curate
and use 3D content is rapidly
gaining value.
We are starting to see the
early stages of 3D printing in
luxury but more importantly, says
Seena Rejal, Founder CEO at 3D
Industries, 3D scanning (taking
a 3D image) is opening up and
it is this that will have a lasting
impact on business processes.
3D Industries deploys advanced
3D shape search technology
(searching by shape and geometry)
in order to organise, track and use
those 3D scans.
“The potential is similar
to what’s happened with
Instagram,” explains Rejal, “It
became what we all do with 2D
images and the next wave is
3D i.e. people scanning things
around them in 3D. Partly for
fun, and partly for actual use.”
THE NEXT GENERATION OF LUXURY DESIGNERS So far 3D has been the domain of
the pros – designers, modelers,
scientists and engineers - but
consumers themselves will soon
have a device in their hands that
will be able to scan images in 3D.
For instance Microsoft Kinect
lets people control an interface
using gesture and voice with
an infrared 3D camera add-on
for the Xbox 360 console; the
new Dell tablet comes with a 3D
camera for depth images; Apple
has brought out PrimeSense and
they’re releasing cameras that
indicate they’re moving further
in the direction of 3D scanning;
Amazon is playing around with
their Fire Phone so you’ll be able
to scan objects around
you and then order them
directly from Amazon; and HP
has recently launched what they
call ‘blended reality’ devices
(such as the all-in-one computer
and 3D scanner Sprout) using
RealSense technology.
HOW CAN LUXURY BRANDS USE THIS?The potential for luxury
organisations is not only in
the speed in which they can go
from concept to customer but
also in the ability to include the
customer in the design process,
satisfying the true luxury
consumer desire for the most
bespoke and personal products.
A new culture of
click and buy is clearly
beginning to take shape across
all markets but the ability to
scan things in your current
environment and link that
to a purchase or commission
is incredible. Imagine the
possibilities for luxury.
If Ikea already has a full
catalogue of 3D models that
you can play with digitally in
your home the impact of similar
technology employed by for
example Harvey Nichols,
Bang & Olufsen or B&B Italia
will be very powerful – in both
experiential and functional
elements of retail.
3D SEARCH WILL BE THE NEW INTERFACE BETWEEN THE SHOPPER AND THE RETAILER
Where the next generation
of 3D will really start to take off
is in the design of spare parts
and product maintenance.
“Imagine as a producer you’ve
designed a luxury product.
You’ve got all the designs in
3D so it wouldn’t be such an
extension to put those files
online,” explains Rejal. “When
a consumer needs something
replacing they search for the
part and you charge for access
to that file. They either have a
3D printer in their house or a
specialist service prints it
for them. “
One can pick up the part, or
get it delivered to you or to your
maintenance team, but instead
of it taking three weeks it takes a
couple of hours. For the supplier
it works too – no longer do they
have to warehouse these parts.
Luxury then becomes about
access to the best software and
machinery, in collaboration
with the best customer service
specialists, to deliver a superior
service. Specialised printing
hubs will create physical spaces
to connect the brand to online
sales and provide a real-time
experience - the combination of
a 3D print workshop, product
showroom and customer service
hub giving the luxury customer
the personal experience they
crave and creating rich new
routes for marketing.
About COIN ResearchCOIN Research work with luxury brands to uncover future audiences and nurture marketing, brand and product development. We help brands take advantage of cultural and market trends and changing drivers of consumer behaviour. Our work is global but our home is London (coin-research.com)
Next in the series: Coin Research
takes a look at wearables
C O I N R E S E A R C H
Examining bespoke products and 3D scanning
TAPPING NEW TECHNOLOGIES WILL HELP DEVELOP YOUR LUXURY BRAND AND PRODUCTSFOR A MODERN AUDIENCE. NOW, MORE THAN EVER, IS THE TIME TO PUT INNOVATION AT THE CORE OF YOUR COMPANY AND RECOGNISE THE POTENTIAL APPLICATIONS TO THE LUXURY BUSINESS Ruth Marshall-Johnson and Shifra Cook
Luxury futures
Issue 187 Luxury Briefing
We continue our six-part series on putting tech innovation at the heart
of luxury with Coin Research
2424
Berlin houses 5.9m residents
across its metropolitan area,
and attracts 12m tourists a
year. The average purchasing
power is slightly below the
national average, but remains
significantly higher than found
in most other European cities.
