elle india - tma-live.s3.ap-south-1.amazonaws.com · elle india’s dna o elle inspires ... street...
TRANSCRIPT
Elle India
ELLE India’s DNA
o ELLE inspires readers to develop a personal style
o Elle informs readers with content that is intelligent and
entertaining
o ELLE stands for the best of all things: From Luxury to high
street buys, red carpet glamour to casual chic and classic to
contemporary style
46 INTERNATIONAL EDITIONS
ELLE GLOBAL BRAND NETWORK
9.3 MILLION COPIES
21 MILLION READERS
Tablet
BRAND REACH
Events Digital
TOTAL 93485
Elle.in
Interactive insider’s guide
into the world of ELLE
Offers exclusive and
original content
Elle.in Sections
• Fashion
• Beauty
• Catwalk
• Culture
• Astro
• Wedding
• ELLE Blog
• ELLE TV
• Red Carpet
With a flick of your
finger
ELLE Instant Access
o Watch runway shows
o Red carpet street style
o Discover the latest and greatest
beauty products
o Get a sneak peek at our celebrity
cover shoots before they hit
newsstands
Elle.in WAP
Elle.in
TOTAL PAGE VIEWS 53,10,976
TOTAL UNIQUE USERS 10,24,974
AVG. TIME SPENT 1:35 MINS
ELLE India`s Social Influence
10.09 Lac 1.22 Million 5.34 Lakhs 32k
From the latest launches to the best of fashion events the ELLE team
has a way to make the most out of all its association
o WE GIVE… quality Attention to our partners
o WE CAN… invite the ELLE guest list
o YOU JUST HAVE TO let us know a profile of your target customers and we
will get them to you
ELLE India Events
Highlights 2017 – RED CARPET
Athiya Shetty Diana Penty Malaika Arora
Bani J
Integration with ELLE Fashion wear
2017
Highlights 2016
Vaani Kapoor
Masaba Gupta
Harshvardhan Kapoor Rahul Khanna
Highlights 2016
Highlights
Pre-Event in Elle
Highlights
Post event coverage in
ELLE
Highlights
Post event coverage in
ELLE
Brands that advertise with ELLE
Brands that advertise with ELLE
Brands that advertise with Elle.in
Brands that advertise with Elle.in
January
Theme: Optimism
Fashion: Cruise 2017
Beauty: Wellness focus
Features: Women to watch
February
Theme: People we love
March
Theme: The Big Fashion
Issue
Fashion: The New Mood:
Indian and international
Spring/Summer Trend Report
Beauty: Biggest trends for
SS18
Lifestyle: Travel special
(ELLE’s list of best hotels)
April
Theme: Style For Less
Fashion: Denim and high-
street
May
Theme: The Body Issue
Features: Best treks to go to
June
Theme: The Big Summer
issue
Features: Food special
2018 Editorial calendar
July
Theme: The age issue
(new age)
Features: Everyday
feminists
Beauty: Hair special
Lifestyle: Decor special
August
Theme: Work wear
special
Accessories: Watch
special
September
Theme: Big Fashion
Issue
Fashion: Best of Indian
and international
collections
Accessories: Jewellery
Lifestyle: The luxury list
October
Theme: Beauty special
Beauty: ELLE Beauty
Awards 2018
Features: EBCC Pink
pages
November
Theme: Festive/ Glamour/
Wedding Issue
December
Theme: 22nd anniversary
issue
Fashion: ELLE Style
Awards 2018
ELLE Man : TBD
2018 Editorial calendar
ELLE Rate Card
STANDARD AD POSTIONS INR Full Page 287500 Double Spread 575000 COVER POSTIONS Opening Cover Spread 698500 Inside Back Cover 475000 Back Cover 690000 Reverse Gatefold 700000 SPECIAL POSITIONS 2nd / 3rd Double Spread 632500 Double Spread Pre Contents 575000 PREMIUM POSITIONS Double Spread after Table of Contents & Before Elle Edits 575000 Double Spread before Elle Fashion Opening 575000 Double Spread Fixed position 600000 Full Page from Table of Contents to Elle Online 437000 Full Page - 1st RHS ad in section 360000 Full Page - Fixed Position 300000 2nd HALF OF THE MAGAZINE FPC 250000 DSP 505000
Elle.in Rate Card
Sections Period Size Ad Type Rate INR
960 X 90 Leader Board
300 X 250 1st RHS Block
300 X 600 Skyscraper
960X90 Leader Board 125000
300 X 250 1st RHS Block 125000
300 X 600 Skyscraper 150000
960 X 300 Expando 300000
453 X 1080 Background Skin 400000
480 X 320 Interstitial 125000
Innovation 1 week
HOME PAGE
Home Page take over (100% SOV) 1 week 500000
Home Page 1 week
Elle.in Rate Card
Sections Period Size Ad Type Rate INR
960 X 90 Leader Board
300 X 250 1st RHS Block
300 X 250 2nd RHS Block
300 X 600 Skyscraper
960X90 Leader Board 125000
300 X 250 1st RHS Block 125000
300 X 250 2nd RHS Block 100000
300 X 600 Skyscraper 150000
960 X 300 Expando 250000
453 X 1080 Background Skin 325000
480 X 320 Interstitial 100000
VIDEOS 1 weekPRE & POST Roll on Elle
TV200000
Innovation 1 week
INSIDE PAGES
Inside sections (Fashion +Beauty + Catwalk+Red
Carpet + Daily 10 +Culture +ELLE Blog + Astro
+ Elle TV (100% SOV)
1 week 400000
Inside sections (Fashion +Beauty + Catwalk+Red
Carpet + Daily 10 +Culture +ELLE Blog + Astro
+Elle TV
1 week
Social Media Rate Card
Sections Period Ad Type Rate INR
Native Content 1 week1 native article on elle.in (+ 2 social
media posts on fb/twitter)250000
1 post on Facebook 75000
1 post on twitter 75000
1 post on Instaram** 100000
Facebook + Instagram 1 Post 1 post on fb + 1 post on twitter 100000
Facbook + Twitter + Instagram 1 Post1 post on fb + 1 post on twitter + 1
post on instagram175000
Branded tab on the homepage
Designing & hosting of a single page
microsite for 1 month
2 refresh
4 Social Media Post
Microsite1
month
NATIVE CONTENT, MICROSITE & SOCIAL MEDIA
Social Media Post 1 Post
500000
THANK YOU