trw report
TRANSCRIPT
Birla Institute of Technology and Science –Pilani
KK Birla Goa Campus
Analysis on MTV RoadiesApril 12, 2012
Topic: Analysis on MTV Roadies
SUBMITTED BY:
Akshay Sohal 2010B3A1229G
Devanshu Seth 2010C6PS444G
Ishan Mehta 2010B4A8605G
Mayank Shrivastava 2010A8PS390G
Siddharth Aggarwal 2010B2A4642G
SUBMITTED TO:
Ms. MANISHA DIXIT,
Instructor, Technical Report Writing,
BITS PILANI K.K. BIRLA GOA CAMPUS
DATE: 12-04-2012
IN PARTIAL FULFILLMENT OF THE REQUIREMENTS OF THE COURSE TECHNICAL REPORT WRITING
TA C312
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Analysis on MTV RoadiesApril 12, 2012
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Analysis on MTV RoadiesApril 12, 2012
Table of Contents(i)
.Acknowledgements.............................................................................................................................5
(ii).Abstract..............................................................................................................................................6
1. Introduction........................................................................................................................................7
2. About the Show.................................................................................................................................8
2.1 Roadies History............................................................................................................................9
2.2 Judges............................................................................................................................................10
2.3 Caste & Crew..............................................................................................................................12
3. Inductions..........................................................................................................................................13
3.1 Registration Form.............................................................................................................................14
3.2 Group Discussion.......................................................................................................................14
3.3 Personal Interview....................................................................................................................15
4. Format................................................................................................................................................17
5. Success Mantra...............................................................................................................................19
5.1 Online Strategies.......................................................................................................................20
5.2 Extensive use of Social Media..............................................................................................21
5.3 Miscellaneous Strategies........................................................................................................22
6. Strategy Analysis............................................................................................................................24
6.1 Social Media Analysis..............................................................................................................24
6.2 Social Sentiment Analysis......................................................................................................25
6.3 Search Trend Analysis.............................................................................................................27
7. Impact on Viewers.........................................................................................................................29
8. Awards................................................................................................................................................30
9. CONCLUSION.................................................................................................................................31
10. Appendix..........................................................................................................................................32
10.1 Questionnaire............................................................................................................................32
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Analysis on MTV RoadiesApril 12, 2012
10.2 Statistics..........................................................................................................................................35
11. Bibliography.........................................................................................................................................40
Acknowledgements
This report has been made possible by the help of a number of people. We
would like to thank all the students who took the time to fill out our survey,
providing us with insights into their valuable responses. Most importantly,
we would like to thank our instructor, Ms. Manisha Dixit, for giving us the
opportunity to work on this report, and for her constant support and
guidance.
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Analysis on MTV RoadiesApril 12, 2012
Abstract
The report beginning from the filling of an application form, till the end of a
Roadies season and evenbeyond includes all the aspects related to the
show. It gives a detailed idea about the response ofthe viewers to the show
and the outcomes of the analysis show that roadies presently the
mostpopular reality shows on Indian Television with an astounding
viewership. This can also be seenfrom the extent of the response achieved
by its Facebook page. The show has also been renownedas the ‘most social
show in the world’ despite having a viewership of only 3.5 million in
comparisonto other competitors having a viewership ranging from 7 million
to 21 million because of the level ofpublicizing and marketing used by the
producers. With the on-going success of the show and seeingits growth, one
can easily expect it to touch even greater heights in the market of reality
shows inthe future.
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Analysis on MTV RoadiesApril 12, 2012
Introduction
Roadies ispresently the most popular reality shows on Indian Television with an astounding viewership. It’s a show aimed toprovide adventure, fun, thrill and experience through various exhilarating tasks, which the players complete during their journey. The main purpose of this report is to present an informational and statistical analysis of the show – “Roadies”.
The scope of the report stretches from the initiation of the adventurous journey of roadies to its rewards, viewership and the impact of the show on the viewers.
The report addresses to Ms Manisha Dixit, Faculty-TRW, BITS Pilani K.K. Birla Goa Campus, Goa.
