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Trusted news
from the world’s
best journalists
Reach and Editorial presence across the Globe
MSN & Microsoft News
Microsoft News is a publishing platform that delivers news from the worlds most popular and trusted journalists, across a
variety of Microsoft and partner web and mobile experiences.
WHAT MAKES MICROSOFT NEWS UNIQUE
PREMIUM
CONTENT
EDITORIALLY
CURATED
BRAND SAFE
EXPERIENCES
The best quality content in
English and Hindi from
leading publishers in India
and around the world
Instead of algorithms we
have specialised journalists
who curate top stories
throughout the day.
We curate content
globally, using editors with
local expertise
Diversity, in our newsroom
is a key ingredient of the
Microsoft News
experience. We make every
possible effort to deliver
content that is brand safe,
family safe, diverse,
credible and well-rounded
Microsoft News is the flywheel
within Windows10 ecosystem
that drives engagement through
our content on Lockscreen and
apps across screens . We also offer
rich content experiences on iOS
and Android devices
TRUSTED NEWS FROM THE WORLD’S BEST JOURNALISTS
DEEPLY INTEGRATED WITH
WINDOWS & OTHER PLATFORMS
We work with PREMIUM PUBLISHERS in India and around the world – like The Times of India, The Hindustan Times, NDTV, The Indian
Express, India Today, Cricinfo, Dainik Bhaskar, Dainik Jagran, The New York Times, The Washington Post, The Guardian, Le Monde,
Die Welt, BBC, and many more – to aggregate the best news, videos, photos and other content
N E W S E N T E R T A I N M E N T S P O R T S M O N E Y L I F E S T Y L E H E A L T H T R A V E L F O O D A U T O S
THREE THOUSAND GLOBAL BRANDS
Microsoft News - AI powered content ingestion
Microsoft News
High on SOV and Viewability – Only 3 ads per page per section
Audience : 44% - 15 to 24 years & 31% - 25-35yr old
MSN Travel & Sports section - 34 mins per visitor per month as per
Comscore - Jan’19
MSN News – 3.4 mins engagement per visitor as per Comscore – Jan’19
WELL-EDUCATED PRIME AGE GROUP
57.6% 51.6%
AFFLUENT
20.4% Defined as income of INR 1M-2M or more
Higher than competition in market: All Internet (12.6%) / Facebook (12.8%)
/ Google (14%) / Yahoo (17%)
Defined as Graduates and Post Graduates
Higher than competition in market: All Internet (44%) / Facebook (45.1%)
/ Google (45.8%) / Yahoo (48.7%)
Source: GWI India Audience Profiling Q32018
Defined as ages between 25-44
Higher than competition in market: All Internet (45.6%) / Facebook (45.7%)
/ Google (45.2%) / Yahoo (50.8%)
12.5% of MSN users in Top10% income
segment vs All Internet (8%) / Facebook
(8%) / Google (8.5%) / Yahoo (5.9%)
DIGITAL SAVVY
30.4% Defined as those who spend 6 to 10 hours
or more online on a PC/Laptop/Tablet
during a typical day. Higher than
competition in market: All Internet (25.2%) / Facebook (26.2%)
/ Google (26.3%) / Yahoo (28.6%) 34.1% of MSN users are
Millennials* (Ages 25-34) vs All Internet (31.3%) / Facebook (31.1%)
/ Google (31.2%) / Yahoo (34.6%)
*Pew Research defines Millennials as Ages
22-37 in 2018)
MSN has Engaged, High-value Users
Audience Demo – Gender/ Age
Microsoft News dethrones TOI in UVs on desktop May’19 Comscore
9
10
14
19
22
NDTV
India TodayGroup
Network18
TimesInternet
MicrosoftNews
Total Unique Visitors (in millions)
9.3 9.8
6.1 3.9 3.9
Microsoft News Times InternetLimited
Network18 India Today Group NDTV
Average visits per visitor
Media % Microsoft News audience
who do not visit :
Times Internet Limited 69
Network 18 77
India Today Group 83
NDTV 84
MSN News’ engaged audience keep coming back
1.7
3.1
4.2
4.5
4.5
First Post
Indian Express
HT Media Group
NDTV
MSN News
Average Visits per Visitor
3.4
2.1 2.0 1.7 1.3
MSN News NDTV First Post HT Media Indian Express
Average minutes per visit
Source: comScore| January 2019| All numbers are monthly | India | All audiences
Media % MSN News audience
who do not visit :
NDTV 77
