trend presentation
TRANSCRIPT
Cassidy Capriglione
Calvin Carpenter
Jacob Edeburn
Mobile is the New Way to Go!
• Smart phones have become increasingly popular since 2009.
• Smartphones count for 1/3rd of all mobile devices
• Usage of mobile devices to search for trips has climbed from 11% (2010) to 16% (2011)
• Companies are adapting to the new mobile technology that consumers are using
Competitive Advantage
• Advertisement Opportunities
• Mobile apps vs. Mobile sites
– Cost
– Convenience
– Feedback
– Personalization
– What is the better choice?
Interview: Joel Barth, Director of Golf
• Mobile booking is revolutionizing the golf industry
• Golf Resorts refer to mobile booking for:– Tee Times
– Hotel Accommodations
– Customer Feedback
– Convenience
Hotel Tonight
• Mobile App
• Personalization – Similar to Amazon
• Percentage Ranking – Only the Strong Survive
• Thumbs up, Thumbs down Rating
• “Impulse Deals”
• Current Location Feature – Best Priced Hotels
Vegas.com
• Mobile Site, rather than Mobile App• Single Destination Offer• Toll Free number for assistance • Mobile Features
– Hotel rooms– Show tickets– Deals– Flights– Hotel packages– Tours– Nightclubs – Same day discounts
Mobile Possibilities
• Dunkin’ Donuts – Pay through virtual debit cards– Send Dunkin’ gifts via email, text, or social media sites– Foursquare
• Geopon– Will be released within the year – Couponing Store– Features on mobile device
• Payment options• Coupons• Entire wallet systems
Potential of the Trend
• 100 million increase 2014
• Future Mobile Device Functions
– Room Key
– Room Service
– Check in/out