PREFACE

THE PHILOSOPHY

To comprehend the complexity of Public Relations in the service sector and develop

understanding and skills of Public Relations.

OBJECTIVES OF THE INTERNSHIP

To obtain work culture in a Service organization for 30 working days.

To gather knowledge of the culture of the Service organization.

To gain practical experience of the functioning of the Service organization.

To cultivate the right attitudes to work in a service organization.

To document observations, perceptions and work experience into a report.

To present the internship report in a Viva Voce and face questioning.

The internship aims to provide facilities for students of M.B.A Human Resource to transform the

various learning experiences.

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INTRODUCTION TO TOURISM

Tourism is the temporary, short-term movement of people to destination outside the places where

they normally live and work and their activities during the stay at each destination. It includes

movements for all purposes. The World Tourism Organization defines tourist as people who

“travel to stay in places outside their usual environment for not morethan one consecutive year

for leisure,business and other purposes not related to the exercise of an activity remunerated

from within the place visited”.

Tourist expenditure generates multiple effects with extensive outreach along its value chain.

Adding to the demand for a variety of goods and services, tourist offers potential to exploit

synergies across a large number of sectors such agriculture, horticulture, poultry, handicrafts,

transport, construction, the sectors, where growth of income has favorable impact on poverty

alleviation.

TOURISM RESULTS IN:

* Integrated development of high-priority tourism infrastructure in high potential tourism

circuits.

* Enhanced connectivity and improved environment, utilities and tourist services.

* Improvement of institutional and regulatory frameworks that will ensure coordinated

efforts of multiple agencies.

* Promotion of environmentally and culturally sustainable and socially inclusive tourism

development.

* Encouragement of private sector and community participation in tourism.

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* Capacity building and human resources development for sustainable tourism and

destination management through employment generation, poverty alleviation,

environmental regeneration, advancement of women and disadvantaged groups.

ABOUT TOURISM SECTOR

Tourism and tourist are the words that are commonly heard or mentioned in everyday

life .Tourism havealso become as state symbol in modern society. These statistics reflect the

truth that many new tourist sites are opening all over the world and tourism is now a global

phenomenon.

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According to Hunziker and Krapftourism is the phenomena and relationship arising from the

travel and stay of non – resident is far as it permanent residence and is not connected to any

earning activity.

TOURISM IN TAMIL NADU

The systematic and comprehensive effects taken in 2003-04 have enabled Tamil Nadu to make

its presence strongly felt in tourism sector internationally. About 600 delegates from 38 countries

and India assembled in Chennai, making it the largest congregation of foreign delegates in an

international conference in Chennai in recent years. The prestigious tourism magazine Long

Haul, in its ITB Berlin issue in March 2004, has described Tamil Nadu .Tamil Nadu Tourism

received the award “Tourism Event of the Year” at the prestigious South Asian Travel and

Tourism Exchange (SATTE) held at New Delhi in the last week of March 2004.

TOURISM WEALTH OF TAMIL NADU

Tamil Nadu is a unique and fascinating state, where technology co-exists with tradition, old

architecture blends with contemporary vitality and where nature is at its unsullied best, these

makes Tamil Nadu a year round destination. Its boasts of abundant tourist wealth, which can be

broadly grouped under following heads:-

Hill Resorts

Beach Resorts

Water falls

Wild life sanctuaries

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Zoological parks

Bird sanctuaries

Botanical/Horticultural Gardens

Temples /Churches /Mosques

Heritage Monuments

Mangroves

Lakes.

TYPES OF TOURISM IN TAMIL NADU

The kinds of Tourism commonly prevalent in Tamil Nadu are

Leisure Tourism

Pilgrimage Tourism

Heritage Tourism

Adventure Tourism

Cruise Tourism

Rural Tourism

Responsible Tourism

Business Tourism

Medical Tourism

Eco Tourism

LEISURE TOURISM

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Some tourists visit Tamil Nadu only for fun and enjoying their leisure. They usually visit hill

stations, beaches, waterfalls, zoological parks and the like.

PILGRIMAGE TOURISM

Tourists especially senior citizens are interested only in visiting temples and offering worship to

their favorable deity. They move to tourist centers if time permits and provided the trip is easy on

the purse. It requires planning and meticulous follow up.

HERITAGE TOURISM

Tourists irrespective of their varied interests, have one thing common i.e. they would like to go

around heritage monuments which are in plenty in Tamil Nadu, viz.

5 world heritage monuments identified by the UNESCO.

48 centers declared as heritage towns by the government of Tamil Nadu.

Innumerable heritage monuments declared by the Archaeological survey of India and the

Archaeology Department, Government of Tamil Nadu.

ADVENTURE TOURISM

Tamil Nadu Tourism is promoting adventure tourism activities in all tourist spots. Adventure

boats are available at Muttukadu and Mudaliarkuppam. Trekking equipments are given on hire to

the tourists by Tamil Nadu Tourism. Apart from providing adventure sports activities, Tamil

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Nadu is also coordinating with Youth HostelsAssociation of India in conducting Trekking

programs in the hilly region. Water scooters, speed boats, kayaks and Banana boats in

Mudaliarkuppam provide thrill to the youngsters. Variety of adventure sports have been

introduced in island grounds with private participation. Paragliding in Yelagiris attracted tourists

in the large numbers. Parasailing is going to be introduced shortly in Mudaliyarkuppam.

