2

A REPORT

ON

TREND FORECASTING

SPRING/ SUMMER 2017

BY

AVEEK MITRA

&

AALIYA GUJRAL

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CONTENT

1 Acknowledgement 4

2 declaration 5

3 Research

Methodology

6

4 Findings 8

5 Trend Spotting 64

6 Questionnaire 67

7 Conclusion 80

8 Bibliography 85

4

Acknowlegements

We would like to thank our Course Coordinator Mr Ankur Gulati and our

Course leader Ms Vaishali Khurana for giving us this opportunity. I would

also like to think my Mentors Mr Nishant Anand and Ms Divya Kapoor for

their constant help and guidance. We would like to thank our friends ,

family and colleagues for their constant support. We would also like to

appreciate all those that have helped us along the way, in various aspects,

through this project.

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Declaration

We hereby declare that the project work entitled

“[Trend Forecasting Spring/Summer 2017 ]” submitted to Ms. Vaishali Khurana

, Ms Divya Kapoor and Mr Nishant Anand is a bonafide record of work done by

us under the guidance of our mentors,

Faculty Members.

15/10/2014

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Research Methodology

The research for this report was covered in two parts. The first being primary research and the

second being secondary research.

The primary research was conduct through 2 different questionnaires and participant

observation.

The 1 set of questionnaires was intended to gather data from people at large.

It was composed of 14 questions and was distributed through 2 mediums- Online as well as

on ground.

The sample size for this questionnaire was “250”.

150 questionnaires were filled through an online survey.

100 questionnaires were filled through an on ground survey.

The process of selection of respondents was that of random sampling.

There were both female and male respondent.

The 2nd set of questionnaires was intended to gather data from people working at fashion

brand stores that would have further insight into the topic.

The sample size for this questionnaire was “30”.

All questionnaires were filled on ground.

The respondents were both male and female

The process of selection of respondents was that of random sampling.

Once the data was gathered it was calculated and tallied and the obtained results were

converted into pie charts for clear visual depiction.

The secondary data was gathered through various websites.

Multiple books about color forecasting, fabrics, textures, detailing and fashion forecasting

were referred to.

Data was also gather through Multiple magazines, periodicals and all there issues from 2010 –

2015 were also referred to.

Data once gathered from all these sources was sifted through, edited and inferences were

drawn.

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FINDINGS

WHAT IS FASHION?

Fashion, by definition, is an expression of the times. At its most superficial, fashion is what people

wear.

WHAT IS FORECASTING?

Fashion forecasting is an activity that endeavours to answers to general questions; what is likely to

happen in the near future? What is happening now that will significantly influence the more distant

future?

The near future means a year, more or less.

Forecasting is simple identifying fashion trends

A FORECASTER:

Projects the future, taking into account all the variables and visualising ideas as possibilities and

probabilities

Does not speak in absolute terms

Has insight that results from a keen appraisal of a wide array of information.

Can identify a hot trend for next day’s business or extend its horizons into the distant future.

WHAT DOES THE FORECASTER DO?

The forecaster identifies style trends.

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THE PRECISION OF THE FORECAST

The precision of the forecast depends on applied skills;

Awareness should be developed toward total sensitivity to every aspect of living every action, every

thought, no matter how nebulous or elusive, that meanders through the thought pattern.

Insight is the understanding that pierces the superficial to the core of the issue. Insight, not hunches

distinguishes blunder lines, rendering some merchandise ageless, timeless, season less, size less,

priceless, classless, and sexless.

Interpretation is the ability to explain seemingly obscure relationships and their resulting effects by

introducing an addition thought that enlightens the possible solutions to the problem.

Objectivity is need above all else.

A forecaster requires a mindset skilfully directed to perceive people, products or activities free from

personal predilections.

A keen mentality will register not only the black and white facts, but also those that have the nuances

of grey

The FORCASTER IN A QUAGMIRE

The forecaster does not work in a vacuum but within a structured environment with a rigid time table.

Working 1 year or more in advanced does not permit the sales results of the prior year to be

considered in making the latest decision;

Each segment of the industry is forced to make a decision and predict what is likely to happen.

A PLETHORA OF INFLUENCES

People places , television , films , art , music , theatre , museums , subcultures , politics , emerging

country – all have their impact , all leave their imprint , all etch themselves on our culture a psyche.

People –

Strong personalities perennially reflect their presence on the fashion scene.

Mrs Ronald Ragan widely publicized for her extensive Adolfo wardrobe much of it in red.

Jackie Kennedy –

Impressed careerists with her conservative working uniform, slacks shirt and trench coat

Michael Jackson –

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Gifted musician and showman put the American public in the palm of his fashion gloves

Sheryl tiegs –

The popular fashion model became the glamour girl for mass American in the sears catalogue.

Gloria Vanderbilt –

Hit the jackpot with her signature jeans.

Jane Fonda –

Reminded us that renaissance women are around today, actress, author, business women, mother, wife

and activist.

Twiggy –

The London model, learnt to dance and Lis Taylor, film super star took shape again

Boy George –

The young British singer, affected female clothing and make up. At once appalling and appealing to

young women who respond warmly to the softness and femininity to his music.

Films -

To take inspiration form –

Carol Lombard –

Impressed us with her slinky bias cut evening looks

Joan Crawford -

With her padded shoulders

Doctor Zhivago –

Inspired designers to create Russian inspired collections

The great Gatsby –

Puts us in the 20s mood

Annie hall –

Charmed us with her charley Chaplinesque men’s wear attire

Flash dance –

Ignited the trend of tattered T’s and off – shoulder sweats

John Travolta –

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Put the spotlight on gold chains, white leisure suits and slick hair

The rocky horror show –

Brought to attention the kind of under pinning’s associated with burlesque stripers

Star wars –

Titillated our imagination of things to come

Victor /Victoria, tootsies, Cramer vs Cramer , Gandhi , Sofy’s choice –

Are all about people coping and surviving in a society with new patterns and pressures.

