brand book - sormat en · brand book. 2. trademark. a trademark is a valuable business asset. the...

1Sormat Brand Book

Brand BookVisual guidelines for designers

2Sormat Brand Book

TRADEMARK

A trademark is a valuable business asset

The main purpose of our trademarks is to

ensure that the users of our products can

recognise Sormat products among others

in the market.

Sormat’s trademarks are protected by

international, national and regional

registrations. Sormat will take legal action if

there is any infringement on the company’s

registered and non-registered trademarks

and elements linked to them.

Sormat Oy’s registered trademarks include

Sormat®, Trusted Fixings Since 1970®, PFG®,

S-UF®, S-UP® and Liebig® . Gripper™ is a

trademark of Sormat Oy.

FOR DESIGNERS

Sormat sells its products and services in more than 40 countries

That is why our goal is for our company’s

message to be distinctive, consistent and

recognisable in all market areas, regardless

of the designer.

Our visual guidelines are designed to be

a practical tool to assist all of our co-

operation partners in planning and realising

Sormat’s communication material.

Our intention is not to shackle creativity,

but we also cannot allow too much creative

licence. If the communication solution you

have designed deviates from the guidelines

in this Brand Book, please contact

[email protected].

Please include in your email a written

explanation as well as a draft, with as much

detail as possible, of your solution.

FINALLY

Read these guidelines carefully before getting started

Any party that wishes to use Sormat’s visual

brand elements, such as a logo, symbol or

other image, is required to read the guideli-

nes contained in this Brand Book.

Any visual elements presented in these

guidelines or otherwise connected to

Sormat’s trademarks cannot be used

in any way without the explicit written

consent of a representative of Sormat’s

communications or without permission

having been otherwise granted and which

can be proven.

As we retain the right to make changes to

these visual guidelines without warning,

we recommend that parties executing

design plans that concern Sormat’s

communications regularly visit www.

sormat.com to ensure that they are up to

date about possible changes.

Please send any questions you may have

concerning Sormat’s communications and

visual identity, as well as material requests

to [email protected].

BRAND

A brand is the positive reputation built around a trademark

In the safety-critical construction industry,

we want our end users to always think of

us as a reliable manufacturer of premium

quality products and as a company that

resolves fixing issues.

We naturally cannot decide for our end

users what they think of our company, but

we can try to steer their impression of us in

the right direction.

Sormat’s visual identity supports our

targeted brand identity: Convenience

and expertise, which allow us to offer our

customers the best purchasing, service and

user experience in the fixing industry.

Sormat Brand Book 3

LOGO .........................................................4

COLOURS ..................................................8

TYPOGRAPHY ...........................................9

PHOTOS .................................................. 12

SYMBOLS ................................................ 15

INFOGRAPHICS ......................................16

PAYOFF .................................................... 17

PRODUCT BRANDS ............................... 18

APPLICATION EXAMPLES ......................19

BRAND ADVERTISING ............................20

PRODUCT ADVERTISING ......................26

4Sormat Brand Book

LOGO

Sormat’s logo is made up of a logotype and a symbol

The logo is the most concise representation of Sormat’s brand. That is why it must always be used correctly and consistently. The logo must always be presented exactly as it was designed. The logo can never be changed, modified or reproduced as a drawing. Always use original Sormat logo files.

With careful consideration, the symbol can also be used separately from the logotype, but the symbol alone cannot replace the use of the logo.

Never use the logotype on its own, i.e. without the symbol.

Logo

Logotype Symbol

5Sormat Brand Book

LOGO

Clear space

To ensure that the logo stands out from its surroundings as effectively as possible, a clear space free of any text and graphical elements must be left around the logo, as shown here. The minimum size of the clear space is half of the width and half of the height of the symbol. The clear space is shown here.

Logo

Clear space

Clear space

Cle

ar spac

e

Cle

ar s

pac

e

0.5 xthe width

of the symbol

1 xthe width

of the symbol

1 xthe height

of the symbol

0.5 xthe height

of the symbol

6Sormat Brand Book

LOGO

Versions

There are different-coloured versions of

the logo. Here are some examples of how

the logo versions should be used with, for

instance, different coloured backgrounds.

