IT’S SIMPLE MATHS …

SUBTRACT COST. ADD VALUE. CHANGE MARKETINGREINVENT

MARKETING = COST CENTRE

We believe there is currently a fundamental misconception around marketing.

PASSIONATEabout helping you change that.

We’re

MARKETING = COST CENTRE

First, let’s take some costs out of the equation…

VALUEinstead.

…and add

MARKETING = COST CENTREPROFIT

We reckon that’s pretty powerful.

It’s also surprisingly simple to make a start right now. Just work out where the costs of marketing really come from.

ASK YOURSELF …

COULD YOU ADD VALUETO CONTENT CREATION?

• What’s possible with in-house digital printing?

• Can we print marketing messages – in colour – on our invoices, order forms and other transactional documents?

• How many of our people need to edit, create or modify PDF files on a regular basis?

• How many of our people need to merge information to create documents like price lists or monthly reports?

• How many have the right tools to do it?

CAN YOU CUT THE COST OF OUTSOURCEDPRINT?

• How much could we save if our marketing jobs were printed in-house?

• How much of our printing for customer campaigns and internal comms is outsourced?

• Why do we outsource the printing of reports, brochures, forms and proposals?

• Why do we outsource the creation of forms for our customer satisfaction surveys?

• How much does it cost and how long does it take?

We believe that in-house printing and improved document and workflow management lets you cut costs and add value because ...

IN-HOUSE =IN CONTROL

THE NUMBERS ADD UP ON THAT TOO ...

90% of companies rate printing as critical to their operation.

They have a real need …

48% of in-house print originates from sales and marketing.

You have real power …

15% of future cost savings will be achieved through well-run in-house print departments. There is a real opportunity … 3 Corporate Reprographics Trends and Opportunities, Frank Romano, 2009

BUT IT’S THE VALUE YOU ADD FOR YOUR CUSTOMERS THAT REALLY COUNTS

Ecosfera had to revise costs and improve the quality of its overall print services to meet internal and external customers’ expectations.

Here’s how we worked it out together …

BUSINESS SERVICES CONSULTANCYIMPROVES GLOBAL SERVICE AND SAVES 50% OF PRINT-RELATED COSTS

How would you re-invest savings on this scale?

AS A MARKETER …

Cut out the overhead of third-party print providers by setting up a dedicated marketing and communication department, equipped with one of our high-capacity light production solutions.

This can help with everything from colour management to document workflows and a multitude of finishing options.

- SUBTRACT COSTS

Quality and agility.

Ecosfera are able to turn around a wide variety of materials faster, and at shorter notice.

The marketing and communications team can now produce assets that are both more cost effective and responsive.

+ ADD VALUE

“ Managing the whole production process in-house, we estimate we’ve reduced almost 50% of our print-related costs. ”

NINO DEL PLATO IN-HOUSE CRD MANAGER ECOSFERA

= DELIVER RESULTS

International business school IMD had to review the performance of its ageing fleet of small format offset printers and create a plan for modernisation, allowing it to respond more rapidly and market new services to an internal audience.

Here’s how we worked it out together …

BUSINESS SCHOOL ACCELERATES SPEED OF RESPONSE

How could you improve customer experience through a faster speed of response?

AS A MARKETER …

Cut out the rising maintenance costs and poor functionality of the dated equipment by upgrading to a combination of our devices – including a high-volume digital colour production press, a light production press, a monochrome digital production press and two large format printers.

- SUBTRACT COSTS

Delivering innovative materials faster.

IMD now quickly deliver a range of materials that have transformed the student experience and improved their promotional capabilities - for example, turning brainstorms into large posters to use as teaching aids.

+ ADD VALUE

“ It swiftly became apparent that we could save money and improve response times by investing in a digital print solution. ”

JOHN EVANS HEAD OF CUSTOMER EXPERIENCE AND CAMPUS SERVICES MANAGER IMD

= DELIVER RESULTS

The Central Customs Service of the Russian Federation needed to upgrade and re-equip its in-house print department, delivering internal communications including booklets, magazines, cards and promotional collateral.

Here’s how we worked it out together …

RUSSIAN CUSTOMS SERVICEREVOLUTIONISES COMMS

How could you produce more innovative communications cost effectively?

AS A MARKETER …

Replace existing digital print infrastructure which was slow and unreliable, damaging productivity and job management.

- SUBTRACT COSTS

Improved productivity and range of media options.

Ability to produce a higher volume and a more diverse range of printed documents than ever, from booklets and magazines to cards and promotional materials.

+ ADD VALUE

“ The impact has been immediate. By having more media options, we’ve broadened our internal customer base and we’re handling a higher order volume than ever before. ”

LYUDMILA KAMYSHEVA DEPUTY HEAD OF SECURITY PRINTING PRODUCTS CENTRAL CUSTOMS SERVICE OF THE RUSSIAN FEDERATION

= DELIVER RESULTS

OUR TECHNOLOGY HELPS MARKETERS ADD VALUE IN MULTIPLE WAYS

We have the hardware and software that lets you create targeted, highly relevant communications.

Customise your marketing materials, from text fields, to images or even video. Or use our technology to explore your options in transpromo.

EXPLORE THE POWER OF PERSONALISATION

By integrating document management and approval workflows with your printers and other devices, you can make administration run much more smoothly and cost-effectively ...

VISIBILITY, COLLABORATION AND CONTROL THROUGH INTEGRATED DOCUMENT MANAGEMENT

... We’ve done it in our own organisation, cutting the time it takes to approve significant marketing investments from 10 weeks to just 5 days.

HOW CAN WE MAKE A DIFFERENCE TO YOUR MARKETING?

© Canon Europa N.V. 2014

If there are any areas of particular interest that you would like to discuss further, or to set up a meeting, call Scott Ofield on 01235 433470 or email scott.ofield@cuk.canon.co.uk

BE EXCEPTIONAL and visit canon.co.uk