traklight indiegogo crowdnetic practice safe crowdfunding
DESCRIPTION
Crowdfunding tips on rewards based (Indiegogo mistakes to avoid); update on equity crowdfunding (Crowdnetic); and Traklight's tips for practicing safe crowdfunding (identify and protect your ideas and projects before you crowdfund!)TRANSCRIPT
![Page 1: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/1.jpg)
"TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP
Vault, LLC. All Rights Reserved.
Mary JuettenFounder & CEO
Traklight
Dara Albright, Chief Strategy Officer
Crowdnetic
Bret HarrisStrategic Partnerships
Indiegogo
![Page 2: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/2.jpg)
Summary
IDENTIFY IP
PROTECT IP
CAMPAIGN IP
GET READY FOR EQUITY
REWARDS ADVICE
![Page 3: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/3.jpg)
Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
![Page 4: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/4.jpg)
Why Care…
• IP theft costs US companies $250 billion annually
• 100% of all companies have IP
• 700K new startups annually vs. 20% protected IP after 1st year
• IP is most valuable asset and not on your Balance Sheet
• Exclude competition; Attract investment; Leverage & license
• Avoid IP loss, infringement, or business failure
![Page 5: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/5.jpg)
What is IP?
• Patents (utility & design)• Copyright ©• Trademark/Service mark TM SM ®• Trade secrets – unsung heroes
![Page 6: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/6.jpg)
WHO: IP Ownership Challenges
• Multiple Inventors• Who are you? Employee • Who has the Rights? Company or you?• Are you going global?
![Page 7: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/7.jpg)
Step 1: IDENTIFY IP
WHY WHO
WHAT
WHEN
WHERE
✔
✔
![Page 8: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/8.jpg)
STEP 2: Protect IP
• Do it Yourself:– USPTO.gov– Copyright.gov
• Hire a Professional:– Attorney, Consultant, Legal Zoom, Rocket Lawyer
• Secrets:– Notary, TRAKLIGHT IP VAULT, Copyright software
![Page 9: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/9.jpg)
STEP 3: Ignorance is NOT a Defense
Be Careful:
Video
Copy
Business Plans
![Page 10: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/10.jpg)
READ READ READ
Read License & Permission to Use
Check out Creative Commons
![Page 11: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/11.jpg)
Crowdfinance: The Next Frontier in Financial Services
TRAKLIGHT’S CROWDFUNDING EDUCATIONAL WEBINAR
September 2013
By Dara AlbrightChief Strategy Officer of Crowdnetic
Founder of NowStreet JournalCo-Founder of LendIt
[email protected]: @NowStreet
![Page 12: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/12.jpg)
What Crowdfinance is NOT
New Yorker Cartoon by David Sipress
![Page 13: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/13.jpg)
It is simply conventional finance but instead of capital coming from big
institutions or Government entities, it is obtained by pooling small amounts of monies from a crowd of individuals
What Crowdfinance ACTUALLY is
![Page 14: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/14.jpg)
• crowdfinance can be broken into three different sub categories:– personal finance– corporate finance– public finance
• and it can be structured as debt or equity
Just like traditional finance…
![Page 15: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/15.jpg)
Personal Finance:P2P or Peer-to-Peer Lending
Corporate Finance:P2B & Online Lending, Reg D Crowdfunding, DPO Crowdfunding
Public Finance:Intrastate Crowdfunding or Locavesting
Same categories, difference players
![Page 16: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/16.jpg)
• The undemocratic flow of capital • Investor Mentality• The intermediaries• The entire path of capital
formation
So what’s changed?
![Page 17: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/17.jpg)
$$$$
The Undemocratic Flow of Capital
![Page 18: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/18.jpg)
This undemocratic flow of capital is what is exacerbating the Nation’s Wealth
Divide
The undemocratic flow of capital
![Page 19: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/19.jpg)
“Crowdfinance is governed by the same principle that built this country in the first place: Allowing Americans to invest
in the ingenuity of their fellow Americans”
![Page 20: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/20.jpg)
“Crowdfinance is governed by the same principle that built this country in the first place: Allowing Americans to invest
in the ingenuity of their fellow Americans”
![Page 21: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/21.jpg)
The Result of Democratized Investing
Allowing it citizens to invest in the ingenuity and innovation of its fellow citizens is what enabled
America to transform from a vast farm land to the greatest economic superpower in the history of the
world!
![Page 22: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/22.jpg)
Investor Mentality
Today’s investor is starving for yield
![Page 23: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/23.jpg)
Investor Mentality
This new generation of investors desire more than a financial return
![Page 24: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/24.jpg)
The Intermediaries
![Page 25: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/25.jpg)
The Intermediaries
“Crowdfinance will help ignite the resurgence of the small cap
underwriters who, throughout history, have consistently fostered economic
growth by bringing some of the world’s most promising
innovations to the investing public.”
