TVC ProcessĐỗ Xuân Khang

Marathon Submission

A television commercial is a form of advertising in which goods, services, organizations, ideas, etc. are promoted via the medium of television

What is TVC?

TVC Process

3) Production

CLIENT

ADVERTISING AGENCY

PRODUCTION

MEDIA

1) Brief

2) Present

ideas and

storyboard

4) Publish

Step 1: Advertising Brief

Insight Positioning Competitive Analysis

Client

Advertising Agency

Creative brief: according to brand positioning, client brief to Advertising agency about: marketing background, target audience, consumer insight…

Creative Brief

Step 2: Innovation ideas

Account Executive & Creative Director

Artist Copy Art

Creative team

Account Executive & Creative Director

Client

Creative Brief

Present storyboard

Step 3: Production

Pre-Production

Production

Post-Production

In the first pre production, the advertising agency, production

house, animators if needed and the client will discuss and decide

what have to be done to achieve the goal of the commercial.

Revised talent, music, shooting board…upon

advertising agency and especially client ‘s suggestion

Present

Step 4: Media

Beta-cam tape

VHS tape

SVHS tape

TVC Media

Censorship & Publishing