transform your network to embrace and adapt the digital...

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Transform Your Network to embrace and adapt the Digital economy Name : Ted SmithTitle : Director of Sales Consulting, Oracle CommunicationsDate : 27- October 2017


Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Characteristic of a Customer Centric Enterprise

• Operates in real-time

• Everything communicates

• Digital services when/where we want it

• The right information/device/time

• Seamless collaboration and innovation

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Enabled by Ubiquitous Communications


• Analog to IP Enabled End Devices

• Communication Systems Architecture on IP

• Communication through MPLS Cloud services

• VoIP Enabled Applications – Connect anywhere anytime

• From Voice only to Voice + Video + Text/Application

5

Enterprise Journey


Options Disruption

Oracle ConfidentialCopyright © 2017, Oracle and/or its affiliates. All rights reserved. |


Disruptive Forces

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UC Adoption

SIP TrunkingServices

Smart Phones

Adoption

API Based

Comms


Enterprise Challenges

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Lines-of-Business driving rapid innovation: Want more, sooner, for less cost!

Users demand simpler, consumer-like experiencesat Any time and Any where

Pace of innovation (e.g. cloud) creating complex network interactions

Difficulty in keeping pace with changing industry regulations

and standards compliance

Increasing vulnerabilities to communications

cyberthreats and fraud

Owned infrastructure that is not responsive to changing

business needs

Enterprise


Strengthen security• DoS protection• Fraud prevention• Government-grade

encryption

A Digital Enterprise needs to…

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Reduce costs• Monitoring &

troubleshooting solution• Migrate TDM to SIP

Comply with standards and regulations

• PCI compliance solutions• MiFID II and Frank/Dodd

solutions

Improve user experiences• Live customer interactions

for contact center• Multi end-point enterprise

call routing

Increase network agility• NFV• Session and dial plan

management• Modern, API-enabled

recording

Simplify operations• Vendor-neutral SIP services

platform• Centralized recording solution

pressure

from LoBs

non-responsive

infrastructure

network

complexity

cyber-threats

& fraud

regulations &

compliance

UX across

modalities

#COMMUNICATEBETTER


Compliance/

Security

Application

Integration

Customer

Experience

Mobile

Comms

SIP

Trunking

Building the Digital Enterprise Solution..

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Multi-Vendor

UC

Move to

an all-IP

Infrastructure

Reduce

network

complexity

Peace of mind

and within legal

guidance

Audio/Video

channel

enablement

Extend comms

to business

applications

Deploy secure,

high-quality

remote comms


Oracle Global IT Deploys SIP Trunking

• Applications

– Deploy SIP trunks for PSTN access

– Private peering with audio conferencing service provider

• Key Benefits– Easily accommodate 32% growth in

conferencing minutes

– High availability and scalability

– Rich E-SBC features

Slashes Costs $7M Per Year and Simplifies Operations

Fortune 86 technology company

135,000 employees worldwide

98 US locations

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Global Technology Corporation

• Applications

– Connect 180 sites in 30

countries

– Centralized SIP trunking topology

• Benefits

– 60% reduction in service provider costs

– Departmental billing and reporting per user

– Increased productivity

– Extensive security, interoperability, service quality features

– High availability capabilities

– Centralized management and control

RemoteSite

RemoteSite

RemoteSite

Economics

“By implementing SIP trunking & Oracle E-SBCs, [we are] able to reduce PSTN access costs by over 60% without sacrificing security or reliability.”

- Global Voice Service Manager

Regional Data Centers

PSTN

RemoteSite

MPLS Network

RemoteSite

RemoteSite

Europe

Americas


• Transitioning to Genesys while using Avaya CM

• Needed to support multiple carriers, Genesys and Avaya for their Contact Center.

• Also looking to use Avaya and Microsoft for Corporate Traffic

• Introducing 3rd party Voicemail

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North American Online University – Use Case

Avaya CM

Provider

Network

M U L T IR E C O R D E R

0

1 5

4

3

2


0

1 5

4

3

2

Avaya Session Manager

SIP

TrunkPower Active Reset

AcmePacket SBC


0

1 5

4

3

2

Avaya Enablement Server

T-Server

CTI VLAN

A

va

ya

Po

rt N

etw

ork

SIP

Server

Application VLAN

Media

Servers

11. called party

answers

SIP VLAN

Routing

15

1

2

3

189 10

19

27

22

21

Answering

machine

Outbound

Contact

Server

Calling Lists

iWD4

5

6

7

812

13

14

16

23

24

25

17

20

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North American Online University – Use Case

PSTN

H.323

Border SBC

Outside World

Value• Provide efficient and effective routing

between elements• Support interoperability amongst

vendors• Build long term supportable

architecture and visibility.• Achieve session management as a core

responsibility and make it easy to configure and user friendly.