Berlin has several strong
distinct areas of pitch across the
city centre, as well as thriving
district centres and freestanding
malls. Malls are popular, with
over 60 separate locations
available, as well as large-scale
department stores that have
floorspaces comparable to
shopping centres - most notably
the luxury 60,000 sqm KaDeWe
on Tauentzienstrasse.
The most significant recent
mall opening was the Mall of
Berlin: located centrally on the
site of the Wertheim department
store on Leipziger Strasse,
it houses c.270 units across
76,000 sqm. It was developed
by HGHI Holding GmbH and
opened in September 2014,
with an extension planned for
an additional 50 units, taking
it to 135,000 sqm by 2017. The
fashion offer is primarily mid-
market, although Karl Lagerfeld,
7 For All Mankind, Gant, Hugo
Boss and Tommy Hilfiger have
all taken stores in addition to
their high street units. HGHI
Holding GmbH also plan to open
the Mall of Ku’Damm in 2019;
at 80,000 sqm and containing
230 units, it will incorporate
On Fifth Avenue, Ermenegildo
Zegna to open a mega store
in the Crown Building at
730 Fifth Avenue on 57 Street
adjacent to Bulgari.
Madison Avenue is playing
musical chairs. Swiss Moynat
opened its 937 Madison Avenue
next door to Met Breuer, and the
store itself looks like a domed
trunk. Leather goods retailer
Bally is moving from 650 to
687 Madison Avenue directly
across from Hermes. Georg
Jensen, featuring products that
range from jewellery to home
products, 698 Madison Avenue.
Lacoste at 575 Madison Avenue is
temporarily closed for renovation
and will unveil an exciting new
store design any day. De Beers
Diamond Jewelers leaving the
corner of Fifth Avenue and
55th Street and relocating to
716 Madison Avenue.
In Midtown, Maserati
of Manhattan is moving to
639 11th Avenue, on the corner
of West 47th Street.
In NoMad, Todd Snyder’s first
U.S. flagship store will open at
23 East 26th Street across the
street from Madison Square Park.
In SoHo, John Hardy luxury
jewellery from Bali will open its
first US Boutique at 118 Prince
Street, an entire building over
three floors. Frame Denim to
51 Greene Street between Grand
and Broome Streets. Canada
Goose landing at 101 Wooster
Street. Spanish fashion chain
Zara opened its ninth city
location, 503 Broadway and
features “smart” dressing rooms
with touchscreens for store-
associate help and sizing and
availability information.
In Noho, Lululemon Lab
50 Bond Street between The
Bowery & Lafayette Street has
debuted. Italian clothing label
Boglioli will have a first US store
at 10 Bond Street.
NEW YORK NEWS: Underground
shopping comes upscale, retailers
realize the commuter shopper is an
untapped demographic. TURNSTYLE
Under Columbus Circle is the newest
sub terrain shopping mecca; enter on
any corner of 57th and 58th Street and
8th Avenue. Serving daily commuters,
residents and tourists. Projections
include “22 million people, 24 shops
and 10 restaurants.”
Happy Shopping!
EUROPE NEW YORK
Jonathan de Mello, Harper Dennis HobbsTel: +44 (0) 207 462 8703E: [email protected]
the existing Karstadt on
Kurfürstendamm.
Kurfürstendamm and
Tauentzienstrasse are the
principle shopping boulevards
in the west of the city centre –
the latter attains the highest
rents at over N3,500/sqm per
annum, but Ku’damm contains
the majority of luxury brands.
In 2015 Salvatore Ferragamo
opened a 270 sqm store close
to Gucci and Bvlgari, whilst
Versace opened a 350 sqm
unit next door. Superdry will
open one of its largest stores in
Europe in Spring 2017, at 3,000
sqm across two floors, taking
over from the previous tenant,
Gerry Weber.
Friedrichstrasse provides an
additional luxury destination
15 minutes east of Ku’damm.
Anchored by Galeries Lafayette,
many brands have a second unit
there, with Karl Lagerfeld having
opened an additional 350 sqm
store in 2015. Although rents for
Friedrichstrasse have stagnated
recently at around N2,000/sqm/
year, retail demand continues to
increase across Berlin.
Faith Hope Consolo, Chairperson of the Retail Group Douglas Elliman Real EstateTel: 001 212 418 2000E: [email protected]
Berlin houses 5.9m residents across its metropolitan area, and attracts 12m tourists a year
Retail property
Luxury Briefing Issue 187
25
“One man’s misfortune is
another man’s gain”. On ‘Bond
Street the last two leasing
transactions have not included
any key money premiums (KMP).
