trademark your brand: seminar at burnaby board of trade

+1 (778) [email protected]

http://TrademarkFactory.Com

Trademark Your Brand!

If It’s Worth Promoting,

It’s Worth Protecting! ®

IF YOU HAD AN UNLIMITED BUDGET,

ALL OTHER THINGS (INCLUDING PRICE) BEING

EQUAL, WHICH WOULD YOU BUY?

LESSON #1: BRAND IS IMPORANT

• Louis Vuitton sues fried chicken restaurant with similar logo

• Beyoncé Sues "Feyoncé" Knockoff Retailer

• University of Houston System Files Trademark Infringement Lawsuit Against South Texas College of Law over similar logo.

• Citigroup sues AT&T for trademark infringement over the words “THANK YOU”

• Sweetie Pie's owner sues his own son, alleging trademark infringement at his restaurants

• Metallica, Canadian Cover Band Reconcile Over Cease and Desist Letter

• Apple loses trademark fight over 'iPhone' name in China

• Adidas Settles Lawsuits with Marc Jacobs and Forever 21

• Sanders campaign accused of "trademark bullying“

• Christian Louboutin Wins Trademark Lawsuit: Red Sole Triumph!

• Brewery Changes Name For Second Time In Two Years Because Trademark

• Sorry Manchester United, 'Jose Mourinho' is a registered trademark of Chelsea Football Club

• Vancity Buzz rebrands shortly after Buzzfeed Canada’s Trademark approved

• DeMartini, Pearcy, Croucher Take Control Of RATT After Expelling Blotzer From Partnership

• Snoop Dogg and Toronto Maple Leafs Battle Over "Leafs" Trademark

• Seattle salon shares trademark warning for small businesses

• ASOS pays out £20.2 million in trademark battles

• Indonesian “Pierre Cardin” wins lawsuit against the French designer

• USPTO asks Supreme Court to hear The Slants case

• Oprah Winfrey wins ‘Own Your Power’ trademark suit

LESSON #2: TRADEMARKS MATTER TO BUSINESSES OF ALL SIZES

AND ALL INDUSTRIES



Trademark Your Brand!

If It’s Worth Promoting,

It’s Worth Protecting! ®



I’m singing my dad’s song on Russian TV



QUIZ:If a business does not have

THAT for long enough time,

it is guaranteed to FAIL.What is it?



NO CUSTOMERS=

NO BUSINESS



WHY can you end up with a business

that has NO CUSTOMERS?



KNOW YOU

NO YES

WANT

YOUR

PRODUC

T

YES

NO



Jack Welch, Former CEO of General Electric:

If You Don’t Have A Competitive Advantage—

Don’t Compete!



If You Don’t Have

A Competitive Advantage—

Don’t Compete!

+ =YOUR COMPETITIVE ADVANTAGE =

HAVING SOMETHING THAT ALLOWS YOU TO GET MORE PEOPLE TO KNOW YOU AND

WANT YOUR PRODUCT



Jack Welch, Former CEO of General Electric:

If You Don’t Have A Competitive Advantage—

Don’t Compete!

Andrei Mincov, CEO of Trademark Factory:

If You Don’t Protect Your Competitive Advantage—You

Don’t Have A Competitive Advantage!



LESSON #3TRADEMARKS HELP YOU

BUILD & MAINTAINCOMPETITIVE ADVANTAGE



WARNING! Do You Make These 2

Common Branding Mistakes?



MISTAKE #1



MISTAKE #1 Focusing too much on picking the “perfect”

brand at the expense of building a viable business



Apple Google Microsoft Coca-Cola Facebook ToyotaIBM Disney McDonald's GE Samsung AmazonAT&T BMW Cisco Oracle Intel NIKELouis Vuitton Mercedes-Benz Verizon Walmart Honda American ExpressBudweiser Marlboro SAP Gillette Pepsi VisaESPN Nescafe H&M L'Oréal Ford AudiHSBC HP Home Depot Frito-Lay UPS AccentureWells Fargo Gucci Starbucks IKEA CVS HermèsNestle Pampers Fox Ebay Zara DanoneSiemens MasterCard J.P. Morgan Cartier Chevrolet ColgateKellogg's Kraft Lexus Rolex Chase CaterpillarPorsche Bank of America Citi Nissan Hyundai SantanderBASF Red Bull FedEx Sony Volkswagen CoachNetflix Chanel Target Panasonic Thomson Reuters CanonHeineken LEGO Subway John Deere Boeing AdidasUniqlo Allianz T-Mobile BBVA Corona PhilipsPrada RBC Hershey Costco

2016 TOP 100 BRANDS



MOST ICONIC LOGO



3 Must-Haves of All Successful Brands



MISTAKE #2



MISTAKE #2 Failing to protect the

brand early on



2 months BEFORE launch



2 months BEFORE launch8 months BEFORE launch





SAME month as launch








While the founder was renting out his own bedroom on AirBnB to pay for the overhead



SINGLE CAUSE OF THESE 2 MISTAKES



SINGLE CAUSE OF THESE 2 MISTAKES

Lack of Self-Belief



IDEA

vs.

EXECUTION



IDEA vs. EXECUTION

Why on earth would you spend time, money, and

energy executing a worthless idea?



IDEA vs. EXECUTION

Ideas worth executing are worth protecting



IDEA vs. EXECUTION

If You Don’t Protect Your Competitive Advantage—

You Don’t Have A Competitive Advantage!



LESSON #4YOUR BRAND AND YOUR

BUSINESSARE NOT WORTHLESS



WHAT are

trademarks?



Definition of a Trademark

A trademark is anything that allows the market to tell your products and services apart from identical or similar products and services of everyone else.




