tria presentation for h medi spatel

Dr.Yong-Seun Chang, 2009


A New Vision of Healthcare to Meet the Needs of the 21st

Century.


VisionTo be Southeast Asia’s

No.1 Integrative Medical Institute to lead the shift in healthcare towards

Self-empowering results!


MissionTRIA

is pioneering integrative healthcare in Thailand, by offering integrative lifestyle medicine and wellness under one roof assisting local and international customers in achieving and maintaining perfect

health.


Through the integration of Conventional Medicine, Complementary Medicine, Fitness, Spa, Pharmacy

and F&B within a single center, we are able to deal with the complexity of modern healthcare demands providing answers that a singular approach cannot.


Today, people are stressed, unable to cope with the demands of work, family, financial pressures, and more. Our dietary patterns are getting worse, our exercise less and our

ability to truly relax is almost gone.

Conventional healthcare is unable to cope with the changing needs of its customers.


Victims of modern living aged 35-60Who are starting to feel the effects of

unhealthy living and age

(stress, chronic aches and pains, digestive problems, worn-out feeling, stubborn excess weight,

high blood pressure, high blood sugar, allergies, and general age-related ailments)

Urbanization and Modernization

http://images.google.com/imgres?imgurl=http://www.germes-online.com/direct/dbimage/50046839/Canned_Mushrooms.jpg&imgrefurl=http://www.germes-online.com/catalog/48/204/canned_food.html&h=360&w=360&sz=26&hl=en&start=7&tbnid=sF_UJpkrMm7OPM:&tbnh=121&tbnw=121&prev=/images?q=canned+food&gbv=2&hl=en


Who Is Our Customer?• Health conscious customers, who want to prevent diseases and

maintain wellness• Victims of modern living aged 35-60, who are starting to feel

the effects of unhealthy living and age• (stress, chronic aches and pains, digestive problems, worn-out feeling, stubborn

excess weight, insomnia,high blood pressure, high blood sugar, allergies, and general age-related ailments)

• Chronic and Psycho-somatic patient unsatisfied with Hospital treatment ,supportive Cancer treatment, Functional Disorders (including irritable bowel syndrome, fibromyalgia) and Metabolic Syndrome (obesity, syndrome X, diabetes).

• Chronic Hopsital patient interested in secondary prevention , rehabilitation and supporting CAM services

• Children,teenager Hidden food allergy, general nutritional consultation More natural alternatives for daily ailments Alternatives to conventioanl approach for ADHD,ADD,Autism,

Eating disorder•


Rationale and Opportunity

Consumer

Not Ill but Not Well

Increased awareness of the necessity to improve health-

related lifestyle

Need more holistic healing solution but not sure where to

turn and whom to trust

Spas

• Beauty and Relaxation

• Quite superficial

• Not professional

Conventional Medicine

• Not strong in Prevention

• Not strong in healing relationship

• Not Strong in Chronic diseases

Integrative Healing and Disease

Prevention for Integrated Wellness

TRIA


Bodywork

Labs & InvestigationsCompounding

Pharmacy

ClientHolistic health

coordinatorCustomer

service

AlternativeMedicine

Emotional team

Customer centered, innovative mix of advanced medical technologies and traditional healing by specialists,

integrated in a holistic concept, addressing the cause of the disease to achieve health and well-being

Team of doctors

Integrative medicine

Functional medicinePYH

Gourmet

Movement

membership


?How does it fit together

Rehabilitation and recovery

Preventive Medicine

Acute care and

Emergency Medicine

TRIAPiyavate HospitalTRIA

Specializing in both preventive medicine and rehabilitation gives us the opportunity to implement lifestyle change, rather than relying on acute interventions. Our partnership with Piyavate Hospital ensures we have access to the full range of

healthcare options.


?What do we have that s e ts us apart

Advanced Investigations & Laboratory Testing

Including:Nutrition profilesHormone profilesDNA mappingDigestion profilesDetoxification challenge tests

Integrative Medical ServiceMulti-specialist modalities all under one roof:• Chiropractic • Acupuncture• Physiotherapy• Colon Hydrotherapy• Chelation Therapy• Psychology•Hypnotherapy•Kinesiology•Practical Philosophy• Meditation•Naturopathy•Homeopathy•Nutrition •Rehabilitation•Anti Aging•Functional Medicine•Ayurvedhic•Aromatherapy•Shiatsu•Integrative Cardiology

Movement

Comprehensive fitness testing programMD supervised exercise

Hydrotherapy

The largest hydrotherapy relaxation centre in Thailand. Including• Infrared sauna• Japanese Hot baths• Vitality pools with hydrotherapy jets

Body Work

Not only do we have relaxation and pampering treatments, we specialise in therapeutic bodywork treatments from Traditional sources such as European Naturopathy, Chinese, Thai and Ayurvedic medicine.

