turning passion to profit - online marketing - session 3
DESCRIPTION
Slidedeck of 3rd Session of Online Marketing & Social media Track by Birgit Pauli-Haack, Relevanza, Inc. 4th Annual Turning Passion to Profit hosted by Southwest Florida Business Today and Small Business Development Center at Florida Gulf Coast University.TRANSCRIPT
Google+ (Plus) Yet another social network?
Birgit Pauli-Haack, October 2012
Why Bother? Fast GrowthTime to reach 50 million users - 88days.
Google+ Currently 400 mio users (09/2012)
Why Bother? Ubiquitous Google
Unifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps..
Notifcation in Red: comments, +1, shared, circled, circled back.
Why Bother? Search Results
Comscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%.
Stats on a client’s site…
Why Bother? - Search
Why Bother? Social Search
Why Bother? Identifies Experts
Why Bother? Search
New Rules of Engagement
...Page 1, Position 1 is no longer the gold standard for successful SEO strategies.
ComScore
Power: Public Search in Google+
Getting started...
http://plus.google.comSign-in w/ your @gmail account or Sign-in w/ Google Apps account (@company.com)or create an account.
Your Profile: AboutProfile PhotoIntroductionLinks to SNS
Your Google+ Page: AboutProfile PhotoIntroductionLinks to SNSPost
Your Profile: Public Posts
Share early, share often!Linke, photos, videosComments# +1 (=likes)# of shares
Features: Circles
Power: Sharing Circles
Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world.
Power Feature: Ripples
Power Feature: Events Integrated in
Google Calendar
Power Feature: Maps +Google+ LocalClaim Your Business Online!
Measuring SEO Impact: ToolsGoogle Webmaster Tools
Google Analytics
Webmaster Tools: Search Queries
Webmaster Tools: Back Links
Webmaster Tools: Index Status
Number of pages in Google Search Index
Google Analytics: Overview
Google Analytics: Traffic Sources
Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out.
– Karl Gibbons