A trademark CANNOT too closely RESEMBLE

someone else’s trademark covering the same or similar

products or services.




A trademark must do MORE than simply describe

a feature or a characteristic of your products and services.



5 main things to trademark:

If It’s Remarkable, It’s Trademarkable! ®



5 main things to trademark:

1. The name of your business2. Names of your products3. Names of your services4. Logos you use to identify your business, products, or

services5. Taglines you use to identify your business, products,

or services



Trademarking Growth Hack




FRAPPUCINO




Mortgage Broker




Mortgage Broker withIHNC® calculator




1. Identify FEATURE important to the market




1. Identify FEATURE important to the market2. Come up with unique NAME for the feature



Is the name that I came up with UNIQUE?

Check if your brand is trademarkable.

FOR FREE.

http://freeTMsearch.com/BBOT




1. Identify FEATURE important to the market2. Come up with unique NAME for the feature3. TRADEMARK the name




1. Identify FEATURE important to the market2. Come up with unique NAME for the feature3. TRADEMARK the name4. USE the name everywhere



LESSON #5TRADEMARK THOSE ELEMENTS OF YOUR BRAND THAT (WILL):

1. HELP YOUR BUYERS FIND YOU2. HELP YOUR BUYERS

REMEMBER YOU3. COMPEL YOUR BUYERS TO

BUY FROM YOU



WHYregister

trademarks?



THIS IS BOB



MINIMIZE RISK OF FORCED REBRANDING



MINIMIZE RISK OF CUSTOMER CONFUSION AND COST OF

TRADEMARK DISPUTES



BUILD VALUABLE ASSET



SOLUTION:



3 BENEFITSof registeringtrademarks



3 Benefits of Trademark Registration

#3

Protection BEFORE use




#2

Protection is FEDERAL




#1

Presumption of VALIDITY and OWNERSHIP



LESSON #6REGISTER YOUR TRADEMARKS



2 REASONS NOT TO GET A TRADEMARK




1. You plan to rebrand




1. You plan to rebrand

2. You plan to shut down the business



SINGLE CAUSE OF 2 BRANDING MISTAKES

Lack of Self-Belief



BRANDING MISTAKES #3 & #4



BRANDING MISTAKE #3 Thinking that

trademarking is“too easy”



DO-IT-YOURSELF TRADEMARKING



TRADEMARK SEARCH

DRAFTING TM

APPLICATION

FILINGTM

APPLICATION

TRADEMARK APPROVED

OFFICE ACTION

TRADEMARK DEAD

TRADEMARK PUBLISHED

TRADEMARK ALLOWED

TRADEMARK OPPOSED

TRADEMARK REGISTERED

STATEMENT OF USE FILED

• CONFUSION WATCH

• RENEWALS• AMENDMENTS

Each and every one of you is smart enough to file your

own trademarks!

But is it worth your time learning all the ins and outs

to do it properly?



BRANDING MISTAKE #4 Thinking that

trademarking is“too expensive”



BRAND VALUE: $73BBRAND VALUE:

$0



LESSON #7THE COST OF TRADEMARKING

SERVICES IS IRRELEVANT



OTHER LAW FIRMS & ONLINE FILING COMPANIES



TRADEMARK SEARCH

DRAFTING TM

APPLICATION

FILINGTM

APPLICATION

TRADEMARK APPROVED

OFFICE ACTION

TRADEMARK DEAD

TRADEMARK PUBLISHED

TRADEMARK ALLOWED

TRADEMARK OPPOSED



• CONFUSION WATCH


$300

$400 $100

$100$100$100

$300$5,000

$500

$3,000

$300

$300

$15,000+

$5,000



THERE’S GOTTA BE A BETTER WAY!



👍 free comprehensive trademark search



Free comprehensive trademark search

Check if your brand is trademarkable.

FOR FREE.

http://freeTMsearch.com/BBOT




👍 single all-inclusive flat fee




👍 single all-inclusive flat fee

👍 100% money-back guarantee



The only firm in the world offering trademarking services

with a predictable result for a predictable budget.



We filed 640+ trademark applications in Canada, the U.S., EU, and Australia for

330+ happy clients.

Dozens of glowing video testimonials and return clients.



• Free trademark search• One flat fee from start to finish• Unlimited follow-up and responses to

objections• 100% money-back guarantee



TRADEMARK SEARCH

DRAFTING TM

APPLICATION

FILINGTM

APPLICATION

TRADEMARK APPROVED

OFFICE ACTION

TRADEMARK DEAD

TRADEMARK PUBLISHED

TRADEMARK ALLOWED

TRADEMARK OPPOSED



• CONFUSION WATCH




ORDER YOUR FREE

TRADEMARK SEARCHTODAY

HTTP://FREETMSEARCH.COM/BBOT



BUY


BY FEBRUARY 1, 2017



TRADEMARK SEARCH

DRAFTING TM

APPLICATION

FILINGTM

APPLICATION

TRADEMARK APPROVED

OFFICE ACTION

TRADEMARK DEAD

TRADEMARK PUBLISHED

TRADEMARK ALLOWED

TRADEMARK OPPOSED



• CONFUSION WATCH




What You Get with All-Inclusive Package

$500 OFF



1. Copyright Assignment Agreement ($1,000)





2. Content Creation Agreement ($3,500)





2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)





2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)4. Trademark License Agreement ($4,000)





2. Content Creation Agreement ($3,500)3. Non-Disclosure Agreement ($2,500)4. Trademark License Agreement ($4,000)

Total Value: $11,000




Is Your Brand Worth ?



ORDER YOUR FREE

TRADEMARK SEARCH TODAY
