turning disruption into delight: media alchemy€¦ · turning disruption into delight: media...
TRANSCRIPT
Speaker: Malcolm Netburn
Turning Disruption into
Delight: Media Alchemy
Presented by
Malcolm Netburn
• Chairman & CEO of CDS Global, a Hearst company
• Evangelist for multiplatform publishing and the use and deployment of technology to support new business models
• Has partnered with many of the leading media brands to advocate for change and transformation, and to embrace disruption with bold strategies and plans
ALCHEMY[change]
ALCHEMY[change]
ACTION[approach]
ALCHEMY[change]
ACTION[approach]
MONEY[measurement]
ALCHEMY[change]
ACTION[approach]
MONEY[measurement]
RESULTS[enduringbusiness]
ALCHEMY the idea of turning base metals like lead into noble metals like gold
ALCHEMY a power or process that changes or transforms something in a
mysterious or impressive way
1. CUSTOMERS2. COMPETITION3. INNOVATION4. DATA5. VALUE
1. CUSTOMERS2. COMPETITION3. INNOVATION4. DATA5. VALUE
CUSTOMERS
CUSTOMERS
COMPETITION &COLLABORATION
COMPETITION &COLLABORATION
INNOVATION
INNOVATION
uploadsvideos
sends emails
purchasesnew shoes
Googlesearches
likes Cosmo
VALUE
VALUE
ALCHEMY[change]
ACTION[approach]
MONEY[measurement]
RESULTS[enduringbusiness]