CRUISE TOURISM

Rail and road transport are very common among the people. Sometourists go in for

Air/Cruise mode of transport even if it is costlier. At any cost, the tourists desire to enjoy the

holiday even before they reach the actual tourist spot. Tourists who are reaching Chennai and

Thoothukudi ports by cruise are taken to the nearby destinations i.eMamallapuram and

Madurai.

RURAL TOURISM

To showcase rural life, art, culture and heritage of rural locations in villages and to

benefit the local community economically and socially as well as to enable interaction between

tourists and local population for a mutually enriching experience, the Tamil Nadu tourism has

decided to develop and promote rural tourism.

The Ministry of Tourism, Government of India has partnered with UNDP for Endogenous Rural

Tourism as pilot projects for capacity building. Within prescribed limits, the hardware projects

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are funded by the Ministry of Tourism, Government of India and the funds for capacity building

are provided by the UNDP through Ministry of Tourism, Government of India.

The software component was implemented with the involvement of an NGO identified by the

UNDP in co-ordination with the District Collector and the local community. The Government of

India also extends the scheme of Capacity Building for Service Providers (CBSP) to other rural

sites beyond those covered under partnership with the UNDP.

RESPONSIBLE TOURISM

The aim of Responsible Tourism is to inculcate the responsibility of the local populace (hosts)

towards fragile eco-system, best practices and caring the guests and also make the visiting

tourists more responsive towards culture, conventions and customs to avoid exploitation.

BUSINESS TOURISM

Top business executives toil throughout the year to make more and more profits. They rarely find

time to go anywhere except where the business demands their presence.Whenever they find even

a small gap, they will not hesitate to make a short visit to the nearest tourist spot.

MEDICAL TOURISM

Tamil Nadu provides a very good health care to people from all over the world. Ultra modern

corporate hospitals, talented medical professionals, state-of-the art medical facilities and a large

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number of Government hospitals have helped patients from various parts of the country and the

world to come, Convalesce and return with good health. The Department of Tourism has realized

that it is essential to provide facilities for them to visit places of tourists’ importance, so that they

can recuperate and get rejuvenated to normalcy in a short period of time.

Further, the Department of Tourism in association with the hospitals has embarked on the

mission of spreading the concept of Medical Tourism. Considering the importance of Medical

Tourism, a Medical Tourism Information Centre has been established in the Tamil Nadu

Tourism Complex. Travel Desks in various hospitals were set up in Chennai and Madurai.

ECO TOURISM

Some of the tourists evince keen interest in nature. There is abundant natural wealth in Tamil

Nadu viz., hill stations, waterfalls, forest, bird sanctuaries, beaches, etc. A separate Eco-Tourism

wing is being set up by Tamil Nadu Tourism by posting an officer from the Forest Department.

The vision is to make Tamil Nadu a world renowned destination specializing in sustainable

tourism through focused effort on creating synergy among all the stake holders, encouraging

capacity building and public – private partnerships with revenue generating strategies.

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HISTORY OF THE COMPANY

Tamil Nadu Tourism Development corporation (TTDC) was incorporated in 1971 with the main

object of promoting tourism in Tamil Nadu by building tourism related infrastructure facilities

on commercial basis TTDC made a modest beginning by taking over 5 government bungalows

and operated 2coaches .It had made rapid stridessince then and today it has earned the proud

distinction of owning the largest chain of hotels in south India numbering 55.The bed strength

has increased from 235 in 1971 to 250 in 1998,24 fleets of coaches are in use at present.Tamil

Nadu Tourism Development Corporation has established the following amenities in the state.

Hotels

Youth Hostels

Restaurants

Boat Houses

Telescope Houses

Lake Park

Petrol Bunk

DETAILS OF TTDC HOTELS AND BOAT HOUSES

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Out of 56 hotels under the control of TTDC, two hotel units have been handed over on long term

lease of 30 years during the year 1995. The Government of Tamil Nadu have already approved

proposal of franchising 30 hotel units of TTDC and 7 Restaurants. Efforts are being taken to

franchise these hotels on long term basis for 10 years in respect of small hotels with 5 rooms and

15 years in respect of other hotels.

The youth Hostels cater to the needs of budget tourists with low tariff of Rs.50/- per bed.

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Hotels 56

Boat Houses 11

Telescope Houses 04

Restaurants 03

Snack Bar 03

Landscaping & Gardening 02

Tourist service centre 01

Total 80

Franchising of the hotel units would improve the overall profitability of the hotels division and

help TTDC to concentrate on the major hotels atOoty, Kodaikanal, Yercaud, Madurai,

Thanjavur, Coimbatore, Rameswaram, Kanniyakumariand Mamallapuram.

OBJECTIVES

To preserve our glorious heritage and culture

To give authoritative historical information to the tourists

To treat the tourists as our “Guests”

To build infrastructure facilities in tourists centre.