The induction procedure of the show is stated along with the Roadies journey. A questionnaire was conducted upon which an analysis is done to find the response of the people towards the show. The points in the theory are analysed on the basis of the survey. Apart from this, information has been gathered from sources like internet, magazines etc. about the show and the judges. The report summarises all the information from the fore-mentioned sources.
With an effective analysis of the results of the survey, and using the available information about the show, various strategies have been analysed to find out the best way to clear the inductions and perform well in the show.
The report begins with an introduction and a background giving an idea about the show, judges and various other prominent people associated with the show. This is followed by clearly mentioning the purpose of the report and the width of its scope. The report is addressed to Ms Manisha Dixit, Faculty- TRW, which is clearly mentioned above. The basic principles and detailed information about the show follows. Facts related to the show, information about the judges and the remaining cast and crew is provided. The procedure of inductions to the show and the general format of the show
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Analysis on MTV RoadiesApril 12, 2012
are elaborated upon. A structured strategy analysis is presented later. The report then discusses about the impact of the show on viewers of differing age groups followed by the general review and awards given to the show. Afterwards, the report states the sources of information and the methods used for gathering information from these sources. Following this is a general structure of the report.
About the Show
_________________________________________
The show is built around the concept of travelling long journeys on bikes to
reach the destined location for tasks, therefore the name “Roadie”. The
word “Roadies” bring out the madness, craziness, enthusiasm, sob stories,
fake-ness & a lot more amongst the youth of India. As the auditions for the
show begin, people await & prepare for days. The D- Day is jam packed with
people which starts with GDs, forms and more & ultimately facing the
judges’ trio – Raghu, Rajiv &Ranvijay.The craze for this show is evident
from the thousands of applications they get from wannabe participants, in
each city. It differs from the other reality shows in many ways. Here they
are not looking for any singers, dancers, actors, pretty faces or so called
“celebrities”. It’s an adventure oriented show but they don’t expect the
participants to be great athlete or adventure junkies. They generally select
teenagers and people in their early twenties, though this is no rule. If
judges like you, you can be a “Roadie” irrespective of your age.
Raghu Ram and Rajiv Laxman [Twins] are two people who usually
take the personal interviews for this reality show. They are well known for
their frank behavior and free usage of slang and abuses with the
interviewees and the contestants. They claim that it is to motivate them and
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Analysis on MTV RoadiesApril 12, 2012
get the best out of them. They are also well known for their qualities in
judging the interviewees and ability to motivate them with courage.
Roadies History
Roadies is a reality television show which is aired on MTV India, this show
was started on August 15th 2003 and there have been 8 seasons of roadies
till now. Roadies started with 7 contestants from all over the country. No
official winner was declared as no one could complete the task. But Ranvijay
got the fame and turned out to be the most happening next VJ on MTV and
hosted all the next roadies.
List of Roadies Winners:
Season 1 winner- Rannvijay Singh from Mumbai
Season 2 winner – AyushmannKhurana from Chandigarh
Season 3 winner – ParulShahi from Delhi (The first female roadies winner)
Season 4 winner – Anthony Yeh from Kolkata
Season 5 winner – AshutoshKaushik from Saharanpur
Season 6 winner – NaumanSait from Bangalore
Season 7 winner – Anwar Syed
Season 8 winner – AnchalKhurana (The second ever female to win the title)
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Analysis on MTV RoadiesApril 12, 2012
The one real change in Roadies 4 was that, along with the host
Rannvijay, there was a surprise entry of Bollywood actor Gulshan
Grover who would be shown up at strategic intervals to bring twists in
the game.
The fifth season was the first time when an "Advantage task" was
introduced. The winner of the "Advantage task" gets some advantage
in the vote out, which may include multiple votes or being the only
one(s) to vote.
The season 6 of roadies was also known as "Hell Down Under"
because the second half of season took place in Australia and the
tasks were reminiscent of Hell. This is the first time in MTV Roadies
history that Nikhil Chinnappa was replaced by Raghu's identical twin
brother, Rajiv Laxman.
In Roadies Season 7, Irfan khan replaced Raghu, but ironically he
made contestants to perform tougher tasks. In this season, Ranvijjay
singh travelled with contestants to Africa. Auditions for this season
were held completely online to prevent rowdy behavior by youth
which used to occur at audition venues.
