transforming the model: from property servicing to partnership marketing advisory
TRANSCRIPT
TRANSFORMING THE MODEL: From Property ServicingTo Partnership Marketing Advisory
KRISTINA SCHAEFER EXECUTIVE DIRECTOR, PARTNERSHIPS
CANADIAN OLYMPIC COMMITTEE
1. PHILOSOPHY OF WORKING2. KNOW THY PARTNER3. AUTHENTIC CONNECTION4. MUTUAL BENEFIT5. HEALTHY SERVING OF
PROCESS
TEAMPHILOS
PHYOUR PARTNERS’ BEST
PARTNER We know their business inside & out
RESULTS ORIENTEDWe set measureable KPI’s
STRATEGICWe make time for SMART, deep work(Specific, Measurable, Attainable, Realistic,
Timely)
PROACTIVEWe anticipate our stakeholders’ needs
BRAND STEWARDSWe live and breathe the
Canadian Olympic Team brand
CULTURE,OUR
STRENGTHSLIE IN OUR SERVICING, EXECUTION BRAND&
EVERYDAY, WE STRIVE TO LEAD, COMMUNICATE
ANDBUILD TRUST WITH OUR
PARTNERS, COLLEAGUES AND
ATHLETES
TO DO THIS,WE BELIEVE IN
BEING:
OUR PARTNERS’ BEST PARTNER• Partner Centric Approach: Build strong relationships with each of our
Partners by intimately knowing their business and fostering a solutions-focused approach to partnerships
• Create Joint Value & Roadmap for Success: Define mutually beneficial objectives, at both the strategic and operational levels, and consistently measuring/re-adjusting our partnerships
• Proactive, Innovative Program Development: Co-develop authentic, groundbreaking programs that provide value to both Partners and the COC/stakeholders
• Integrated Team: Maximize collaboration both within the Partnership team and with the entire COC organization to find efficiencies, and effectively deliver results
• Drive Financial Growth & Stability: Drive value on Partners investment, so to foster growth via renewals, while simultaneously continue to identify opportunities to grow revenue streams
“Game Plan truly has the power to inspire athletes to take control, build their own path to the podium and ensure continued success beyond the field of play. What amazes me about this program is that by enabling athletes to succeed in both sport and life....”
- Hayley Wickenheiser
MANAGE BY ACCOUNT, ACROSS FUNCTION
Account Management Team Management
1. Partners’ Objectives2. Tactics & Programs3. Yearly Plan &
Measurement
1. Team Objectives2. Department Areas3. Yearly Plan &
Measurement