trial into extending the scope of the fwd system chris samuel (co-chair, lrf efwd alert trial task...

TRIAL INTO EXTENDING THE TRIAL INTO EXTENDING THE SCOPE OF THE FWD SYSTEMSCOPE OF THE FWD SYSTEM

Chris Samuel Chris Samuel

(Co-Chair, (Co-Chair, LRF EFWDLRF EFWD

Alert Trial Task Alert Trial Task & Finish Group)& Finish Group)

Extended FWD Alert TrialExtended FWD Alert Trial

What is Extended FWD?What is Extended FWD?Background to Trial…. Background to Trial…. Setting the scope….Setting the scope….Preparing for the trial….Preparing for the trial….Running the trial….Running the trial….Findings from the trial….Findings from the trial….Next steps….Next steps….Trial SummaryTrial SummaryQuestionsQuestions

What is Floodlines Warning What is Floodlines Warning Direct?Direct?

Current warning service Current warning service used by EA for flood used by EA for flood eventseventsUses an Opt-Out facility Uses an Opt-Out facility to warn residents, to warn residents, businesses and businesses and professional partners by professional partners by landline in pre-defined landline in pre-defined flood warning areasflood warning areasOpt Out = more people Opt Out = more people receive flood warningsreceive flood warnings

Background to the Trial…..Background to the Trial…..No nationally available No nationally available alerting system since demise alerting system since demise of WW2 air raid sirens in of WW2 air raid sirens in 1980s1980sCivil Contingencies Act Civil Contingencies Act (2004) and introduction of (2004) and introduction of Communicating with the Communicating with the Public DutyPublic Duty2010 - EA approach to 2010 - EA approach to Government re: potential for Government re: potential for extending system to other extending system to other fixed risks, e.g. reservoirs, fixed risks, e.g. reservoirs, chemical and nuclear siteschemical and nuclear sites

What would theWhat would theTrial Project Involve?Trial Project Involve?

Aim? To evaluate the Aim? To evaluate the suitability of FWD for use suitability of FWD for use with other fixed riskswith other fixed risksHow?How?– Evaluate ‘As Is’ and ‘To Be’ Evaluate ‘As Is’ and ‘To Be’

situationssituations– Live Alert Trial (1Live Alert Trial (1stst Feb 2012) Feb 2012)

in Ellesmere Portin Ellesmere Port– Evaluation of public and Evaluation of public and

responder feedbackresponder feedback– Other risks, other LRFs?Other risks, other LRFs?– Report to MinistersReport to Ministers

Who was Involved in Trial?Who was Involved in Trial?

The community of The community of Ellesmere PortEllesmere PortLocal councillorsLocal councillorsInnospec (Test site)Innospec (Test site)Fujitsu (FWD supplier)Fujitsu (FWD supplier)LRF partner agenciesLRF partner agenciesCCS (Cabinet Office)CCS (Cabinet Office)

Setting the Setting the scope...scope...

What were the Trial Objectives?What were the Trial Objectives?The trial objectives were defined early on and focused The trial objectives were defined early on and focused the work throughout:the work throughout:determine the appropriateness of using the EFWD approach to determine the appropriateness of using the EFWD approach to areas and risks beyond flooding.areas and risks beyond flooding.identify the level of change needed to the existing system used for identify the level of change needed to the existing system used for flooding purposes. flooding purposes. engage a sample of users through the trial and deliver test alert engage a sample of users through the trial and deliver test alert messages to them. messages to them. evaluate the overall approach so as to be in a position to provide evaluate the overall approach so as to be in a position to provide Ministers with advice as to the likely benefit of such a system.Ministers with advice as to the likely benefit of such a system.produce a consultation pack, on which the views of other LRFs produce a consultation pack, on which the views of other LRFs could be establishedcould be established..

Setting the scenario and locationSetting the scenario and locationScenarioScenarioThe scenario was chosen following The scenario was chosen following

consultation between CCS & LRFs consultation between CCS & LRFs in 2010.in 2010.