To identify new areas of tourists centre and popularize its specialties to the public.

To encourage private investments in tourism project

To create tourism awareness among the youth and public

To extent certain benefits for industries to tourism projects

To create tourism as an effective tools to bring and establish friendship among the people

of various states/nationals

To create employment opportunities and

To protect the environment.

VISION

To make Tamil Nadu a world renowned destination specializing in sustainable tourism through

focused efforts on creating synergy among all stakeholders, encouraging capacity building and

public private partnerships with revenue generation strategies.Also use eco tourism as a tool to

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stimulate and nature natural and cultural conservation with phenomenal socio economic growth

and showcase Tamil Naidu’s uniqueness throughout the world.

MISSION

* To select eco tourism spots in the State and conduct activities such as rock climbing,

forest visits and trekking for youth.

* To evolve an action plan to promote awareness on preserving the unique aspects of a

place.

* To take steps to prevent the usage of plastic and other non-biodegradable products around

water bodies, parks, zoos and reserves.

PROFILE

BOARD OF DIRECTORS

CHAIRMAN : Thiru.Sanwat Ram, I.A.S. (Retd.)

MANAGING DIRECTOR :Dr.M.Rajaram,I.A.S.

DIRECTORS : Dr.V.IraiAnbu, I.A.S.

: Thiru.DebendranathSarangi, I.A.S.

: Thiru. T.Pitchandi, I.A.S.

: Thiru. Ambuj Sharma, I.A.S.

: Thiru. R.Rajagopal, I.A.S.

: Dr.N.Sundaradevan, I.A.S.

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: Thiru. S.Audiseshiah, I.A.S.

: Thiru. Praveen Kumar, I.A.S.

: Thiru. DamaSubhash

: Thiru. R.sundraraju, I.F.S,

: Thiru. S.Raja Mohan

MEMORANDUM OF ASSOCIATION

Memorandum of association is a basic document on which the entire constitution of the company

is built. It includes the scope and power of the company. It is a public document in the sense that

everyone who want to have dealing with the company is expected it’s know the contents of

Memorandum of Association.

The name of the company is Tamil Nadu development Corporation Limited.

The registered office of the company shall be situated in the state of Tamil Nadu.

The Objects for which the company is established are the following:-

A. MAIN OBJECTS TO BE PURSUED BY THE COMPANY ON ITS

INCOPRATION

To start operate and promote establishment, undertaking enterprise and

activities of any description whatever which in the opinion of the company are

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likely to facilitate or accelerate the development of tourism, handicrafts and

cottage industries in Tamil Nadu.

To take over, develop and maintain all places of tourist interest like wildlife

sanctuaries. Open place parks, beaches, avenues, beauty and recreational

sports etc., in the state of Tamil Nadu and elsewhere.

To acquire and take over any or all of the assets and liabilities of the

department of information publicity and tourism or of any other department of

the government of Tamil Nadu and in particular to take over as a going

concern all or any of the tourist homes/State guest houses/travelers bungalows

and catering establishment already established and maintained by the

government to Tamil Nadu in various places and to run the same efficiently

with the object of promoting tourism.

B. ANCILIARY OBJECTS OR INCIDENTAL OBJECTS TO THE

ATTAINMENT OF MAIN OBJECTS.

To plan and execute schemes for development of tourist complexes and tourist

resorts.

To establish art galleries for the exhibition of paintings, engravings, sculptures

jeweler and other work of art., to buy sell and deal in work of art of all kinds.

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To establish and administer a hotel development fund and to render financial

and other assistance to those establishing hotels, motels, travelers lodges etc.,

in tourist centers.

To carry on the business as proprietors and publishers of newspaper, journals,

magazines, book and other literary works, protecting the images of the Tamil

Culture and the state of Tamil Nadu, to print and publish road maps, guides,

brochures, picture post cards and such other pamphlets and book needed by

tourists and travelers.

To carry on the business of producers, distributors and exhibitions of cine

films, documentaries and the like.

To establish, mange, run, construct, lease out or acquire hotels, café, clubs,

restaurants, casinos, cinemas, tourist home, travelers bungalow, guest houses,

house boats, shikaras and the like to afford facilities for boarding and lodging

to tourists.

To organize or conduct all inclusive tours by road, rail, sea, air or otherwise

and to enter into agreements for this purpose.

To provide entertainment by way of culture shows, dramas, dance, concerts,

cabarets, ballets, film shows, sports and games, son – et- limier spectacles and

others.

To import, purchase, lease, sell and run or otherwise operate cars, cabs buses,

truck, launches, ropeway, air-crafts, helicopters and other modes of transport.

To run tourist information centers.

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To act as caters dealing in catering goods, incensed victallers, wine, beer and

spirit merchant, bar keepers and importers of aerated minerals and artificial

waters and other things.

To deals in foreign and Indian goods of all kinds connected with of having a

bearing on promotion of tourism, especially textiles, perfumery, drugs,

novelty articles and handicrafts.

To undertake the running of hair dressing and beauty salons baths, dressing

rooms, laundries and chemist shops.