The most important factor is for the logo to

stand out sufficiently from the background.

Always use a white background and

coloured logo whenever possible.

COLOUREDA coloured logo on a white

background. If not possible to

use a white background, use

as light a shade or surface as

possible for the background.

COLOURED NEGATIVEIf you wish to use the negative of

the logo on a coloured surface,

these are the recommended

methods for doing so. Always

use a dark background.

MONOCHROMEIf, for technical printing reasons,

neither a coloured version nor

a coloured negative version of

the logo can be used, then a

monochrome version must be

used.

ONE COLOUR NEGATIVEUse a white version of the logo.

7Sormat Brand Book

LOGO

Versions

LOGO FILE FORMATSVarious versions of the logo have been

created for different purposes, such as for

print media and for web and MS Office

environments.

The logic behind the names of the original

logo files is to indicate the positive or

negative version of the logo shade, and the

logo’s colour space and file format.

Sormat_logo_nega_cmyk.eps

Shade, applicability

Colour space File format

PRINT MEDIASormat_logo_cmyk.epsSormat_logo_cmyk.pdf

WEB AND OFFICESormat_logo_rgb.pngSormat_logo_rgb.jpg

PRINTINGSormat_logo_blue_cmyk.epsSormat_logo_blue_cmyk.pdf

WEB AND OFFICESormat_logo_blue_rgb.pngSormat_logo_blue_rgb.jpg

PRINTINGSormat_logo_orange_cmyk.epsSormat_logo_orange_cmyk.pdf

WEB AND OFFICESormat_logo_orange_rgb.pngSormat_logo_orange_rgb.jpg

PRINTINGSormat_logo_black_cmyk.epsSormat_logo_black_cmyk.pdf

WEB AND OFFICESormat_logo_black_rgb.pngSormat_logo_black_rgb.jpg

PRINTINGSormat_logo_nega_cmyk.eps

WEB AND OFFICESormat_logo_nega_rgb.png

PRINTINGSormat_logo_white.eps

WEB AND OFFICESormat_logo_white_rgb.png

8Sormat Brand Book

ORANGE

CMYK 0, 60, 100, 0RGB 228, 119, 42#e4772aPANTONE COATED 151RAL 2003

BLUE

CMYK 100, 60, 0, 40RGB 0, 52, 98#003462PANTONE COATED 2154RAL 5013

DARK GREY

CMYK 0, 0, 0, 80RGB 51, 51, 51#333333PANTONE COOL GRAY 11RAL 7016

LIGHT GREY

CMYK 0, 0, 0, 15RGB 220, 220, 220#dcdcdcPANTONE COOL GRAY 2RAL 7035

COLOURS

Main colours

Sormat’s main colours reflect personality

and help to build a recognisable brand.

These defined colours are used extensively

in various graphical elements, such as

backgrounds, lines, texts, symbols and

graphs.

Additional colours

Sormat’s additional colours bring variety to

the regular colour palette. Use dark grey as

the main text colour on a white background

instead of full black. Light grey is good as,

for example, a background colour.

Otherwise, these colours should be used

with consideration, and they work best in

small doses together with the main colours.

9Sormat Brand Book

TYPOGRAPHY

Typography in professional applications and on the internet

For professional applications, such as in

print media and various motion picture

applications, such as animation, video and

the internet, Sormat’s typography consists

of the Museo font family in the font

versions shown here.

MUSEO SANSis a sans serif font that works best when

clarity is required, for instance, in tables, for

numbers and small body text.

MUSEO SLABis a serif font with more character. It works

well in headlines and pull-quotes, as well

as in marketing applications and in a large

font.

MUSEO Sans 30001234567890+/&?%€#

MUSEO Sans 50001234567890+/&?%€#

MUSEO Sans 10001234567890+/&?%€#

MUSEO Sans 70001234567890+/&?%€#

MUSEO Sans 90001234567890+/&?%€#

MUSEO Slab 30001234567890+/&?%€#

MUSEO Slab 50001234567890+/&?%€#

MUSEO Slab 10001234567890+/&?%€#

MUSEO Slab 70001234567890+/&?%€#

MUSEO Slab 90001234567890+/&?%€#

The Museo Sans series can be purchased online at:http://www.myfonts.com/fonts/exljbris/museo-sans/

The Museo Slab series can be purchased online at:http://www.myfonts.com/fonts/exljbris/museo-slab/

10Sormat Brand Book

TYPOGRAPHY

Typography in office appli-cations

In office applications, such as Microsoft

Office, Sormat’s typography consists of the

Calibri typeface in the fonts shown on the

right.