CCS identified that COMAH CCS identified that COMAH sites/PIZ were likely candidates for sites/PIZ were likely candidates for system approach.system approach.

Cheshire LRF chosen due to high Cheshire LRF chosen due to high number of COMAH sites and number of COMAH sites and previous working relationship with previous working relationship with CCSCCS

Location

• The LRF negotiated involvement of the site operator.

• Recognised as a good test site - comparatively high population essential for the public feedback:

Location InformationLocation Information

Preparing for the Preparing for the Trial...Trial...aka getting the ducks aka getting the ducks in a row...in a row...

Who gets what?Who gets what?Warming up the publicWarming up the publicComms activity led by Comms activity led by

Cheshire LRF – essential for Cheshire LRF – essential for success!success!

Use of letter from ‘The Use of letter from ‘The Emergency Services’, social Emergency Services’, social media and Shelter Days at media and Shelter Days at local supermarket.local supermarket.

Enabled core ‘Go In, Stay In, Enabled core ‘Go In, Stay In, Tune In’ emergency Tune In’ emergency preparedness messages to be preparedness messages to be reinforced. reinforced.

Agreeing the messages

• Public: audio message only, focus on not causing undue concern. Tension with need to make the message realistic

• Responders: defining who would receive which message (audio, email and SMS) as well as the content for each of these => Off site plan

• Command and Control: who would activate the system and how

Reaching consensus on the approachReaching consensus on the approach

It was essential there was common It was essential there was common understanding between Cheshire LRF, the understanding between Cheshire LRF, the system suppliers, Environment Agency and the system suppliers, Environment Agency and the CCS:CCS:

•PPilot ilot OOperating perating PPrinciples – set out the high level rinciples – set out the high level approaches that would be taken specifying dates, times, approaches that would be taken specifying dates, times, players.players.

•TTrial rial OOperating perating PProcedures – defined the operational rocedures – defined the operational aspects of the trial including timetables, contact details aspects of the trial including timetables, contact details and issue management.and issue management.

Running the Running the Trial...Trial...

this is just a drill...this is just a drill...

Live Alert TrialLive Alert Trial– Wednesday 1– Wednesday 1stst February 2012 February 2012

Coincided with monthly Coincided with monthly siren testsiren test2 messages to approx 2 messages to approx 5,800 properties in 5,800 properties in Innospec PIZ:Innospec PIZ:

Live Alert TrialLive Alert Trial– Wednesday 1– Wednesday 1stst February 2012 February 2012

Coincides with monthly Coincides with monthly siren testsiren test2 messages to approx 2 messages to approx 5,800 properties in 5,800 properties in Innospec PIZInnospec PIZ10-11am & 6-7pm 10-11am & 6-7pm 70 second message:70 second message:Responder messagesResponder messagesInvite to public to Invite to public to participate in evaluation participate in evaluation of trial of trial

Findings from Findings from the Trial...the Trial...

So how did it go? Quantitative findingsSo how did it go? Quantitative findings

Volume Telephone – 5738 @

10:00, 1831 @ 18:00 Email – 52, SMS – 41

Speed/Duration All first calls finished in

15 minutes Average duration of

successful calls – 1 min 29

Survey Opt In 781 Acknowledged 239 Opted In 453 Opted Out

Views from the public (1)Views from the public (1)A total of 230 people were surveyed during the weeks following the trial to A total of 230 people were surveyed during the weeks following the trial to understand their views:understand their views:

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Q. If you received a similar message in a real emergency, which one or two of these sources, if any, would you go to for further information?

