travelonthego.mobi case study
DESCRIPTION
background to developing this .mobi solution for hotel and tourism mobile marketingTRANSCRIPT
1
January 13 2011
Mobile Marketing for Travel Brands- Case StudyWe have completed our research and launched our travel on the go mobile website for travel brands The mobile website which is best viewed with a Smartphone is httptravelonthegomobi
The first question we asked was should we build mobile apps or mobile websites That was really a no-brainer because apps have no place replacing websites
The Second Question was should we go with the crunch approach rendering regular websites into tiny version of the same for mobile devices
Thirdly we wondered should we use mobi or com The com is most popular but the Dotmobi has some special appeal
This last question is extensively documents in our hub page httphubpagescomhubtravel-on-the-go
We chose DotMobi and it has been the right decision on a number of counts Most notably is that Mobi is a special
directory within ICANN and thousands of Search Engines and Mobile Directories use the ICANN information on new dotmobi sites
We spent months planning our entry into the Smartphone market and our steps along the way are documents with Hub articles and our own website httpSmartphoneTravellercom
SmartphoneTraveller is a great name but our research and trials indicated it was not the best name for our particular objectives in publishing travel brands to mobile phones In effect building SmartPhone enabled websites for travel brands
The aim of the campaign is to generate direct bookings for hotels and tourism operators from Smartphone travelers on the go and on their mobile phone
TravelOnTheGomobi
2
Comsumer Focus
SmartPhoneTravellercom is the real website that describes the initiatives It expands beyond the concept of the marketing and covers details of the entire platform and technology integration It will also be a consumer focus for our travel publishing
Look to SmartPhone Traveller marketing for travel stories guides and travel advice in the future
We will have insightful travel stories of destinations and our own travel experiences with the SmartphoneTraveller in our pocket
Travel Brands
TravelOnTheGoMobi is the brand now registered in the ICANN directory which is so widely used by the industry It is the directory and search engine that will promote the hotels and tourism operators that subscribe to our SmartphoneTraveller marketing platform
Sign up is easy with arcRes publisher Details and features are on our real
website athttpmarketingtravel-on-the-gocom
We help hotel and tourism clients enter details into arcRes arcRes publishes this info out to the TravelOnTheGo Mobile marketing directories mobile advertising sites mobile travel portals and smartphone applications
arcRes also creates a personal
TravelOnTheGomobi Branded website for each member hotel and tourism partnerIt is a personal mobile website with 12 pages of information and a booking engine for the brand
It may be linked from existing websites The regular website may also be coded to know when a Smartphone is viewing it and to automatically redirect to the appropriate display
3
Travel On The Go Brand Websites
Travel On The Go Brand website are also promoted by the directory listing and arcRes powered marketing to on multiple channels to Smartphone travelers and regular Internet users
A search on Google desktop or mobile will display the TravelOnTheGo Mobi directory along with hotels that are linked to it
mobi marketing
4
BookHotels at Travelonthegomobi
The first phase of our marketing was target for hotel and accommodation Restaurants car rentals and tourism will follow The search features are being expanding to include search filters and category listing
In other words a SmartPhone Traveler will be able to filter the display by a number of parameters such as family hotels romance etc as well as features rates and special promotions
AXSES SCIPO Box 16 B Baslen HouseKingston Terr St MichaelBarbados246 429 2653consultaxsescom
travelonthegomobi January 13 2011
BookHotels-Travelonthegocom
We publish to SmartphoneTravellers putting your hotel in the palm of their hands
Your Rooms in their handsYour Bookings in their handsYour Last Min Special in their handsYour Photos in their handsYour Brand in their hands
Promoted with TravelOnTheGoMobi
Sign up now | Visit Mobile Directory | More Info
2
Comsumer Focus
SmartPhoneTravellercom is the real website that describes the initiatives It expands beyond the concept of the marketing and covers details of the entire platform and technology integration It will also be a consumer focus for our travel publishing
Look to SmartPhone Traveller marketing for travel stories guides and travel advice in the future
We will have insightful travel stories of destinations and our own travel experiences with the SmartphoneTraveller in our pocket
