training series live!: making the most of online leads
TRANSCRIPT
Cast Your Inter-NET – Capture Your Prospect Steve Wunch: Vice President, Learning & Development – Landmark Apartment Trust
• To hear the presentation:
– Listen using your speakers
– Dial-In
• (646) 307-1720
• Access Code: 802-032-353
• Questions?
– Send them and we’ll cover as many as we can at the end of the webinar
– Follow @ApartmentsBiz
– This session will be recorded for future reference
Housekeeping tips
Steve Wunch
Vice President, Learning & Development
Presented by
• HEADLINES
– Grab their attention – make them want to READ what you have to say!
• Get Personal BEFORE You Get To Business
– How relationship building is just as important in the virtual world as it is in the real world
• Don’t BURY the Lead
– Answer EARLY – they’re probably on their Phablet anyway!
What’s in store
• There’s POWER in Questions!
– A new slant on “Telling Isn’t Selling”
• Chunk It – Don’t Dump It!
– Little Tidbits keep the conversation going!
What’s in store
Talk In Headlines
• What does this look like?
• Why does it matter?
• Any best practices out there?
Get Personal Before You Get To Business
• Templates are great…for starters
Companies Using Quotes
Template BOO BOO - Easy to Make...
Example of what CAN happen!
Don’t BURY The Lead
• Telling Isn’t Selling!
– Turn your tells into “Asks”
• GREAT Example for Apts.com Webex.pdf
– Keep It Simple!
• Chunking NOT Dumping
– Little tidbits
– Not all at once
– Have a conversation
There’s POWER in Questions!
• Questions? Tweet them using #ApartmentsBiz
• Each session will be archived on the Apartments.com Blog
(blog.apartments.com) and at advertise.apartments.com/webinars/
Apartments.com Training Series Live!
Thank you!