W e l c o m e t o t h e

L a b e l l a m a f i a

N a t i o n

t h e b r a n d

With several positive changes over time and the achievement of new markets, Labellamafia became one of the most prestigious

brands in world fitness segment. The success is such that today the company has expanded its business and is present in over

80 countries around the globe. Despite the national and international recognition in a short time, many obstacles have been

overcome to shape what the brand is today - much more than a label, a lifestyle driven by determination and will to win.

Founded in 2007, Labellamafia started its activities as

all family business, full of dreams and a lot of willpower

to realize them. All this motivation made first projects gain

strength for the first collections. Offering a differentiated

and a New Deal-style product, did not take long for the

brand attract the Brazilian women and become a desired

item between gym users.

After a positive return from the fitness market, the brand

felt the need to expand its portfolio of products and

innovated once again by taking the DNA of his prints for

sportswear. The gyms which were dominated mostly by

monochromatic looks and flat colors broke through to the

entry of leggings, jumpsuits and printed tops. Thereby,

the brand has established itself in an even more authorial

context creating unique products guided by quality,

innovation and design.

t h e b r a n d

With heavy investment in technology, product development,

marketing campaigns and actions, Labellamafia continues

to evolve and improve its services. With a strong presence

in the online environment, the brand has always been ahead

in social networks offering quality content relevant to their

followers. In the offline environment, the company is present

and participates in major trade fairs and sports shops

authorized worldwide. More than just sell clothes; the brand

is committed to delivering a motivational piece, a story of

success and overcoming each of its customers.

The exclusive prints have always been a brand

differentiation by engraving attitude and irreverence

to the look of our consumers. With vibrant colors and

designs, the sublimation process opens a range of

options and offers more quality and definition to our

printed clothes.

The Labellamafia products are not only recognized for its innovative,

distinctive design and prints, but also the quality of the material

and differentiated patterns. In addition, the brand reinvents itself

every season and launches products inspired by the daily life of its

consumers. Developed for a better performance in and out of the

gym, the lines PRO-ATHLETES, PUSH UP and ULTIMATE gained

prominence and became registered trademark of Hardcoreladies.

With scientifically proven benefits, the line of ULTIMATE leggings is the

result of the happy marriage between fashion and technology. Made

with Emana®, high-tech fabric with bioactive principles, pants carrying

this label have protection factor against UV-A and UV-B, in addition

to maintaining body temperature and contribute to the reduction of

cellulite, which leaves skin even softer and renewed.

Manufactured with technology and design already established in the

market worldwide, the BOND-IN line is made with the minimum sewing

possible and maximum ergonomics. The result is freer movement and

the feeling of freedom during training.

Authentic and irreverent, the STREETWEAR

style has invaded the men and women

wardrobe seeking attitude when it comes to

dressing. With references to hip-hop culture

and inspired by the fashion of the 1990s,

this movement is no longer a passing trend

It became a true lifestyle. With oversized

modeling and maxi prints, the Labellamafia

joggers reflect the spirit of the great urban

centers.

Full of attitude, the line Hardcore Denim by Labellamafia

merges power and sensuality in clothes made with jeans. In

addition to traditional models, the Jeanswear line features

items with innovative modeling, comfortable materials and

different washes.

Thought to translate the good energy of the warmer

season, the bikinis are loaded with powerful

elements and have a special design made to

enhance the curves of Brazilian women.

M A D E W I T H T H E F I N E S T Q U A L I T Y

M A T E R I A L S , I N L I M I T E D Q U A N T I T I E S

A N D U N I Q U E D E S I G N , T H E S H O E S O F

L A B E L L A M A F I A T R A N S L A T E T H E S P I R I T

O F H A R D C O R E L A D I E S F R O M H E A D T O T O E .

In order to expand among the consumers and

approach to a more realistic standard of

beauty, the brand from the beginning chose

to bring out a more Brazilian biotype in all

its communication.

The first international bet is always a big risk: leaving the

comfort zone, explore new territories and face new challenges.

With a small step, the first international campaign was born in

Cancun and brought good fluids and calientes inspirations for the

future of the brand.

g l o b a lw a r m i n g

As es tab l i shed and recogn ized b rand na t iona l l y , i t ’ s t ime to

ra ise new f l ights and draw new paths. An Off ice in Miami

and a un ique e-commerce for in ternat ional purchases were

des igned to meet coun t r ies hungry fo r innova t ion . A Pro jec t fo r

an in ternat ional Market was in t roduced.

The cha l lenge is no t on ly to w in the

pub l ic , bu t ma in ta in customer loyal ty .

With tha t in mind s ta r ted LABELLAMAFIA

WORLD TOUR, a p ro jec t tha t a ims

to go around the wor ld to leading

sports fa i rs to na r row con tac t w i th the

consumer aud ience and unders tand the i r

needs .

m e n s w e a r

Af te r becoming a re fe rence in women’s f i tness

fashion, the b rand a lso inves ted in the male

universe. The f i r s t co l lec t ion in tended fo r men

was launched in 2014 under the Labe l lamaf ia l abe l .

Wi th pos i t i ve resu l ts in sa les and comments f rom

cos tumers , the p ro jec t ga ined s t reng th and became

an independent brand wi th in the company , the

LA•MAFIA Cloth ing.

t h e n e w e r a : h e r e i t c o m e s

With the p roposa l to deconstruct s tandards a l ready worn by

menswear and motivated by the constant search for innovat ion,

LA•MAFIA b rough t a new perspec t i ve on ac t i ve and s t ree t wear .

Wi th c lo th ing tha t mee ts the requ i rements o f modern man, the

co l lec t ions a re made wi th comfortable fabr ics and ergonomic

pat terns tha t go fu r the r than p rov id ing f reedom to your movements ;

they g ive l i fe to funct ional p ieces that f i t the everyday needs.

The human body is a complex, complete and

perfect uni t , made to remain cons tan t ly on the

move and e ternal evolut ion. F rom tha t thought , the

company takes ano ther s tep fo rward and f rees the

common sense to p resen t a new proposal for the

f i tness fashion. Under the concept “FITNESS IS

EVERYWHERE” , the b rand shows fo r a l l aud iences

tha t phys ica l ac t i v i t y i s no t on ly down to the gym,

but several o ther sports .

Formed by la rge g loba l ly recogn ized names, the o f f ic ia l a th le tes o f the b rand a re

a iming to no t on ly d isc lose the LBM label . Our team o f ambassadors i s sp read

over severa l coun t r ies to approx imate the Label lamaf ia to the loca l consumer ,

creat ing loyal ty and recogni t ion through l i festy le and personal i ty .