This is unprecedented in over 20
years, assuming LVMH acquires
14 New Bond Street following
Nirav Modi’s (jewels from Jaipur)
acquisition of 31 Old Bond Street.
Others who have aspirations
of securing a multi-million
pound premium may reflect
upon whether they should have
engaged with unsolicited offers
this time last year.
In Mount Street, KMP’s have
dropped from over £2M (paid
by Simone Rocha to secure
93 Mount Street) to around
£500,000; allegedly the sum
Grosvenor is paying Speelman
to facilitate the letting of 129
Mount Street to Valextra.
Gismondi ( No 14) is holding
out for the same figure in
Albemarle Street, which may
be slightly optimistic given the
number of leases on the market
in Albemarle Street and nearby
Dover Street; 17 at the last count.
In addition, there are at least
7 maison buildings available
within the area. Many market
commentators have noted the
“Dover Street Market effect”
with the iconic brand relocating
to Haymarket possibly costing
the original home of the brand
(and Lord Sugar, the owner of
17/18 Dover Street) dearly.
The renaissance of Dover Street
will no doubt be triggered by the
opening of the new restaurant
at 10/12 Dover Street (formerly
Dover Street Wine Bar and
Pescatori Restaurant) and O&H’s
initiatives in leasing 7/10 Grafton
Street adjacent the former Hong
Kong Consulate (also available).
Heading South West; in
Brompton Cross the identity of
the brand securing 122 Draycott
Avenue and a number of
buildings in Walton Street is
now (almost) market knowledge.
The collateral benefits to the
area will be significant with
a number of associated
transactions likely to happen
in relatively quick succession.
Sloane Street welcomes Red
Valentino in the block 131/133
Sloane Street and Cadogan
Estate have also entered the
“maison market” in launching
opportunities in Cadogan
Gardens. 1 Cadogan Place
(5,853 sq ft) will be the new
home of Hermes and there is
more than one market rumour
suggesting that Versace will
secure the existing Hermes store
on Sloane Street.
25
Issue 187 Luxury Briefing
LONDON
Keith Wilson, Wilson MchardyTel: +44 (0) 207 439 1666E: [email protected]
The maison building remains a
unique proposition for retailers
and indeed a challenge. Of the
12 buildings available in this
category across Mayfair, Maiyet
have now secured 40 Conduit
Street (formerly the restaurant
to the Westbury Hotel) in favour
of 6 Grafton Street. Some of the
best examples include 37 Dover
Street (Mallett), 7A Grafton Street
(formerly Sprueth Magers),
41/42 Dover Street next door
to the Arts Club and a couple
of buildings in Clifford Street
discreetly on the market. Maiyet
are certainly convinced on the
concept having paid a rent with
“a 3 in front of it” for 36,000 sq ft
to provide a multiple of uses from
a restaurant, club and store for
the ethical brand.
Some leasing advisors are
viewing the market as “fragile”
as we approach the 23rd June,
the larger groups are certainly
adopting a wait and see strategy
linked to acquisitions which must
provide “a compelling reason” to
progress but the more optimistic,
opportunistic brands may find
excellent leasing possibilities at
relatively modest prices relative
to the last two or three years of
leasing activity.
Many market commentators have noted the “Dover Street Market effect” with the iconic brand relocating to Haymarket
5
BURBERRY UNVEILS NEW FRAGRANCE FOR MENBritish fashion powerhouse Burberry has launched a new male fragrance. Named Mr. Burberry, the scent has been created in partnership with Chief Creative and Chief Executive Officer Christopher Bailey and perfumer Francis Kurkdjian. The herbal eau de toilette fuses
classic and contemporary ingredients such as zesty grapefruit, warm vetiver, and guaiac wood. As for the packaging, the bottle references the brand’s black trench coat and its iconic details with a hand-tied knot in English-woven black gabardine around the neck, celebrating the innovative fabric crafted by Thomas Burberry over a century ago. Customers can customise their Mr. Burberry bottle with up to three initials through a monogramming service available on Burberry.com and selected stores.
3
BALMAIN RELEASES NEW FRAGRANCE French luxury fashion house Balmain has launched a new limited edition version of its signature perfume, Extatic. The eau de parfum pays tribute to the tiger orchid flower with opening notes of spicy ginger flower, before the highlights of two velvety flowers – night jasmine and ylang-ylang – kick in. A rich, feminine
scent, the fragrance then goes on to reveal woody base notes of patchouli, cashmeran and benzoin. Housed in a completely redesigned black and gold striped bottle, Extatic Tiger Orchid will be sold exclusively in Harrods.
