Media Kit 2016 - 2017
SATQFEQMEDIAS.comTHE site for all your tourism media opportunities
Turnkey Printing Services
A specialized solutionfor targeted distribution of your tourism publications
THE QUEBEC TOURISM PAMPHLET STANDS
Established in 1996 to meet the needs of the members of Festivals et Événements Quebec and the Société des Attractions Touristiques du Québec (SATQ-FEQ), the network of THE QUEBEC TOURISM PAMPHLET STANDS now makes its expertise available to the entire tourism industry.
Avantages
• Distribution in 55 tourist attractions found in 10 regions with substantial tourist tra�c.
• A network of sites that welcome close to 11 million visitors each year, representing an average of 200,000 visits per site annually.
• Close to 1 million tourism pamphlets distributed annually.
Our network also offers:
• 20 years of expertise distributing tourism pamphlets in Quebec.
• A network of targeted distribution, adapted to the requests and needs of our clients.
• Monthly and customizable distribution available on request.
• Extra advantage with the purchase of yearly distribution.
• A personalized counselling service to help you develop your distribution strategy.
• Rigorous follow-up of your distribution.
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“Nearly half of Quebecers use tourism brochures and pamphlets to learn about Quebec destinations and two thirds of travellers pick up a pamphlet while travelling, making pamphlets their main source of information during their vacation."
A PASSIONATE AND EXPERIENCED TEAM DEDICATED TO MEETING YOUR NEEDS
Tourism Intelligence Network1
1 NEAULT, Chantal. Transat Chair in Tourism, École des sciences de la gestion, UQAM, http://veilletourisme.ca/2011/05/13/outils-promotionnels-pour-presentoirs-une-utilite-qui-ne-se-dement-pas/, May 13, 2011.
TURNKEY PRINTING SERVICES
In this time of economic and �nancial restrictions, take advantage of our turnkey printing service to reach out to your customers… at a lower cost!
Whether you are dealing with budget constraints or a lack of time and resources, our turnkey services let you reach out to tourists visiting Quebec thanks to a promotional pamphlet that we will not only print for you, but that we will also distribute throughout our network.The simplest, most cost-e�ective solution!
Our service lets you: Lower your production and distribution costs
Get a�ordable printing rates
Save time thanks to our turnkey service
Increase your print run and distribute in your own network as well
Technical speci�cations: Double-sided promotional pamphlet
Simple standard format 4 (W) X 9 (H)
14-point FSC paper
Four-colour printing
SATQ printing + annual distribution
SATQ and others printing + 4-month summer distribution
Example of rates
Contact us for a made-to-measure plan at the most suitable rate for you!
BENEFIT FROM THE STRENGTH OF THE SATQ-FEQ NETWORK!Thanks to the strength of our associative network, we have negotiated extremely a�ordable rates for you.
This hassle-free service is directly connected to our association’s mission to promote our members and o�er services to them that support their development.
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Printed Tourist Guides: E�ective and Current!
1 The ESG UQAM Transat Chair in Tourism. « Comportement Web des clientèles touristiques : connaître les habitudes de voyage des consommateurs », mars 2015. 2 IAPBD.org 2015
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Before travelling While travelling
Impact of pamphlets in travellers' decision-making process
In 2014, the Transat Chair in Tourism1 and the International Association of Professional Brochure Distributors2 conducted new studies within Quebec and internationally on the in�uence of the media on tourist behaviour.
According to these studies, the Internet is the �rst source of information when planning a trip. However, once on site, pamphlets have the most in�uence on tourists.