MTV Roadies, Shortcut to Hell, was the eighth season of MTV
Roadies. The audition was done for the first time by 3 judges including
Raghu Ram, Rajiv Laxman and Rannvijay.
MTV Roadies 9: Everything or Nothing is the ninth season of MTV
Roadies which has started airing on MTV India from 7 January 2012.
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Analysis on MTV RoadiesApril 12, 2012
Judges
Roadies judges are known for their toughness and aggression. They take
almost everyone to task, sometimes even physically throwing candidates out
of the room if they the candidates tend to cross their boundaries.
Raghu Ramalingam (Raghu Ram ) was born in Andhra Pradesh, India,
and raised in Delhi.He is the senior supervising producer at MTV India and
the executive producer of the reality television shows MTV Roadies and
MTV Splitsvilla.
Rajiv Laxman is a presenter of the show MTV Roadies.He is the twin
brother of Raghu Ram, who is also involved in the show.
The brothers did their schooling from Delhi Tamil Education
association Senior Secondary School, R. K. Puram, Delhi. They attended the
University of Delhi. In the first year, both were students of the university's
Deshbandhu College, but in the second year, they joined its Sri
Venkateswara College. They dropped out because of poor academic results
in the third year.
In the survey conducted there was a general consensus among
the viewers,about 45 % of them feeling that it is the free use of
slang language that truly makes Raghu and Rajiv as the true
face of roadies
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Analysis on MTV RoadiesApril 12, 2012
Rannvijay has been associated with "Roadies" from the very start.
Ranvijay Singh Singha (born March 16, 1983 in Jalandhar), is a VJ and
Bollywood actor known for his role as a loud mouthed judge on MTV India's
Roadies. He was a participant and also the finalist in the first season of MTV
Roadies (2003), which lead to him becoming the host of the same show in
season 2 and 8.
Caste & Crew
Ranvijay Singh, Raghu Ram and Rajiv Laxman are the hosts, judges and
producers of Roadies. The road crew (or roadies) are the technicians or
support personnel who travel with a band on tour, usually in sleeper buses,
and handle every part of the concert productions except actually performing
the music with the musicians. This catch-all term covers many people: tour
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Analysis on MTV RoadiesApril 12, 2012
managers, production managers, stage managers, front of house and
monitor engineers, guitar techs, bass techs, drum techs, keyboard techs,
lighting techs, pyrotechnic techs, security/bodyguards, truck drivers,
merchandise crew and caterers, among others.
Inductions
_________________________________________
The most unique thing about Rodies is its selection process is indeed more interesting than the show itself. Raghu quite literally rips apart Wannabe
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Analysis on MTV RoadiesApril 12, 2012
Rodies in his own style, which is fun to watch. He’s sharp, witty, funny and has got a great sense of humor. If anyone tries to fake it during the interviews, he/she is gone. He insults and abuses almost all the applicants (including girls). Some of them get insulted so badly, that you wonder why they choose to make fun of themselves on the national television! But, that’s what the sadistic entertainment is all about, isn’t it? It’s always fun to watch others making fun of themselves!
Auditions are held in various major cities in India such as Pune, Kolkata, Delhi, Chandigarh, Hyderabad, Jaipur, Bangalore and Ahmedabad. People who turns up for the audition are made to undergo a group discussion, following which, selected candidates are chosen for personal interview conducted by Rannvijay Singh, Raghu Ram and Rajiv Laxman [Twins]. The interview round is deliberately acrimonious to test the participant's attitude, tolerance and patience levels. In the first two seasons, 7 Roadies were selected. Since then, this number has been increased to 13. There is no limit as to how many times a person can audition. Raghu Ram, who’s the producer of the show, has virtually given birth to it and so he can make or break rules, select or throw people out of the show as per his whims and fancies.
In the survey conducted, when the people were asked ‘Why do you think people go for Roadies Audition?’, 81% of the people replied that they go for fame, while 56% of the people say it’s the money they are attracted to. Almost equal number of people say that people go for Roadies audition because they want to prove themselves or they just seek some adventure in their lives.
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Analysis on MTV RoadiesApril 12, 2012
Registration Form
Roadies registration forms are made available on the MTV India website. Interested candidates are required to go through the questions and write suitable answers accordingly. It is the thing that judges take into consideration before meeting the contestants personally. These questions give the contestants an opportunity to assert their individuality. Shows like Roadies look for different characters and not someone who wants to be like someone else.
