transformative augmented learning experiences
TRANSCRIPT
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The Future of Digital Storytelling and Engagement for Cultural and Historical Venues
TRANSFORMATIVE AUGMENTED LEARNING
EXPERIENCES
XVII EDIZIONE
CLOÉ ST-CYR
MULTIMEDIA DIRECTOR IN CULTURAL & EDUCATIONAL DIVISION
07.10.2021© MOMENT FACTORY 2021
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Strumenti per lo storytelling nei luoghi della cultura
ESPERIENZE TRASFORMATIVE DI APPRENDIMENTO AUMENTATO
XVII EDIZIONE
CLOÉ ST-CYR MULTIMEDIA DIRECTOR IN
CULTURAL & EDUCATIONAL DIVISION
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A UNIQUE MULTIMEDIA & ENTERTAINMENT STUDIO SPECIALIZED IN THE CREATION,
DESIGN AND PRODUCTION OF MULTIMEDIA ENVIRONMENTS.
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WE DO IT IN PUBLICOur vision
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400Y E A R S
20 450O F F I C E S
5P R O D U C T I O N S E M P L OY E E S
Montreal Paris Tokyo
New York Singapore
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CULTURAL AND EDUCATIONAL NARRATIVES UNIT MASTER CREDENTIALS SPRING 2021
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We believe that the future of cultural and educational experiences begins with the visitor. We reimagine traditional exhibit spaces to
create transformative and immersive journeys, placing technology at the service of experiential learning and emotional storytelling.
Brand is king and content is queen. We’re experts at cutting through the “same-old” noise, finding fresh new ways to get
people involved and excited. From unexpected stunts to immersive shows, we take consumer experiences to a whole
new level.
We never lose sight of the many different ways that collective energy can be shared. Inside and outside the
stadium; before, after and during the event – we amp up the emotional intensity and keep the adrenaline flowing.
We animate spaces to provide experiences more powerful and engaging than any small screens could ever offer. Our immersive, interactive multimedia environments take
entertainment and games to the next level.
We’re experts at adding experiential value to built environments. Our multimedia worlds create a distinct sense of place, bringing spaces to life with dynamic content, adding new dimensions to brand expressions and engaging people with fun, playful, and
surprising interactivity.
We’re constantly experimenting with new ways to activate public environments. We believe that immersive, entertaining,
interactive multimedia has the power to build social solidarity, to bring people close together and to add wonder
to the world.
Every show tells a story and conjures up a universe of imagination. It’s our profession – and our passion – to
take stories and make them the most they can possibly be.
Ceremonies and events are the condensed essence of show business – months of hard work and intense, collaborative
creative efforts, all aimed at producing one glorious, shining moment.
We craft immersive worlds of experience that enhance and amplify performances. We’re experts in maximizing the
dramatic and emotional impact of each song, enhancing the vital link between artist and audience that makes for an
amazing show.
Lumina Night Walks transform outdoor sites into illuminated journeys, creating moments that invite people
to safely reconnect in public.
LU M I N A N I G H T WA L KS
T H E M E D E N T E R TA I N M E N T
C E R E M O N I E S & E V E N T S C O N C E R T S
C U LT U R A L & E D U CAT I O N A L P U B L I C S PAC E S A R E N AS & STA D I U M S R E S O R T S & CAS I N O S F L AG S H I P R E TA I L
E X P E R I E N T I A L M A R K E T I N G
WHAT WE D O
LINK TO VIDEO
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MUSEUMS’ SOCIAL ROLES ARE CHANGING. MOVING BEYOND CATALOGUING AND PRESENTING KNOWLEDGE, EXHIBITS CAN BECOME MEANINGFUL AND MEMORABLE THROUGH IMMERSION AND ENGAGEMENT.
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BELIEVABLE UNBELIEVABLE
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LINK TO VIDEO
SIGNATURE SHOWS
REIMS, FRANCE
REGALIA AT THE REIMS CATHEDRALCITY OF REIMS
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2019
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WHY MULTIMEDIA
ENGAGING EXPERIENCES
IMMERSIVENESSTHE DIGITAL
RESETEXPLORING THE
IMPOSSIBLE
01 02 03 04
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IDEAS TO SPARK INSPIRATION
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MULTIMEDIA FOR THE
FIVE SENSES
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2018|BEST USE OF DIGITAL TECHNOLOGY + PUBLIC CHOICE
LINK TO VIDEO
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CULTURAL & EDUCATIONAL
TOKYO
TABEGAMI SAMASONY MUSIC COMMUNICATIONS JAPAN
2017
10
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EXPERIENCE comes FIRST
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B O S TO N M U S E U M O F
S C I E N C E D E C . 2 0 2 0
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USER INTERFACE VS. USER ENVIRONMENT
1
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isn’t limited to the screen…
UX IS EVERYWHERE
connecting people to the message and to each other
USER EXPERIENCE DESIGN
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INTERACTION AND EXPLORATION
2
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GAMIFICATION
interest for the participants
3
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PROTOTYPING as A CREATIVE
PROCESS
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T H E CA N A D I A N M U S E U M O F
N AT U R E
OT TAWA 2 0 2 0
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TECHNOLOGY at the service of
CREATIVITY
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THEMED ENTERTAINMENT
UCCA LAB, BEIJING
ANIMISTIC IMAGERY EXHIBITUCCA CENTER FOR CONTEMPORARY ART
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2020
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COLLECTIVE INTERACTION
4
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TOUCH DEVICESAUGMENTED
REALITY
Touch-sensit ive surfaces a l low
vis itors to engage with artist ic and informational content .
Bespoke props f i tted with hidden
technology al low vis itors to interact with the story .
Custom mobi le apps connect v is i tors
to the larger experience .
Content can be layered on the physical
exper ience through a portable device .
BODY
Captur ing body movements creates
possibi l i t ies for interaction and participation .
CONNECTED OBJECTS
AN EXPANDED INTERACTIVE TOOLBOX connects and engages your audience
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LEVEL OF ENGAGEMENT IN A GROUP
10% 30% 60%
FOLLOWER OBSERVERLEADER
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G R A Z I E
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FACEBOOK.COM/MOMENTFACTORY
TWITTER.COM/MOMENT_FACTORY
INSTAGRAM (MOMENTFACTORY)
YOUTUBE.COM/MOMENTFACTORY
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