Investor presentation by Hugo ALLARY, CEO of Trampolinn

3 million people have used Couchsurfing

20 million overnight stays on Airbnb

1 million home exchanges on HomeExchange.com

40 000 home exchanges in France this year

THE GLOBAL

TREND

$110 BILLION IN 2014

The weight of the sharing economy will double in 2015

Access vs private property (Rifkin & Botsman))

• 1 out of 2 people can’t afford to go on holidays anymore

• Accommodation + food expenses = 70% of the holidayspendings

• 1 billion international tourists in 2013 => 1,5B in 2020

• Hotel growth = 2% per year VS tourism growth = 5%

THE GLOBAL TREND

ACCOMMODATION MARKET OVERVIEW

OUR SOLUTION

We believe home swapping is the future travel trend

ACCOMMODATION MARKET EVOLUTION

Who can afford to pay 150€ a night in Paris? Not a large proportion of the population…

What is Trampolinn

Flexible Non-reciprocal exchange thanks to a virtual currency

QualityEntire home or room, “friend of a friend” innercommunity, reviews, customer service

And freeNo entrance fees unlike the competitors

A home swapping community where the members receiveeach other for free exchanging nights

• Transaction cost for the exchange (around 5€)

• Purchase points/ nights

• Premium & Gold subscription (better referencing, illimited features…)

• Margin on annex services (cleaning, car rental, conciergerie…)

BUSINESS MODEL

Web developerGrowth hacks / CRM

Back-end product

Data & MarketingLinkbuilding / content

marketing / growth hacking data analysis / SEO

Web designerUX / UI / Ad banners

responsive design

Community Manager & PRTranslation / PR & social media

ambassador’s program / partnerships / newsletters

Customer ServiceTranslation / customercare / users’ feedbacks

Web developerID verificationReview system

Emailing system

JAN 2014 – JULY 2014 AUG 2014 – NOV 2014 DEC 2014 – TODAY

• Product development

• 1st 150K € fundraising

• Team recruitment

• Focus on acquisition

• Development of scaling tools

• SEO + A/B test

• Tests & feedbacks 1st users

• Focus on retention

• Moderation

• Partnership with Trip4real & eRated

• Feedbacks on the 1st exchanges

• Start focusing on conversion

Road map of the last 12 monthsROAD MAP OF THE PAST 12 MONTHS

Acquisition KPI

• +25 000 users / +11 000 accommodations / 132 countries

• +15% weekly growth on user acquisition

• +40 000 messages sent

• +2500 monthly / +1500 weekly / +250 daily active users

• Sponsored people through invitation: +2500

• CPL = 1€ on emailing / 1,5€ on facebook / 5€ on adwords

Number of domains referencing Trampolinn & organic searchs

ACQUISITION KPI

Retention KPI

• +5 sessions: 3377 members

• +10 sessions: 1047 members

• +30 sessions: 275 members

=> 20% of our users come back every week

RETENTION KPI

Usage KPI

• 150 000 monthly visits

• 1 Million page views

• 65% returning visitors / 6 min per visit / 7 pages views

• +1500 booking request / +180 swaps

• People with friends on Trampolinn: +7000

0

10000

20000

30000

40000

Weekly visits & sessions

Sessions

Unique visitors

0

27500

55000

82500

110000

137500

Weekly page views

Pages views

USAGE KPI

JAN 2015 – APRIL 2015 MAY 2015 – AUG 2015 SEPT 2015 – DEC 2015

• SEO improvement

• Premium subscription

• Retention & content (photo)

• Moderation & feedbacks

• Fundraising

• PR & acquisition campaign

• Increase exchanges for summer

• Send photographers

• Ambassador’s program

• SEM campaigns

• Promotion mobile app

• Insurance for the stays

• Focus on U.S. and Asia

• Launch of a Gold version

• New premium features

• Other partnerships

• Local recruitment

Road map of the next 12 monthsROAD MAP OF THE NEXT 12 MONTHS

Users’ feedbacks

Traveling with

Trampolinn has let us

experience Berlin in a

very authentic way

and meet interesting

people. We’ve

invested the saved

money in food and entertainment!

I had a great stay and

felt right at home

staying in Barcelona,

experiencing the day

to day life and culture of my host

We were hosted in a

beautiful Parisian

apartment, very warm

and welcoming,

nothing to do with a

cold hotel room, we really felt at home.

Very nice French

family, polite, kind and

respectful. They took

good care of my flat,

you can trust them.

The exchange was

flawless, the

apartment nice and

convenient. I got a

much better taste of

Lyon staying at

someone's house

rather than at a hotel. Dan Green

• Looking for 500K€ up to 1M€ to cover the next 24 months

• Objectives with this investment in 3 years:

1M members & 500 000 accommodations (year 2017)

400 000 exchanges/stays

Turnover of +9M€

• Expenses:

People: 500 000€ (50%)

IT: 150K€ (15%)

Advertisement: 250K€ (25%)

Administration costs: 100K€ (10%)

FINANCIAL EXPECTATIONS