This typeface can also be used on websites

if, for technical reasons, it is not possible to

use the above-mentioned Museo Sans or

Museo Slab.

Calibri fonts are the default typeface in MS

Office 2010 and 2013.

Calibri Lightabcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ01234567890+/&?%€#

Calibri Regularabcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ01234567890+/&?%€#

Calibri Boldabcdefghijklmnopqrstuvwxyzåäö ABCDFEFGHIJKLMNOPGRSTUVXYZÅÄÖ01234567890+/&?%€#a a

Calibri Museo Sans

11Sormat Brand Book

TYPOGRAPHY

Cyrillic script

The Museo Sans typeface also includes the

Cyrillic version Museo Sans Cyrillic. Use

this typeface in, e.g. in Russian-language

applications.

MUSEO Sans cyrillic 300abcdefghijklmnopqrstuvwxyzåäö ЛЛМНОПСТУФХЦЧШЩЪЫЬЭЮЯКЙЗЖЕДДГВБАЏ





The Museo Sans Cyrillic series can be purchased online at:http://www.myfonts.com/fonts/exljbris/museo-sans-cyrillic/

12Sormat Brand Book

PHOTOS

Sormat’s photos reflect the industry the compa-ny represents, as well as people at work The photos can be

grouped into three categories:

PEOPLEINDUSTRYMATERIALS

> See more examples of how photos are

used in the application demos on page 17

PEOPLE

Clipped or partially clipped black &

white photos of people are the basic

elements of Sormat’s visual identity.

• Strive to photograph genuine or

true-to-life situations.

• The photos should be

refreshingly masculine and re-

flect a sense of enthusiasm and

satisfaction.

• The themes of the photos can be

chosen according to the

target group, showing either a

consumer or a professional.

13Sormat Brand Book

PHOTOS

Sormat’s photos reflect the industry the compa-ny represents, as well as people at work The photos can be grouped into

three categories:


INDUSTRY

Black & white industry photos

• General photos

of construction sites, renovations

or, for example, simple installa-

tions

at home.

• A white background or a lot of

white in the photo is recommen-

ded; for example, a white sky or

white wall.

• Photos can include people as

well, but this is not a require-

ment.

14Sormat Brand Book

PHOTOS

Sormat’s photos reflect the industry the compa-ny represents, as well as people at work The photos can be

grouped into three categories:


MATERIALS

A selection of various material

surfaces suitable for backgrounds, for

example.

• concrete

• brickwork or brick walls

• Porous base materials

• Natural stone

• Gypsum plasterboard

• Etc.

15Sormat Brand Book

SYMBOLS

Vector-based symbols are core elements of Sor-mat’s visual identity and, together with the photos, they form a part of the image palette The symbols can represent both general

themes (e.g. the arrow) and themes related

directly to products or the industry, for ex-

ample, a power drill or the Torx shape.

Crucial elements of the symbols are a

degree of

consistency and a balance between sharp

and round edges, similar to the examples

shown here.

Symbols are used together with product

photos, for instance in Sormat’s stationery,

and they can be used in all visual materials.

> See more examples of how symbols are


16Sormat Brand Book

INFOGRAPHICS

Clear and understandable infographics that have a convincing visual style are an important element of Sormat’s visual identity Installation and dimensional drawings are

available for products on the internet and in

packages, catalogues and brochures.

In communication related to Sormat

products, only original installation and

dimensional drawings can be used; this is to

ensure that the instructions and data given

are correct.

INSTALLATION DRAWINGS

In both black & white and colour

infographics, it is important to achieve

maximum definition, clarity and

reproduction on a small scale.

DIMENSIONAL DRAWINGS

Dimensional drawings are important in

selecting the correct fixing product. They

present the most important parameters

affecting selection. Dimensional drawings

are available in both blue and black & white

versions.

