tribecamp 2010 presentation
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TRANSCRIPT
![Page 1: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/1.jpg)
Can your tribe survive?Some observations on the life cycles of online communities
Kris M. Markman, Ph.D.University of Memphis
Tribe Camp Memphis 2010
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What is a community?
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What is a community?Is it a place? a social group?
![Page 4: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/4.jpg)
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
![Page 5: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/5.jpg)
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
communities of practice
![Page 6: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/6.jpg)
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
communities of practice
communities of interest
![Page 7: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/7.jpg)
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
communities of practice
communities of interest
communities as networks
![Page 8: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/8.jpg)
What is a community?Is it a place? a social group?
Researchers have identified different types of communities:
communities of practice
communities of interest
communities as networks
![Page 9: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/9.jpg)
Communities of practice
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Communities of practice
mutual engagement
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Communities of practice
mutual engagement joint enterprise
![Page 12: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/12.jpg)
Communities of practice
mutual engagement joint enterprise
shared repertoire
![Page 13: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/13.jpg)
Communities of practice
mutual engagement joint enterprise
shared repertoire
![Page 14: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/14.jpg)
Communities of interest
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Communities of interest
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Communities of interest
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Communities of interest
Differ in the “style by which they are imagined”
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Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
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Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
external contexts
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Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
external contexts
temporal structure
![Page 21: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/21.jpg)
Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
external contexts
temporal structure
system infrastructure
![Page 22: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/22.jpg)
Communities of interest
Differ in the “style by which they are imagined”
Style is influenced by
external contexts
temporal structure
system infrastructure
participant characteristics
![Page 23: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/23.jpg)
Communities as networks
![Page 24: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/24.jpg)
Communities as networks
Supportive, sociable relations that provide a
sense of belonging
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Why do communities (sometimes) fail?
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Why do communities (sometimes) fail?
Internet is not inherently democratic
![Page 27: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/27.jpg)
Why do communities (sometimes) fail?
Internet is not inherently democratic
Issues of tangibility: self, space, and place
![Page 28: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/28.jpg)
Why do communities (sometimes) fail?
Internet is not inherently democratic
Issues of tangibility: self, space, and place
Lack of authenticity may erode trust
![Page 29: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/29.jpg)
Why do communities (sometimes) fail?
Internet is not inherently democratic
Issues of tangibility: self, space, and place
Lack of authenticity may erode trust
Conflicting/changing values, norms, visions
![Page 30: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/30.jpg)
Why do communities (sometimes) fail?
Internet is not inherently democratic
Issues of tangibility: self, space, and place
Lack of authenticity may erode trust
Conflicting/changing values, norms, visions
Object of interest is no longer interesting
![Page 31: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/31.jpg)
Helping communities thrive
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Helping communities thrive
Moderators/facilitators/coordinators
![Page 33: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/33.jpg)
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
![Page 34: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/34.jpg)
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Small group of active contributors (long tail)
![Page 35: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/35.jpg)
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Small group of active contributors (long tail)
Sense of identity (“we-‐ness”)
![Page 36: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/36.jpg)
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Small group of active contributors (long tail)
Sense of identity (“we-‐ness”)
Uniqueness of contributions
![Page 37: TribeCamp 2010 presentation](https://reader034.vdocuments.site/reader034/viewer/2022051816/545b94b4b1af9fb66e8b631c/html5/thumbnails/37.jpg)
Helping communities thrive
Moderators/facilitators/coordinators
set pace, rules/norms, boundaries
Small group of active contributors (long tail)
Sense of identity (“we-‐ness”)
Uniqueness of contributions
Goals and co-‐opetition