4
ETRO LAUNCHES PERFUME EXCLUSIVELY IN LIBERTYShantung is the new fragrance from Etro for spring 2016. Inspired by “wild silk and the nomadic tribes of an orient without time”, the scent is fresh, sweet, and fruity with hints of lychee. Italian mandarin blends with blackcurrant, rose, and peony, before giving way to woody notes of cedar, cashmere
and a sensuous finale of musk. As for the name, Shantung refers to a type of silk fabric historically from the province of Shandong. The unisex perfume comes in a pale white glass bottle, etched with Etro’s signature paisley motifs. It is sold exclusively in Liberty, for £118 per 100ml.
26
1
BYREDO EXPANDS HAIR PERFUME COLLECTIONByredo launched their original hair perfume collection in 2015. The range, which until now comprised a trio of scents (Gypsy Water, Bal d’Afrique and Blanche), uses a silicone and polymer formula to create a lightweight and non-sticky spray. From April, the fragrance house added four new scents
to their hair perfume line: La Tulipe, Mojave Ghost, Flowerhead and Black Saffron. As the name suggests, La Tulipe is a floral concoction with highlights of rhubarb, freesia and vetiver. Meanwhile, Mojave Ghost balances delicate violet with lingering sandalwood to create a scent that’s a fresher spin on musk. Flowerhead is inspired by traditional Indian weddings, and Black Saffron is a fitting tribute to the spice with hints of rich leather.
2
VICTORIA BECKHAM PARTNERS WITH ESTÉE LAUDEREstée Lauder and Victoria Beckham have announced plans to launch a limited edition make-up collection. Set to go on sale this September, the range will be available at select retailers and Victoria Beckham stores. “The whole process has been both inspiring and eye opening – from going back and revisiting the Estée
Lauder archives through to working on the product with the Estée team, this feels like the perfect make-up partnership for me and my brand,” says Victoria Beckham. “I had long admired Estée Lauder the woman, and the powerful brand that she created, so I am excited to offer both of our customers this makeup range and play a small part in her vision for women.”
BEAUTY + WELLBEING
I N D U S T R Y R E P O R T
Luxury Briefing Issue 187
27
6
NEW FRENCH SKINCARE BRAND GALLINÉE LAUNCHESThe brainchild of two French ex-pat friends living in London, Gallinée is a new innovative line of skincare products. Marie Drago, a Doctor in Pharmacy, brings over 15 years’ worth of experience, while Anaïs Lombard Showcasing a patented prebiotic, probiotic, and lactic acid complex, the brand
is the first of its kind to prioritise the skin’s microbiome – that is, our body’s own protective ecosystem. Using the latest microbiological research, Gallinée’s range spans creams, cleansers, facemasks and scrubs. The name Gallinée was derived from the patois word for ‘hen’, which in turn inspired the little egg logo of the brand.
I N D U S T R Y R E P O R T
9
REVAMPED GAZELLI HOUSE SPA IN CHELSEARedesigned in collaboration with Melt Design Hub and Lázaro Rosa-Violán Studio, Gazelli House is the ‘anti-spa’ located on London’s Walton Street. Spread over three floors, the house comprises basement ‘guest rooms’ as opposed to therapy rooms, a ground floor retail area, and a Sky Parlour on the first floor
with arching skylights. Speaking about redesign, Melt Design Hub revealed, “The stair was always going to be a focal point as it links the guest journey through the House. We’ve created a piece of sculpture made from folded bronze plate, it’s almost ribbon-like floating through the space, and a beguiling mix of the modern and traditional” Providing a full wellbeing solution, Gazelli House offers bespoke treatments and holds regular events.
10
YSL BEAUTÉ UNLEASHES COLOURED MASCARASAfter four years of research, YSL Beauté has finally released their patent pending vinyl mascara. Available in nine bright colours, the formula allows for a higher level of lacquer pigments than was previously possible using traditional methods. This means that the colours applied to the eyelashes
as pure and shiny as they are in the tubes. “YSL Beauté captures the rebellious spirit and cool caprice of today’s multi-hued woman, empowering her search for constant re-invention,” said Lloyd Simmonds, Creative Director Makeup YSL Beauté. Infused with four natural oils – argan, carthame, sweet almond, and castor oil – the mascara nourishes and protects the lashes. Brand ambassador Cara Delevingne fronts the accompanying campaign.