Sources of further information

53%28%

25%17%

14%13%

12%6%

5%

3%3%

3%1%

Radio

TV

Call emergency services

Emergency services websiteLocal council

BBC websiteFriends/family

Neighbour/friend/relativeOther internet site

Call a doctor/GP/hospital

Call the chemical plant/oil refineryOther

I would not look for this informationBase: All adults aged 15+, interviews conducted by telephone (230)

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Q. Now can you please tell me whether or not you thought the message was:

Reactions to the message

95%

94%

92%

87%

45%

14%

11%

9%

6%

Helpful

Trustworthy

Genuine

Reassuring

Concerning

Scary

Fake

Unfriendly

Pointless

Base: All adults aged 15+, interviews conducted by telephone (230)

Views from the public (2)Views from the public (2)As well as surveying those in Ellesmere Port, a UK-wide sample was also As well as surveying those in Ellesmere Port, a UK-wide sample was also secured to enable a compare and contrast:secured to enable a compare and contrast:

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Q. Would you be happy to receive such a message, warning you of an emergency, if you had not signed up to receive them or do you think it should only be sent to people who have given permission to be contacted?

90%

9% 1%

Only send to people who have given permission

Don’t know

Send to all, even if not signed up

76%

21%

3%

Only send to people who have given permission

Don’t know

Base: All adults aged 15+, interviews conducted by telephone (230) Base: All GB adults aged 15+, interviews conducted face-to-face (988)

Elsmere Port Great Britain

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Q. If a major emergency situation happened in your local area, through which of the following methods would you want to receive information about any action you should take?

Desired sources of information

88%

87%

81%

80%

58%

57%

56%

35%

20%

62%

8%

13%

34%

19%

10%

17%

14%

7%

2%

2%

2%

Announcements on TV

Voice message to landline

Sirens

Announcements on radio

Text/SMS message

Voice message to mobile phone

In person e.g. door knocking

Email

Social media such as twitter

I'd rather not know

Other

Don't know


Base: All adults aged 15+, interviews conducted by telephone (230)

Base: All GB adults aged 15+, interviews conducted face-to-face (988)

Views from the public (2)Views from the public (2)Recognising the need for pre-incident communications we also asked Recognising the need for pre-incident communications we also asked people about that:people about that:

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12%

39%35%

12%3%

12%

24%

44%

26%

4%Very well informed

Not at all well informed at all

Don’t know (1%)

Fairly well informed

Not very well informed

Q. How well informed do you feel about what to do in the event of a large-scale emergency such as flooding or an industrial accident? Are you….

Informed about emergencies?

Very well informedNot well informed at all

Don’t know

Fairly well informed

Not very well informed

Base: All adults aged 15+, interviews conducted by telephone (230) Base: All GB adults aged 15+, interviews conducted face-to-face (988)


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Q21 How well prepared, if at all, would you say you are for an emergency?

8%

27%

37%

26%2%

Very well

Not at all well

Don’t know

Fairly well

Not very well

6%

41%

34%

18% 1%

Very wellNot at all wellDon’t know

Fairly well

Not very wellBase: All adults aged 15+, interviews conducted by telephone (230) Base: All GB adults aged 15+, interviews conducted face-to-face (988)


Views from respondersViews from responders

A workshop was held the week following the trial to A workshop was held the week following the trial to understand the views of responders:understand the views of responders:Command and control arrangementsCommand and control arrangements – The site operator - – The site operator - following their participation – did not believe they would have the following their participation – did not believe they would have the capacity to activate the system in a real emergency. capacity to activate the system in a real emergency. Speed of cascadeSpeed of cascade – the existing ring around by the police to – the existing ring around by the police to notify responders of an incident took too long.notify responders of an incident took too long.Secondary information sources – Secondary information sources – the capability of responders to the capability of responders to quickly provide further information following the alert was minimal.quickly provide further information following the alert was minimal.Mixed views on message type Mixed views on message type – there was no consensus about – there was no consensus about the optimal form of messaging to emergency responders. the optimal form of messaging to emergency responders.

Next steps...Next steps...