S-K

AS

-KA

KS

-KA

H

h nom

h 1

d 0

t fix

1. P

oraa

rei

kä y

llä

olev

an ta

uluk

on m

ukaa

n. 2

.-3.

Puh

dist

a re

ikä

huol

ellis

esti

har

jall

a ja

pum

pull

a.

4. L

yö a

nkku

ri s

isää

n. 5

. Kir

istä

mut

teri

oik

eaan

kir

isty

smom

entt

iin.

Ex. 1 Black & white installation drawing

Ex. 2 Coloured installation drawing

Ex. 3 Coloured installation drawing

17Sormat Brand Book

PAYOFF

What do our customers get from us that they can’t find elsewhere? Sormat makes the work go smoothly. This

is something that should be highlighted in

our customers’ purchasing, service and user

experiences. Our smooth service is born

out of a determination that is supported by

the know-how of individuals, teams and the

company, and the right tools. We call our

standard Sormat Super Service.

In communication, the slogan, i.e. payoff, is

usually replaced by strong, distinctive head-

lines. A permanent form and style has been

designed for our Super Service standard,

and this highlights our way of thinking in

internal and external communication.

The Super Service payoff can also be used

together with a symbol. Do not use the

payoff + symbol version in applications

where it might conflict with Sormat’s logo.

The payoff + symbol version works best

in places where Sormat’s logo is not in

the immediate vicinity of it, such as on the

inside page or back cover of a catalogue, if

Sormat’s official logo is on the front cover.

Or, say, in an animated banner that does not

include the official logo.

> See more examples of how the payoff is


SUPER SERVICE

SUPER SERVICE

Now we’ve set the standard. We call it SUPER SERVICE.

The payoff within a sentence:

Basic payoff style:

Payoff + symbol:

Font:Museo Sans 700Tracking +50

18Sormat Brand Book

PRODUCT BRANDS

Sormat’s main product is the company itself

Sormat, thus, is the brand for the entire

company, not for individual products.

Sormat’s products are part of a single

high-quality offering, the product portfolio.

This is reflected in the product names, for

example, S-CS (Sormat Concrete screw).

Sormat’s corporate brand is crystallised in

the logo presented on page 4 of this Brand

Book.

Sormat’s product portfolio includes three

“product brands”, i.e. types or groups of

products that are recognised in the markets

by their independent and unique brand

names. They are either registered or so-

called established trademarks.

Sormat’s product brands are:

> LIEBIG®

> PFG®

> GRIPPER™

The product brand logo can never be used

without Sormat’s logo or with the symbol

alone.

Gripper™ logo:

The Gripper® logo consists of the product brand logo and the old Sormat logo. It can also be used without the Sormat logo. Sormat’s new logo can also be used in the same layout.

> See examples of how the logo is used in the application demos on page 26

PFG® logo:

The PFG® logo cannot be used in communications..

LIEBIG® logo:

®The LIEBIG® logo can be used in communication in the place reserved for an alternative logo in colour versions similar to the Sormat logo. Hierarchically, the logo is comparable to the approval and certificate logos. Sormat’s logo must always be the more visible one.

> See examples of how the logo is used in the application demos on page 27

Sormat Brand Book 19

APPLICATION EXAMPLESExamples of the overall visual appearance, i.e. how the core elements of Sormat’s identity are used in various applications.

LOREMS Slab 900 estair

POSTER LAYOUT

In these examples, a black & white photo of a person is combined

with symbols and the logo in a highly distinctive and dynamic way

and set against a white background.

There can be some translucency between the photo and the

symbols, i.e. a multiply effect is used for either of the objects.


COVER-LIKE LAYOUT FOR BROCHURES/CATALOGUES

These examples combine black & white industry photos,

symbols, text and the logo, set against a white background.




MUSEO Slab MUSEO Sans

SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS

MUSEO Sans MUSEO Sans

SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS

POWERPOINT CHAPTER SEPARATOR LAYOUT

These examples combine a black & white photo of a person,

a product photo, symbols, Calibri text and the logo on a white

background.