• Reliability and maintainability

AudioConf

3rd Party Voicemail


Project

• Transforming the contact center from Avaya to Genesys

• Outbound dialer upgrade

• IVR upgrade

• Inbound Call Center upgrade

• With a goal of allowing their customer to easily address their concerns using any media of their choice and cost savings

How to make the transition?

• Using Oracle’s Enterprise Session Border Controllers to provide

– SIP Normalization

– Security

– Media quality and services

• Using Oracle Enterprise Operation to provide

– End to end monitoring and KPIs

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Global Auto Financial Services Group – Use Case


European Retailer Deploys IP Contact Center

• Challenges

– Enable remote access for agents and workers

– Multivendor interoperability

– Reduce in/outbound voice network costs

• Key Benefits

– Increased workforce flexibility and productivity

– Reduced telecom costs

– Highly scalable and secure

Increases workforce flexibility

• Large international retailing company• European headquarters• Over 2,000 outlets in Europe, Africa, and

Asia


Fortune 500 Insurance Company

• Challenge – Home Agents

– IP call recording - compliance

• Benefits

– Centralized call recording - SIPREC

– Session replication of media and signaling to separate locations

– High VoIP call quality

– Integrated CDRs

– Remote & Home agents

Headquarters

Case Study

BusinessAgility

Region/Branch

SIP trunks

Contact Center

RTPSIP/TLSSRTPIPsec RTPIPsec SIP/RTP

Home Agent

Internet

PSTN

PSTN


Case Study: Energy Company

Customer Profile• Multi-National Energy Company• 24,000 employees, 100 traders• European headquarters

Challenges• Calls between traders and customers must be

recorded by EU directive MiFID• Recording must cover mobile phone usage

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Call Recording for Commodities Traders

Fraud & Compliance

Solution

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Case Study: Energy Company

Trader’s SfBClient

SIPREC3PCCCall Trader’s

Mobile Client

Customer’s Phone

BEFORE AFTER

SIP Trunks PSTN

Trader’s Client

Trader’s Mobile Client

Customer’s Phone

SIP Trunks PSTN

Compliance App

Compliance App

Fraud & Compliance

Solution


Customer Successes

Customer Benefits

Major US Bank • Saved $M costs associated with paper confirmation statements while maintaining PCI compliance

Major US Insurance Company • Enables integration of recordings with compliance applications to simplify compliance reporting and management

Major European Utility Company • Enable commodities traders to use mobile devices while maintaining EU compliance

Major European Telecomm Service Provider

• Solution complements UCaaS offering targeting financial services customers and eliminates 8 sec post-dial delay

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Oracle Fraud and Compliance Solution


The Journey Enterprises Are Taking...T

he S

tart 50-90% ROI

ROI for an enterprise that centralizes and consolidates its

communications infrastructure using SIP trunking and E-SBCs

SIP

Trunking

Multi-

Vendor UC

Comm

Enabled Apps

SIP Call

Monitoring

Contact

Center

Enterprise

“Trust but verify”Gives customers confidence that their SP is delivering on SIP promises

Internal UC IntegrationSimplify management of UC systems via SIP normalization layer

Customer ExperienceEnabling better and more cost

effective customer touch points

Mobile

UC

Mobile UCCorporate WIFI and roaming


Converged Communications – The Digital Enterprise

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Leveraging SIP within the Enterprise

Hosted Services

SIP Trunks

PSTN,Toll Free

Internet

ENTERPRISE

Remote Agent

Customer

Enterprise Session Border Controller (E-SBC)

Controls & Secures connection to SIP trunk services

Protects against security threats and cures interoperability problems

Securely connects remote users

Enterprise Communications Broker (ECB)

Session manager for multivendor UC systems

Optimizes on-net routing, normalizes dial plans, enforces policies & cures interop problems

Enterprise Operations Monitor (EOM)

Monitors operations and quickly isolates problems

WebRTC Session Controller (WSC)

Enables new channels into the Contact Center such as Web and in-app communication

Interactive Session Recorder (ISR)

Compliance and Fraud Recording & Logging

Confidential – Oracle Restricted


Why is SIP Trunking Right for You?

• Network Simplification – Flatten and consolidate traditional distributed models

• Greater Flexibility

– Removes nailed down unused circuits

– Allows for centralized routing and redistribution of traffic

– Flexible routing and failover from public voice network

• Higher Availability

• Better Quality Voice

• Increased Scalability

• Reduced Cost – Lowers the footprint cost of ports, power and space

• Simplify Multi-Vendor UC

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For Oracle Communications Questions

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Amit BishnoiSenor Director Sales – APAC & JapanPhone: +91 124 [email protected]

mailto:[email protected]

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