TV Advertising is Broken

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PMGs approach to the problems with TV advertising.

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  • 1. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 1

2. We believe someday advertisers will be able tocompute and distribute their precise bids for every impression available across all of television.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 2 3. But sometimes the future takes longer to get here than wed like. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 3 4. We work with advertisers that are unwilling to wait for precision and the performance that comes with it.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 4 5. We address televisions two biggest problems: Targeting and Measurement| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 5 6. The way TV is targeted isinefficient.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 6 7. These menare all18-35.These men are all 18-35.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 7 8. These men are all 18-35.How many of them look exactly like yourbest customers?| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 8 9. These menare all18-35.This means you are paying to reach people that arentgoing to be your customers. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 9 10. Attribute rich targeting naturally decreases wastedimpressions/increases response and brand awareness. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 10 11. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 11 12. trying to find Waldo| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 12 13. using the same technology these guys used.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 13 14. Why agencies keep talking about the greatrates they get...| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 14 15. is because they cant talk about a better way to find Waldo.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 15 16. The fact is: targeting works.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 16 17. It works for direct mail | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 17 18. it works for online| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 18 19. and it works for TV.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 19 20. and it works for TV.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 20 21. Week-Over-Week Performance $240 $230 $220 $210Cost per Order $200 $190 $180 26% reduction in CPO $170 $160 $150Mapping the entire TV inventory with set top box dataappended with micro attributes increases theperformance of our clients campaigns by at least 25% | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 21 22. The way TVs impact is measured isimprecise and inefficient.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 22 23. Marketers spent $63B on TV last year (thats 3X what was spent online). | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 23 24. But too often the answer to the questionHow many new customers did I get from TV? is..| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 24 25. TVs true ROI cannot be measured or | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 25 26. TV is all about mindshare and awarenessand other unmeasureables | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 26 27. Measuring TVs impact on web and retail channels can be complex. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 27 28. And while branding is clearly important.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 28 29. why does branding mean dont measure? | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 29 30. TVs impact is reliable, durable and predictable. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 30 31. We use TV spend to predict multi channel sales.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 31 32. The RED LINE is our forecast made prior to Q1.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 32 33. The BLUE LINE is actual weekly retail sales.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 33 34. Our forecast had a 95% accuracy.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 34 35. These results are typical.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 35 36. In other words, we tell our clients, for everydollar they spend on TV, how many people willdrive to a store and buy their product.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 36 37. We do this three months in advance and areaccurate within 5% weekly. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 37 38. BTW, this works exactly the samewith web sales.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 38 39. To review: We target precisely| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 39 40. And measure accurately.| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 40 41. We are delivering more of what advertisers want for less effort and less money than what theyare spending now. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 41 42. | Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 42 43. Aaron Hendon| Business Development Manager Proceed Media Group206.280.3312ahendon@proceedmediagroup.com| Database marketing with TV media 2011 Proceed Media Group. All rights reserved. 43