To carry on business of running boats, yachts, night clubs swimming pools,

bakeries and confectionaries and doing of all such other things as are

incidental or conductive to the attainment of the objects.

To promote and operate anywhere schemes for development of tourism and

handicrafts and for that purpose to operate and get prepared reports, blue

prints, statistics and other information.

To act as travel agents for air-lines, railways, shipping , companies, road

transport etc.,

To own operate, acquire by purchase or donation or in exchange, lease or rent,

building equipment, hotels, restaurants, rest houses, holidays and health

resorts, golf courses, sports grounds and establishments, outdoor as well as

indoor including fishing, sea bathing etc., theatres amusement parks,

swimming pools or other structures of whatever description for the purpose of

developing tourism.

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ARTICLES OF ASSOCIATION

If memorandum of association is said to be constitution of the company, the Articles are said

to be the rules, regulations and bye-laws. The Articles are meant for implementing the objectives

of the memorandum in the management of the affairs of the company. A company cannot enter

into a contract with regards to any transacts unless. It is authorized under the Articles of

Association. The scope of the authority the company is the scope of the power given to it under

the Articles of Association.

In these articles unless there be something in the subject or context inconsistent

herewith:-

The act means the companies act, 1956 (Central act of 1956)

Board means the board of directors for the time being of the company.

Bye – laws mean the bye-law which may be made by the directors of the

company under these articles and which may for the time being in force.

Capital means the capital for the time being raised of authorized to be raised for

the purpose of the company

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Chairman means the chairman of the board of directors for the time being of the

company.

The company means the Tamil Nadu Tourism Development Corporation limited

Directors mean the director for the time being of the company.

Dividend includes bonus.

Month means a calendar month (according to Gregorian calendar)

Office means the registered office for the time being of the company.

The register of members means the register of members to be kept pursuant to the

act.

Table “A” not to apply.

Company to be a private company.

Share capital.

Power to increase share capital.

Issue of new shares.

Reduction of capital etc.,

Classification of shares etc.,

Share certificate.

Company’s lien on shares.

Forfeiture of share.

Transfer and Transmission of share.

Quorum

Holding of annual general meeting.

Poll.

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Joint holders.

Voting by proxy.

Voting by members

ORGANIZATIONAL STRUCTURE

An organizational structure explains the positions and official relationships between the various

individuals working in organization. It helps to understand and organization better. It provides

answers to the following question, who is the top most official in an organization? Who are the

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departmental heads? What are their functions? Who are the subordinate staffs in each

department?

ORGANIZATIONAL CHART

Diagrammatic presentation of the organizational structure is what is known as an

“Organizational chart”. It shows the names, designations, and functions of the personnel in an

organization.

MERITS OF AN ORGANIZATION CHARTS

The merits of an organizational chart may be stated follows:

It shows the official positions if each individual in an organization.

From the organization chart, it is possible to make out who the superior and subordinates.

It gives identity to the personnel in an establishment.

It helps an outsider to understand the different designation in an organization.

PRINCIPLES OF ORGANIZATIONAL STRUCTURE

A sound organizational structure should adhere to the following principles:

Objective:-The various activities performed in an organization should help to attain the

goal of the enterprise. The goal of each individual and department must synchronize

with that of the concern.

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Division of work: - The total work of the enterprise should be divided into identifiable

functions like production, purchases, marketing, finance, etc., for better performance

and control. This leads to specialization.

Authority and Responsibility:- Authority is the official right of a manger responsibility

is the duty of a subordinate, to whom some work has been assigned, to report to the

superior on the work done.

Unity of direction: - It means structure must not be rigid. It should be capable of being

adjusted according to the required in future.

Simplicity: - The organization structure must not be a complicated one. It should have

only few levels of authority so that there is free flow of communication between

persons.

Flexibility: - The organization structure must not be rigid. It should be capable of

adjusted according to the required in future.

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ORGANIZATIONAL STUCTURE CHART FOR TTDC

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CHAIRMAN-POLITICAL/OFFICE

MANAGING DIRECTOR

GENERAL MANAGER ADMINISTRATION

GENERAL MANAGER FINANCE

GENERAL MANAGER ECO-TOURISM

MANAGRES

ADMINISTRATION/PURCHASE/ACCOUNTS/SYSTEM ANALYST/TOURS/PUBLIC RELATIONS/PROJECT ENGINEER/TRANSPORT

ASSISTANT MANAGER

OFFICE LAYOUT

Office layout is the determination of the space requirement and the detailed utilization of space

in order to provide practical arrangement of the physical factors considered necessary for the

execution of the office work within reasonable cost.

OBJECTIVES OF OFFICE LAYOUT

o The space should be used to the greatest extend.

o Service should be available where headed including power and telephone.

o Good working conditions should be provided for everyone.

o A Supervisor must be able to see the staff at work.

o A Sense of belonging and loyalty to the working group should be furthered.

o Communication and work flow should be facilitated.

o The movement of clerks between clerks filing cabins etc. should be made easy.

o Noisy and distracting operations between clerks should be segregated.

