aa tshirt co

8/8/2019 AA Tshirt Co

1/20

Jacob Chowpaknam, Nikhil Gupta, Adam Kinney,

Brittany Neely, Varun Sarna, Albert Xu


2/20

agenda

company background

organizational structure

current management issues recommendations

conclusion


3/20

ann arbor t-shirt company

founded by two Michiganalums

garment printing andembroidery studio

world-class service: lowprices, dependable serviceand strict deadlines

true, local vision


4/20

company statement

Our aim is to provide all of the benefits of a world-class

company while maintaining a true, local vision.T

hismeans that while we invest heavily in order managementtechnology, top equipment, and training, we will also sitand talk with you all afternoon if you have time - maybeeven about something t-shirt related.

-Jerry Kozak and Ricky Winowiecki, Owners


5/20

organizational structure

Shared

Leadership

Full

Time/Part

TimeEmployees


6/20

the catch-22 of growth

Fast Growing

Current

ManagementIssues

rapid growth of the business currentlystalled by organizational and structural

business components


7/20

current management issues

shared leadership

psychological contract/hiring philosophy

customer/environment relations


8/20

shared leadership

managing sideways

personality difference

optimism vs. pessimism

educational backgrounds

engineering vs. business

close friendship

long hours together

nothing brings two people together like debt.


9/20

psychological contract

strong mutual understanding betweenmanagers and employees = productivity

Jerry & Rickysexpectations for

employees

think critically

work competently be detail-oriented

employeesexpectations for Jerry

and Ricky

be responsive to

any reasonable

requests or conflicts


10/20

hiring philosophy

consistent with psychological contract

creating a fun and comfortable workenvironment

hire people who are chill and friendly

employees need to create and maintain genuinerelationships with customers


11/20

relationship to environment

connection with local organizations

differentiation from competitors


12/20

customer vision

It is our hope that you'll walk

away from your t-shirt(hoody/tote/etc.) orderingexperience thinkingif only mywedding planner had been so

accommodating.


13/20

recommendations

implement CRM tools

leverage social media

develop new employee training program

define distinct managerial roles

alter hiring philosophy for creative abrasion


14/20

CRM: customer relations management

purpose: maintain personal relationshipswith clients through a period of rapidgrowth

CRM automates customer processes

invoicing, outreach, client contacts

creates a customer profile for quick and easyreference

suggestion: Sales Force


15/20

leveraging social media


16/20

new-hire orientation

Establishment of expectations and tasks

Machinery

operations

Customer

relations

Learn

expectations

back end front end


17/20

define distinct managerial roles

company grows disagreementsincrease needclearer distention ofleadership roles

reduce time wasted on

argument better guidance for

employees


18/20

hiring philosophy

currently: comfortableclone syndrome solution: creative

abrasion increase

accommodation ofemployee needs consistent productivity is

necessary as companyexpands


19/20

conclusion

FastGrowth

CreativeAbrasion

CRM/Maintainlocal

relationship

Distinction ofleadership

roles

Orientation/

Training


20/20

questions?

aa tshirt co

Documents