Friends
Free guidesMaps/Guides
InternetPamphlets in stands
53%32%46%49%
Mobile Apps
Québec1 Internationally2 Québec1 Internationally2 Québec1 Internationally2
Québec1 Internationally2 Québec1 Internationally2 Québec1 Internationally2
53%57%46%32%
49%48%42%41%
29%25%45%14%
16%15%18% %
14% %29%43%
might change their itinerary according to information found in brochures
61%
of people tooka brochure from a s tanddur ing
their stay
53%
planned a visit to an attraction after reading information in brochures
60%
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Design Tips and Tricks
Recommended size51/4’’ (W) x 9’ (H)
Learn more about consumers and measurethe ef�ciency of distribution by including the following:• A dedicated telephone number• A coupon
Contact information:address, telephone number, website, directions and map
“Digital is all well and good, but [...] sometimes it’s necessary to make use of traditional media to encourage travellers to discover new technology.”Frédéric Gonzalo [our translation]Speaker, Marketing and Tourism Communications Strategist
Use easy-to-read
Position the most important information in the upper third of the cover page
On top of the pamphlet, mention if the other side is printed in another language
SATQFEQMEDIAS.comLE site pour toutes vos opportunités médias touristiques
2012-2013
www.satqfeqmedias.com
WEBIMPRIMÉTV
4545, av. Pierre-De Coubertin, Montréal, Qc H1V 0B2Téléphone : 514 252-3037
English on back
To pique curiosity, make it
simple, handy,
easy-to-readand understand
Don’t includetoo manye l emen t s
5 to 8A maximum of
Typefaces.Develop an inviting and catchy VISUAL!
51/4’’
9’’
2016-2017 Distribution Sites
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J F M A M J J A S O N DEast A
Québec
Aquarium du Québec 1 1 1 1 1 1 1 1 1 1 1 1Camping Valcartier 1 1 1 1Canyon Sainte-Anne 1 1 1 1 1 1Méga Parc des Galeries de la Capitale 1 1 1 1 1 1 1 1 1 1 1 1Mont-Sainte-Anne - Outdoor Center 1 1 1 1 1 1 1 1 1 1 1 1Observatoire de la capitale 1 1 1 1 1 1 1 1 1 1 1 1Parc de la Chute-Montmorency 1 1 1 1 1 1 1 1 1 1 1 1Shrine of Sainte-Anne de Beaupré (2) 2 2 2 2 2 2 2 2 2 2 2 2Vallée Secrète 1 1 1 1 1 1 1 1Valcartier Vacation Village 1 1 1 1 1 1 1 1 1 1 1 1
Total East A 8 8 8 8 10 11 11 11 11 10 9 9
East B
Centre-du-Québec
Parc Marie-Victorin de Kingsey Falls 1 1 1 1 1Tourisme Drummond 1 1 1 1 1 1 1 1 1 1 1 1Théatre des Grands Chênes 1 1Vélogare du Grand tronc 1 1 1 1 1 1 1Village Québécois d’Antan 1 1 1 1 1 1 1 1
Mauricie
Boréalis, centre of history of thepaper industry
1 1 1 1 1 1 1 1 1 1 1 1
Camping H20 1 1 1 1 1La Cité de l’énergie 1 1 1 1
Total East B 2 2 3 4 5 7 8 8 7 5 2 2
West A
Montérégie
Arbraska Rigaud 1 1 1 1 1Électrium 1 1 1 1 1 1 1 1 1 1 1 1Musée des beaux-arts de Mont-Saint-Hilaire 1 1 1 1 1 1 1 1 1 1 1 1
Parc de la Cité 1 1 1 1 1 1 1 1 1 1 1 1Parc historique de la Pointe-du-Moulin 1 1 1 1 1 1Parc Michel-Chartrand 1 1 1 1 1 1 1 1 1 1 1 1Parc Safari 1 1 1 1 1 1Théâtre de la Dame de Coeur 1 1 1Théâtre de Rougemont 1 1 1