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JUNIOR ASSISTANT

MANAGEMENT TRAINEE

AREA DESCRIPTION

The office of TTDC Chennai is comfortable for the employees to work as the company is

situated in such a place that is it easily accessible by road. It is an open office system but cabins

are provided to the managers, assistants, staffs and executives good artificial lighting is provided.

The office is decorated so as to provide a good atmosphere for the staff.

SAFETY PRECAUTIONS

Safety precautions if an office provides conditions which are conclusive to mental

concentration. Safety involves seeking that the premises and equipments which are dangerous.

Adequate fine existing wishers, equipment, are installed in each floor of the office.

COMMUNICATION

In TTDC, the process of conveying information from one office to another is through post by

telephone by messenger services. The intercom is place at all departments for the better

communications between in different departments.

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OFFICE ENVIRONMENT

LIGHTING

Lighting is the most important physical conditions of the office. Without light there is no sight.

The principle function of an office is supply of information and preservation of records. As such

this function cannot be performed efficiently with proper lighting inside the office.

There are two types of lighting:

Artificial

Natural

VENTILATION & TEMPERATURE

Properventilation is another important aspect of office management. Ventilation in the office is

the supply of clean and fresh air in the right quantity and the right temperature and humidity.

There are some ventilation equipments in TTDC

Air coolers

Air –conditioning

Exhaust fans

INTERIOR DECORATION

Office is considered as an intermediary between the outsiders and the management. The visitors

form an opinion about the firm only by seeing the environment and the interior appearance of the

office room.

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Aspects of interior decorations are

Coloring of walls.

Pictures of tourist places.

Maps of the places cover the Tamil Nadu.

Floor covering, hangings, calendars.

SAFETY ARRANGEMENT

Most people one of the opinions that the office is a safe place to work when compared with

factory.

Some of the safety precautions used in the office,

First aid box.

Fire exhaust.

OFFICE EQUIPMENTS

Office machines and equipments have become an integral part of a modern office while the

human being can be described as brain behind all office activity adequate and proper equipment

and machines and tools with which office is carried out.

EQUIPMENTS IN TTDC ARE AS FOLLOWS:

Type Writer

Telephone

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Xerox Machine

Fax Machine

Punching machine

Calculator

Computer

Teleprinter

TYPE WRITER

Type Writer is the most commonly used equipments and best known office machine. It enables

the business man to produce better which one neat. Duplication through carbon papers is made

easier with the help of type writers that with pens.

TELEPHONE

Telephone is an instrument for faster communication of information. It is less expensive also

when compared with dictating, typing and dispatch of letter. It helps personal contact and direct

exchange of ideas and information and it is convenient and speedy form of communication

device.

In this modern world of satellite connections one can talk from one corner of the world of

another through telephone. It is also one of the most commonly used office appliance.

XEROX MACHINE

Xerox machine helps to get exact copies of a document. It is an electrically operated machine.

Manual layout required is minimum several copies of a document can be had very quickly with

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the help of the Xerox machine. Here no chance of mistake being committed me the subject

matter. The size of the copies can be enlarged or reduced with the help of their machines.

FAX MACHINE

Fax machine is the fastest means of communication, the message being quickly transmitted from

one corner of the world to another. Each fax machine is assigned with a member.

A diagram or chart is inserted into the machine and when pressed the message sent to the place

to which it is intended to be communicated. Immediately with in a second the exact of the

message is reproduces at the other end.

PUNCHING MACHINE

This machine is used for punching the holes in the punch cards. Corresponding to the

information, this needs to be preferred. A punched cards machine may also be fitted with a mark

serving device. This allows for the holes to be punched automatically corresponding with the

pencil mark made on the cards.

CALCULATOR

This machine used in accounts departments for doing arithmetic operation to error is human

mistake may accrued when dealing with figures. These machines contribute greatly to business

efficiency by eliminating error. These machines can perform four or five times faster than the

work done by man.

COMPUTER

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Computer is an electronic data processing machine keyboard; monitor system, mouse and printer

are the major parts of a computer. With the use of computer one can do numeric and non-

numeric data processing in a large scale and store same in it for future use. The data so

processed in a large scale and store same in it for future. The data so processed shall be printed

and stored as a hard copy also. The processed data shall be carried with case to other locations in

a floppy/compact disc.

TELEX OF TELE PRINTER

While telephone transmits the voice, telex transmits the written word. It is a machine by which

message can be sent to a distant place under the system at the touch of the fingers. The message

goes across the continent in seconds. The message is printed in triplicate at both the message

transmitted via this machine is build by the portal departmental on bimonthly basic.

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CONCLUSION

Tamil Nadu Tourism Corporation, in it’s of 38 years, has come a long way updated with latest

technologies and services, TTDC is competition to many other private organizations. This entity

has exceeded expectations in various dimensions.

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TTDC plays a crucial role in Tamil Nadu Tourism. It has been the back bone of the state’s

tourism department.TTDC has not only identified potential tourism spots but also ventured in to

potential type of tourism such as medical and eco tourism. TTDC, by the day, has been

developing new avenues for tourism.

