Media Kit 2016 - 2017

SATQFEQMEDIAS.comTHE site for all your tourism media opportunities

Turnkey Printing Services

A specialized solutionfor targeted distribution of your tourism publications

THE QUEBEC TOURISM PAMPHLET STANDS

Established in 1996 to meet the needs of the members of Festivals et Événements Quebec and the Société des Attractions Touristiques du Québec (SATQ-FEQ), the network of THE QUEBEC TOURISM PAMPHLET STANDS now makes its expertise available to the entire tourism industry.

Avantages

• Distribution in 55 tourist attractions found in 10 regions with substantial tourist tra�c.

• A network of sites that welcome close to 11 million visitors each year, representing an average of 200,000 visits per site annually.

• Close to 1 million tourism pamphlets distributed annually.

Our network also offers:

• 20 years of expertise distributing tourism pamphlets in Quebec.

• A network of targeted distribution, adapted to the requests and needs of our clients.

• Monthly and customizable distribution available on request.

• Extra advantage with the purchase of yearly distribution.

• A personalized counselling service to help you develop your distribution strategy.

• Rigorous follow-up of your distribution.

2

“Nearly half of Quebecers use tourism brochures and pamphlets to learn about Quebec destinations and two thirds of travellers pick up a pamphlet while travelling, making pamphlets their main source of information during their vacation."

A PASSIONATE AND EXPERIENCED TEAM DEDICATED TO MEETING YOUR NEEDS

Tourism Intelligence Network1

1 NEAULT, Chantal. Transat Chair in Tourism, École des sciences de la gestion, UQAM, http://veilletourisme.ca/2011/05/13/outils-promotionnels-pour-presentoirs-une-utilite-qui-ne-se-dement-pas/, May 13, 2011.

TURNKEY PRINTING SERVICES

In this time of economic and �nancial restrictions, take advantage of our turnkey printing service to reach out to your customers… at a lower cost!

Whether you are dealing with budget constraints or a lack of time and resources, our turnkey services let you reach out to tourists visiting Quebec thanks to a promotional pamphlet that we will not only print for you, but that we will also distribute throughout our network.The simplest, most cost-e�ective solution!

Our service lets you: Lower your production and distribution costs

Get a�ordable printing rates

Save time thanks to our turnkey service

Increase your print run and distribute in your own network as well

Technical speci�cations: Double-sided promotional pamphlet

Simple standard format 4 (W) X 9 (H)

14-point FSC paper

Four-colour printing

SATQ printing + annual distribution

SATQ and others printing + 4-month summer distribution

Example of rates

Contact us for a made-to-measure plan at the most suitable rate for you!

BENEFIT FROM THE STRENGTH OF THE SATQ-FEQ NETWORK!Thanks to the strength of our associative network, we have negotiated extremely a�ordable rates for you.

This hassle-free service is directly connected to our association’s mission to promote our members and o�er services to them that support their development.

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Printed Tourist Guides: E�ective and Current!

1 The ESG UQAM Transat Chair in Tourism. « Comportement Web des clientèles touristiques : connaître les habitudes de voyage des consommateurs », mars 2015. 2 IAPBD.org 2015

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Before travelling While travelling

Impact of pamphlets in travellers' decision-making process

In 2014, the Transat Chair in Tourism1 and the International Association of Professional Brochure Distributors2 conducted new studies within Quebec and internationally on the in�uence of the media on tourist behaviour.

According to these studies, the Internet is the �rst source of information when planning a trip. However, once on site, pamphlets have the most in�uence on tourists.

