tradum go-europe presentation
TRANSCRIPT
Go-Europe!International Expansion Options for U.S. Growth Companies
Hey, you!
…founder of some great startup who…
… successfully launched your product in your market…
…and who is starting to receive requests for your products and services from the other side of the Atlantic?
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…you are aware of the copy-cat trap…
…as you know about ´the European startup scene watching closely what is created in the Valley and ready to copy-cat this – like the Samwer brothers are doing it in Berlin with Rocket Internet …
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…and you want to be first to market, not second…
…as you know that squeezing into an occupied market comes more expensive than being first…
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…here is your opportunity to get started…
…with an experienced team of professionals who know their way around Europe and the regional differences, advantages and disadvantages.
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What you have to keep in mind to go international:
1. Vision• Understand the Why – why do you want to expand?
2. Products & Service Adaptions for international Markets• Define the What – what’s necessary to fit to new markets?
3. Go-to-market / Internationalization Strategy• Be clear about the how – how to approach the go-to-market?
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What else you have to keep in mind to get started:
4. Location• Find the Where – where will be the best starting point?
5. Budget• Understand the How Much – how much budget is required?
6. People• Identify the Who – who will be your best ambassador to start with?
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Let‘s have a look at geography and numbers…
…the USA have double the size of land mass compared to Europe…
…a federation of 50 states…
…with 320 million people generating …
…a GDP of 18 trillion USD…
…an average household income of 44 thousand USDhttp://www.oecdbetterlifeindex.org/countries/united-states/
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USAoverEuropehttp://thetruesize.com
…and understand why it makes sense to Go-Europe…
…as the European Union has 27 member states...
…with about 450 million people...
...generating a GDP of 13 trillion USD…
...with an average household incomes reaching from13‘ USD (Latvia) to 39‘ USD (Luxembourg)…
…mostly using one currency - the EURO…
(all numbers already w/o the 64 million Brits)
à The EU is the largest market after the U.S., still more than 2 times larger than China!
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…but where to go to within Europe?
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London
Dublin
Paris
Barcelona
Madrid
Lisbon
Helsinki
Baltics
Warsaw
Prague
Budapest
Bukarest
Rome Athens
…you could go to Austria Switzerland, or Germany…
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CGN
BER
MUC
ZRH
VIE
FRA
FRA- Frankfurt
CGN– Bonn/Cologne
BER- Berlin
MUC- Munich
ZRH- Zurich
VIE- Vienna
Germany
SwitzerlandAustria
...which is the German-speaking part of Europe…
Austria, Switzerland, Germany (ASG) represent
≈ 100 million population
≈ 4.4 trillion USD GDP
≈ 2.5 million companies
≈ 33,0000 USD avg. household income
à The German speaking market represents the economically most important area within Europe.
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…for example the CGN region in right the middle…
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CGN
NorthRhineWestphalia(afederalstateofGermany)
CGN
CGN=airportcodeof
Bonn/Cologne
…CGN is the airport for two cities: Bonn and Cologne…
…15 miles apart and founded by the Romans over 2,000 years ago…
…with the Köln-Bonn international airport located just 20 minutes away…
…with headquarters of corporates such as Bayer, DHL, Deutsche Telekom (T-Mobile)…
…with Bonn being home to 18 secretariats of the United Nations…
…and several federal agencies being located in Bonn due to its former capital status.
Join the Club:
The federal state of North Rhine Westphalia is home to over 1,600 U.S. companies…
…such as 3M, Amazon, FedEx, Ford, Johnson Controls, Medline, QVC, and UPS…
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…so what does it take to get started…
a) …a product which is adaptable to the foreign market…
b) …maybe first customers, dependent on your strategy….
c) …or a partner company with access to your target market…
d) …an address to register, a phone line and some marketing…
e) …a legal entity, typically a limited (GmbH)…
f) …a managing director to represent you with signing authority…
g) …sales and marketing folks or support to conquer the market…
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… get it all done with the TRADUM Go-Europe Package
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go-to-marketstrategy
companyaddressandpostbox
legaladviceandentitysetup
interimmanagingdirector hiringsupport
taxadviceandstructuring
initialsales&marketing
Bizdev/partneracquisition
productadjustment
…and - oh, yes – we do have 24 official languages…
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Български
Čeština
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eesti keel
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lietuvių kalba
magyar
Malti
Nederlands
polski
português
Română
slovenčina
slovenščina
suomi
svenska
…but you don‘t have to go to London to speak English!
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Contact Details
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AndréPannéManagingPartner
Mobile:+49-171-7821869Skype:andre.panneTwitter:BizDevAngel