With development, comes the responsibility of communication TTDC publicizes its tours and

packages using best medium available. Media is used broadly to disseminate information.

Broachers, leaflets, stickers and other such literatures are published to advertise TTDC.

TTDC has always considered community developmentand responsibility. They have associate

themselves with several campaigns and havetaken steps to provide hygiene at tourist places.

Campaigns like clean Marina, clean Mahabalipuram are to name a few. They have also involved

themselves in providing better services to devotees to encourage more visitors.

Awareness on social issues has also been a key field of involvement.

TTDC has always been Media savvy. The media has respected them and they respect the media.

The company has effectively used the various Mediums of Media to communicate with the stake

holders.

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OUTLOOK FOR THE FUTURE

TTDC has already taken steps to outsource the work of D category workmen in hotels who

already retired on VRS. This would improve the service standards in hotel significantly. TTDC

has also succeeded in franchising most of the hotels and restaurant already approved by the

government by making suitable and endowment providing for reduction in the exhalation of

franchise fee with the purchase of additional boats, significant increase in boating sector is

anticipated during the year 2008-09. It has also been proposed refurbish the bars of TTDC to

augment the income of bars.

TTDC has laid down emphasis in improving the maintenance standards in major hotels and to

improve the service standards by outsourcing the services in hotels.

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Most of existing fleet of 20 coached has already been replaced with new high tech coaches

with air suspension and 50% of the fleet is air conditions.

With implementation of several refurbishment works such as Rooms, Bars, purchase of boats

and introduction of novel ventures, TTDC is anticipating Significant increasing in profits during

the year 2009-10.

LEARNING EXPERIENCE

My experience at Tamil Nadu Tourism development Corporation was remarkable. 30 days in a

service environment allowed me to observe, learn and mimic things. I could observe the theory

taught in class, giving me hands on experience. My internship began with reading materials

about the company. We were given house journals, Annual reports and other publications of the

company. Going through journals gave me an idea of the change in style and other factors the

publications has gone through reading the website thoroughly gave me adequate information

about the company and keep me updated.

All in all, my relationship at TTDC was experimental. I have learnt a lot from

internship and hope to apply my learning’s in practical life. It was a privilege to work under

Mr.N.RAVI, Public Relations Manager, TTDC. I would once again like to thank him for

allowing us intern at TTDC.

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TRAINEE OBSERVATION

The environment in TTDC was such that we felt as we were in the home and every action we put

forth was closely guided by the staff members. Now we feel confident to work in any

organization without hesitation.

The period spent on training was interesting and the officers in charge of various sections of

works were good to extend their full co-operation and explain about the details of the work.

On conclusion, this training helped us to know about the activities of a concern as well as the

future prospects of company and job opportunities in corporate field.

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ACHIEVEMENT OF TAMIL NADU TOURISM

Increase in arrival of tourists

The arrival of tourists that declined to 7.7% (335.18) in 2005 has increased steeply to 21%

(405.49) in 2006; in 2009 it further enhanced to 29.2% (524.00) and had increased to 23.4%

(646.58) in 2008. In Tamil Nadu Rs. 177.14 crore has been spent for the development of tourist

centers. Due to this, the arrival of international tourists stands at the 2nd position and the arrival of

domestic tourists, stands at 3rd position.

Increase in allocation of central government funds

Tourism developmental activities were undertaken by getting financial assistance from the

central government, of up to RS. 1,841.41 lakh in 2006-07, Rs. 2,748.91 lakh in 2007-08 and

Rs. 3,223.05 lakh in 2008-09.

Tourism development from the state government assistance

Tourism developmental activities are being undertaken by getting financial assistance from the

state government of up to of Rs. 1,206.18 lakh in 2006-07, Rs. 1,212.14 lakh in 2007-08 and RS

1, 601.69 lakh in 2008-09.

Tourism development in the Western Ghats section

For the development of tourist centers in Western Ghats section a sum of Rs. 45/- lakhs in 2006-

07 and Rs. 114.52 lakhs was allocated in 2007-08. In 2008-09, Rs. 80.00 lakhs was sanctioned

and the works are being undertaken.

Development of tourist centers

For the development of lesser know tourist centers and district tourist centers a sum of Rs.

192.95 lakhs was allocated and all the work has been completed. During the year 2007-08 the

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allotment was increased to Rs. 233.65 lakh and Rs. 194.22 lakhs was sanctioned during 2008-09

and developmental activities are in progress.

Uthagamandalam

(The Queen of Hill stations)

During the year 2006-07 a sum of Rs. 205.00 lakhs was allotted for tourism development and

works were completed. In 2007-08, Rs.306.25 lakhs has been allotted and the works are in

progress. Due to this uthagamandalam has become the most attractive tourist hill station in India

with all facilities.

Four national awards for Tamil Nadu

Tamil Nadu tourism bagged three national awards for 2006 & 2007. For 2007-08 won one more

National Award under Best Collateral Publicity.

Implementation of tourism

Development activities

From the beginning of the financial year 2005 till 2008, the tourism developmental schemes

numbering about 77 were implemented at the cost of Rs. 2,130.335 lakhs.

