tutorial: engagement and how many users clicked on your links more than once in the last week?
TRANSCRIPT
HOW MANY USERS CLICKED ON YOUR LINKS THE PAST WEEK?
JASON HJH SOCIAL: JASONHJH.COM
READ THIS FIRST!
http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/
DO YOU KNOW WHAT COUNTS AS ENGAGEMENT?
DON’T FORGET “INVISIBLE” CLICKS
Look into Facebook Insights > Posts
WHAT ARE THEY?
HOW DO USERS DO THAT?
News Feed
NOT FORGETTING THE MOST VALUABLE ENGAGEMENT OF ALL…
LINK CLICKS
LINK CLICKS GENERATE LEADS
REPEATED LINK CLICKS INDICATE CONVERSION-READINESS
BUT WHY IS EVERYONE CRAZY ABOUT ENGAGEMENT RATES?
BECAUSE OF ZMOT
THE CUSTOMER BUYING JOURNEY IS NEVER THE SAME AGAIN…
Don’t worry it’s not an affiliate link.
Read about ZMOT here - http://www.google.com/think/collections/zero-moment-truth.html
Back to our main question today.
How many users clicked on more than one of your links in the last week?
STEP 1: DOWNLOAD YOUR FACEBOOK PAGE DATA
STEP 2: SEARCH FOR THESE SPREADSHEETS 1. “DAILY PEOPLE WHO INTERACTED…” 2. “WEEKLY PEOPLE WHO INTERACTED…”
STEP 3: COPY COLUMNS B AND C INTO A NEW SPREADSHEET
STEP 4: ADD A NEW COLUMN ON THE RIGHT & USE THE BELOW FORMULA
If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/
STEP 5: ADD THE LAST 2 COLUMNS AND YOU’RE DONE
If you don’t understand why I am doing this, remember to read http://jasonhjh.com/2013/12/how-many-unique-users-engaged-with-your-content-more-than-once/
QUESTIONS?
Email: [email protected]
Twitter : @JasonHJH
Facebook: https://www.facebook.com/JasonHJHSocial