Friends

Free guidesMaps/Guides

InternetPamphlets in stands

53%32%46%49%

Mobile Apps

Québec1 Internationally2 Québec1 Internationally2 Québec1 Internationally2

Québec1 Internationally2 Québec1 Internationally2 Québec1 Internationally2

53%57%46%32%

49%48%42%41%

29%25%45%14%

16%15%18% %

14% %29%43%

might change their itinerary according to information found in brochures

61%

of people tooka brochure from a s tanddur ing

their stay

53%

planned a visit to an attraction after reading information in brochures

60%

5

Design Tips and Tricks

Recommended size51/4’’ (W) x 9’ (H)

Learn more about consumers and measurethe ef�ciency of distribution by including the following:• A dedicated telephone number• A coupon

Contact information:address, telephone number, website, directions and map

“Digital is all well and good, but [...] sometimes it’s necessary to make use of traditional media to encourage travellers to discover new technology.”Frédéric Gonzalo [our translation]Speaker, Marketing and Tourism Communications Strategist

Use easy-to-read

Position the most important information in the upper third of the cover page

On top of the pamphlet, mention if the other side is printed in another language

SATQFEQMEDIAS.comLE site pour toutes vos opportunités médias touristiques

2012-2013

www.satqfeqmedias.com

WEBIMPRIMÉTV

4545, av. Pierre-De Coubertin, Montréal, Qc H1V 0B2Téléphone : 514 252-3037

English on back

To pique curiosity, make it

simple, handy,

easy-to-readand understand

Don’t includetoo manye l emen t s

5 to 8A maximum of

Typefaces.Develop an inviting and catchy VISUAL!

51/4’’

9’’

2016-2017 Distribution Sites

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J F M A M J J A S O N DEast A

Québec

Aquarium du Québec 1 1 1 1 1 1 1 1 1 1 1 1Camping Valcartier 1 1 1 1Canyon Sainte-Anne 1 1 1 1 1 1Méga Parc des Galeries de la Capitale 1 1 1 1 1 1 1 1 1 1 1 1Mont-Sainte-Anne - Outdoor Center 1 1 1 1 1 1 1 1 1 1 1 1Observatoire de la capitale 1 1 1 1 1 1 1 1 1 1 1 1Parc de la Chute-Montmorency 1 1 1 1 1 1 1 1 1 1 1 1Shrine of Sainte-Anne de Beaupré (2) 2 2 2 2 2 2 2 2 2 2 2 2Vallée Secrète 1 1 1 1 1 1 1 1Valcartier Vacation Village 1 1 1 1 1 1 1 1 1 1 1 1

Total East A 8 8 8 8 10 11 11 11 11 10 9 9

East B

Centre-du-Québec

Parc Marie-Victorin de Kingsey Falls 1 1 1 1 1Tourisme Drummond 1 1 1 1 1 1 1 1 1 1 1 1Théatre des Grands Chênes 1 1Vélogare du Grand tronc 1 1 1 1 1 1 1Village Québécois d’Antan 1 1 1 1 1 1 1 1

Mauricie

Boréalis, centre of history of thepaper industry

1 1 1 1 1 1 1 1 1 1 1 1

Camping H20 1 1 1 1 1La Cité de l’énergie 1 1 1 1

Total East B 2 2 3 4 5 7 8 8 7 5 2 2

West A

Montérégie

Arbraska Rigaud 1 1 1 1 1Électrium 1 1 1 1 1 1 1 1 1 1 1 1Musée des beaux-arts de Mont-Saint-Hilaire 1 1 1 1 1 1 1 1 1 1 1 1

Parc de la Cité 1 1 1 1 1 1 1 1 1 1 1 1Parc historique de la Pointe-du-Moulin 1 1 1 1 1 1Parc Michel-Chartrand 1 1 1 1 1 1 1 1 1 1 1 1Parc Safari 1 1 1 1 1 1Théâtre de la Dame de Coeur 1 1 1Théâtre de Rougemont 1 1 1

mois J F M A M J J A S O N DWest A (cont’d)

Eastern Townships

Bleu Lavande 1 1 1 1 1Sherbrooke Nature and Science Museum

1 1 1 1 1 1 1 1 1 1 1 1

Parc de la Gorge de Coaticook 1 1 1 1 1 1Vignoble Cep d’Argent 1 1 1 1 1 1 1Zoo de Granby (2) 2 2 2 2 2 2 2 2 2 2