7
COMME DES GARÇONS PARFUM COLLABORATES WITH GRACE CODDINGTONGrace Coddington has partnered with Comme des Garcons Parfum to create her first fragrance: Grace by Grace Coddington. Comme des Garcons Parfum Creative Director Christian Astuguevieille has channeled Coddington’s lifelong love of roses and
cats to develop a perfume that is as quirky as it is charming. Available in 50ml and 100ml sizes, the perfume bottles showcase Coddington’s original drawings and is in the shape of a cat. “Over time, I’ve experimented with everyone else’s version of rose, and even got sidetracked by some others along the way. Now I’ve arrived back at the point I first started, with rose. Except this time, it’s my rose,” said the former Creative Director of American Vogue, Grace Coddington.
8
DYSON LAUNCHES FIRST HAIR DRYER Dyson, the British technology company best known for their vacuum cleaners, hand dryers and bladeless fans, has entered the world of personal grooming. Having invested £50 million into its development, the Dyson Supersonic hair dryer is powered by Dyson’s smallest, lightest and most advanced digital
motor. Using a fast but focused airflow, the device is both quieter than other hair dryers, and protects the hair from heat damage. With four heat settings, three airflow settings, and a cold shot option, the Dyson Supersonic allows the user to dry and style hair at the same time. The machine is priced at £299 and comes with a 2-year guarantee.
Issue 187 Luxury Briefing
28
L I M I T E D E D I T I O N S
GLOBETROTTERAS ONE OF THE ONLY REMAINING TRADITIONAL GLOBEMAKERS, BELLERBY & CO’S HANDMADE CREATIONS
EVOKE A RARE ROMANTICISM IN THE AGE OF GPS. THERESA HAROLD VISITS THEIR NORTH LONDON STUDIOS, TO MEET THE MAN WITH THE WORLD IN HIS HANDS: PETER BELLERBY
Luxury Briefing Issue 187
29
On paper, it shouldn’t
work. A small team
selling bespoke globes,
painstakingly handmade in
London and with the price tag to
match? Yet, that is the successful
business of Bellerby & Co.
It all started when Peter
Bellerby got the idea to buy a
beautiful globe for his father’s
80th birthday. He discovered that
the market was limited to either
plasticky orbs of inaccuracy, or
exquisite antiques that were too
fragile for everyday handling.
So he decided to make his own.
Well, two, to be exact – one for
his father and one for himself.
Nearly a decade later and Bellerby
is making globes for Hollywood
films, celebrity homes, and even
the Louvre Museum.
But the journey from
that initial decision to his
current success was far from
straightforward. The technical
challenges involved in placing a
map on a sphere – overlapping
gores or wonky latitude lines, to
name but a few – were plentiful
and unforeseen. “I had about four
or five eureka moments during
this process, which obviously I
can’t talk about,” says Bellerby.
In fact, so reluctant is he to
divulge his globemaking secrets
that he has chosen not to apply
for patents or copyrights for
fear of giving away his methods.
Such concern is understandable,
given the fact that his
breakthroughs were the result
of dedicating two years to full-
time, unpaid, experiments.
Stepping into his studio
in Stoke Newington, the
atmosphere is serene and –
Issue 187 Luxury Briefing
30
L I M I T E D E D I T I O N S
Previous page (Left to right): The 80cm Diameter Galileo; Shading the coastline on an 80cm globe, photo by Tom Bunning
This page (Top to bottom): Jon, photo by Stuart Freedman; Gores (pieces of the map), photo by Stuart Freedman; The head painters notebook, photo by Stuart Freedman
Opposite page (Left to right): Peter Bellerby by Ana Santl; Jon making a 36cm Livingstone Desk Globe - laying gores, photo by Ana Santl
Luxury Briefing Issue 187
You have to measure and re-measure constantly, to make sure you’re on schedule. You can’t just
breeze in and start laying down bits of map. It just doesn’t work
31
were it not for the shiny Mac
and state-of-the-art Epson printer
– reassuringly timeless. Strips of
paper are pegged to dry above
artisans wielding paintbrushes
or a compass.
“We pretty much do everything
here, [apart from] the fabrication
of the spheres. The whole thing
starts with the cartography.
We have a main base map,
but it changes between a
23 cm globe and a 127cm globe,
which is dramatically more
detailed.” Bellerby continues
his tour, explaining the process
with a quiet pride and an easy
familiarity with his team that
comes from working side-by-side
for hours at a time in utmost
concentration (“Even if the
radio is on, when you’re making
the globes, you don’t hear
the music.”).