TREND CYCLE 2011 – 2017

Silhouettes and details

Spring/summer 2011

(Masculine comfortable Roomy and flared voluminous femininity)

Roomy shapes, Flattering & accessible, scaled up looks take a masculine slant or modern

simplicity,

detail is subtracted & simple construction, shrunken androgynous looks, femininity and

voluminous drapery & billowy

girlishness inspired by 1960 and

1970

Upturned top heavy,

voluminous, unstructured, slim,

narrow hips and hemlines, wide

sleeves, mannish, tubular, roomy

boyish (tomboy, shrunken shapes

with a Teddy boy meets punk

masculinity, cigarette leg

trousers)

Sleeveless bustier tops

and dresses, bubble or flared

skirts, carrot pants, translucent

Simple silhouette, no

intricate cutline, turns up shorts,

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chinos, and gingham & seersucker blazer, Breton striped t-shirts.

Mandarin collars, wrap over closures, tunic fits, kimono inspired cut lines, slash necklines,

cropped pant, and cropped t-shirt

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2011 Trend Look

PREPPY

Key Points: Boat Moccasins

Sneakers

The cotton shirt

Picnic bags

Gladiator

Roman sandals

Big cinemas

Winding straps

Studded finishing

Gold Patina

Seashells

Strings of pearl

Pearls and paste

Snake straps

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Delicately retro

Flat bows

Ballerina shoes

Narrative jewellery

Printed scarves

Totem

Massive heels

Braided bags

Shirt-front necklaces

Exotic motifs

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Spring/Summer 2012

(Loose Peplum, Very Lightly Structured)

Minimalist look, rejecting restrained silhouette, gentler cut, loose and layering

A clean cut in classic style, no fastening, crossed over or cut across with zips, voluminous

shirts, flared, peplum and sewing panels

Zips lead to ease in wearing, supple & structure, rebel but elegant, pilling on peplum, layered

silhouette and belted high, wrap over effects with inserts in

Light structures- feminine and modern, vaporous panel of fabric, draped, romantic silhouettes,

structured to soft.

Spring/summer 2013

(Minimalism, loose, structured, peplum, lightly structured)

Wrap, slim fitting, straight, simple to minimalistic, layered, geometric cut, jacquards, loose

fitting, structured, high fitting waists, ankle length tapered legs, stretch shirts & pants, shirt

dress, little cardigan, A- line raincoat, sleeveless, peplum, slightly flared tunic dresses,

circular shirts, darts

Straight peplum effect on tops, gabardine, fluid dress, tintin pants

Spring/ summer 2014

(Top stiff, bottom flowed, very slightly structured)

Playing with proportions to create interesting top heavy or bottom heavy silhouettes

Shorts suits- shorts, sporty, easy fit, knee length

Top garments - bomber jacket, Blazer, sweatshirt etc.

American sport- knee length jersey shorts, oversized t-shirts, vests and baseball shirt

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Eyelet, lace, mesh, cropped tops, high waist, maxi skirt, layered

Spring/summer 2015

(Feminine flowing comfortable)

Sportswear and work wear, tailored jacket with sporty details, Longer length waistcoat,

dungarees, sports waist trousers, Hawaiian shirt, Cropped and boxy jacket/ Chinese jacket

Sophisticated looks, tent dress, 1970s silhouettes, thin sleek jumpsuits, tailored jacket with

relaxed wide leg trousers, origami folding, long hemline and mid skirt, feminine flowing,

layering, trapeze dress, culottes, backless

Spring/summer2016

(3d Origami with boxy fluidity)

Loose fit, T dress, loose boxy silhouettes, fluid and structured silhouettes, origami 3D

Inference Drawn from the above given data -

Spring/summer 2017

(Rectangular silhouette, beatnik look, androgynous look)

Loose clothing, rectangular silhouette (beatnik 1950), tall vertical shapes, horizontal

thickness, A-line, low necklines (deep v-necks), and feminine romantic, androgynous, flowy

skirts, Long straight trench coat

sleeveless ¾ sleeve, textured leggings, oversized coat, modern chic, boyfriend chic, exotic

silhouette, midi dress- rectangular, loose fitting asymmetrical look, straight leg pants,

Windsor collar, sleeveless sheer top, boyfriend’s jacket, boyfriend’s jeans.

Stir up leggings; double breasted pea coat, wide leg trousers

FABRIC

Spring/ summer 2011

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(Smooth Sheer, Lace, Viscose & Polyester- TRANSPARENT Rough)

Lace garments(Filigree, open crochet, macramé, peek a boo, geometric cut outs), parachute

silk, chiffons, tulles, smooth leather, twill, canvas, wickerwork, thatching, corn straw, linen,

cotton, honey comb, lame denim, raw silk, wrinkled organza, coated knit, seersucker silks,

sheer, poplin, shirting, summer tweed, jacquards, viscose & polyester in sheer, satin, sponge

taffeta.

Spring/summer 2012

(Wrinkly fabric, jersey, oilskin cotton)

Cotton jersey, stretch knit, raschel netting, paper yarn, raffla, cut- yarn jacquard, raw silk,

crepe on seersucker, crinkly wrinkly, resist ironing, no overstatement in weave, poplin,

imitation leather, cream fabrics, viscose rayon, cream fabrics, gelatinous surface, oilskin

cotton

Spring/summer 2013

(Blended fabric, transparent and translucent, georgette)

Combed cotton, long silk cotton poplin, gabardine, cotton silk blend, cotton- linen, crepe silk,

rayon, georgette, microfiber, organdie & organza, wrinkled cotton, Paper fabric, semi

transparent knits, simple weaves, twill, cheesecloth, linen, fringes.