Training for the Tourist guides

A government order for imparting training to approximately 400 youth, who graduated through

Anna institute of management was issued and in the first phase training was given to 184

graduates. In phase II, during 2007-08, 211 people attended the training, of which 14 people

were retired government officials.

Development of tourist centers

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For the development of tourist centers in kanniyakumari, Madurai, Thanjavur, Pulyancholai,

Chettinad, Srirangam, Marina, Vellore Fort, Elagiri and Kumbakonam, a sum of Rs4, 589/- lakhs

has been allotted and the work is in progress.

Scheme for development of Village Tourism

Under the village tourism development schemed works to the extent of Rs.386.83 lakhs wre

completed at kazhuguimalai, Theerthamalai, Thirukurungudi, Kurangani and Thadiyankudisai.

Funds amounting to Rs. 475.35 lakhs wre allocated during the year 2007-08 under Chettinadu

Village Touism Development Scheme and the works are in progress.

Increase in arrival of tourists

The arrival of tourists that declined to 7.7% (335.18) in 2005 has increased steeply to 21%

(405.49) in 2006; In 2009 it further enhanced to 29.2% (524.00) and had increased to 23.4%

(646.58) in 2008. In Tamil Nadu Rs. 177.14 crore has been spent for the development of tourist

centers. Due to this, the arrival of international tourists stands at the 2nd position and the arrival of

domestic tourists, stands of 3rd position.

Sound and light show in Thanjavur Big Temple

works are likely to commence for implementing the ‘Sound and Light show’ in the Thanjavur

Temple Complex at an estimated cost of Rs. 150.00 lakhs.

Development of Kazhugumalai

For the development of kazhugumalai in ToothukudiDistrict a sum of Rs. 61.68 lakhs has been

sanctioned and the work is in progress.

Audio Guide Facilities

For the implementation of audio guide facilities in the world heritage monuments sites like

Thanjavur, Dharasuram and GangaikondaCholapuram, a sum of Rs.61.46 lakhs has been

sanctioned.

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Production of short films

For Advertising about the important tourism centers of Tamil Nadu through the domestic and

international publicity campaign, short films on Navagraha Temples and ArupadaiVeedugal,

Tourist Friendly Autos and Mamallapuram Monuments have been produced.

Hand-Book on Jain Temples

A Hand-Book about Jain temples in Tamil Nadu was released for the first time.

Tourism advertisements and publicity Materials

To increase the number of tourists, Tourist information Handbooks, CDs and Thematic Posters

and Coffee Table Books were released at a cost of Rs. 55.00 lakhs. Further, advertisements in

dailies, weeklies and monthlies were also released at a cost or Rs. 37.50 Crores.

Touch Screens

To facilitate immediate access regarding information relating to tourism, touch screens have

been installed by the Department of Tourism at various important tourist centers at a cost of Rs.

9.91 lakhs.

News Letters

Releasing the importance of dissemination of information to the stakeholders, a monthly

newsletter is being brought out.

Tourist Friendly Campaign

Tamil Nadu tourism has embarked upon a novel programme called, “VirunthinarPotruthum,

VirunthinarPotruthum” – for inculcating as high degree of sophistication and practice for tourist

friendly culture among stakeholders in the state. The training programmers were conducted in

Chennai, Dharmapuri, Salem, Erode, Thanjavur, Thiruvarur, Nagapattinam, Villupuram, Vellore,

Kancheepuram, Cuddalore, Kanniyakumari, Madurai, Coimbatore, Thiruchurappalli and

Thirunelveli.

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Tourist friendly Auto-Rickshaw

Tourist friendly autos were launched in Chennai with 63, at Kanniyakumari with 18, at

Thirunelveli with 28 and 7 at Madurai.

Mamallapuram Dance Festival

In theMamallapuram Dance Festival held during the period from 27.12.2007 to 27.1.08 due

importance was given to the classical arts and folk arts for the first time. Around 2,200 foreigners

enjoyed the festival paying the prescribed fees. In the year 2008, Mamallapuram dance festival

was named as Indian dance festival held at mamallapuram from 25.12.2008 to 25.1.2009

onwards. Nearly, 4,683 foreigners enjoyed the festival paying the prescribed fees.

Concession for conversion of heritage buildings into hotels

A government order granting 10% subsidy (not exceeding 100 lakh) for converting heritage

buildings into hotels in Tamil Nadu has been issued.

Creation of new tourist offices

The Tourism Department has created four more tourist offices at karaikudi in Sivaganga District,

Vellore in Vellore District, Thiruvannamalai in Thiruvannamalai District and Coimbatore in

Coimbatore District.

Filled-Up Postings Details

In Tamil Nadu Tourism and TTDC, Junior Assistants and Office Assistants appointments were

made on compassionate grounds.

Allotment of Vehicles

Tourism Department has allotted five vehicles for tourist offices Chennai, Mamallapuram,

Madurai, Thanjavur and Trichy.

Electronics and digital products

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Laptops and Digital Cameras have been provided to the Tourist officers to keep abreast with the

latest development with the use of electronics.

