#INVERSION

TREND MONITOR®

FORECAST 2017-18

February 9th, 2017

In partnership with

TM® METHODOLOGY

MONITORING

SCENARIOS

INTERNATIONAL BENCHMARKING

ADVANCED SEGMENTS ID.

AIMS

SEMIOTIC ANALYSIS

MAPPING

FOO

D

BEV

ERA

GE

BOD

Y C

AR

E TE

CH

NO

LOG

Y M

OBI

LITY

MED

IA M

KT

HO

ME

RET

AIL

FASH

ION

NETNOGRAPHY & BIG DATA

COUNTRIES SOURCES MARKETS

DESK & FIELD

UK

FRA

NC

E SP

AIN

G

ERM

AN

Y IN

DIA

JAPA

N

USA

CH

INA

WEB

CO

OL

HU

NTE

R

NET

WO

RK

PRES

S

IDENTIFICATION AND POSITIONING OF TREND DRIVES

AD HOC THEMATIC MONITORING

TREND SEGMENTATION BY PLAYERS, MARKETS, COUNTRIES

FOCUS ON EVOLUTIVE TARGETS

POSITIONING CONCEPTS/PLATFORMS + INTEGRATION FOR AD HOC RESEARCH + EDUCATION + CONSULTING + WORKSHOPS

RU

SSIA

BR

AZI

L

ITALY

TUR

KEY

babatrendmonitor.com

6 PILLARS OF INNOVATION

PORTRAY THE #INVERSION SIGNALS FROM INTERNATIONAL MARKETS TO CATCH THE MOST POWERFUL INSIGHTS

SOCIETY

VALUES

2

3

4

6

ENVIRONMENT 5

SELF 1

CULTURAL MODELS

POLITICS AND MARKETS

2. Pillars

#INVERSION 4 FUTURE SCENARIOS

12 TRENDS

CONTINUITY

DISCONTINUITY

1. MODIFICATION

2. TRANSFORMATION

CHANGE

4.

INTERRUPTION

3.

INVERSION

RULING SUITING

RESHAPING

SIMULATE

MASH UP TRANS

EXTRAREAL BACKWARD

EXTREME

IMMERSION

INFINITY CYBER

RESISTANCE INVOLVEMENT

INVERSION

RESI

STA

NC

E IN

VO

LVEM

ENT

CONTINUITY

DISCONTINUITY

We cannot turn back, we have to go ahead. Trying to do our best,

we keep our pillars.

Instability as a chance to explore multiple sources and overcross

categories, to test myself and my world as unique creations.

The so-called “innovation” is destroying our human identity.

Safety lies in a radical protection of our own identity.

Technology is the way to exist: hardware is outdated and hitch,

future belongs to immaterial experiences and eternal life

BARBARIANS

GUARDIANS JUMPERS

EXPLORERS

5. Targets & Clusters

baba TREND MONITOR ® 2017-18

In partnership with

5. Targets & Clusters

baba TREND MONITOR ® 2017-18

A C O U N T R Y B A S E D WORLDWIDE CLUSTERING THROUGH ROIALTY’S ONE TARGET® BIG DATA Communication targets

vs. Social Data profiling

T w i t t e r a c t i v e u s e r s sampling across 6 major c o u n t r i e s ( N = 2 5 . 0 0 0 each):

C luster ing v ia socia l profiling through Roialty One Target® platform

In partnership with

#INVERSION

INDUSTRIES & TRENDS

Extreme Trans Immersion

Reshaping Extreme Simulate

HOME

FOOD

BODY

BEVERAGE

Immersion Cyber Extrareal RETAIL

Extrareal Cyber Trans FASHION

Cyber Backward Trans

Infinity Cyber Simulate

6. Industries & Trends

MOBILITY Immersive Trans Cyber

MEDIA

HI-TECH

Mash Up Cyber Immersion

Immersive Infinity Cyber

TREND MONITOR®

FORECAST 2017-18

# from trend concepts to good data

# from inspirations to insights

# from surveys to anticipation drives

an #INVERSION path…