mois J F M A M J J A S O N DWest A (cont’d)
Eastern Townships
Bleu Lavande 1 1 1 1 1Sherbrooke Nature and Science Museum
1 1 1 1 1 1 1 1 1 1 1 1
Parc de la Gorge de Coaticook 1 1 1 1 1 1Vignoble Cep d’Argent 1 1 1 1 1 1 1Zoo de Granby (2) 2 2 2 2 2 2 2 2 2 2
Total West A 7 7 7 6 12 15 15 15 13 12 5 7
West B
Lanaudière
Arbraska Rawdon 1 1 1 1 1 1 1École de parachutisme Voltige 2001 1 1 1 1 1 1 1L’Île-des-Moulins 1 1 1 1 1 1 1 1 1 1 1 1
région de Joliette 1 1 1 1 1 1 1 1 1 1 1 1
Vignoble Saint-Gabriel 1 1 1 1 1 1 1 1
Laurentians
Au Pays des Merveilles 1 1 1 1Parc national d’Oka 1 1 1 1 1 1Parc national du Mont-Tremblant 1 1 1 1 1 1Tourisme Vallée de Saint-Sauveur 1 1 1 1 1 1 1 1 1 1 1 1Tyroparc 1 1 1 1 1 1 1 1 1 1 1 1Village du Père Noël 1 1 1Laval
Parc de la Rivière-des-Mille-Îles 1 1 1 1 1 1 1 1 1 1
Montréal
Atrium - Le 1000 1 1 1 1 1 1 1 1 1 1 1 1Biosphère 1 1 1 1 1 1 1 1 1 1 1 1Montreal Forum 1 1 1 1 1 1 1 1 1 1 1 1Saint-Joseph’s Oratory of Mount Royal 1 1 1 1 1 1 1 1 1 1 1 1La Ronde 1 1 1 1 1 1Mount Royal Park (2) 2 2 2 2 2 2 2 2 2 2 2 2Parc Jean-Drapeau (2) 1 1 1 1 1 2 2 2 2 1 1 1Olympic Park 1 1 1 1 1 1 1 1 1 1
Outaouais
1 1 1 1 1 1 1Great Canadian Bungee 1 1 1 1 1 1Parc Oméga 1 1 1 1 1 1 1 1 1 1 1 1
Total West B 12 13 14 17 22 25 25 25 24 22 14 15
Total général 29 30 32 35 49 58 59 59 55 49 30 33
mois
Annual*12 months
Flexible dates
Summer4 months
June to September
Summer6 months
May to October
member
Winter4 months
December to March
1 monthsummer
(June to September)
member non-member
1 monthautumn/spring/winter
(December to March)
member non-member
1 monthintermediate season
(April, May, October or November)
member non-member
Rates are set according to pamphlets with a maximum width of 51/4'' (13 cm).Additional costs apply for larger pamphlets.Taxes extra
To distribute your tourism publicationsor for more information, please contact:
France Normand, Account Manager514 252-3037 ou 1 800 361-7688, Ext. [email protected]
2016-2017 Rate Card
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Festivals and events - Across Quebec
non-member member
non-member member
non-member
Intermediate Season1 month
November or April
membernon-
membermembernon-
member
Ask about our added values (only annually).
Across Quebec $ 2 999 $ 3 599 $ 3 639 $ 4 369 $ 4 309 $ 5 172 $ 1 259 $ 1 512 $ 502 $ 602 Western Quebec $ 2 385 $ 2 865 $ 2 839 $ 3 409 $ 3 072 $ 3 689 $ 899 $ 1 079 $ 362 $ 435
West A(Montérégie, Eastern Townships) $ 1 279 $ 1 535 $ 1 389 $ 1 669 $ 1 619 $ 1 945 $ 335 $ 345 $ 139 $ 145
West B(Laurentians, Lanaudière, Montréal, Laval, Outaouais) $ 1 619 $ 1 945 $ 1 775 $ 2 135 $ 1 959 $ 2 349 $ 615 $ 739 $ 242 $ 292 Eastern Quebec $ 1 559 $ 1 875 $ 1 825 $ 2 195 $ 1 955 $ 2 349 $ 575 $ 692 $ 232 $ 279
East A(Québec) $ 1 035 $ 1 245 $ 1 099 $ 1 345 $ 1 299 $ 1 592 $ 395 $ 522 $ 162 $ 195
East B( Mauricie, Centre-du-Québec) $ 859 $ 1 032 $ 929 $ 1 115 $ 1 042 $ 1 255 $ 245 $ 295 $ 105 $ 129
$ 909 $ 1 092 $ 505 $ 609 $ 725 $ 869
A LA CARTE RATES AVAILABLE ON REQUEST.
100%