train je creatieve spier in online campagnes | smw rotterdam 2014
DESCRIPTION
During Social Media Week Rotterdam 2014, Jojanneke van den Bosch (OnlineComm Academy) facilitated a session about thiggering your creative muscle for online campaigning.TRANSCRIPT
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TRAIN JE CREATIEVE SPIER
VOOR ONLINE CAMPAGNES
JOJANNEKE VAN DEN BOSCH | ONLINECOMM ACADEMY
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SOCIAL MEDIA WEEK ROTTERDAM | @JOJANNEKE
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LAAT HET LOS
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REALLY
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WANNEER JE EEN TOPCAMPAGNE ZIET
“Waarom heb ik dit niet bedacht?”
“Dat is zo simpel, werkt dat echt?”
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PRIMAIRE GEVOELENS
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PRIMAIRE GEVOELENS
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PRIMAIRE GEVOELENS
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HENRI MATISSE
CREATIVITY
TAKES
COURAGE.
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DOEL
- een gebied promoten
- een winkel openen
- een boek verkopen
- een merk lanceren
- iets vieren
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WAAROM?
BETER BRIEFEN
OF ZELF DOEN.
WAT JIJ WILT.
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WAT IS ERVOOR NODIG?
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ALLEBEI >> TOWARDS-STATE
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WORD.
DENK VANUIT JE IDEE,
NIET VANUIT
EEN TOOL OF TRUCJE.
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THE PLUGIN MAKES THE MAGIC
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PROMOTIE RECREATIEGEBIED
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DATING THE DOG
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DATING THE DOG
LOCATION BASED APPS
COMMUNITIES
THE SOCIALS
EMBEDDED WIDGETS
GOOGLE MAPS
OAUTH MET SCHILLETJE
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PROMOTIE RECREATIEGEBIED
GOOGLE INDEX
CLOSED COMMUNITY
PUBLIC GOOGLE MAPS
FACEBOOK ADVERTISING
E-ZINE
WORD OF MOUTH
ASIEL & DIERENARTSEN
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DATING THE DOG
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CHECK:
Online connected?
What's in it for them?
Dient het ‘t hoofddoel?
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PROMOTIE RECREATIEGEBIED
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PROMOTIE RECREATIEGEBIED
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PROMOTIE RECREATIEGEBIED
LOCATION BASED APPS
LAYAR / SCANNABLE TREES
THE SOCIALS
EMBEDDED WIDGETS
GOOGLE MAPS
OAUTH MET SCHILLETJE
ARMBANDJES
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PROMOTIE RECREATIEGEBIED
GOOGLE INDEX & SEO
YOUTUBE RESULTS
PUBLIC GOOGLE MAPS
ADVERTISING & E-ZINE
WORD OF MOUTH
LOKALE ARRANGEMENTEN
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PROMOTIE RECREATIEGEBIED
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BLIJF LANGER ONCOMFORTABEL
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ECHT.
DE WORSTELING
MET JE TEKORT
MAAKT JE
CREATIEVER.
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RELEASE YOUR INNER PIPPI.
SPARK
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“NO STORY LIVES UNLESS SOMEONE WANTS TO LISTEN.”
STORY
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“YOU ARE THE PRODUCT. YOU FEELING SOMETHING.
THAT’S WHAT WORKS.”
CONCEPT
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#DURFTEVRAGEN
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HARTELIJK DANK VOOR JE AANDACHT
@JOJANNEKE
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VOOR JOU
VAN MIJ
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PIPPI SAYS…
"I don't know what you're going to do, but I can't
lie around and be lazy. I am a Thing-Finder,
and when you're an Thing-Finder, you don't
have a minute to spare.
The whole world is full of things, and somebody
has to look for them. And that's just what a
Thing-Finder does."