tv vs print advertising
TRANSCRIPT
Advertising
VS
TELEVISION PRINT
11 billion 2.5 billion
VIEWERSHIP & READERSHIP
VS
Television is the most
effective source of
advertising
3 Hours and 30 Minutes 16.3 Minutes
Average usage per day
VS
Most noticed advertising sources
57.4%
8.9% 8.5%
1.2%
19.7%
1.7% 1.5% 1.1%
Television Radio Newspaper Magazines Internet Out of home Other Don't know
2-75 year olds 25-55 year olds
TARGET GROUPS
VS
Attracting people from it’s Audio and Visual effects
Can’t deliver the whole message from just one print ad
DELIVERING MESSAGE
Even a 10 sec ad is considered effective
Print ads require more attention and time
SPEED
ATTENTION GRABBING
Grabs more attention Gets boring after sometime
VS
Clearly
television is
ruling the world
at present