Check, check andCheck, check andcheck it againcheck it again

Next StepsNext StepsWhat happens now?What happens now?– Trial Report made Trial Report made

available publically available publically – Liaison with other LRFs Liaison with other LRFs

and national stakeholders:and national stakeholders:

Validate the findings in other areasValidate the findings in other areasCCS working with DCLG RED and Devolved CCS working with DCLG RED and Devolved Administrations to hold a series of workshops with Administrations to hold a series of workshops with LRFs (May-June). Objectives are to:LRFs (May-June). Objectives are to:Understand existing alerting capabilities employed by LRFs in the Understand existing alerting capabilities employed by LRFs in the UK and the rationale behind this.UK and the rationale behind this.Gather views on potential improvements to civil alerting capabilities Gather views on potential improvements to civil alerting capabilities including views on the FWD trial, its findings and potential resource including views on the FWD trial, its findings and potential resource implications locally. implications locally. Validate the DSTL findings on ‘what makes an effective alert system’ Validate the DSTL findings on ‘what makes an effective alert system’ with LRFs.with LRFs.

What happens now?What happens now?– Trial Report made Trial Report made

available publically available publically – Liaison with other LRFs Liaison with other LRFs

and national stakeholdersand national stakeholders– Nuclear facilities and Nuclear facilities and

reservoirs - comparisons?reservoirs - comparisons?– Report to SRO (July)Report to SRO (July)– Options re: scope and Options re: scope and

scale of any future national scale of any future national civil alerting system then civil alerting system then presented to Ministers for presented to Ministers for decision in 2012-13decision in 2012-13

– Cell Broadcasting?Cell Broadcasting?

Cell Broadcasting - UpdateCell Broadcasting - Update

Early acknowledgement from CCS that no Early acknowledgement from CCS that no single approach will warn all impacted by an single approach will warn all impacted by an emergencyemergencySimilar ‘opt-out’ approach being considered Similar ‘opt-out’ approach being considered by CCS for mobile devicesby CCS for mobile devicesCell Broadcasting trial was due to take place Cell Broadcasting trial was due to take place in parallel to EFWD – did not occurin parallel to EFWD – did not occurWhy? Uncertainty re: impact on mobile Why? Uncertainty re: impact on mobile network and implications of trial network and implications of trial CCS still interested in understanding this CCS still interested in understanding this capability – possibility of trial in 2012-13 – no capability – possibility of trial in 2012-13 – no firm plans in placefirm plans in placeCCS continuing to monitor work in USA, CCS continuing to monitor work in USA, Netherlands, Israel & France to help inform Netherlands, Israel & France to help inform UK understandingUK understanding

Trial SummaryTrial SummaryThe trial was a success:The trial was a success:

Very positive findings from trial participants reported in the Very positive findings from trial participants reported in the survey.survey.

–Strong desire for information immediately for notification and Strong desire for information immediately for notification and further information for decision makingfurther information for decision making

Recognition from emergency responders in Cheshire of the need Recognition from emergency responders in Cheshire of the need to improve local procedures.to improve local procedures.

–Looking at ‘internal’ arrangements for notification and ability to Looking at ‘internal’ arrangements for notification and ability to update. update.

Helpful in understanding the level of effort associated with Helpful in understanding the level of effort associated with implementing something of this level. implementing something of this level.

SummarySummary

What is Extended FWD?What is Extended FWD?Background to Trial…. Background to Trial…. Setting the scope….Setting the scope….Preparing for the trial….Preparing for the trial….Running the trial….Running the trial….Findings from the trial….Findings from the trial….Next steps….Next steps….Trial SummaryTrial Summary

Questions?Questions?

For further details please contact:For further details please contact:

– Chris Samuel, CWaC (01244-976720)Chris Samuel, CWaC (01244-976720)– Peter Dobson, EA (01925-543450)Peter Dobson, EA (01925-543450)– David Barnes, CCS (020-7276-5401)David Barnes, CCS (020-7276-5401)

trial into extending the scope of the fwd system chris samuel (co-chair, lrf efwd alert trial task...

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