He leads me past the printer,
with its inks that boast a
lifespan of up to 200 years,
towards the painters. “Once
we’ve printed, we have the
gore which are triangular
shapes. Some of them have
shading added on beforehand
but on the whole, most of
them just come out black and
white. We then add the ocean
colouring, which is in four or
five different washes. It takes
about to day to apply, let it dry,
apply, and let it dry. All the
colouring of the oceans and the
continents, that’s done by hand.
It takes about a week just for
the shading.”
Watching the artisans at
work, it strikes me as a unique
blend of both the mathematical
and the artistic. “You do have
to be really methodical about
it,” says Bellerby. “You have
to measure and re-measure
constantly, to make sure you’re
on schedule. You can’t just breeze
in and start laying down bits of
map. It just doesn’t work.”
Is it more meditative than
stressful? “A bit of both,” laughs
Bellerby. “You can damage one
particular gore right at the
end, so we then have to take
that off and put another one
on. Sometimes that works,
sometimes it doesn’t. The thing
that’s really difficult with this
is colour matching. [When] one
of these panels tear, you need
another one made in exactly the
same colour palette. And that’s
really difficult; I’m useless at
that. You have to apply it wet,
and when you wet a panel it
looks darker than it would do
anyway. So you have to know
how much to put on.” He pauses
and nods towards a young
woman painting a globe. “Isis is
really good at it.”
A fashion college graduate,
Isis has been with the company
for nearly three years. Next to
her, an art college graduate
named Alex is turning the ocean
blue. Meanwhile Jon, the Head
of Production, is applying strips
of map to a globe (goring) – a
skill for which it takes nine
months to train. He has been
with Bellerby over four years,
and is one of four globemakers
on the team. One of the greatest
challenges for Bellerby is
finding the right people for
such a specialised job. This
year, the company will produce
around 500 globes, and that
requires hiring and training
more staff. It’s a significant
investment of both time and
resources on Bellerby’s part.
However, he chooses not to go
down the route of government
apprenticeships, preferring to
avoid that level of bureaucracy.
Which, for someone that
confesses to a low boredom
threshold, makes sense.
Before launching his artisan
business in 2008, Bellerby
founded and managed
Issue 187 Luxury Briefing
32
pounds. We seem to have lost
a lot of manufacturing in the
UK, decades ago, and finding
foundries is difficult.”
Indeed at times, it does seem
as if Bellerby is on a mission to
bring back the lost skills of the
past. Whether that is the hard-
earned secrets of how to gore
a globe, or the craftsmanship
needed to join together pieces
of wood at competing tensions.
All of which begs the questions:
What is the purpose of a globe
nowadays? “Inspiration,”
replies Bellerby, with a smile.
“Google Maps is great, and I
use it every day, but it is purely
functional. It gets you from A to
B. But a globe…it inspires you to
go there.”
bellerbyandco.com
L I M I T E D E D I T I O N S
Bloomsbury Bowling Lanes.
Prior to that, it was a career
selling television rights to
different countries. Although he
studied art at O-Level and hails
from a family of art teachers,
Bellerby admits that he had
never considered art as a viable
career option.
Happily for the art world –
and indeed, the world of luxury
in general – Bellerby was able
to make it work. Today, his
creations can be seen in cultural
institutions such as the Royal
Opera House, iconic stores like
Harrods, and in private homes.
His clientele ranges from
“students, up to people with
their own Wikipedia pages.”
Alongside the core collection
of globes with such evocative
names as The Britannia, The
Galileo, and The Livingstone,
Bellerby & Co also creates
personalised globes. “We do a lot
of bespoke work. When people
commission a globe, they will
This page (Above and below): A 23cm Mini Desk Globe in progress, photo by Ana Satl; Isis, painter, glossing a 36cm livingstone desk globe, photo by Tom Bunning
add on place names. So if you
come from a little village in
Leicestershire, you can add it on.
There are no real rules in globe
cartography. Obviously, we stick
with everything politically as
is defined by the UN, but we go
a bit further than that because
they don’t recognise some
states…which is sad.”
What level of customisation
is available? “You can add
illustrations. A lot of people
like to add a little illustration to
where they’ve been on holiday:
for instance, a balloon over
Burma, or a sailing dhow in
Hong Kong harbor. You can
even add a coat of arms to the
meridians, which are all cast
in a foundry in Derbyshire.”