When going through a form, what the judges seek is the ability to stand out from the crowd. A loser has an equally good chance of being selected as this show looks for different characters. The form is as important for the selection as is the personal interview.
Group Discussion
After the form filling and registration, the participants are required to undergo group discussion. This is the first time they make a physical appearance in front of the moderators and MTV. Hindi is our national language and the judges lay a lot of emphasis on it. Abusing someone physically is not allowed during group discussions and the show as well. For Roadies, the moderators look out for a person with a strong viewpoint. You either have an opinion or you don't. There is no place for people who don't have a say. A lot of group discussions are based on the facets of Indian culture and women's rights. Some of the topics used are:
1. Team Anna's demands for corruption free India, by passing Jan Lokpal Bill was legitimate and justified? Support your point.2. Do you see NarendarModi as a mass leader after the SC verdict?Support your answer.3. Do children below the age of 20 be allowed to take part in Reality Shows?
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Analysis on MTV RoadiesApril 12, 2012
4. Are Reality Shows "Reel" or "Real”?5. Can a chauvinist lead a society in democratic government?6. Do pre-marital affair be validated in society?7. Mobile phones should be given to school goers. Discuss its' pros and cons.8. Should Anna Hazare's campaign be called as "Anti-Democratic”?9. Sports should be made as a compulsory subject in schools. Do you agree or disagree?10. Is cricket is over commercialized in India?
Personal Interview
The candidates are selected for the personal interview by the moderators of the show and Raghu Ram himself. They assess the candidates on the basis of their registration form and performance in the group discussion. According to Raghu, “The interview will bring out your real personality in the open and this will be the right time to show your nerves of steel.”
During the interview, the judges will resort to various means so as to test the candidate’s reaction to various situations. The judges primarily want to see how they will react under pressure in the show (After all, the TRPs of these shows thrive on nasty fights and reactions of the contestants). All they are looking for is: Rodies. Strangely, they have never clearly stated what qualities they are looking for in the participants. They just want people who are “interesting”. Being interesting or not is highly vague and subjective perception and as a result, anyone and everyone who wants an instant fame tries his/her luck in the Rodies interviews.
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Analysis on MTV RoadiesApril 12, 2012
When asked to comment on ‘Judges delving into the personal lives of candidates is fair.’, the response was erratic to some extent. 36% of the people chose to be neutral, while 22% agreed to the fact.
However, 14% disagreed to this and 17% think that delving into someone’s personal life is immoral.
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Analysis on MTV RoadiesApril 12, 2012
Format
The selected Roadies are provided with Hero Karizma bikes to travel on a pre-decided route. Each episode features a vote-out at the end in which the Roadies eliminate one of their fellow Roadies by an anonymous vote, thereby decreasing the number of Roadies carrying on with the journey. However there are some episodes in which Roadies can get immunity and hence can not be voted out. Each episode consists of number of tasks or challenges which the Roadies have to perform.
Types of Tasks –
Immunity Task Money Task Advantage Task (Season 5 - present) Karizma Task
Immunity Task- In "Immunity tasks", the team or roadie which wins gets Immunity. Such a team or roadie is safe from vote-out i.e its members cannot be voted-out in that particular episode.
Money Task - Successfully completing the "Money tasks", the Roadies add cash to their account.
Advantage Task - The fifth season was the first time when an "Advantage task" was introduced. The winner of the "Advantage task" gets some advantage in the vote out, which may include multiple votes or being the only one(s) to vote.
Karizma Task - There are also some "Karizma Tasks" which can also be one of the other tasks. By winning the "Karizma Task", Roadies can win a Karizma Bike.
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Analysis on MTV RoadiesApril 12, 2012
The tasks are either team-based or individual-based. The Roadie who survives till the end is declared the winner and walks away with the total cash accumulated by performing the money tasks.
People were asked to rate the level of difficulty in the show on a scale of 1-5. 1 meants very easy and 5 implied very hard.
64% of them think that the tasks are considerably hard, while 25% say that the tasks given to the contestants are moderate.
