FASHION’ISTA TEES & PRINTS

SAHJANAND CHOWKBASANT VIHAR COLONY

ROAD NO.4 , H.NO7BESIDE SWAGATAM BANQUET

HARMU, RANCHI-834001PHONE : 9122309328

EMAIL: fashionistatees@gmail.comWebsite: fashionistatees.nowfloats.com

Facebook.com/fashionistaprints

COMPANY OWNERSHIPSunny Prasad is the founder & Mayur

Shrivastava is Co-founder .

From: TATA STEEL ,Ghatotand (West Bokaro

Division) Dist: Ramgarh, Jharkhand -825314

Products and ServicesFASHIONISTA TEES ! is a custom T-shirt sublimation

company that offering CUSTOMERS/ INSTITUTIONS/BRAND MERCHANDISE a choice of imagery & text (outs or theirs) to apply to the front or back of a T-shirt.

We also print /COFFEEMUG/TILES/CERAMIC PLATE etc gift items.

We provide complete package for CAMPAIGNING /ADVERTISEMENT (t shirt/caps/badge etc) events

Our valuable Customer

Market Analysis Summary

FASHION’ISTA TEES & PRINTS has segmented the market into two groups, organized by the type of product that they purchase for gifting & self consume. The first group is customers that desire an already created graphic image to be placed on the their t shirt, Mugs and gift item.

The second group are those that prefer custom artwork to be placed on their shirt mainly students age. FASHION’ISTA has decided to divide the market by the products that they purchase because it offers an intuitive, easy method of targeting the two different groups. An additional reason for segmenting the market based on the two products is because the demographics for the buyers of the two products are distinct enough to group them separately.

Market SegmentationFASHION’ISTA has segmented their market into two distinct groups.

As mentioned previously, the two segments are grouped by the type of product they chose for self consume & gift. Although FASHION’ISTA is dividing the market by product type, it is effectively dividing the market by age as well since the customers who purchase the custom artwork shirts tend to be older than the group preferring the ready-made graphics.

Graphics -- This is group purchases a shirt and has an existing graphic placed on the shirt. This is the less expensive option and lends itself to low production numbers, as low as one, since there is not the inherent expense of artwork creation.

Ages 14-25

Artwork -- This segment prefers having custom artwork created and placed on their shirt. They generally have the image or style in mind and will direct the artist to create it. Occasionally when the customer will not have an exact image in mind but will rely on the artist's skills to help shape the work.

Ages 24-43

Target Market Segment StrategyFASHION’ISTA plan to target their customer by both

ONLINE & OFFLINE marketing

We need to available our products in all online shoppingd platform like SNAPDEAL / AMAZON/ SHOPCLUES/ FLIPKART etc.

We also planned to sell our product through own Website

We plan to extend our no. of retailers for offline sell .Presently we working with around 15-20 Retailer in

Ranchi & Ramgarh Districts.We also need to increase number of Different Brand

Merchandise & Institution who buy our product for Gifting & advertisements.

Marketing StrategyThe marketing campaign will seek to increase

visibility for FASHION’ISTA emphasizing the ability of the customer to completely customize their design & ready made design. We will use several different venues to communicate this message.

ADVERTISING in local newspaper & FMBy SPONSERING any small college/social

events campaign.SOCIAL MEDIA Platform like FACEBOOK/

GOOGLE+/TWITTER/ JUSTDIAL etc.Giving offer & Discount to customer.

Strategy and Implementation SummaryFASHION’ISTA will leverage their two

competitive edges to quickly gain market share. The competitive edges are an unprecedented catalog of graphic images and the quality of their computer generated sublimations, a function of using prototype sublimation technology. The marketing campaign will emphasize the ability to completely customize a shirt.

Youth events and student groups will be targeted. The sales campaign will emphasize making the experience as easy and pleasing as possible to encourage repeat customers and word of mouth referrals.   

Development RequirementsA computer programmer/designer has been

identified as a candidate to manage the design, implementation, and maintenance of the website. The majority of the tasks will be completed by him, a few tasks that are outside of his skill set will be subcontracted to his associates.

Business Sales Report (8 months)

FEBRUARY

MARCHAP

RILMAY

JUNE

JULY

AUGUST

SEPTEM

BER0

5000

10000

15000

20000

25000

30000

35000

40000

45000

Sales Report (8 Months)

Sales (Rs)

Sale

(R

s)

The Problem/Opportunity/Need

In my 8 Months experience , I believe we have very good potential Market for t-shirt coffee mug and personalized gift.

My sales gone down after 4 months due to lack of Marketing as we don’t have fund for giving salaries .

I also found that due to little lack in Technology(presently we using Heat Press) & shortage of resource my sales gown down. But I believe if I upgrade(3D sublimation ) our technology & little investment in sales , marketing & advertisement , I have potential to move my sales graph up.

FUNDS REQUIREMENTParticular Qty Estimated Amount

(RS)Advertisement & Packaging 25000

3D Sublimation Machine 1 70000

2 color Screen Printing Machine 1 20000

Stock Inwards (t shirt/mug etc) 60000

Website Devlopment 10000

Office Furniture 10000

DSLR Camera 1 30000

Working capital 25000

Rupees 2.5 lakhs only

Fund Allocation

10%

28%

8%24%

4%

4%

12%

10%

FUND ALLOCATION (2.5 LAKHS)Advertisement & Packaging 3D Sublimation Machine 2 color Screen Printing MachineStock Inwards (tshirt/mug etc) Website Devlopment Office FurnitureDSLR Camera Working capital

Thanking you