Royal Thai Massage•Shirodhara, Shirobhyanga and Abhyanga•Reflexology and Chi Nei tsang•Manual Lymphatic Drainage and Remedial Massages Our signature massage, draws on several of these traditional massage techniques to give you 90 minutes of pure relaxationor if needed specially prescribed by our Integrative Medical Practitioner according to your personal need.


SITUATION ANALYSIS & HEADLINES (World)

•Health and wellness value sales increase by 3% in 2006, to reach US$41.6 billion

•increasing demand for health and wellness products all over the world, with sales reaching US$41 billion in 2006. Such a positive performance is directly related to the fact that spas have increasingly diversified and offered tourists a wide variety of services ranging from a simple massage to complex DNA analysis to delay-ageing effects.

•The Asia-Pacific region accounted for around 40% of total health and wellness sales in 2006. Such a strong share derived from the unquestioned popularity of health and wellness in Japan, where visiting spas is an ever-popular style of domestic holiday, in which people enjoy staying in a ryokan, soaking in the hot springs, wearing a Yukata, a Japanese-style gown provided by the ryokan and eating Japanese cuisine for dinner with sake or Japanese lager.


•Health and wellness tourism continues to grow at an astounding rate in 2007, showing growth of 25%, reaching Bt45.8 billion in current value terms

•Medical tourism accounts for 73% of total health and wellness tourism and continues to enjoy double-digit growth over the review period

•Key demographic groups of this sector include incoming travelers, expatriates who are working in Thailand, and Thais in the higher bracket who are now becoming more health-conscious

•The development of spas will go beyond superficial pampering. Holistic healing will be central to the spa concept. Packages and promotions of body, soul health and wellbeing will be increasingly sorted

• The four key destinations for health and wellness tourism, are the same as the key tourist attraction places: Bangkok, Chiang Mai, Phuket and Samui.

SITUATION ANALYSIS & HEADLINES (Thailand)


What is Medi Tourism?

• Defined as Medical Travel, health tourism or global healthcare. The term was initially coined by travel agencies and the mass medial to describe the rapidly growing practice of traveling across international borders to obtain health care.


Why Medical Tourism?

• Over 50 Countries currently identify medical tourism as a national industry.

• With growth of medical tourism projected to skyrocket in the next decade, now is the time for hotel properties to consider their interest in serving this special guest.

• Peter Greenberg, the next travel editor for NBC’s Today Show, has dubbed this type of hotel “postoperative hotels”.


Healthy Cuis ineWhether one world cuisine, raw food, a quick juice or snack, customized medical cuisine, detox menu or weight management menu, TRIA has the ability to cater to all tastes.

A key feature of providing healthy cuisine, is our commitment to pleasing all palates.

Although we have a strong use of fresh seafood, we also feature red meat, fine wines, and those occasional indulgences that purists shun.


TRIA Package Matrix

Wellness Area/Program Length Average Price / Hour Normal Course Total

Health Care $115 / Hour 2 Sessions $230

Fitness and Health $35 / Hour 5 + Sessions $175

Body Work (Spa) $80 / Hour 2 Sessions $160

Food & Beverage $10 1 – 2 Meals $20


- TRIA Adamas retreat cooperation•10 - days intro into better body weight management program•3/5/7 days total detox program

: TRIA benefit•Strengthening market position and reputation•Entrance to new market, local/international tourism•Increase exposure through partner network•Increase revenue through kick back from partner•Additional source for new clients•More attractive service for existing clients•Better impact and program results


Sukhothai Hote l &TRIA cooperation

•Introduce TRIA service to Hotel guests•By giving talk to frontline staff, PR for TRIA and get them as potential customer and good word of mouth to hotel guests•Training exchange-chef from Sukhothai/CRO from TRIA•Design co-program a la Adamas-Medical Wellness stay•Offer special hotel deal for TRIA clients


Members hip


Thank You

tria presentation for h medi spatel

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