Seersucker, oiled cotton, fishnet, gauze, chiffon layers, light airy floating, transparency,

voluminous

Spring/summer 2014

(Soft & stiff, wrinkled transparent, stone washed, techno fabric, stretchy and bouncy)

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Crinkling wrinkling transparent, stiff fibre, raw silk, linen, softness of satin & fall of organza,

pulled up, linen+ silk,, high tech poplin, tracing paper silk, linen paper, mesh spacer

Imitation suede, leather shorn velvet, straight on skin, gummy touch, stonewashed leather,

summer tweeds, metallic tweed, straw raffia

Silks, chiffons, voiles, transparent knits, crystal nylons feather weight fabric, denim fleece,

silk blended with elasthanne, stretchy and bouncy, weightless fabrics, tulle, seersucker.

Spring/summer 15

(Utilitarian Fabric, staples, synthetic blends , plastic fibres)

• Viscose blends, creamy silky fabric, shirting, nylon, satin twill, seersucker, crackled

organdie, natural/artificial hybrid fibre, plastic fuse, synthetic blend, gossamer knit.

• 1970s look

• Military uniform given a feminized look

• Diaphanous silks, summer suede, picnic gingham

• Lightweight fabric, vintage brocades and silk- often with edges left raw and

frayed…handcrafted look

• Riviera inspired look

• Utilitarian fabric, lace, floral print

Spring/summer 16

(Plastic Fibres, luxury fabrics, feather and leather)

Plastic fabric, cracked fabric, tech fabric, luxurious cotton, organic, woven fabric, tweeds,

jacquards, Dupioni silk, sheer, feather like fabric, satin, silk, leather

Eco active: cross hatching, traditional craft with modern silhouette and materials

Bohemian and contemporary

Earthy athletics and rugged sportswear

Tough leather patches, vintage denim, bleached denim checks, grungy flannel shirt

Subtle geometric

Inference Drawn from the above given data -

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Spring/Summer 2017

(Metallic’s, Coat fabrics, Summer Tweed, Smooth wrinkle free)

Metallic fibres- Chromflex, Lurex, Mylar

Shiny smooth texture

Little too few wrinkles

Sheer, lace, leather

Shock value

Lame

Plastic fabric- Polypropylene

Technologically advanced clothes; led t-shirt

COLOR

Spring/Summer 2011

(Pastels, solid, bright, refreshing)

Soft-sober-subtle (sage green, red, white, beige, white out)

Candid pastels-playful-sugary sweet

Rustic, earthy, solid, substantial, life giving sunny shades (rainbow palette, rich aqua,

sunburst, turquoise, citrus

Earthy browns with refreshing clean blues & white

Vintage and contemporary, strange combos, shadow, summer dark & vibrant glowing

highlights( Combine contrasting brights or make solid color statement in one vibrant hue

head to toe)

Flesh color, farmyard browns, pure white

Ecru and straw hues

Spring/Summer 2012

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(Powder, diluted pastels, shaded solids)

Brown and powdered tonalities- dark to light

Light color-chine, satin & delicate

Luminous iridescences- browns and light lavender, white, light grey

Neutrals + colors on simple whites or brownish backgrounds. Irruption of pink,

turquoise green, soft yellow.

Freshness- pinks slightly contrasted with contemporary accessories, flesh tinted color,

powdered and solid colors

Shaded freshness- green shadow ponds, blue to green, slight splash of orange

Diluted-pastels diffuse a clean &

Beige, acid green, woody matte, bronze, patina & tannin

Neutrality warm & cold- light & dark colors

Mustards, olive, greys

Marina- blues to violets from most strident to most softened with greys & creams

Abstraction- solid neutrals & oxygenated pastels, ultra brights solids pale tones

Slight splash of brights like yellow and orange

Neutrals and browns

Neutrals, reds, darks

Precious emerald, sapphire & amethyst tone , crackling silk

Vitality-bright energetic

Whitewash- cleansing palette of neutrals, head to toe white, grey

Spring/Summer 2013

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(Luminescent blues , fluorescent , farmyard ,down to earth , complex balancing

combinations)

Luminescence- crystalline, icy, transparent, spiritual

Fluorescence- Vibrant, iridescent, light, frivolous

Rationality- simple, calm, natural, sustainable

Sweet, sunny, colorful, happy

Utilitarian- authentic, earthy, solid, long lasting

Attractive- precious, intense, deep, age old

Red, green, orange, blue, yellow, purple, bleach, white

Tender basic- tender baby color

Rural romantic-farmyard effect

Bi-colored effect & emphasis on fabric color, print

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2014

Sensual- cosmetic soft & creamy color with beige or white extremely feminine, young and

tender with blue; energetic with orange

Down to earth- Brown and grey

Elemental- Heavenly skies, shades of blue to silver grey, cloudy white to beige, soft summary

looks, dark blue- bold to modern

Primal- deep natural tones, natural earthy sources, beige, white(modernity)

Temperamental- Vibrant, energetic, glowing to brighten by neutrals for a modern mood or

dazzling fresh to white

Tones of earth and stone, peat and dust, neutral and irregular texture effects of raw materials

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Between dream and reality, fleeting and imperceptible sparkles giving a precious accent to

rustic tweeds and raw silk; silver and gold dust; beige and soft grey

Icy freshness, blue, green and grey, modern water lilies Fleur Blue- blue, bleach, lime green

Fresh air- acidic & delicate tones, fresh bright colors, frosty pastels, peachy white, orange,

yellow, light blue, blue

Hypnotic-Glazier greens, bleach and white, geometrical & shimmer

Lime blossom- Acid yellow, lace & silks, pale pink and graphic grey, refinement, softness,

femininity

Romance- intoxicating bright colors in shadows- grating but sophisticated.

