turbo tax and socal media
DESCRIPTION
Gravity Summit: How Turbo Tax uses social mediaTRANSCRIPT
Customers First: TurboTax in Social Media
Social is in our DNA
The Power of 20 Million People
TurboTax in Social Media
OutputTurboTronLive Community DisplayCustomer Reviews
Live Community
Super Status
Inner Circle
ReviewsYouTube Contests
Live Community
Contextual customer-based help for millions of specific situationsContextual customer-based help for millions of specific situations
Inner Circle
25k customers co-create the next version of TurboTax with our teams25k customers co-create the next version of TurboTax with our teams
Customer Reviews
50,000 customers wrote reviews (and that’s when we showed it to 1%)50,000 customers wrote reviews (and that’s when we showed it to 1%)
Freeloader Nation – Campaign Ecosystem
One-Two Punch:1.Make them aware of free2.Get them talking about TurboTax
Recognition Leads to New Opportunities
Being out front in trying new things brings new opportunitiesBeing out front in trying new things brings new opportunities