Headline Calibri 36 pt Sormat blue Headline Calibri Regular 24 pt dolor sit amet, consectetuer adipiscing elit sed posuereRusko 12.9.2014

Headline Calibri 36 pt Sormat blue Headline Calibri Bold 36 lorem

Calibri Regular 24 pt dolor sit amet, consectetuer

Headline Calibri 36 pt Sormat blue Headline Calibri Bold 36 lorem

Calibri Regular 24 pt dolor sit amet, consectetuer

OTHER EXAMPLES OF VISUAL IDENTITY USE

These examples combine a black & white photo of a person,

a product photo, symbols, Calibri text and the logo on a white

background.




Business card frontside design T-shirt design with typography theme

Roll-Up design with products

BRAND ADVERTISING LAYOUT

These advertisements combine black & white photos of a

consumer, symbols, text and the logo, set against a white back-

ground. In addition, the payoff is used within the text.

Harjutie 5, FI-21290 Rusko, Finland | www.sormat.com

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium dolo-remque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo

SED UT PERSPICIATIS UNDE OMNIS ISTE NATUS ERROR SIT VOLUPTATEM ACCUSANTIUM DOLOREMQUE LAUDATIUME, TOTAM REM APERIAM, EAQUE IPSA QUAE AB ILLO INVENTORE VERITATIS ET QUASI SUPER SERVICE.

Now we’ve set the standard.

We call it

SUPER SERVICE.

Animated banner frame for the internet: Print advertisement


EVENTS

Sormat’s visual identity at events can combine photos, macrotexture

photos of construction materials, symbols and written messages.

Theme stands must follow a light, bright and well-lit style, and the

general appearance must be recognisable. A selected theme (e.g.

the 60s) may be communicated by means of imagery and symbols

created to highlight the theme.

To capture people’s attention, orange flashing lights or an orange

high visibility style, for example, can be used.

Conceptualised version of a fair stand designed by Expolar Oy.


EXHIBITIONS / EVENTS & PROMOTION / INTERIORS & DISPLAY /

Copyright © 2013 Expolar Oy. All rights reserved.

LAYOUT OF THE INFORMATION PAGES OF BROCHURES/CATALOGUES

Sormat uses automated publication technology, which partially

defines the visuals of print media, such as product brochures

and catalogues.


TYPE CODEOTHER CODE Approval Length ø

Min. hole

depth

Max. fixture thick-ness Thread

Lmm

d0

mmh1

mmtfix

mmø x Lmm pcs pcs

12345678901234567890 1234567890123 1234567 • 123 12 123 123 20x12 123 1234

S-KA 6/15 12345 1234567 • 123 12 123 123 20x12 123 1234

S-KA asennustyökalu M6 123 12 123 123 20x12 123 1234

BLS M16-25/200/60 BLS1625200060 1234567 • 123 12 123 123 20x12 123 1234

Text field: Table notes: refers to product group and table based data in order to avoid superscripts in the table. Can be 1-2 text columns. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex.

Text field: Technical notes: refers to e.g. approval the table is based on or other. Can be 1-2 text columns. …Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt.

Text field: product goup name and technical description lorem ipsum dolor sit amet, con.

Text field: Product group name related to the table

Text field: Table notes: refers to product group and table based data in order to avoid superscripts in the table. Can be 1-2 text columns. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo.

TYPE øFixture hole ø

Embed-menth depth

Min. base material

thickness

Width across

flats

Instal-lation torque

LOADSNon-cracked

concrete

LOADS Cracked concrete

d0

mmdf

mmhnom

mmhmin

mmSWmm

Tinst

N,Tension

kNShear

kNTension

kNShear

kN

8 / 50 1234 1234 1234 1234 1234 1234 1234 1234 1234 1234

12345678901234567890 1234 1234 1234 1234 1234 1234 1234 1234 1234 1234

TECHNICAL DATA

PERFORMANCE DATA

EXPANSION ANCHORS Through bolts

S-KA, S-KAK, S-KAH, S-KAH HCR24

EXPANSION ANCHORS Through bolts

S-KA, S-KAK, S-KAH, S-KAH HCR

VERSIONS

DESCRIPTION

INSTALLATION

BUILDING MATERIALS APPROVALS

24

• S-KA, zinc-plated steel• S-KAK, mechanically galvanized steel• S-KAH, stainless steel• S-KAH HCR, highly corrosion resistant stainless steel

APPLICATIONS

• Steel structures• Column base plates• Seatings• Barriers• Cable racks• Handrails• Ladders• Façade systems

1 Drill a hole according to the data provided in the catalogue or the product package. 2-3 Clean the hole using a metal brush and a blow-out pump.4 Hammer in the anchor.5 Tighten the nut to a correct installation torque.