Girls are also an important part of the show. Usually the tasks involved are different from those performed by the boys. The viewers also agree that the girls are strong enough to compete in the tasks. When asked, 78% of them answered with yes.
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Analysis on MTV RoadiesApril 12, 2012
Success Mantra
A 9 month trans-media campaign which resulted in establishing MTV
Roadies as the most talked about brand in India. This campaign made MTV
Roadies the envy of the brand managers of every youth brand in the
country. Not only did Roadies establish itself as a giant in the social media
space in India but also got India noticed in the International space (It’s the
6th most engaged Facebook pages in the world). It busted myths of TV
content not being consumed online and also myths which assumed Roadies
to be too amateur for an evolved audience platform such as Twitter. A
campaign which was completely for the users at every step and which
helped tailor on-air content based on how the audience in the digital space
was responding to previous content. A campaign which integrated TV,
Outdoor, Mobile and Digital Media. A perfect example of how a campaign
should use its website, WAP site and social presence.
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Analysis on MTV RoadiesApril 12, 2012
Online Strategies
The credit for the popularity of MTV Roadies goes to its seamless use of
media that was strategically utilized to create a buzz around the show. The
effort began way back in mid 2008 when Roadies 5.0 was introduced at an
international platform.
The internet is used extensively to promote the game show, primarily
targeting wide number of youths online these days. For the first time
auditions were conducted online and a dedicated website was conceived.
A separate Youtube channel was created exclusively for Roadies after
Season 8, which is currently having a viewership of 10 Million. Sneak peeks,
full episodes, behind the scene pictures, gossip & leaks and uncensored
clips are uploaded on a regular basis to publicize the show.It has
consistently been in the top 5 channels viewed in India.
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Analysis on MTV RoadiesApril 12, 2012
Extensive use of Social Media
Spearheading this campaign is Orkut and Facebook. MTV came up
with its official community in Orkut, which attracted thousands of members.
Soon, a dedicated community for Roadies followed it. Today the count of
members on both these sites together has surpassed two lakhs.MTV
Roadies also began with an ambitious objective of making it’sFacebook
page to be India’s most engaged page.MTV Roadies Facebook page On-Air
Programming Content was edited according to the fan’s demands. FB-
Meetups/Tweetups before airing of episodes. Regular polls & tweets to find
out who is trending on the show.Live chat with Raghu, Rajiv, Rannvijay&
contestants! Raghu’s blog on the website.Contests on Facebook & Twitter.
While Roadies is a big hit on Facebook, its journey began on another
social networking site that was very popular in India in 2008: Orkut. The
first season of Roadies Battleground (RBG) - an online and highly interactive
model of the main game, debuted on Orkut in 2008. RBG was started to
retain connect with Roadies fans when the show was off air. It enabled the
show to choose its first contestants for the next season. The contestants
were given tasks online. They had to shoot themselves performing them and
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Analysis on MTV RoadiesApril 12, 2012
upload the video online, giving them a chance to directly enter into the
interview.
The platform for season one of Roadies Battleground was Orkut. By
the second season, RBG had its own micro Web site on MTV. The third
season of RBG in 2010 had 250 videos that were uploaded. Only one of
them was uploaded by a girl. The Roadies team decided that had to
change. They changed the RBG format. They split RBG into a team event
with three members, out of which one had to be a girl. The response was
astounding. Three thousand videos were uploaded for season four. The final
episode was telecast on TV. Season 1 of Battleground was an astounding
success with 1,70,000 members joining the community online and
approximately 2,80,000 people downloaded the gadget.
Added to this effort were other things such as Orkut themes, initiating
discussions, blogs etc. MTV also tied up with Zapak to introduce micro
gaming sites. Although Twitter was an ancillary medium for promotion, still
live tweeting was done during the airing of the show to keep the Roadies
trend alive.
Impact – Outcome
40,000 community members – Grew to 1,70,000 during this period
2,80,000 users added the Sony Ericsson branded Roadies
Battleground app to their profile
70% of users who added the application actually filled the additional
forms to participate to become a ‘Roadies’.
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Analysis on MTV RoadiesApril 12, 2012
Miscellaneous Strategies
MTV’s web campaigning is well backed with it’s offline marketing activities.
