trendwizor polish trends

genesis description summary


Genesis


One of the first institutions promoting design in post-war Europe

IWP focuses on economics and dissemination of ideas

IWP as a research and development unit

Institution specialising in comprehensive research, consulting and design for the economy

Programme „Dobry Wzór” (Good Design) as a response to the needs of market economy

Developent of research on ergonomics and biomechanics

IWP consulting for business and administration 60 years of IWP


IWP in figures

35 published books 2000 articles, movies and radio shows

2000 projects 800 research and development projects

100 awards for products developed by IWP

350 exhibitions 6 magazines and periodical topical supplements


IWP programmes

Zaprojektuj Swój Zysk: (Design your profit) project aimed at the creation of a business environment where companies and businesses can develop competitive products thanks to the use of design. Co-financed from EU funds.

Imagine Cup: Polish edition of the largest worldwide technological competition organised by Microsoft. IWP realises the Software Design category

Dobry Wzór: (Good design) annual national competition for best designed products and services on the Polish market

Young Design: a competition promoting young designers. The winner receives a monetary grant as a memorial of Professor Wanda Telakowska

Gdynia Design Days: the first international days of design in Poland accessible to designers. A form of promotion of design and good practices


Challenges for Polish businesses

Before 1989 Problems related to the difficulties in obtaining materials for manufacturing. Very low innovativeness. Low product quality. Difficulties in export to Western countries.

After 1989 Consumers start making decisions, have a wider choice. Lack of design specialists and any industrial research. Lack of information forced increased business risk. „Recognition through fight” – companies learnt from their own mistakes.


up-to-date information high price, time-consuming, excess of information

broad perspective on the subject high cost

broad perspective, authority of experts lack of business guidelines, lack of local aspect

cheap, easy access general information, lack of experts’ comments

trade fairs individual reports

foreign trendbooks

portals, blogs, magazines

Sources of knowledge about design


Idea of the portal

A tool that will increase the competitive advantage of your company.

http://www.trendwizor.pl


Description of the portal


Understanding trends

8 tendencies

37 trends


Measurable indicators

All trends have been defined with use of measurable indicators: STRENGTH corresponds to the % of current trend recipients on Polish market, basing on expertise and market data. STRENGTH POTENTIAL reflects the prognosed dynamics of the development of the trend on Polish market. TEMPERATURE corresponds to the visibility of the analysed trend on the market and the frequency of information related to the trend in the media and in scientific literature.

How to interpret indicators? low temperature + low strength + low potential = a niche to be used high temperaturae+ high strength = large, stable future market

temperature: 3,5

strength potential: 4

strength: 3

Trend indicators

Forecast and status: stable development


Broad perspective

We take into account social, economical and civilisational phenomena.


Polish trends

Trendwizor is a base of knowledge gathered by the most prominent Polish specialists who have studied polish design market for the last 60 years. Their knowledge and experience enable to translate international trends to the reality of Polish market.


Forecasts

What trends do we have? How do they manifest? How will they behave in the future?

Trendwizor is a „barometer” of Polish market trends


Understanding trends

8 tendencies

37 trends


Personalisation

The portal enables to find desired information quickly and intuitively in spite of the large amount of available data.

The portal adapts to your personal expectations, considering: !sectors from your list of interests !searched values of trend indicators !interconnections between trends


Business-oriented

The nature and quality of information available on Trendwizor portal allow its direct use by management.

Trendwizor provides information that is: !comprehensive !synthetic !ready for quick use

!illustrated !containing examples of best practices !supplemented by experts’ comments


Trendwizor is a live textbook – constantly updated, developed and modified.

Up-to-date: news from Polish market with comments of IWP experts.

Every 6 months: full, extensive report on a new Polish trend and updates of data and indicators related to current trends.

Updates and development of the portal


President/ owner Managing Director

R&D Director Marketing Director Sales Director Product Development Director

Promotion & Communication

Manager

Market Research and Public Opinion Specialist Product Manager Purchase Manager

Trendwizor may be used by a wide group of recipients.

Groups of recipients


Trendwizor helps to: !   recognize the market and the customers’

needs !   find market niches !   develop and implement new products !   lift existing products !   shape competitive strategy

Key advantages

ü  ü  ü  ü  ü 