He spins the solid brass circle
around on the worktop to show
me the engraved crest. “This
one piece cost several thousand
Luxury Briefing Issue 187
We do a lot of bespoke work. When people commission a globe, they will add on place names. So if you come from a little village in Leicestershire, you can add it on
33
The year began with turmoil in
the global stock markets, which
could have implications for the
purchasing decisions of the ultra
wealthy. “The reality is that the
volatility and gyrations in the
equity market may not have a
tremendous impact on the ultra
wealthy’s pocket books, but it does
impact them psychologically and
emotionally,” Wealth-X President
David Friedman said. “If you think
about luxury as a category that
is driven by passions, interests
and emotions, while the market
volatility is going to affect how
much money they have to spend,
the emotional and psychological
aspects are the predominant
factors in driving what they’re
going to do.”
First- and second-generation
ultra wealthy individuals have
different reactions to loss of
wealth. “The first generation
believes they can make it back,”
Wealth-X CEO Mykolas Rambus
said. “The second generation gets
extremely concerned about what
real or paper loss does to the
lifestyle they’ve been accustomed
to since birth. It’s like pulling out
the rug from under them.”
Winners and losers in luxury
“On the spending side, all
indications are that spending
may be somewhat constrained
(by world stock market losses),
but there are winners and losers,”
Rambus said. “There are brands
that are doing well, based around
how and where they are pursuing
their customers. To say that
Chinese business is drying up is a
falsity when looking at some of the
numbers out of the UK right now.”
There will be a transition in
where spending is happening,
rather than a fundamental
difference in spending. “We
are not going to see a massive
correction in luxury spending
per se,” Rambus said. “Certain
categories may be challenged, but
that is related to the products and
services themselves.”
Luxury firms should carefully
consider their expansion
strategies. “Luxury isn’t really
luxury when it’s sold everywhere
to everyone; it loses exclusivity,
and in turn its entwinement
with selectiveness,” Winston
Chesterfield, Wealth-X Research
Director, told CNBC. “When
luxury is exclusive, and better yet,
recognizably exclusive, it reaches
its greatest desirability.”
Brands should tailor their
goods — in both design and
purpose — to each region they aim
to attract. Understanding different
natural and social environments
will help prestige brands retain
their aura of luxury with ultra
wealthy consumers.
Luxury as investment
During periods of economic
uncertainty, many wealthy
individuals in emerging markets
seek tangible investments such
as paintings (particularly the
contemporary, modern and
impressionist genres), which
will appreciate in value, as
opposed to luxury clothing
and leather accessories.
The ultra wealthy in the Pacific
region have the highest propensity
to own luxury assets, according
to the recently released Wealth-X
Luxury Spending Index.
The index, as cited in the
Knight Frank Wealth Report,
is based on the proportion of
ultra high net worth (UHNW)
individuals from each of the
principal geographic regions who
own at least one of the following
luxury assets: yachts, private jets,
collectables (fine wine, antiques,
art, jewellery and watches) and
luxury automobiles worth more
than US$100,000. The Luxury
Spending Index, which is equally
weighted across the four asset
classes, compares the likelihood
of a UHNW individual from a
particular region owning a luxury
asset against the global average.
Although wealth in Africa
is extremely concentrated
in certain countries, there is
growing potential for luxury
brands, including high-end
auto marques. Despite ongoing
difficult economic conditions
in many emerging markets, the
appetite of wealthy collectors
has not diminished. UHNW
individuals in Africa also show
a stronger propensity for private
jet ownership, at 2.0 times the
global average....
About Wealth-XWealth-X is the global authority on wealth intelligence, providing sales, marketing, strategy and compliance solutions to clients in the financial services, luxury, not-for-profit and education sectors. Its award-winning research and thought leadership are regularly cited by the world’s media such as CNBC, Financial Times, Thomson Reuters and BBC. Wealth-X has more than 250 staff in ten locations, including Singapore, London
and New York.
Wealth-X
Motivations and behaviours of the LUXURY CONSUMER
FIRST- AND SECOND-GENERATION ULTRA WEALTHY INDIVIDUALS HAVE DIFFERENT REACTIONS TO LOSS OF WEALTH
Wealth report
Issue 187 Luxury Briefing
33
34
There are many compelling
arguments about the birthplace
of luxury, every early civilisation
and every continent can stake a
claim. The hierarchy of needs and
something innate in our human
psyche drives us to define, create
and honour the most refined
expressions of craft.