Space fiction- Black light and ultra violet rays, chromatic, sudden explosions, dark pink, royal

blue, lotus pink, stone grey, chrome yellow

Heat wave- nuances of the sun in a pallete of colors, soothed by black or chalk white

Tribal- Exotic woody tones, energy of primitive paintings, colorful pallete where one will

play on contrasting color blocks, thick outlines and simple rhythms

Tone on tone

Softened blue

Fresh new color palette

Pastels-pinks, blue, lilac, yellow, whites

Porcelain pink, transparent colors

Spring/Summer 2015

(Luminescence, bright yellow, Pearly brights , Triplicate Bold combinations , Strong Colors)

Luminous yellows in muted tones & whites, yellow, red, brown, orange, chalk white

Pearly Radiance- pearly pink, luminous yellow, iridescent white and soft

Graphic clarity- Light colored, plain backgrounds, sharp red accent.

Disproportion- 3 colors in a bold, combo with white graphic prints or discent motifs

Solar energy- white and grey, luminous yellow, energetic

Color power- Greens & blue, luminous yellow

Full bloom- bright color in classic checks, stripes, yellow, maroon, lavender

Ashy softness- muted, pale pink, rich red in blocks & bi-colored print

Submarine- blues & greens, large prints, bright lilac & white

Dark green, navy blue, touch of red and luminous yellow.

Colors- Terracota brown, sunglow oranges, muted cactus

Mix maker- RUST, gold, yellow, muted ochres, dark chocolate

Going local- Pinks, violet, teal, jade, turquoise, dominant custard yellow, white

VERSACE SHOW: Great Wall OF China – red, cast chambray, deep dark indigo, teal

jade theme, glowing gold, sunset oranges and reds

Tinted- pastels, purple-lilac & eggplant

Shades of tan, white and black, grey, taupe

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Spring/Summer 2016

(Light pastel bright, Luminous mints and lavender , Avant Pop Colors)

Luminous mint- pistachio & mint hue, pastel brightness

Cosmic lavender-powdery lavender with a mirrored finish

Bright vision-Golden rod, cerulean blue, powder blue, secculent citrus, citrine visions,

illuminated by sun- struck ideals.

Bold, deep indigo blue, lively dark lavender, cerulean blue, bright reddish pink, orange

saturations

Explosion- Rio carnival

Grape purple, tropical pink, strawberry pink brezee, ocean blue, brazil green, jungle

green, pineapple yellow

Futuristic, technocolor, metallic, electric black, silver, metallic pink, green metallic, silver

white, blue metallic, space.

Inner black, glacier grey, peaceful white, earth brown, garden green.

Inference Drawn from the above given data -

Spring/Summer 2017

(Dark Solids, Neutrals and Nudes, Slight Pop Colors, Rich reds and Money green)

Dark colors

cherry red for romantic effect

Fragile dark and faded

Paper white, charcoal black

Nude, cream , blue, tan

Color blocking

Grey, blue, burgundy, cream-calm colors

Strong colors

Blood red, sand stone, money green, jet black

Pop culture

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Texture and print

Spring/Summer 2011

Filigree, open crochet, macramé, peek a boo, geometric cut outs, Pure white

Lace & frills, embroideries, ribbons

Crinkle & textural surface

Cane work embroidery

Coated pleating, metallic jersey, mercury finishing, lacquered finishing

3D relief work & smooth plain cloth

Rurban Look- table cloth checks, gingham checks,

florals

Sponge, lightweight silk

Spring/Summer 2012

Twisted braided

Smooth, tight

Metallic textures, metal print

Spick & span

Spring/Summer 2013

Gathers, shirred, tubic, goffered, smocked

Coated cotton

Trimmings

Oiled cotton

Spring/Summer 2014

Natural and irregular texture effects of new materials

Full touch, 3d constructions

More texture

Cell like design

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Structured volumes, crackling icy textures

Metallic aspects & metal mania, metallic mania, metallic yarn, oily reflections

Transparencies thick threads, invisible yarns, suspended decorations, mesh knit, ribbon

trimming, ribbed lace

Creamy texture

Spring/Summer 2015

Cut work effect

Antique chisel

3D aspects, embossed

Gold trimming

Techno embossing, rubber bonding, lace

3d embellishment, feathers, fringing and raw edges

Luxury Leather, sheer and mesh

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Spring /Summer 2016

• Inspiration from the ocean

• Watery rippled lines

• Spray texture

• Illustrated botanicals

• Daisy floral with a modern edge

• 3Dbeaded embellishments

• Mosaic

• Flower pop

Oriental blooms in large sizes

Inference Drawn from the above given data -

Spring/Summer 2017

3D work eg- puff bows on dress

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Color blocking

Texture will be soft and luxurious

Micro suedes, flowy skirt

Geometric cut & designs in accessories

Straight lines

Il. Bold graphics, strong colors

MAKE UP

2011

• Brighten up color with shiney highlights

• voluminous half-up hairstyle

• updo hairstyle; milkmaid braid, ponytail

• Big lashes & liquid liner

• tearduct highlighting

• bright lips- orange, red and pinks

• eye make up- shimmery nude, pale grey, Elongated

eyeshadow, you can use bold eye shadow colors such as green, blue, orange,

lavender, red, etc, as they simply all look amazing.