Through a synchronized offline-online communication plan, MTV managed
to keep the buzz alive for their hugely popular reality show, even when the
program is not running. Through constant repeat runs of the show,
launching the cheat code and involving ex-roadies on shows like MTV
Splitsvilla, helps in publicizing the show and keeping the Roadie spirit alive.
Traditional platforms like on ground, television and marketing was
utilized to draw participation online. Moreover, a 360 degree marketing
approach was used to attract a larger number of sponsors for the show. This
approach integrates various media platforms like Online Media, Social
Media, Mobile Media and offline platforms, consequently providing MTV an
opportunity to promote themselves and their sponsors on a wider platform.
Idea Mobile Roadie Challenge:
Idea cellular, along with MTV India launched this campaign to
give internet users across the country a chance to become MTV
Roadie. It’s an integration of mobile and digital platforms to provide
users with a virtual experience by auditioning online. Approximately
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Analysis on MTV RoadiesApril 12, 2012
5700 visitors and 2500 registrations have been recorded since the
time the property went live.
Strategy Analysis
Social Media Analysis
MTV Roadies is presently 3.5 million strong on Facebook. It is
also the 5th largest in terms of sheer volume, 6th most engaging page
on Facebook in the world & #1 most engaging in India, hence
achieving its social media objective.
Monthly active users on MTV Roadies Facebook are 1,574,139
(78% of total fan base). Total post views per day is 152,788,912
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Analysis on MTV RoadiesApril 12, 2012
making it one of the most viewed posts among Indian brands
Interactions 2-3x higher than the top brand pages in India get.
Astounding response on Twitter, surprising to see the evolved
audience like Twitter to be home of die-hard fans of Roadies.
Teams created to remain in constant touch with Roadies fans
24/7, targeting wide number of youths online on social
networking sites.
The first online video of Roadiesseason nine had 250,000 views
on itsYouTube channel on day one. Roadies come out with a TV
episode every week. It comes out with a ‘Webisode’ every day.
The first Webisode had 300,000 views.
The on-air version of the show allows only 13 consumers to
participate, but by extending to the online platfor8m they had
the opportunity to take this show live and open participation to
50 million internet youth in the country.
Social Sentiment Analysis
Roadies the biggest, oldest and the most successful TV show on Indian Television has changed MTV’s fortune. With a fan base of 3.2 million (and growing), it’s the most popular thing Indian youngsters want to talk about.
Brief analysis on data based on Roadies Season 8
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Analysis on MTV RoadiesApril 12, 2012
The popularity of Roadies 8 is reflected from the fact that, on an average, every 46 seconds Roadies 8 get socially mentioned online.
MTV Roadies, a dynamic and youth oriented brand has a 12:1 (positive to negative) social sentiment ratio.
This reflects that for every 12 positive conversations about the show, there’s one negative also.
People are mentioning and talking about Roadies8 on different online platforms, the top platform are as follows:- Digg- YouTube- Google Blog- Facebook
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Analysis on MTV RoadiesApril 12, 2012
This was quite evident in the survey conducted in which about 67%of the viewers followed the rodies facebook page.
However, the social mention about Roadies 8 is not active on Twitter which definitely needs to be worked upon.
Search Trend Analysis
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Analysis on MTV RoadiesApril 12, 2012
Search Trend shows that online users started searching for
information related to Roadies 8 from August Itself.
This reflect that popularity of the show that people were
awaiting for information about the Roadies 8
However from January there is a significant abrupt increase in
online searches about Roadies 8.
Roadies 8 started in January and ever since people are
searching information, news, videos about roadies in large
number
Trend analysis about Roadies
also reflect an important thing
about its regional search
where Madhya Pradesh again
is the leader in search followedby Gujarat and Delhi.
There is an enormous search trend going for Roadies 8 where
most of the search about Roadies are on Breakout which shows
that Roadies 8 is searched beyond a normal pattern compare to
any other brand
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Analysis on MTV RoadiesApril 12, 2012
Roadies8 is most searched for:
– Roadies Theme Song / lyrics
– Roadies Audition (mainly videos)
Impact on Viewers
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Analysis on MTV RoadiesApril 12, 2012
According to the youth, the best thing about MTV Roadies is their
unpredictability. Every season, they raise the bar and the tasks get tougher.
