ExecPBN Under The Hood #1How To Automate a $500K a Year Client SEO Business

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@execpbn /execpbn

Introduction & ProfileProfile

• IM Pro since 2009• SEO Agency for 5 Years• 4 Years as a PBN Owner• 3 Years as ExecPBN Client

Client Base

@execpbn /execpbn

• Has around 25 different client sites at the moment • (From around 15 different businesses/people)

15 Self-Serve: They just sells the links, the clients send a request each month.

10 Agency Managed• Full Service• Report & Profile Monitor• Non-PBN link Building Activity• Content Writing & Social Media Management

• Get 5X-10X ROI on their SEO investment.• Affiliates, Ecommerce Stores, SEO Agencies & High-End

Local Niches.

Client Base

Self Service Agency Managed

Revenue

$1300 - $2000 Per client site per month

Average Revenue per Client: $1650

PBN Operation ModelBuilder Vs Rental Model

• Uses builder model (constantly adding new links)

• Posts on average 8 new links per client per month

• Used ‘rent-a-link’ model previously (monthly fee for fixed set of links)

• Found that the client turnover was too high & caused too many issues

Flaws With Rental Model

• Perceived & Actual Value Diminishes • Not Sole Linking Source • At Mercy of External Linking Forces• Grabs More Unwanted Attention to Your PBN

• Builder model more likely to increase results and satisfaction in service.

@execpbn /execpbn

“Wait, doesn’t more blogs mean more hosting, domain investment and just keep costs too high?”

What About the Costs of the Builder Model?

Offset Extra Cost• Pruning Domains & Blogs• Performance Based Contracts Regarding

Search Traffic Numbers• ‘Clients stay longer, saving money on sales &

marketing’

Try to keep costs under 30% of revenue.

Better investment, means higher paying clients & revenue outpaces cost (Profit Margin).

@execpbn /execpbn

How the Numbers Work

Full Breakdown of Revenue & Costs

Notice: These are rounded and are averaged for clearness and illustrative purposes.

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PBN Revenue25 Client Sites Average revenue per month:

$1,650

Total Revenue per month: $41,250

Yearly Revenue: ($41,250 x 12

= $495,000)

@execpbn /execpbn

PBN Running CostsDomains

• High quality domains • 25 domains per month• Budgets $250 per domain. • Sources: Auctions, Middlemen & Drop Services

Total: 25 x $250 = $6250

Content

• 8 x 25 = 200 Articles per month• Handled by 2/3 freelancers• $4 per article budget

Total: 200x $4 = $800

@execpbn /execpbn

PBN Running CostsHosting

• Separate class C’s• Make sure aren’t on too many of the same class

B’s• Network size: 600 at the moment• Budget target: $2.5 per blog

Total: 600 x $2.50 = $1,500

Domains Renewals

• Average 50 renewals per month (600 / 12)• Good discounts for registering in bulk• Account managers at scale• Privacy Renewals (20% of his networks, 10 @ $4 each)

Total: 50x $8.50 (+$40) = $465

@execpbn /execpbn

PBN Costs (Extras)Virtual Assistant

• Setup new hosting & blogs• Plug them into ExecPBN• Creates client reports & rank tracking• Fix issues (mostly contact web host support)

Total: $1000 / 2 = $500(Only 50% spent on SEO Agency)

ExecPBN

• Self-hosted solution• Custom interfaces / Client order automation • Will switch to new cloud solution soon• 20 minute start up!

Total: $2000 (Will save $1400 with new cloud version)

@execpbn /execpbn

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Monthly Profit

$7M

Domains: $6,250Content: $800Hosting: $1,500Renewals: $465Staff: $500ExecPBN: $2,000===============Total Cost: $11,515

Revenue: $41,250Costs: $11,515===============Total Profit: $29,735

Cost Level: 27.9% of revenue, remember they try to keep it under 30%.

@execpbn /execpbn

Favorite Benefits & ROI from ExecPBN

Highlighting that a big part of this success has been possible to achieve thanks to the automation and monitoring of ExecPBN.

Favourite Benefits From ExecPBNDashboard

• Everything in one place• Saved mental processing power, felt like

he was drowning• Organized instead of crazy spreadsheet• Didn’t know what was going on with

network

Reporting

• Making better decisions for clients, meaning better results

• Makes hosting & domain planning easy (can see capacity)

• Keeping network diverse, more linking power.

@execpbn /execpbn

Favorite Benefits From ExecPBNMonitoring

• Whack-a-mole with hosting problems• Downtime alerts, can’t catch real issues• Uptime monitor has solved that • Catching privacy issues with domains

(robots.txt)

Automation

• Saving 100’s hours of both himself & staff monthly being organized

• Pulling & creating reports• The posting system

@execpbn /execpbn

Favorite Benefits From ExecPBNPosting System

• No more gathering & sending order details to writers

• Was getting emailed content then manually adding to WordPress

• Now gets posted, with feature images & links in automatically

• Backed up $10,000’s worth of content

Domain Loss Control

• Saving $1000+ in domain, was losing at least 4 domains a month on average

• Doesn’t include content costs, set-up costs and other loses.

@execpbn /execpbn

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Favorite Benefits From ExecPBN

The time saved has been priceless, has had much more time to focus on building his businesses rather than working on his PBN.

‘I’m sending better links,

from better websites, to

better clients, for better

money…for 1/4 of the effort’

@execpbn /execpbn

Tips for Running Agency (From Q & A) • Processes for everything, never do anything that relies totally on you. Learning himself about sales, trying

to automate marketing and train a sales person

• Automate; once you put the work in once you’re freed up forever. ExecPBN identified a lot of problems in his business operation.

• You don’t land big fish clients right away; you turn your small guys into big guys and reap the reward. That’s how you jump to that level. Once you’re proven, it’s easier to land more similar sized contracts.

• Client’s churn, always be looking for new ones to cover. If you lose a client, target someone you know they were out ranking and offer your service.

@execpbn /execpbn

Thank You for your time!Visit www.ExecPBN.com for more details.

Get a free consultation on how we can help you create explosive growth in your SEO or Affiliate based

business.