tradesto cell overview
TRANSCRIPT
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Tradesto
Just imagine that you are able to become a ‘venture capital funder’ for the next Google, Facebook,
LinkedIn, or Twitter. Often the opportunity to fund such investments is limited to high net worth
individuals or sophisticated investors as was seen with the pre-IPO of Facebook where it was only
offered to institutional funders.
Well what if now ‘anyone could become a potential venture capitalist’ and minimize his or her risk in
doing so as well as earning an income from a wider community involvement and from their activities
in asking others to participate.
The first project of the Fund is to create a social network focused on offering information on financial
services, a comprehensive range of financial services and products with feedback on each from a
wider community, as well as providing the ability for individuals to be able to engage in online trading
as well as to review and purchase investment products through the social community. This ensures
a more transparent product offering opposed to the traditional method of distributing financial
products.
The key to success is in finding a way to work with Facebook, LinkedIn or other major social
networks to identify persons that wish to be involved in creating such a new incentivized social
network that offers real value for money and savings on products and services, a forum for
information sharing, and an ability to earn income.
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To illustrate how critical ecommerce is to world financial firm,
we gather the information on online- ads spend by US
financial services companies such as banks and credit
unions, credit card companies, brokerages, asset managers,
insurance-related firms and others. US alone, they spend
$ 4.66 billion in online ads in 2012, 15.7% more than 2011.
The biggest growth segments for targeted advertising
spends are foreseen as mobile phone advertising and
professional social networks.
Given that the global foreign exchange market turnover alone has now exceeded an average daily
turnover of USD $4.0 trillion, it is not surprising that companies engaged in online trading brokerage
services and support are the most aggressive with online spending within this segment.
Google analytical statistics below show the popularity of key word searches online related to
Forex. Combined total word searchers for topics related to Forex exceed over 3.5million per
month.
Financial Services and related words get over 2.8 million searches per month
Forex – Gets 7,480,000 Global Google searches per Month with 550,000 of these searches
being done on mobile devices.
Forex key word searches – Get over 1.03 million searched worldwide
Forex Trading – Gets 673,000 Global Google searches per Month across all languages with
nearly 30,000 via mobile devices.
Forex Strategies - Gets 60,500 Global Google Searches per Month
Forex Tips - Gets 14,800 Global Google Searches per Month
Source: http://forums.digitalpoint.com/showthread.php?t=2578841 and Google Adwords.
In fact the highest cost per customer
acquisition is paid by companies in the
Forex Trading industry as shown in the
table below. E*Trade topped the list
amongst all brokerage houses spending,
followed by Forex.com spending only 25%
per quarter of E*Trade online.
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How it Works
The VCI Fund Managers have established the TraDesto Cell, which will invest in TraDesto Holdings
Ltd which is the 100% owner of Tradesto Ltd the financial social network.
The holding company owns 100% of Tradesto Ltd, and will invest in the setup and expansion of a
financial services social network to be called TraDesto.com, which will have its own full online
brokerage license and be incorporated in New Zealand.
TraDesto.com will promote online currency trading, equity trading and share trading as core
services. It will provide a social network built around financial Services allowing the sale and
promotion of financial services and products to its members. Other than spot trading instruments
and equities, other product offerings will range from medical insurances, unitized funds, private
equity funds and a host of other financial products to be recommended by IFA’s (Independent
Financial Advisors).
Investments made by TraDesto Cell will be reflected as Net Asset Value (NAV) which will be
updated every week. NAV of the cell will fluctuate according to the profit sharing revenue from
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Tradesto.com. Tradesto Holdings Ltd will be looking to list the shares publicly when it is ready to do
so.
The minimum amount that an individual can buy 1 unit of Tradesto Cell at 500 USD for 5,000
Tradesto Cell Shares and the maximum amount that 1 individual can contribute is 250,000 USD for
500 units of Tradesto Cell which is equivalent to 2,500,000 of shares in Tradesto Cell.
VCI Fund’s Tradesto Cell has a maximum uptake of a total of 50 million shares in Tradesto Holdings
Ltd, for total investment value of USD 5 million. Therefore as owners of Tradesto Cell, you own
stakes in Tradesto Holdings Ltd.
TraDesto cell will also benefit from profit sharing pool from trade volumes generated by individuals
that use the Tradesto.com platform and percentage of advertisement revenue generated by the
platform. This profit sharing further contributes to the NAV of the cell.
There will be a 18 months lock in period for Tradesto Cell, after which investors shall be eligible to
redeem their vested units in Tradesto Cell or to transfer them to other owners. Redemption shall be
based on the current NAV value. During redemption, Tradesto Cell shall liquidate investors share in
Tradesto Holdings Ltd at the best possible price, depending on the trading liquidity, if it is already
publicly listed.
All investment in Tradesto Cell will be monitored and administered by a reputable independent fund
administrator Ninetyeast Financials with the objective of providing transparency of the activities in
the fund and to protect investor’s interest.
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Business Objectives
In order to rapidly gain market share TraDesto.com will be offering real dollar incentives to reward its
members directly for building a social network in supporting of the community. This will include
commission sharing from any trades places by members within certain levels of their Social Network
based on the member’s qualification. It will include also commission sharing from the sale of any
financial services, products or training purchased through the TraDesto platform.
Furthermore, Reward Points will be issued to any members of TraDesto.com that help introduce new
members to the social network. These Reward Points can then be used to redeem products and
services worldwide. Instead of spending heavily on advertising online TraDesto.com will implement a
number of marketing initiatives that can assist with reaching millions of persons worldwide through
incentivized viral social marketing strategies and give away.
TraDesto.com has as an objective attracting 1 million members worldwide to the TraDesto.com
community within a period of 12 months of launching the new TraDesto social trading platform
anticipated for July 2013.
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Steps To Own Your Share in Tradesto the Ultimate Financial Social Network
1. Register at www.vcifund.com 2. Go through the registration process 3. Read and agree to subscription agreement 4. Key in how many units of Tradesto cell you wish to subscribe.
(1 Unit = $500, 5000 shares in TraDesto Cell)/ (Tradesto Cell will own 10% TraDesto Holdings)
5. You must upload your KYC (Know Your Customer) documents online via members area as part of the due diligence process required by international law for anti-terrorism and anti-money laundering
6. Make payment by bank wire to Barclays Bank (which will be given to you during registration)
7. Ninetyeast Financials will oversea the entire process to be in line with international law to protect your interest.
8. You will receive a receipt which states details of your subscription and acknowledgement of payment.
9. Redemption is allowed after 18 months of lock-in period after date of subscription