Total West A 7 7 7 6 12 15 15 15 13 12 5 7

West B

Lanaudière

Arbraska Rawdon 1 1 1 1 1 1 1École de parachutisme Voltige 2001 1 1 1 1 1 1 1L’Île-des-Moulins 1 1 1 1 1 1 1 1 1 1 1 1

région de Joliette 1 1 1 1 1 1 1 1 1 1 1 1

Vignoble Saint-Gabriel 1 1 1 1 1 1 1 1

Laurentians

Au Pays des Merveilles 1 1 1 1Parc national d’Oka 1 1 1 1 1 1Parc national du Mont-Tremblant 1 1 1 1 1 1Tourisme Vallée de Saint-Sauveur 1 1 1 1 1 1 1 1 1 1 1 1Tyroparc 1 1 1 1 1 1 1 1 1 1 1 1Village du Père Noël 1 1 1Laval

Parc de la Rivière-des-Mille-Îles 1 1 1 1 1 1 1 1 1 1

Montréal

Atrium - Le 1000 1 1 1 1 1 1 1 1 1 1 1 1Biosphère 1 1 1 1 1 1 1 1 1 1 1 1Montreal Forum 1 1 1 1 1 1 1 1 1 1 1 1Saint-Joseph’s Oratory of Mount Royal 1 1 1 1 1 1 1 1 1 1 1 1La Ronde 1 1 1 1 1 1Mount Royal Park (2) 2 2 2 2 2 2 2 2 2 2 2 2Parc Jean-Drapeau (2) 1 1 1 1 1 2 2 2 2 1 1 1Olympic Park 1 1 1 1 1 1 1 1 1 1

Outaouais

1 1 1 1 1 1 1Great Canadian Bungee 1 1 1 1 1 1Parc Oméga 1 1 1 1 1 1 1 1 1 1 1 1

Total West B 12 13 14 17 22 25 25 25 24 22 14 15

Total général 29 30 32 35 49 58 59 59 55 49 30 33

mois

Annual*12 months

Flexible dates

Summer4 months

June to September

Summer6 months

May to October

member

Winter4 months

December to March

1 monthsummer

(June to September)

member non-member

1 monthautumn/spring/winter

(December to March)

member non-member

1 monthintermediate season

(April, May, October or November)

member non-member

Rates are set according to pamphlets with a maximum width of 51/4'' (13 cm).Additional costs apply for larger pamphlets.Taxes extra

To distribute your tourism publicationsor for more information, please contact:

France Normand, Account Manager514 252-3037 ou 1 800 361-7688, Ext. 3582fnormand@satqfeq.com

2016-2017 Rate Card

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Festivals and events - Across Quebec

non-member member

non-member member

non-member

Intermediate Season1 month

November or April

membernon-

membermembernon-

member

Ask about our added values (only annually).

Across Quebec $ 2 999 $ 3 599 $ 3 639 $ 4 369 $ 4 309 $ 5 172 $ 1 259 $ 1 512 $ 502 $ 602 Western Quebec $ 2 385 $ 2 865 $ 2 839 $ 3 409 $ 3 072 $ 3 689 $ 899 $ 1 079 $ 362 $ 435

West A(Montérégie, Eastern Townships) $ 1 279 $ 1 535 $ 1 389 $ 1 669 $ 1 619 $ 1 945 $ 335 $ 345 $ 139 $ 145

West B(Laurentians, Lanaudière, Montréal, Laval, Outaouais) $ 1 619 $ 1 945 $ 1 775 $ 2 135 $ 1 959 $ 2 349 $ 615 $ 739 $ 242 $ 292 Eastern Quebec $ 1 559 $ 1 875 $ 1 825 $ 2 195 $ 1 955 $ 2 349 $ 575 $ 692 $ 232 $ 279

East A(Québec) $ 1 035 $ 1 245 $ 1 099 $ 1 345 $ 1 299 $ 1 592 $ 395 $ 522 $ 162 $ 195

East B( Mauricie, Centre-du-Québec) $ 859 $ 1 032 $ 929 $ 1 115 $ 1 042 $ 1 255 $ 245 $ 295 $ 105 $ 129

$ 909 $ 1 092 $ 505 $ 609 $ 725 $ 869

A LA CARTE RATES AVAILABLE ON REQUEST.

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