• Faded smokey eyes, can be used blue..as a centre color well blended.... copper or

brown shade to outer corner of the eye

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2012

Dewy skin with a gentle blush, pretty pale pink lips and lashings of mascara were the major

ingredients of the super-pretty, doll-like beauty look

glossy red lips and perfectly-lined eyes

Curliest eyelashes.

warm, contoured look at the cheeks, chin and forehead

Brushed up Eyebrows-Strong brows were a catwalk favourite and the brushed-up styles at

Versace, Derek Lam and Giles gave a boyish edge to otherwise feminine looks.

Whilst minimalism

Bold colored Eyes-scarlet eyeshadow

Metallic eyes- Gold & silver shadow applied to the crease of the lid,

No mascara

Wine stained lips

Colored lips- Brightest blue, lime green and fuchsia

Cat like eyes

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2013

From a kaleidoscope of colour, to a simple, fresh and flawless complexion, it is the ready-to-

wear collections that offer the multifaceted ways to curate an appearance to go with any

outfit, for any occasion

1960S Make up

shaggy and voluminous hair,

peach-coloured lips, embodied that fun and frivolous vibe.

bold brows, paler lips

vibrant eye to uphold the ‘psychedelic’ nature

whilst colour eyeshadow with a waxed effect dominate eyelids.

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Strong Twiggy-esque mega-eyelashes were paired with ruby red lips to pronounce all the

features on the face.

Dior’s eye make up-Shades of green, blue, purple and pink

copper, bronzed eyes

Natural skin with delicate touch of pink hue to the lips and cheeks

Matte red lipstick

Monochrome pallete for nail paint

1960s beehives to the harsher, more modern slicked back styles

No more up-do, simple, loose, tousled, or even fuzzy hair

Wavy hair, slicked back hair

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2014

raw, natural-looking beauty using make-up to conceal flaws and to define features rather than

to completely transform

No mascara

pale colour to hollow

illuminated skin for a "Nineties supermodel glow"

fresh, modern and real

BLUE eyeshadow- eighties disco diva

shades of azure, aqua, sapphire and sky and made them new again, whether as a flash of

electric blue on the lower lash line or in bold blocks of opaque colour across the lids.

Violet and blue for eyes

wash of aqua extending from the lashes to the brows.

Eyeliner in Blue

lilac, lemon, pistachio and aqua hues in a subtle wash across the lids

neutral brown and peach hues

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flash of bright turquoise on the eyes

pink lips and flowing hair

olive green to petrol blue

2015

graphic eyeliner wings on the lids, nude lips

Bright blue eyes, aqua tone

Pure white cosmetic tones

• skinny plaits

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• Pastel Eyes" were created using laser-cut patches of satin

• deep side parting leading into a low ponytail.

• pin-straight hairstyles.

• wet-look shine and ear tucks. Slick.

• Lower liner

• Wrapped pony: sleek and polished low ponytails are sequred with elastic bands, with

hair wrapped over to hide them

• Windswept and wispy: A soft bedhead texture with fine strands are pulled out of

updos or fall around loose hair.

• Loose strands: fine baby strands of hair- either slightly damp or dry-are gelled flat to

the forehead or fall over the face

• Messy out of bed look.

• Knotted

• Bright colors inject fun and playfulness into hairstyles. Neon pink, cobalt blue and

tropical green tones are sprayed onto the roots or painted onto individual strands

• Wet ‘n’ wild: From greasy-comb hair, just got out of the pool

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2016

• Pink

• From Bubblegum to Fuchsia with Dusty Mauve, Softer pinks embrace a more feminine

sensibility.

• Orange lip

• Pastel green

• Hippie hairstyle and braids

Inference Drawn from the above given data -

2017

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Pink is the main color for 2017, the color will take out the little girl

Pale make up with red lipstick

Highlighting of one element, e.g burgundy color hair with no makeup, golden sand

color hair with pale makeup

Metallic liner, silver liner with bright pink lipstick

Black liner on both upper and lower lid

Leaving Aqua tone of blue , electric blue for eyes

No blush...only highlighting, shimmer, metallic silver tone..sometimes sand effect(

golden)

Metallic shimmery tone on nail, eg. Shimmer Shocking pink

Design Details

2017

• Wrapover/clutch – A straight overcoat with a double breasted wrap but no buttons to fasten.

• Trench coat – a coat worn by both sexes a loose top coat usually belted and made in cotton

garbadine. It was originally worn by british officers in WW1

• Straight Tailored – Trousers that fit the wearer well and are shaped to fit, with a fly front

fastening

• Leggings

• A body hugging trouser always made in a stretch fabric to get the desired fit , this may be a

jersey or a lycra content fabric. Leggings can be worn with tunics , baggy tops or short

dresses.

• Hipster- fly fronted trousers the normal waistline has been dropped to just above the hipline

with the normal finishings of a band with belt loops.

• Turn ups-(201) A deep hem of trouser leg folded back so that the the fabric face still shows

• Floor length / Dinner - Normally a floor – length skirt straight tube like skirt.

• Hobble/Pencil the hobble is a very narrow tapered ankle length skirt. An elongated version of

a pencil skirt which is very difficult to walk in therefore it usually has a side slit or a vent in

the back.

• Flared – This skirt is fuller than the A-line , the waist measurement remains the same but the

fullness is added in the cut so the hem circumference increases.

• Sack / shift dress- a straight dress with no construction lines

• Tunic – a garment worn over a skirt of trousers , generally shorter than a normal dress length .

• Tee shirt dress – As the tee shirt dress is made from a light jersey knitted fabric with a ribbed

collar. normally it is longer than the Tee shirt and may or may not have slits up the sides but it

fits just as loosely

• Jetted: A pocket construct’ed by cutting through the garmentto the required length of the

finished pocket,

• Patch with flap:

• Capped(Extended shoulder): An extension of the shoulder just covering the shoulder point.