Travel Brands
TravelOnTheGoMobi is the brand now registered in the ICANN directory which is so widely used by the industry It is the directory and search engine that will promote the hotels and tourism operators that subscribe to our SmartphoneTraveller marketing platform
Sign up is easy with arcRes publisher Details and features are on our real
website athttpmarketingtravel-on-the-gocom
We help hotel and tourism clients enter details into arcRes arcRes publishes this info out to the TravelOnTheGo Mobile marketing directories mobile advertising sites mobile travel portals and smartphone applications
arcRes also creates a personal
TravelOnTheGomobi Branded website for each member hotel and tourism partnerIt is a personal mobile website with 12 pages of information and a booking engine for the brand
It may be linked from existing websites The regular website may also be coded to know when a Smartphone is viewing it and to automatically redirect to the appropriate display
3
Travel On The Go Brand Websites
Travel On The Go Brand website are also promoted by the directory listing and arcRes powered marketing to on multiple channels to Smartphone travelers and regular Internet users
A search on Google desktop or mobile will display the TravelOnTheGo Mobi directory along with hotels that are linked to it
mobi marketing
4
BookHotels at Travelonthegomobi
The first phase of our marketing was target for hotel and accommodation Restaurants car rentals and tourism will follow The search features are being expanding to include search filters and category listing
In other words a SmartPhone Traveler will be able to filter the display by a number of parameters such as family hotels romance etc as well as features rates and special promotions
AXSES SCIPO Box 16 B Baslen HouseKingston Terr St MichaelBarbados246 429 2653consultaxsescom
travelonthegomobi January 13 2011
BookHotels-Travelonthegocom
We publish to SmartphoneTravellers putting your hotel in the palm of their hands
Your Rooms in their handsYour Bookings in their handsYour Last Min Special in their handsYour Photos in their handsYour Brand in their hands
Promoted with TravelOnTheGoMobi
Sign up now | Visit Mobile Directory | More Info
3
Travel On The Go Brand Websites
Travel On The Go Brand website are also promoted by the directory listing and arcRes powered marketing to on multiple channels to Smartphone travelers and regular Internet users
A search on Google desktop or mobile will display the TravelOnTheGo Mobi directory along with hotels that are linked to it
mobi marketing
4
BookHotels at Travelonthegomobi
The first phase of our marketing was target for hotel and accommodation Restaurants car rentals and tourism will follow The search features are being expanding to include search filters and category listing
In other words a SmartPhone Traveler will be able to filter the display by a number of parameters such as family hotels romance etc as well as features rates and special promotions
AXSES SCIPO Box 16 B Baslen HouseKingston Terr St MichaelBarbados246 429 2653consultaxsescom
travelonthegomobi January 13 2011
BookHotels-Travelonthegocom
We publish to SmartphoneTravellers putting your hotel in the palm of their hands
Your Rooms in their handsYour Bookings in their handsYour Last Min Special in their handsYour Photos in their handsYour Brand in their hands
Promoted with TravelOnTheGoMobi
Sign up now | Visit Mobile Directory | More Info
4
BookHotels at Travelonthegomobi
The first phase of our marketing was target for hotel and accommodation Restaurants car rentals and tourism will follow The search features are being expanding to include search filters and category listing
In other words a SmartPhone Traveler will be able to filter the display by a number of parameters such as family hotels romance etc as well as features rates and special promotions
AXSES SCIPO Box 16 B Baslen HouseKingston Terr St MichaelBarbados246 429 2653consultaxsescom
travelonthegomobi January 13 2011
BookHotels-Travelonthegocom
We publish to SmartphoneTravellers putting your hotel in the palm of their hands
Your Rooms in their handsYour Bookings in their handsYour Last Min Special in their handsYour Photos in their handsYour Brand in their hands
Promoted with TravelOnTheGoMobi
Sign up now | Visit Mobile Directory | More Info
AXSES SCIPO Box 16 B Baslen HouseKingston Terr St MichaelBarbados246 429 2653consultaxsescom
travelonthegomobi January 13 2011
BookHotels-Travelonthegocom
We publish to SmartphoneTravellers putting your hotel in the palm of their hands
Your Rooms in their handsYour Bookings in their handsYour Last Min Special in their handsYour Photos in their handsYour Brand in their hands
Promoted with TravelOnTheGoMobi
Sign up now | Visit Mobile Directory | More Info