• Preassembled torque-controlled expansion anchors for pre-, through and distance installations.• When torque is applied the expansion clip expands developing frictional grip with the drill hole walls. • S-KA for mainly dry indoors use, S-KAK for dry and humid indoors use, S-KAH for wet indoors, outdoors and industrial use, S-KAH for aggressive corrosion conditions. • Anchor size and maximum fixture thickness marked for easy identification.• The use of S-KA setting tool makes serial installation safer and quicker. • Preassembled torque-controlled

Approved for:• Non-cracked and cracked concrete C20/25 – C50/50Also suitable for:• Solid clay bricks (mx. M8)• Natural stone

For the most up-to-date product information please go to sormat.com

1 2 4 Tinst53

Premium-quality through bolts for fixing in non-cracked and cracked concrete

S-KA S-KAK

S-KAK

S-KAH

S-KAH

S-KAH HCR

S-KAH HCR

expansion anchors for pre-, through and distance installations.• When torque is applied the expansion lip expands developing frictional grip with the drill hole walls. • S-KA for mainly dry indoors use, S-KAK for dry and humid indoors use, S-KAH for wet indoors, outdoors and industrial use, S-KAH for aggressive corrosion conditions. • Anchor size and maximum fixture thickness marked for easy identification.• The use of S-KA setting tool makes serial installation safer and quicker.

Left. Front page of a product catalogue and

product brochure, presenting the product

characteristics.

Right. Example of a tables page in a product

catalogue and product brochure, presenting

technical and performance data by product

group.

PRODUCT ADVERTISING: AD SIZE A6

Sormat’s advertisements are primarily product-centred and

designed to activate sales. The surface area of small advertise-

ments is not filled with text; rather, the reader is guided to seek

more information through, e.g., the website. An eye-catching

layout is used. The advertisements combine photos, symbols,

text and the logo, set against a white, blue or orange back-

ground. The product advertisements shown in the examples can

also be used in sponsoring.

Ex. 1 A6 product advertisement on a white background


S-KA through BOLT

OPTION 1 sormat.com

S-KA through

BOLT

OPTION 1 sormat.com

OPTION 1 sormat.com

S-KA through BOLT

Ex. 2 A6 product advertisement on a blue background Ex. 3 A6 product advertisement on a white background



Sormat’s advertisements should be primarily product-centred

and designed to activate sales. A5 ads can include, in addition to

a headline and standfirst, concise information about the product

range. The reader is primarily guided to seek more information

from the website.

sormat.com

The All Wall PlugGripper™ suits all board & solid materials without fail!

youtube.com/sormatfixing

LOREM IPSUM LoremipsumLorem ipsum

Lorem ipsum

Lorem ipsum

8 / 50 12345 ABCD 12345 12345 12345

12345678901234567890 12345 ABCD 12345 12345 12345

12345678901234567890 12345 ABCD 12345 12345 12345

12345678901234567890 12345 ABCD 12345 12345 12345

12345678901234567890 12345 ABCD 12345 12345 12345

sormat.com

The All Wall PlugGripper™ suits all board & solid materials without fail!

youtube.com/sormatfixing

LOREM IPSUM LoremipsumLorem ipsum

Lorem ipsum

Lorem ipsum

8 / 50 12345 ABCD 12345 12345 12345

12345678901234567890 12345 ABCD 12345 12345 12345

12345678901234567890 12345 ABCD 12345 12345 12345

12345678901234567890 12345 ABCD 12345 12345 12345

12345678901234567890 12345 ABCD 12345 12345 12345

Ex. 1 A5 ad on a blue background Ex. 2 A5 ad on a white background



Sormat’s advertisements should be primarily

product-centred and designed to activate

sales. An A4 ad can present product types,

product groups or a specific product.

