Customers First: TurboTax in Social Media

Social is in our DNA

The Power of 20 Million People

TurboTax in Social Media

OutputTurboTronLive Community DisplayCustomer Reviews

Live Community

Super Status

Inner Circle

ReviewsYouTube Contests

Live Community

Contextual customer-based help for millions of specific situationsContextual customer-based help for millions of specific situations

Inner Circle

25k customers co-create the next version of TurboTax with our teams25k customers co-create the next version of TurboTax with our teams

Customer Reviews

50,000 customers wrote reviews (and that’s when we showed it to 1%)50,000 customers wrote reviews (and that’s when we showed it to 1%)

Freeloader Nation – Campaign Ecosystem

One-Two Punch:1.Make them aware of free2.Get them talking about TurboTax

Recognition Leads to New Opportunities

Being out front in trying new things brings new opportunitiesBeing out front in trying new things brings new opportunities