• Turn up: There is no cuff and the turn up is all the way round the hem

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• Fish Fish mouth Revers: Shaped revers resembling a fish mouth

• L-Revers:

• Basic/ plain/ jewel: A simple round neckline which would be faced

• Wrap over: One side is wrapped over another and button fastened into place.

Metallic fibres- chromflex, lurex, melora, mylar

Shiney smooth texture

Little to few wrinkles

Sheer, lace, leather

Shock value

Lame

Plastic fabric- polypropylene

Inspiration & Muse

Jackie Kennedy

Jackie Kennedy O ‘Onassis’, first Lady of the United States, wife to one of America’s most

influential and iconic presidents. Before Michelle, before Carla Bruni, before Sam Cam,

Jackie O led the way for stylish women on the sidelines of politics, carving a personal style

that championed classic staples, contemporary trouser suits, headscarves and sunglasses.

Under the remit of friend and stylist Oleg Cassini, she brought pillbox hats and shift dresses

to the masses. After her husband's assassination in 1963, she developed into Jackie O,

marking a new period of fashion. She wore priceless jewels with T-shirts, gypsy skirts with

Hermès headscarves, creating an effortlessly casual definition of glamour.

41

The power of a pillbox hat

The brimless flat hat was a longstanding Kennedy signature. In 1961, her stylist Cassini

decided she needed an ‘off-hat’, believing that the hat should be an accent and an after-

thought, so as not to take away from her face. Favoured designers include Marita at Bergdorf

Goodman and Halston. Previously reserved for military and Pan Am hostesses, Kennedy

made the relatively unknown hat an international trend.

Scarves are not just for your neck

when not wearing a pillbox hat, Kennedy often wore a headscarf. She pioneered the trend,

teaming her silk scarves with a pair of oversized shades. The look was key to the Jackie O

style of her later years, worn with classic LBD, gypsy skirts and T-shirts.

Oversized shades

These Jackie classics were her first fashion statement during her early years as a First Lady.

They came with a signature Greek Key detail, which is symbolic of eternal life, a motif

perhaps poignantly emblematic given the events that followed.

The A-Line silhouette

From shift dresses to two-piece suits, Kennedy’s range of pastel hued A-line suits and dresses

were key to her look as wife of the president. She backed Dior’s New Look, which raised

hemlines and brought ease to womenswear during the 1950s.

Volume

From the voluminous ripples of her coats by the likes of Hubert de Givenchy to the bouffant

mass of her hair, Kennedy backed volume. Her iconic hairstyle was created by Mr Kenneth,

who is often described as the world’s first celebrity hairdresser.

Wear White

Long before Margiela championed the stark anonymity of white, Kennedy wore preppy white

jeans, shirts and dresses. Whether lounging on a boat across the Amalfi Coast or stepping out

to meet the Queen in 1961, she became noted for the icy shade. On what would prove to be

42

her last public appearance, she wore a white button-down gown by Carolina Herrera to the

American Ballet Theatre Season Opening Gala at Lincoln Center in 1993.

Colour blocking

From pastel suiting to monochrome dresses, Kennedy was famed for her solid colours, made

by couturiers including Jean-Louis Scherrer, Christian Dior and Givenchy. However she was

confidentially advised to ‘cut the Paris cord’ and mainly in American designers, taking on

Diana Vreeland as her style authority.

Three-quarter length sleeves

Kennedy practically patented the three-quarter length sleeve. From fitted suit jackets to

dresses and blouses, the look accentuated her wrist jewellery, gloves and chocolate-box

handbags.

Valentino

At her wedding to Aristotle Onassis in 1968, Kennedy wore a white, lace gown by Valentino,

which has become the most replicated couture piece in history. She loved Valentino all her

life, from classic suiting as a First Lady to his trademark ruffled dresses in her later years. On

her death, Valentino paid tribute to Kennedy – “She had this inner quality to make elegant the

simplest dress, the most shabby raincoat, the oldest pair of slacks. Her way to wear a scarf, a

pair of sunglasses, to choose a bag or shoes or go barefoot, or with a tiara was natural, she

was not thinking twice, she knew by instinct.”

Valentino

At her wedding to Aristotle Onassis in 1968, Kennedy wore a white, lace gown by Valentino,

which has become the most replicated couture piece in history. She loved Valentino all her

life, from classic suiting as a First Lady to his trademark ruffled dresses in her later years. On

her death, Valentino paid tribute to Kennedy – “She had this inner quality to make elegant the

simplest dress, the most shabby raincoat, the oldest pair of slacks. Her way to wear a scarf, a

pair of sunglasses, to choose a bag or shoes or go barefoot, or with a tiara was natural, she

was not thinking twice, she knew by instinct.”

Innovation and upcoming tech Fashion

43

A custom LED t-shirt

The world’s first wearable/shareable/programmable LED t-shirt. How about letting your t-

shirt take photos (there's a built-in camera) of whatever you're facing and posting straight to

Instagram? Or connecting your t-shirt to Twitter to display tweets in real time?"

Glasses that translate speech and display it as text

"UK technologist Will Powell has hacked a pair of glasses to translate foreign languages into

subtitles in real time. Powell’s concept video demonstrates a conversation between himself

(speaking in English), and his sister (speaking in Spanish) where remarkably, the Vuzix 1200

Star glasses are translating the conversation in real time. And it can do that between 37

different languages."

Today's take: Pretty ideal for anyone who travels a lot. The tech is a bit choppy right now, but

that's why this is a list of stuff for 2017. Guys, you have five years to make this work.

Vaccines you can download print and inject

This week, we learned about the possibility of biological 3D printers: In the future, we may

be able to download digitized vaccines from our home computers, print them out on a "3D

printer for DNA, a 3D printer for life" and administer those medicines at home. I know, I can

hardly believe the words I just wrote."