It is this dangerous effect that reality TV has on kids that is sending parents
into the panic mode.
In this connection, some parents say, ever since children started watching
the show, they have been attempting crazy stunts. Sometimes, those
imitating stunts in reality shows are caught. After they are caught, their
parents see a great need in not allowing them to watch the show because
stunts, abusive language and violent behavior are more or less its theme.
Recently a nine-year-old boy hanged himself to death while trying to imitate
a stunt he saw on MTV Roadies. Parents feel helpless as their kids are
convinced that these senseless tasks and the violent attitude that
accompanies them is ‘cool.’ In this regard, Dr K. K. Kashyap opines, “I
caught glimpses of the show when my son was watching it and I was
appalled. A contestant was being humiliated mercilessly and he (his son)
seemed to be enjoying the whole ordeal she was being put through. When I
blurted out my thoughts aloud, he said, ‘She deserves it.’ So it’s not just the
stunts that they want to emulate, but also the whole Roadies attitude.”
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Analysis on MTV RoadiesApril 12, 2012
Awards
MTV Roadies has won a number of awards, most notable being the
‘Most Social Show in the World Award’ at the 2011 Mashable Awards
beating shows like WWE Raw, Attack of the Show, The Glee Project,
Supernatural, Pretty Little Liars and Bones, becoming the only Indian
show ever to win this award. The Mashable Awards are the equivalent
of the Oscars in the digital social media landscape.
This year, Indian Government also announced to leverage the
Roadies auditions by allowing the contestants, who have passed the
interview stage, a direct entry to the IAS interviews bypassing nearly
two years of exhausting prelims and main papers.
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Analysis on MTV RoadiesApril 12, 2012
CONCLUSION
MTV Roadies which is now in its 9th season is India's most acclaimed youth
reality show, where real life people are pitted against each other. It is a
blend of adventure, travel, thrill, drama and survival of the toughest. MTV
Roadies created an instant craze in its first season itself (2003) and today
boasts of the largest cult following for a television show. MTV has
successfully established Roadies as a brand and has extended it across
platforms other than the TV, specially digital with it being amongst the top
10 most engaged Facebook pages in the world; nearly 3.4 million followers
on the popular social network site.
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Analysis on MTV RoadiesApril 12, 2012
Appendix
Questionnaire
A survey was conducted, based on a sample size of 2000 Indian youth. The questionnaire is presented below.
MTV ROADIES
We are conducting a brief survey on Roadies as part of our TRW course completion. It won't take much of your time.
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Analysis on MTV RoadiesApril 12, 2012
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Analysis on MTV RoadiesApril 12, 2012
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Analysis on MTV RoadiesApril 12, 2012
Statistics
61% of the respondents say that they watch reality shows sometimes.
Do you watch reality t.v. shows?
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Analysis on MTV RoadiesApril 12, 2012
Popularity of Roadies is suggested by the fact that 97% of the people surveyed have watched
roadies.
Have you ever watched Roadies?
On asking the personal views of the respondents on different seasons of Roadies on a scale of 1-
5(1 being very boring and 5 being very interesting), the following reviews were obtained:
Season 4
This season was mildly appreciated by the audience with 39% of the reviewers inclining towards
the fact that they didn’t get bored by the show, but it was not that interesting.
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Analysis on MTV RoadiesApril 12, 2012
Season 5
This season was well received by the audience with 33% of the people saying that they found
the show interesting.
Season 6
The popularity of the show declined in this season with 39% of the people saying that the show
is mediocre.
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Analysis on MTV RoadiesApril 12, 2012
Season 7
This season received a good response with 47% of the reviewers saying that they found the
show interesting and worth watching.
Season 8
27% of the people that took the survey, believe that season 8 was as good as season 7 but 19%
are of the mind that they found the season very boring.
40
Analysis on MTV RoadiesApril 12, 2012
Bibliography
A number of resources were used for the completion of this report. They have been listed below:
Case Study: MTV Roadies – The most Explosive Youth Brand in the Country | IndiaSocial – social media open
http://forbesindia.com/article/big-bet/mtv-roadies-teaches-you-how-to-win-friends/32194/1
MTV Roadies - Wikipedia, the free encyclopedia
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