ttmd programs
DESCRIPTION
A presentation from Through the Magic Door outlining the many different programs we support and that can be used with schools, volunteer organizations and others to assist in their efforts to foster a reading culture as well as some programs that can assist in fund raising.TRANSCRIPT
© Through the Magic Door1
Through the Magic Door®
© Through the Magic Door2
Mission
• Through the Magic Door is an internet children’s bookstore whose mission is to help children learn to love reading. We do this by providing a range of services intended to make it easier to identify those books likely to appeal to a particular child and therefore likely to keep them wanting to read more.
© Through the Magic Door3
Assumptions
A good book that is well matched to a child’s
• Reading abilities• Interests and • Circumstances
Repeated reading
Habitualreading
Development of capabilities*
* Pattern Recognition, Sustained Focus, Empathy, Attentiveness, Curiosity, Imagination, Anticipation, Judgment, Critical Thinking, Prioritization
Desirable Life Outcomes
Suggestion Generator Price and Options(Discounts, Remaindered, Used)
Mobility(Search and Browse)
Full Service Site
Advanced SearchDiscussionResourcesBlogsBook ListsMagic Dollars ProgramCustom Services
BooksBook Subscriptions
Gift CertificatesWish Lists
Through the Magic Door®Services and Programs Samples
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Magic Dollars Program Example
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Advanced Search
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Reader’s Book Mart
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Detailed Reviews
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Detailed Reviews (cont’d)
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Book Lists
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Custom Book Lists
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Book Subscriptions
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Gift Certificates
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Wish Lists
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Reader Genie
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Personal Consultations
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Resources
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Classroom Library Enhancement
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Reading Sessions
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Lazarus’s Library
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Full Range of Books
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Blogs
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Book Fairs
Through the Magic Door®Services and Programs Details
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Through the Magic Door® Programs
TTMD Program Description Target Beneficiary Benefit Notes
Magic Dollars Program
Link on organization’s site and 7.5% of revenue from book purchases made through the link will be paid to the organization.
Organizations seeking additional revenue
Sponsoring organization
7.5% of revenue
Advanced Search
Custom and unique database of more than 5,000 titles with seventeen categories of tags.
Parents
Teachers
Librarians
Target group saves time.
Children are more likely to enjoy what they are being offered to read.
Time saved.
Increased probability of enjoyment.
Increased probability of appropriateness.
New, in print books only.
Readers Book Mart
Site where people can search for titles in and out of print and compare costs across a dozen vendors.
Price conscious book buyers, primarily parents.
Purchasers. Lower cost books.
Wider selection of books by being able to find out of print.
New and used books.
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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes
Detailed Reviews
Detailed but brief summary including supplemental activities, discussion questions, red flags, summary of plot, etc.
Parents
Book givers
Teachers
Librarians
Parents
Book givers
Teachers
Librarians
Children
Time saved.
Increased probability of enjoyment.
Increased probability of appropriateness.
Enhancement of teaching programs.
2 minute summary.
Book Lists
Many dozens of lists of contemporary and classic books organized by topic or theme.
Parents
Teachers
Librarians
Children
Parents
Teachers
Librarians
Children
Parents, teachers and librarians are able to quickly find books that support curriculum objectives, life issues, or reading interests
Custom Book Lists
Through the Magic Door® will create new book lists by request on topics and themes
Teachers
Librarians
Literacy groups
Volunteer groups
Children
Aid recipients
Volunteers
High value, high relevance books pertinent to recipients.
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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes
Book Subscriptions
Give a child the gift of X number of books Y times a month or year for Z period of time.
Parents
Family members (grandparents and aunts and uncles)
Giver
Child
Staying in touch.
Material for reading.
Encourages the pleasure of owning and anticipating books.
Reviews help giver to know and discuss the books with the recipient.
Gift Certificates
Ability to give books to a child without knowing what specific books they want. Child receives a certificate for the amount they can spend on books.
Parents
Family members
PTA
Children
Teachers
Ownership of decision making for the child.
Teacher gifts.
Wish Lists
Create a list of books a child wishes to receive so that family and friends always have easy access to ideas.
Parents
Children
Gift givers Speed
Certainty of appropriateness and desirability.
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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes
Reader Genie
Simplified idea generator for most common scenarios. Available both on iPhone and iTouch as well as on the web (ReaderGenie.com)
Parents
Teachers
Librarians
Reading tutors
Children Alignment of recommendation with child’s reading ability, interests and life circumstances.
Feeds from the same database as Through the Magic Door®’s Advanced Search.
Personal Consultations
Individual consultation with Through the Magic Door® staff member and parent, teacher or librarian to identify particular books meeting the reading needs of particular children.
Parents
Teachers
Reading volunteers
Children Time saved.
Increased probability of enjoyment.
Discussion Forums
Forums on the Through the Magic Door® site where individuals, book clubs, classes, and other groups can discuss books or particular titles.
Teachers
Librarians
Parents
Children
Book Clubs
Readers
All participants, the social community of readers.
Shared experiences and knowledge.
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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes
Resources
Centralized repository of research, articles and other materials that people interested in reading can access and use.
Teachers
Librarians
Literacy volunteers
Teachers
Librarians
Literacy volunteers
Single source.
Speed of access.
Classroom
Library Enhancement
Personal consultation with teachers on refreshing and aligning classroom library with educational goals.
Teachers
Funding organizations
Teachers
Children
Enhanced and aligned classroom library resources.
Reading Sessions
Lead one hour reading sessions over a defined period of time with children.
Teachers Teachers
Children
Exposure to hidden gems likely to grab student’s attention and interest.
Lazarus’s Library
Display of recently re-released classics or forgotten gems from the past.
All Children Access to books of proven long-term appeal.
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Through the Magic Door® ProgramsTTMD Program Description Target Beneficiary Benefit Notes
Full Range of Books
Virtually all books that are in print are available through Through the Magic Door®, not just books that are traditionally categorized as Juvenile or Picture Books.
Older children and young adult readers.
Children
Teens
Makes available great books that are within the compass of older children’s interests but are not designated as children’s books and thereby helps sustain the habit of reading.
Kon-Tiki
Catch-22
Gerald Durrell
Patrick O’Brian
Raymond Chandler
etc.
Blogs
Thing Finder – A reader’s commonplace. Pigeon Post – Topical essays. Featured Author
Older readers and TTMD community members
Readers Teasers on books and ideas. Exposure to unfamiliar books and authors.
Book Fairs
Conduct books fairs with School/PTA receiving 10% of the revenue from books purchases.
Schools
PTAs
Librarians
Schools
PTAs
Financial proceeds.
Support of reading objectives.
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Contact Information
Should you have any questions about this presentation, please contact us.
Charles Bayless
Through the Magic Door®
1579 Monroe Drive
Suite F150
Atlanta, Georgia 30324
E-mail: [email protected]
Office: (404) 898-9096