The ad can include, in addition to general

imagery and product photos, symbols, a

headline and a standfirst, a suitable amount

of sales arguments. The ad should addition-

ally include approval and certification logos.

The target group is primarily guided to seek

more information from the website.

Ex. 1 A4 ad on a white background

LIEBIG is now Sormat Liebig® Heavy Duty!The best heavy duty anchors in the world go now by the name Sormat Liebig® Liebig Heavy Duty!

LIEBIG® SUPERPLUS – Simply the quickest and safest self-undercutting anchor on the market

LIEBIG® SAFETY BOLT – Twin-cone anchor for applications with high safety requirements

LIEBIG® ANCHOR – A genuine general purpose heavy duty anchor for high loads

Range available also in A4 stainless steel.

SORMAT .COM

OPTION 1

Ex. 2 A4 ad on an orange background

LIEBIG is now Sormat Liebig® Heavy Duty!The best heavy duty anchors in the world go now by the name Sormat Liebig® Liebig Heavy Duty!

LIEBIG® SUPERPLUS – Simply the quickest and safest self-undercutting anchor on the market

LIEBIG® SAFETY BOLT – Twin-cone anchor for applications with high safety requirements

LIEBIG® ANCHOR – A genuine general purpose heavy duty anchor for high loads

OPTION 1

SORMAT .COM

Range available also in A4 stainless steel.


PRODUCT GROUP POSTER A3 OR 500 X 700 MM

Sormat’s point-of-sales advertisements should be primarily prod-

uct-centred and designed to activate sales. The posters primarily focus

on product categories and groups. The poster consists of a large main

picture and variants, an impactful headline, a standfirst, and 3 or 4 list-

ed sales arguments. Photos of the product in use, as well as approval

and certification logos can be included as needed.The target group is

guided to seek more detailed technical information from the website.

Ex. 1 A3 product group poster on a blue background

improved,approved& available!

Vinylester-based, ETA option 1 -approved ITH-Ve injection resin from Sormat!

• FOR HEAVY FIXINGS IN WIDE RANGE OF BASE MATERIALS

• ETA OPTION 1-APPROVED FOR CRACKED AND NON-CRACKED CONCRETE

• ETA APPROVED ACC. EUROCODE 2 / TR 023 FOR POST-INSTALLED REBAR CONNECTIONS

European Technical Approval-Acc. Eurocode 2 / TR 023 for rebars

ETA-13/0775

European Technical Approval-Option 1 for cracked concrete

ETA-13/0774

sormat.com

ITH 300 VE

ITH 280 VE ITH 345 VE ITH 410 VE







sormat.com


ETA-13/0775


ETA-13/0774

ITH 300 VE







sormat.com


ETA-13/0775


ETA-13/0774

ITH 300 VE

Ex. 2 A3 product group poster on an orange background Ex. 3 A3 product group poster on a white background


HANGING BANNERS, SIGNS, OUTDOOR ADS

Sormat’s exterior and point-of-sales banner

ads, hanging banners, and signs should pri-

marily be product-centred and designed to

activate sales. When setting up, pay attention

to the location of the banner, especially that it

is at the proper height and within the viewers’

eyeshot.

The layout consists of a big headline, a product

photo and, as required, approval, certification

and other logos. The placement of the dealer’s

logo must take into consideration the clear

space around Sormat’s logo. The target group

is guided to seek more detailed technical infor-

mation from the website.

Ex. 1. 3000 x 1500 mm

banner ad on a blue back-

ground and the dealer’s

logo.MEET THE UNIVERSAL FRAME PLUG S-UF®

sormat.com

PLACE DEALER LOGO HEREInformation with Museo Sans 700

MEET THE UNIVERSAL PLUG S-UF®

sormat.com

PLACE ADDITIONAL LOGOS HEREInformation with Museo Sans 700

PLACE DEALER LOGO HEREInformation with Museo Sans 700

Ex. 2. 3000 x 1500 mm

banner ad on an orange

background, with the

dealer’s logo and additional

logos.

32Sormat Brand Book

www.sormat.com

[email protected]

For more information and material requests

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