Today's take: Vaccines. Not a traditional gift idea in any sense -- except this is different.

Imagine never having to leave home or schedule an appointment for a critical vaccine? Crazy

WiFi-blocking wallpaper

What we said: "Wallpaper can help protect your health, equipment and data? Not only can

this special wallpaper selectively filter, reduce or reflect electromagnetic waves, it can also

help to ensure that signals inside your home are more secure."

Today's take: It's not like wireless technology is going anywhere. Five years from now this is

probably going to sound like a real good idea.

Tic-Tac-Whoa

What we said: "IllumiShare is one of those ideas that is so simple, it’s utterly brilliant. Using

a simple combination of a projector and a camera, two people [in different locations] can

sketch together, play games or cards and share any kind of physical or digital objects. Much

more fun than Skype."

Today's take: Great for parents. Imagine, all the fun of a playdate and you still only have to

make one lunch.

3D printer to create a miniature you

What we said: "Photo booths just got 100% more awesome! The world’s first 3D printing

photo booth has opened in Tokyo, and, yes, instead of taking home a picture of yourself, you

can now take home a full-color 3D-printed miniature replica of yourself -- albeit with a

minimum $3,300 price tag."

Today's take: Adjusted for inflation, that price is only going to go up in 2017. But can you

really put a price tag on one-upping everybody for "best gift ever" for the rest of your life?

Cancer-detecting bra

What we said: "Talk about a miracle bra -- here’s a bra that actually works wonders, in a very

real way. First Warning Systems, Inc. has developed a bra that can potentially detect cancer.

A high-tech device inside the bra collects data (e.g., by detecting changes in breast tissue) that

is analyzed by computers to determine if abnormal and potentially cancerous cells are

forming into a tumor."

44

Today's take: Don't wait until 2017. This product may be available next year in Europe and in

the United States by 2014.

A tablet for your dashboard

What we said: "In the near future, it's not unlikely that we'll all carry around tablets with us,

so why not a smart tablet that hooks into your car's systems and provides your entertainment

while on the road? For that matter, why not a tablet that is so smart it is context-aware, so that

it knows where you are and serves up different functions depending on whether you're at

work, in your car or at home? I'm loving that idea."

Today's take: This will be useless in 2017 because there will be no cars. We'll all have

personal jetpacks by then.

Timeline: Interesting phenomena of 2017

• China will establishe the largest megacity in the world

China has merged nine of its cities into one, creating the largest metropolitan area on the

planet. This new megacity has a population of 42 million – over 7 million greater than Tokyo,

the previous record holder.

• The world's first kilometre-high skyscraper

• A new tallest building for Los Angeles: The skyline of Los Angeles is dramatically altered

this year with completion of the Wilshire Grand Center – a new supertall skyscraper in the

FINANCIAL district. At 335 m (1,100 ft) and with 73 storeys, it becomes the tallest building

in the Western U.S., surpassing the U.S. Bank Tower which had held the title since 1989.

• The first Floating Liquefied Natural Gas (FLNG) platform begins operations: Due to the

remoteness of many deepwater natural gas resources, large-scale exploitation of these areas

has been next to impossible. A new project, however, undertaken by Royal Dutch Shell, seeks

to overcome these barriers. The Floating Liquefied Natural Gas (FLNG) platform, as it is

called, begins operations this year off the coast of Northern Australia over Shell's Prelude

natural gas field.

• India completes construction of the Dibang Valley Dam: Yet another energy project making

the headlines this year is the Dibang Dam, in northeast India. At 288m high, this becomes the

tallest concrete gravity dam in the world. It has a volume of 16.5 million cubic metres and can

generate 3,000 MW of electric power.The remaining JFK files are released: The

Assassination Records Review Board was created as a result of an act passed by the US

Congress in 1992, entitled the "President John F. Kennedy Assassination Records Collection

Act". This Act mandated the gathering and release of all government records relating to the

assassination of John F. Kennedy.

• Total solar eclipse in the USA:

On August 21st of this year, a total eclipse occurs in the United States – the first visible

from the US since 1991 (just from part of Hawaii), and the first visible from the contiguous

US since 1979.

45

• The world's first HIV vaccine is commercially available

Visual Merchandising

Visual merchandising is thoughtful floor layout and stock arrangement.

Well placed groupings- arrangements, clusters or masses of goods, each make a fashion

statement in varying degrees, and converts the merchandise into messages to the consumer

that reflect the adopted merchandise plan. This is accomplished by a diversity of fixtures-

flexible walls, dividers or drop ceiling treatments that sets one grouping apart from another.

The desired effect – a shock arrangement so commanding that the very presence of goods

draws the customers to the cash register.

Displays are the artistic focal points or lead actors telling the seasonal fashion story in

mannequin pantomime. They demonstrate the use of accessories or complementary parts that

enhance the total look. They reinforce the current promotion. Perfect presentation dramatizes

the fashions, educates the eye , is easy to persue and reaffirms the fashion posture of the store

. It is soft sell sales seduction.

Window displays beckon and welcome one within the embellishment. They may be large or

small, on the main street, side street or mall galleries.

The elements of window display are the setting, the merchandise, accessories, mannequins,

props, identifying signs and lighting.

