training gateway westminster - enhancing your web presence
DESCRIPTION
Enhancing your web presence with SEO and Social Media, delivered at a Training Gateway event at the University of WestminsterTRANSCRIPT
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Enhancing your web presence
byJonny Ross
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Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
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Survey Findings• LinkedIn proved to be the most regularly used
social networking site with 81% of you saying you frequently created content and used the site.
• Twitter and Facebook followed with 45% and 63% respectively.
• 37% of you said that you had generated business through the use of social media.
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Survey Findings• With regards to SEO, 47% of you said you
knew a bit as to how social media can improve your SEO, and 29% understand how.
• On LinkedIn 47% of you only connect with people you have met in person, whereas only 17% are LinkedIn tarts like myself.
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Survey Findings
• The general consensus from the survey was that you wanted:– information on how to use social media
effectively – learn more about the world of blogging and
how it can be beneficial– how to maximise your web presence
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What we will cover…
• Social media as powerful search engines• Keywords – be found• How to set up and manage a blog• Blogs – to engage and for SEO• How to use LinkedIn to win new business • How to build relationships through Twitter
• … all to help you win new business
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By the end of this event…
Before you walk out of here, you will be able to:• Understand how different social media platforms
can be used to build relationships and win business. • Have a basic understanding of the impact of blogs,
Twitter, LinkedIn and Google+ on website search engine rankings (SEO).
• Go away with a list of useful digital marketing tips and tricks that they can implement straight away in their business.
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Keywords
What have you searched for on Google?
• Best Thai restaurant in Leeds• Intellectual property lawyer, UK• Ebook cover designer
All this could be new business for you
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SEO – Search Engine Optimisation
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SEO - Search Engine Optimisation
SEO is nothing more than:• Create great content. • Ensure this content is accessible to search
engines.• Make pages unique and relevant.• Make the content popular.
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On Site
• Keywords• Content• Technical Aspect• Usability
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Off site
• Relevancy• Links• Reviews• Reputation
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Google suggest, long tail and ideas
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Ask yourself questions
Know your customers
• Where do they spend their time online?
• What products do they buy?
• What services do they use?
Know your products/services
• Are they the kind people would discuss in a forum?
• Are they suitable for a Facebook / Google Advert?
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Why I use LinkedIn
• Business development and opportunity generation.
• Because it’s where the people are.
• Convenient tool to make and manage connections.
• Handy way for me to stay in touch with my network
• Increases my knowledge.
• Improves my search engine optimisation.
• Oh I get 30% of my business from it!!
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
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What LinkedIn describes as your ‘Network’
Connections of the Connections of your Connections
Your Connections
Connections of your Connections }
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In this room, who has ...
• A market researcher in china?
• Contacts at PwC?
• Someone in markerting in schools?
• Retailer in Australia?
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Winning business from LinkedIn
• Joined groups• Got involved • Networked• 30% of my
business now comes from this group
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Opportunities
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@TescoMobile
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@TheOnion
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@InnocentDrinks
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@JustEatUK
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Social Media Platforms for SME’s• 7 Top Tips for Twitter1. Steer away from directly promoting your
product or service – ALL of the time!2. Try not to automate your tweets3. Use hashtags!4. Keep your account professional5. Frequency is key6. Share links to appropriate content7. Respond to your followers
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Facebook Targeting
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Diesel bringing Facebook Likes into the real world
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Corona Light
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• What gets likes?
• What gets comments?
Social Media Platforms for B2B
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• What gets shared?
• What should you share?
Social Media Platforms for B2B
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What should you share?
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Social Media Platforms for B2B
Simply Business
• Link• Picture• Human interest• Customer
Competition
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Social Media Platforms for B2B
Virgin Media Pioneers
• Tag yourself CTA• Inspirational
message • in a picture
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Social Media Platforms for B2BCaterpillar - CTA, does of nostalgia, picture, link
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Social Media Platforms for B2BUPS• Human
interest story• Photo• Link• CTA• Competition
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Facebook Ernst & Young Global
• News & Insights• Forums (strategic growth)• Careers/Recruitment
http://www.ey.com/GL/en/Home/Social-media
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What is Google Plus
• Social Network• Conversation• Content Sharing• Business Directory• Power tool for SEO
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Google Authorship
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Blogging
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Challenge Me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time for questions
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• Carry on the conversation with me on twitter @jrconsultancy