![Page 26: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/26.jpg)
The New Path of Capital Formation
![Page 27: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/27.jpg)
Contact Information
THANK YOU!
Dara Albright, Chief Strategy [email protected]
14 E. 44th Street, 5th FloorNew York, NY 10017Direct 212.867.4490 x20
![Page 28: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/28.jpg)
Common Crowdfunding
Mistakes
Bret HarrisSenior Strategic Accounts Manager
![Page 29: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/29.jpg)
![Page 30: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/30.jpg)
kt2G1
Raise money
Gauge demand & mitigate risk
Connect with your audience
Gain visibility
Why crowdfunding?
![Page 31: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/31.jpg)
kt2G1Why people contribute
Passion
Participation & Pride
Perks
![Page 32: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/32.jpg)
kt2G15 common crowdfunding mistakes
Crowdfunding = winning the lottery1.
2.
3.
4.
5.
![Page 33: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/33.jpg)
kt2G1Mistake #1
Preparation is key to success
Campaigns require constant effort promotion
Make sure to have a plan before you start
Crowdfunding ≠ winning the Lottery
![Page 34: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/34.jpg)
kt2G1High grossing campaigns
![Page 35: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/35.jpg)
kt2G15 common crowdfunding mistakes
Crowdfunding = winning the lottery
Setting a goal that is too damn high
1.
2.
3.
4.
5.
![Page 36: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/36.jpg)
kt2G1“Green Bar Effect”
The Green Bar EffectHigher goal doesn’t always mean more money!
![Page 37: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/37.jpg)
kt2G1Setting a reasonable goal
Why is setting an accurate goal so important?
Psychology of the crowd
The 30% rule
87% of campaigns that hit their goal exceed it
The “green bar effect”
![Page 38: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/38.jpg)
kt2G15 common crowdfunding mistakes
Crowdfunding = winning the lottery
Setting a goal that is too damn high
Jumping the gun with marketing
1.
2.
3.
4.
5.
![Page 39: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/39.jpg)
kt2G1Mistake #3
Only one chance at a first impression
Timing is everything!
Marketing schedule is key
Jumping the gun with marketing!
![Page 40: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/40.jpg)
kt2G15 common crowdfunding mistakes
1.
2.
3.
4.
5.
Crowdfunding = winning the lottery
Setting a goal that is too damn high
Jumping the gun with marketing
Dry business-like pitch
![Page 41: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/41.jpg)
kt2G1Mistake #4
Tell a compelling story
Know your audience
Personal touch, transparency
Visuals!
Your pitch is the face of your campaign
![Page 42: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/42.jpg)
kt2G1Mistake #4
![Page 43: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/43.jpg)
kt2G1Mistake #4
![Page 44: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/44.jpg)
kt2G15 common crowdfunding mistakes
Crowdfunding = winning the lottery
Setting a goal that is too damn high
Jumping the gun with marketing
Dry business-like pitch
Perks that don’t work
1.
2.
3.
4.
5.
![Page 45: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/45.jpg)
kt2G1Mistake #5
70% of successful campaigns offer 5-8 perks
Pricing is crucial – be realistic
Keep fulfillment in mind
Perks are important!
![Page 46: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/46.jpg)
kt2G1Mistake #5
Pricing Fulfillment
![Page 47: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/47.jpg)
kt2G1Recap
Crowdfunding = winning the lottery
Setting a goal that is too damn high
Jumping the gun with marketing
Dry business-like pitch
Perks that don’t work
1.
2.
3.
4.
5.
![Page 48: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/48.jpg)
kt2G1We’re here to help you succeed!
Blog: for insights, tips and ideas:https://www.indiegogo.com/blog/
Indiegogo.com: to view other successful campaigns:http://indiegogo.com
Help Center: for answers to specific questions:http://support.indiegogo.com/forums
Additional Questions: contact us: [email protected]
Our Customer Happiness Team is here for you
![Page 49: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/49.jpg)
Thank you!
kt2G1
kt2G1
![Page 50: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/50.jpg)
Mary [email protected]@traklightFacebook.com/traklight
Bret [email protected]@indiegogo
Dara Albright
[email protected] @nowstreet
![Page 51: Traklight Indiegogo Crowdnetic practice safe crowdfunding](https://reader037.vdocuments.site/reader037/viewer/2022103000/554be3e9b4c90556328b490f/html5/thumbnails/51.jpg)
Visithttp://hub.am/1ar6f4v
For your FREE RISK QUIZ