HT Media Group 83
Indian Express 86
First Post 96
1.2
1.2
1.3
1.8
3.7
10.7
CNTraveller
Natgeo Traveller
Lonely Planet
Native Planet
Outlook India
MSN Travel
Average Visits per Unique Visitor
MSN Travel is one of the most visited websites, by a highly engaged & exclusive audience
32.6
4.2 3.2 2.7 2.4 1.8
MSN Travel Native Planet CN Traveller Outlook India Lonely Planet Natgeo Traveller
Average minutes per visitor
Source: comScore| January 2019| All numbers are monthly | India | All audiences
Media % MSN Travel audience
who do not visit:
Outlook India 99
Native Planet 98
Lonely Planet 99
CNTraveller 99
Almost all of
the MSN
audience is exclusive
MSN Sports has an exclusive audience who keep coming back
1.7
1.7
2.6
3.6
6.3
8.7
10.3
Cricketnext
Indian Express Sports
BBC Sport
NDTV Sports
ESPN
Yahoo Sports
MSN Sports
Average Visits per Visitor
38 36
18 11
5 5 2
MSN Sports ESPN Yahoo Sports NDTV Sports Cricketnext BBC Sport Indian Express
Sports
Average minutes per visitor
Source: comScore| January 2019| All numbers are monthly | India | All audiences
Media % MSN Sports audience who
do not visit :
ESPN 89
Yahoo Sports 96
NDTV Sports 96
BBC Sport 99
Cricketnext 99
IndianExpress Sports 97
Unduplicated Audience Reach
MSN Entertainment has a highly engaged and exclusive audience
1.7
1.7
1.8
1.9
2.0
3.1
7.0
Desimartini
Bollywood Life
IndianExpress
Entertainment
NDTV Movies
Hungama Digital
Filmibeat
MSN Entertainment
Average Visits per Unique Visitor
34.2
6.1 5.0
3.5 3.0 3.0 2.4
MSN Entertainment Filmibeat Hungama Digital Desimartini NDTV Movies BollywoodLife IndianExpress
Entertainment
Average minutes spent per visitor
Source: comScore| January 2019| All numbers are monthly | India | All audiences
Media % MSN Entertainment
audience who do not visit :
Filmibeat 96
Hungama Digital 98
NDTV Movies 96
IndianExpress Entertainment 96
BollywoodLife 99
Desimartini 97
Exclusive audience
3.5
2.6
1.8
1.4 1.3
0.8
MSN Lifestyle Vogue Indiatimes Elle MensXP GQ India
Average Minutes per Visit
Average Minutes per Visit
MSN Lifestyle has a highly engaged and exclusive audience
Source: comScore| April 2019| All numbers are monthly | India | All Audiences
Media April 2019 % MSN Lifestyle audience who do not
visit :
Elle 95
MensXP 93
Vogue 99
Indiatimes 91
GQ India 96
1.1
1.2
1.2
1.4
1.6
5.2
GQ India
Indiatimes
Vogue
MensXP
Elle
MSN Lifestyle
Average Visits per Visitor
MSN Lifestyle has the best engagement with the audience
Exclusive audience
MICROSOFT - BEHAVIORAL TARGETING SEGMENTS
Online Shoppers
Smartphone Shoppers
International Travel Seekers
Consumer Electronic Researchers
Travel Enthusiasts
Parents
New & Expecting Parents
Auto Buyers
SUV Researchers
Personal Investors
Small Business Decision Makers
IT Pros
Home Buyers
Health & Fitness Enthusiasts
Gamers
Fashion Enthusiasts
Movie Watchers
High Viewability MSN is only news portal in India which runs only 3 ad units per page per section
MSN SOV for each banner – 33% Any other publisher SOV of each banner – 14%
campaign Imps clicks Ctr view_rate
CPM_May19 (29440376) 7292 12 0.16%
59.80%
CPM_May19 (29440376) 350106 994 0.28%
CPM_May19 (29440376) 400352 1225 0.31%
CPM_May19 (29440376) 500075 1793 0.36%
CPM_May19 (29440376) 28178 111 0.39%
CPM_May19 (29440376) 499548 1865 0.37%
CPM_May19 (29440376) 499726 2230 0.45%
CPM_May19 (29440376) 114924 539 0.47%
CPM_May19 (29440376) 916 2 0.22%
CPM_May19 (29440376) 3895 10 0.26%
Total 2405012 8781 0.37%
MSN Native Advetorial placement Homepage Largest Native Ad 1200x627 & CPC module
MICROSOFT CONFIDENTIAL
MSN: Success stories in Aug’2019
Custom Header 1272x328 Rich Media Innovation
High Impact Roadblock
OTP 300x250 ATF expands to 944x600 High Impact Expando
Custom Innovations Rich Media
Video Out-Stream / Pre-rolls
MICROSOFT CONFIDENTIAL
HIGHLY ENGAGED AUDIENCE
PREMIUM QUALITY CONTENT
BRAND SAFE EXPERIENCE
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Trusted news from the world’s best journalists