46

Trend Spotting

47

48

49

1. NAME

2. What is your gender?

o Male

o Female

3. What is your age?

o 15-19

o 20-24

o 25-29

o 45 or above

4. What is your occupation?

o Student

o Teacher/professor

o Business

5. Is your occupation associated with the fashion world in any aspect?

o Yes

o No

6. What are your favourite colors this summer (2014)?

o Red

o Orange

o Yellow

o Green

7. This spring/summer what fabrics have you worn most often?

o Velvet

o Leather or leatherette

o Fur

o Georgette

o Cotton

8. What do you think is in trend in summer 2014?

o Palazzos

o Crop top

o Denims

o Peplum

9. What spring summer trends do you foresee in near future?

o Palazzos

o Culottes

o Denims

10. What embellishments, prints and patterns have you worn the most in this spring/summer?

o Floral

o Aztec

o Polka Dots

o Checks

o 30-34

o 35-39

o 40-44

o Homemaker

o Corporate service

o Other(please specify)

o Blue

o Purple

o Pink

o Neon

o Pastels

o Earthy

o Neutrals(Blacks, whites and

grey)

o Net

o Linen

o Wool

o Silk

o Boot legs/Bell bottoms

o Mini-Midi Skirts (short or mid-length skirt)

o Wrap around skirt

o Geometric Patterns

o Stripes

o Abstract

o Studs and spikes

o Embroidery

o Sequins

Trend Forecasting

o Maxi Dress

o Jeggigns

o Colored trousers(chinos)

o Maxi Skirt

50

11. Which is your favourite brand for clothes?

o Tommy Hilfiger

o Zara

o Vero Moda

o Benetton

12. What is your favourite make up brand?

o Inglot

o Mac

o Colorbar

o Mayebelline

o Other

13. What lip color have you seen in trend in summer 2014?

o Red

o Neon

o Pinks

o Nude

o Browns

14. Which celebrity or style icon closely resembles or inspires your personal style?

o Lady Gaga

o Deepika Padukone

o Tom Cruise

Result

95

88

What is your gender?

female

male

o Forever 21

o Forever New

o Gucci

o Louis Vuitton

o Hermes

o Jack & Jones

o Brad Pit

o Ketty Perry

o Vidya Balan

o Alia Bhatt

o Lady Gaga

o Rihana

o Sonam Kapoor

o Angelina Jolie

o Others; specify

51

57

6045

31

29

20

5What is your age?

15-19

20-24

25-29

30-34

35-39

40-44

45 or older

95

4230

35

42

6What is your Occupation?

Student

teacehr/professor

business

52

56

157

Is you occupation associated with the fashion world in any aspect?

yes

no

47 37

45

43

663330

53

47

38 48

What are your favorite colors this summer (2014)?

red

orange

yellow

53

18 11 5

70

150

80

434

20

The Spring / Summer what fabrics have you worn most often ?

velvet

leather

fur

geargette

cotton

linen

67

39

9159

40

52

30

19

What do you think is in trend in summer 2014?

crop top

maxi dress

plazzos

54

56

9745

79

30

What Spring summer trends do you foresee in near future?

plazzos

culottes

denims

66

77

4047

45

58

47

50 14

What embellishments , prints and patterns have you worn the most in this spring

/summer?

floral

aztec

polka dots

55

31

30

39

2517

20

17

17 18

13

Which is your favorite brand for clothes?

tommy hilfiger

zara

benetton

forever 21

forever new

louis vuitton

29

36

23

12

What is your favorite makeup brand?

Inglot

Mac

Colorbar

Mayebelline

56

88

51

58

45

What lip color have you seen in trend in summer 2014?

red

neon

pinks

nude

14 6

38

7

10282129

31

34

Which celebrity or style icon closely resembles or inspires your personal

style?

lady gaga

rihana

57

1. NAME

2. What is your gender?

o Male

o Female

3. What is your age?

o 18-24

o 25-29

o 45 or above

4. What is your occupation and designation?

6. What colors have you seen in trend this summer (2014)?

o Red

o Orange

o Yellow

o Green

7. This spring/summer what fabrics have been in trend?

o Velvet

o Leather or leatherette

o Fur

o Georgette

o Cotton

8. Which products were most popular in summer 2014?

o Palazzos

o Crop top

o Denims

o Peplum

9. What spring summer trends do you foresee in the next change?

o Palazzos

o Culottes

o Denims

10. What embellishments, prints and patterns have you worn the most this spring/summer?

o Floral

o Aztec o Polka Dots

o Checks

o 30-34

o 35-39

o 40-44

o Blue

o Purple

o Pink

o Neon

o Pastels

o Earthy

o Neutrals(Blacks, whites and

grey)

o Net

o Linen

o Wool

o Silk

o Others

o

o th

o oth

o Boot legs/Bell bottoms

o Mini-Midi Skirts (short or mid-length skirt)

o Wrap around skirt

o Others

o o Geometric Patterns

o Stripes

o Abstract

o Studs and spikes

o Embroidery

o Sequins

o Others

THANK YOU

Trend Forecasting

o Maxi Dress

o Jeggigns

o Colored trousers(chinos)

o Maxi Skirt

58

Result

0

5

10

15

20

What colors have you seen in trend this summer(2014)?

Series 1

0

2

4

6

8

10

12

14

16

Series 1

59

05

101520

Which products were most popular in summer 2014?

Series 1

0

5

10

15

What spring/summer trends do you foresee in the next change?

Series 1

60

Conclusion

The conclusion for 2017 has been derived from the data given above and the inferences generated

accordingly.

0

5

10

15

What embellishments, prints, and patterns have you worn the most this

spring/summer?

Series 1

61

62

63

64

65

66

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d=0CBoQMygAMAA&iact=rc&uact=3&dur=484&page=1&start=0&ndsp=32 http://www.fashion-district.org/files/2013/11/grey-coat-fall-trend.jpg http://www.groupon.com/articles/fashion-weeks-spring-trends-notably-including-gingham-sb http://www.lkbennett.com/Clothing/Coats/Crato-Summer-Pea-

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