trending topics in recommender systems

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RecSys 2015: Trending Topics in Recommender Systems Andrei Iakushev, vk.com

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Page 1: Trending Topics in Recommender Systems

!

RecSys 2015: !

Trending Topics in Recommender Systems

Andrei Iakushev, vk.com

Page 2: Trending Topics in Recommender Systems

RecSys 2015• Vienna, Austria

• Sep. 16-18 - Main Conference

• Social Networks RS, Industry,Cold Start, Algorithms, Challenge, Tutorials, ..

• Sep. 18-20 - Workshops

• Television & Online Video, News RecSys, LargeScale, …

Page 3: Trending Topics in Recommender Systems

Atmosphere

Page 4: Trending Topics in Recommender Systems

Laten Factor Models - SVD

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http://habrahabr.ru/company/yandex/blog/241455/

Page 5: Trending Topics in Recommender Systems

Academia vs Industry• Academia:

• Beautiful math, complex models

• Small datasets, evaluation on offline metrics (RMSE, Precision@N)

• Industry:

• Simple models - MostPopular, SVD

• «Big Data», product metrics: CTR, Retention

Page 6: Trending Topics in Recommender Systems

Academia

• Importance of Replicable Evaluation

• More connections with Industry (data and tasks)

• Fighting for 10^-2 improvements in RMSE

Page 7: Trending Topics in Recommender Systems

RecSys in Social Networks• Friendship (trust\distrust) connections implies you

have similar tastes

• A Probabilistic Model for Using Social Networks in Personalized Item Recommendation

• Overlapping Community Regularization for Rating Prediction in Social Recommender Systems

Page 8: Trending Topics in Recommender Systems

Distinguished Papers

• Applying Differential Privacy to Matrix Factorization

• Gaussian Ranking by Matrix Factorization - Netflix

• Context-Aware Event Recommendation in Event-based Social Networks

• Different examples of features for RankML

Page 9: Trending Topics in Recommender Systems

Interesting• It Takes Two to Tango: an Exploration of Domain Pairs for Cross-Domain

Collaborative Filtering

• CrossDomain Recommendations - use different datasources (books, music, ..) to obtain «better» latent factors

• Random Walks for very Diverse Recommendations from «Long Tail Items»

• Blockbusters and Wallflowers: Accurate, Diverse, and Scalable Recommendations with Random Walks

• Prediction of Online-CTR metric based on Many Offline Metrics

• Predicting Online Performance of News Recommender Systems Through Richer Evaluation Metrics

Page 10: Trending Topics in Recommender Systems

Short Papers• Music Playlist Generation: Word2Vec, 2-level HMM

• Factorization Machines on some dataset

• ColdStart Problem tricks

• RecSys based on Streaming Data

• Demonstrations: health-aware food recommendations

Page 11: Trending Topics in Recommender Systems

Industry• Simple Models on large datasets beats Complex Models on smaller dataset

• Results on offline metrics can differ from results on product metrics => A\B testing

• UX design is even more important than models

• Models:

• Logistic Regression, Most Popular, SVD, Word2Vec

• Clustering

• Metrics:

• CTR, retention, «stability of coming back»

• Technologies:

• Casandra, ElasticSearch

• Hadoop, Spark, Kafka

Page 12: Trending Topics in Recommender Systems

Industry Sessions• LinkedIn

• Architecture: Kafka, Spark

• What Data Scientist do on the job?

• Booking.com

• Distinctive features of their recommendation system

• UX designers works closely with Data Scientists

• Netflix - «Gaussian Ranking by Matrix Factorization» - one of the Distinguished Papers

• Gravity - History of growth

• IBM Research - «Assessing Expertise in the Enterprise»

• No «Silver Bullet» in recommendations systems, domain knowledge

• OpenTable - Restaurant Recommendations

• Cool ways to combine several data sources for recommendations

• Amazon, Pandora, Spotify, ….

Page 13: Trending Topics in Recommender Systems

Q&A