travel and tourism final ppt

8/3/2019 travel and tourism final ppt

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Travel

&Tourism

Sector


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Introduction

India is poised to emerge as the 2nd fastestgrowing (8.8%) tourism economy in theworld over 2005-14 according to the WorldTravel & Tourism

India is now recognized as a year rounddestination

According to World Tourism Organizationestimates, India will lead in South Asia with8.9 million arrivals by 2020


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New up coming tourism

products

Monsoon magic

Village tourism Medical tourism

Wellness & Spa tourism.

Luxury tourism


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Travel & Tourism sector in

Print during Jan-May 09 Decreased by 38%

High share of advertising by the

'Private/International' advertisers Metro Newspapers contributed for 54%

share of overall Travel & Tourism sector

advertising in Newspapers.


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Travel & Tourism sector on

TV during Jan-May 09

Growth of 8%.

Private/International advertisers accountedfor 61%.

Ministry of Tourism leads in advertising.

Advertising on National Channels.


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Top 10 Advertisers of Travel

and Tourism Sector on TV duringJan-May 09


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Zone wise share of Travel &

Tourism sector


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Top 10 Cities of Travel &

Tourism sector


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Economic

GDP of India

Exchange rate fluctuation

Increase in number of hotels.


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Social

People became wary of international tourists.

Growth of population

Healthy lifestyle


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Technology

Transportation facilities

Presence of airports and frequent flights.

E-commerce


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Government Policies

NRI investment

Tax Exemption

Increase rate of service tax

Lowest spenders

Concession on Custom duty

Public Private Partnership


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SWOT ANALYSIS


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Strengths

Rich culture heritage and colourful festivals.

Scenic beauty and suitable terrain.

Indian hospitality.


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Weaknesses

Inadequate infrastructure

Overcrowding

Inadequate marketing and information

channels.

Some places are inaccessible, especially inwinter.


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Opportunities

OI is giving special attention to certain regionslike Northeast India.

Asian Development Bank is preparing a Sub-

Regional Plan for development of tourism inIndia.

Potential for private sector's investment intourism projects.

Availability of high quality human resource.


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Threats

Strong Competition.

Terrorism.

Disorganized tourism development.

Environmental factors.


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Interview

Which Media are used for Advertising?

Outdoor

Print

Catalogs

Telecalling

Internet


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Interview CTD.

What is the Impact of the utilized AdvertisingMedium?

Attracts and creates awareness in the New

Clients

Targets are Reached

Packages of tour, gets easily sold out

Prospective Clients are Created


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Future Plans

Trends in the business will revamp

Plans on selling more packages of India ratherthan Foreign

Growth in Indian Economy will enhance theTourism Business

Target on Frequent Corporate Travellers

travel and tourism final ppt

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