Launching of Bed & Breakfast Scheme

Tamil Nadu Tourism launched the Bed & Breakfast scheme – A Home Stay Scheme.

Installation of Medical Tourism Desk

Tamil Nadu Tourism created a Medical Tourism Information Center at Tamil Nadu Tourism

Complex, Chennai-2.

Tamil Nadu Tourism Development Corporation New Volvo Buses

The Tamil Nadu tourism Development Corporation purchased 2 Volvo buses at a cost of Rs.

122.5 lakh and is being operated exclusively for Thirupathi package tour.

Development of TTDC Hotels

The Hotels owned by the TTDC are being renovated at a cost of Rs 3.00 crores.

Generator at Mamallapuram Beach Resort complex

To facilitate uninterrupted supply of power at the beach resort complex in Mamallapuram, a

generator with a capacity of 250Kv has been purchased at a cost of Rs 18/- lakh. 20 budget

accommodations are being renovated at a cost of Rs 2.00 crores.

Development of Muttukadu Boat House

For the development activities at Muttukadu, a sum of Rs. 45/- lakhs has been sanctioned.

Purchase of New Mattresses for important TTDC Hotels

For the use in important TTDC hotels 1,066 Latex, Pincor type Mattresses have been purchased

at a cost of Rs.59/- lakh.

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Purchase of new Boats

For the use of Boat Houses 68 new boats have been purchased at a cost of Rs.30.00 lakhs.

Platinum and Gold cards

TTDC has launched the platinum and Gold Cards to attract tourists. Tourists can avail up to 10%

discount in room rents for three days at all Tamil Nadu Tourism Hotels during the summer

season 20% discount is offered.

Tamil Nadu Tourism website in Tamil version

TTDC has launched the Tamil version of the Tamil Nadu Tourism website for the benefit of

Tamils residing outside India.

Hop-On, Hop-Off Tour

TTDC launched the Hop-On, Hop-Off tour from Chennai to Mamallapuram and for the Chennai

City tour.

Financial Position of TTDC

The total revenue of TTDC for the year 2007-08 was at Rs. 59Cr and total revenue for the year

2008-09 is estimated at Rs.69 Cr, enhanced 17%.

Four National awards for Tamil Nadu

Tamil Nadu Tourism bagged Three National Awards for 2006&2007.For 2007-08 won one more

National Award under Best Collateral Publicity.

INITIATIVE TAKEN BY TTDC IN PUBLIC PRIVATE PARTNERSHIP:

1. TTDC has entered in to an Agreement with a private sector company for establishment of

Adventure Sports at Island Grounds, Chennai, and at Boat house,Mudaliarkuppam.

Bunjee Run, Zorbing, Rock Climbing and Trampoline have already been introduced at

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Island Grounds. Parasailing was launched on 8th July 2009 at Rain Drop Boat House,

Mudaliarkuppam.

2. The India tourist, Anna Centenary and Industrial Fair 2009 was organized through an

Event Manager.

3. Summer fair was organized during May 2008 for the first time with Private Event

Manager fetching revenue of Rs.70 lakh.

STEPS PROPOSED TO BE TAKEN FOR IMPROVEMENT OF PERFOMANCE

DURING 2009-10

1. 10 cottages at Hotel Tamil Nadu, Hosur, 16 Rooms at Krishnagiri, 12 Cottages at

Kanyakumari, 8 Cottages at Ooty, 19 Rooms at Thiruchendur, 11Rooms at

Rameswaramand 29 Rooms atCoimbatore will be refurbished at a cost of Rs.2.76 crore.

2. Green car parking facility will be provided at the rear side of Island Grounds (Manroe

statue side) at a cost of Rs.45 lakh.

3. Bars at Ooty, Coimbatore and Rameswaram will be refurbished at a total cost of Rs.72

lakh.

4. Four mini coaches will be replaced at accost of Rs.50 lakh.

5. Additional Rooms to be constructed at Tiruchy and Thanjavur.

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BIBLOGRAPHY

WEBSITE

www.ttdconline.com

www.tamilnadutourism.org

www.google.com

www.deccanchronical.com

www.hindu.com

news.webindia123.com

BOOKS REFERRED

S.No NAME OF BOOKS AUTHOR

1 Office Management Dr.Radha, Kathiresan.

Mamallapuram Dance Festival

44

In the Mamallapuram Dance Festival held during the period from 27.12.2007 to 27.1.08 due

importance was given to the classical arts and folk arts for the first time. Around 2,200 foreigners

enjoyed the festival paying the prescribed fees. In the year 2008, Mamallapuram dance festival

was named as Indian dance festival held at Mamallapuram from 25.12.2009 to 25.1.2010

onwards. Nearly, 4,683 foreigners enjoyed the festival paying the prescribed fees.

Generator at Mamallapuram Beach Resort complex

To facilitate uninterrupted supply of power at the beach resort complex in Mamallapuram, a

generator with a capacity of 250Kv has been purchased at a cost of Rs 18/- lakh. 20 budget

accommodations are being renovated at a cost of Rs 2.00 crores.

45