Whatever your view on this
subject it is undeniable that
today the home of luxury is most
definitely Europe. Europe is HQ to
the worlds greatest luxury brands,
Europe educates the worlds most
inspired creative talents and
here in Europe we champion
and celebrate the refined art of
craftmanship in all its forms. It is
not only the current state of the
business of luxury which makes
its home here, it is also a spirit,
a history, an attitude which is
harder to pinpoint. It is buried
deep in the architecture, present
in our small artisanal businesses,
felt in the rich landscape and
present in the most innocuous
customs and behaviours.
In Europe we live with luxury,
it’s impact is hard to escape.
This vision of luxury is agnostic,
it’s sometimes unexpected,
it embraces decay as well as
perfection, it is cosmopolitan,
it enjoys freedom of expression
and it can be enjoyed with or
without material wealth. It is
a shared sense of perspective, a
shared appreciation of the rare
and refined and a shared desire to
find a perspective elevated from
the operational issues of daily life,
legislation, politics and economy.
For luxury consumers, many
of whom travel to Europe to
immerse themselves in this world,
our borders are irrelevant, they
sense a continuity of sensibility
from Bond Street to Berlin, from
Dover Street to the Duomo. They
recognise the identities of our
cities, the creative, irreverence
of London, the timeless chic of
Paris, the bella figura of Rome but
they also feel the connections,
the similarities the themes which
transcend national borders.
Outside of Europe, ‘Europe’
is a by-word for sophistication.
To visit or want to visit ‘Europe’
is to display a sensitivity,
intelligence and ambition which
itself is defined as cosmopolitan,
enlightened and refined. The
Grand Tour has been re-invented
for the instagram generation and
it is as influential as it’s ever been.
Whether you’re a fan of fashion,
design, art, architecture, history,
food or wine it’s hard to identify
any other location in the world
with an offering as rich as ours.
At the moment I am reading John
Hoopers ‘The Italians’, he notes
that Italian has thirteen words
for a coat hanger but none for a
hangover. There are some things
that cannot be explained or
legislated for, as all the best things
in life, Luxury defies rule making.
In this context the current
debate about Europe takes on a
different significance, or perhaps
insignificance, after all whatever
the outcome of the referendum we
will still be part of Europe in spirit
and long may that last.
constructlondon.com
Georgia Fendley
Georgia Fendley is CEO of Hill and Friends, Founder of Construct and NED of Cambridge Satchel Company
Luxury Briefing Issue 187
Brand matters
Luxury is a love letter to Europe
35
What is your current favourite shop?I love shopping at 202, and also Wolf and Badger, where it’s great to discover and support the new designers in the fashion world. I also love all of the beautiful boutiques in Connaught Village, which are perfect if you are looking for something unique and special. …restaurant? My husband and I love Scotts and Kai, but if I had to pick one, La Petite Masion. The food is exquisite and I’m transported to the Mediterranean the moment I walk in. ... fragrance? Chanel 1932, always. Where have you received the best customer service?The Bulgari Hotel has exceptional customer service. I love visiting their exquisite spa, where the staff are so friendly and welcoming. Who or what has been your biggest influence?One of my biggest influences has to be my Uncle Jimmy [Choo] and my Grandma. They taught me such important values about life, how to believe in yourself and follow your heart. Is beauty or function more important?Both. My shoe philosophy is rooted in the 3 Cs: comfort, character, and craftsmanship. When it comes to shoes, the combination of beauty and functionality is so important. What do you do to relax?A trip to Richard Ward for a quick haircut, and I love heading to Urban Retreat in Harrods for a mani and pedi. I’m very lucky to have a one-to-one yoga session once a week, and also amazing reflexology by Jess Appleby who comes to my home.
Where would your ideal holiday be?Dati, because it is so beautiful and remote…No signal! What is your ideal watch?I’ve been wearing Cartier watches since I was 18. I tend to wear statement pieces – always with diamonds.
And your ideal car?A little secret for you – I can’t drive!
Which luxury company has the best ads?I love Jo Malone’s look and feel, it has such style and elegance.
Do you collect anything or would you like to?Shoes and more shoes…! I also love collecting Smythson’s diaries. Every year I have to have a different colour.
What items are you currently dreaming of buying?I have just given birth to my second son so I am now obsessed with buying gorgeous little things for him.
Q& A
Lucy Choi
Founder of Lucy Choi London
Issue 187 Luxury Briefing
I S S U E
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