trademark usage guidelines

2
[Name of Corporation] Trademark Usage Guidelines The following guidelines must be complied with by each licensee ("Licensee") of the proprietary marks (the "Trademarks") of [Name of Corporation] (the "Corporation"). 1. Licensee shall not alter or obscure the Trademarks in any way. 2. Licensee shall use the symbols ® and/or ™ where appropriate, upon request by the Corporation. 3. Upon request by the Corporation, Licensee shall take reasonable steps to ensure that any product licensed by the Corporation is recognized and identified by the public as originating from the Corporation. Such steps may include, but are not limited to, the use of additional copy, indicia, logos or other markings with the Trademarks. 4. In order for the Corporation to preserve and maintain the image, reputation and value of the Trademarks, Licensee shall not use the trademarks in connection with products that do not meet the Corporation’s standards of quality. The Corporation retains the right to inspect products sold under any of the Trademarks to ensure that the Corporation's standards of quality are met. If the Corporation determines that any such products do not meet its standards of quality, it may prohibit the use of the Trademarks on such products. 5. The Corporation has a significant interest in ensuring that the Trademarks are used only in connection with products manufactured, distributed and sold in accordance with the highest ethical and business standards. Thus, the Corporation requires Licensee to comply with the national laws of any country in which such products, or any component thereof, are manufactured, any local laws, regulations, or standards applicable to such manufacturing, and any industry standards which have been established in said location. Any

Upload: legal-forms

Post on 12-Nov-2014

42 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Trademark Usage Guidelines

[Name of Corporation]Trademark Usage Guidelines

The following guidelines must be complied with by each licensee ("Licensee") of the proprietary marks (the "Trademarks") of [Name of Corporation] (the "Corporation").

1. Licensee shall not alter or obscure the Trademarks in any way.

2. Licensee shall use the symbols ® and/or ™ where appropriate, upon request by the Corporation.

3. Upon request by the Corporation, Licensee shall take reasonable steps to ensure that any product licensed by the Corporation is recognized and identified by the public as originating from the Corporation. Such steps may include, but are not limited to, the use of additional copy, indicia, logos or other markings with the Trademarks.

4. In order for the Corporation to preserve and maintain the image, reputation and value of the Trademarks, Licensee shall not use the trademarks in connection with products that do not meet the Corporation’s standards of quality. The Corporation retains the right to inspect products sold under any of the Trademarks to ensure that the Corporation's standards of quality are met. If the Corporation determines that any such products do not meet its standards of quality, it may prohibit the use of the Trademarks on such products.

5. The Corporation has a significant interest in ensuring that the Trademarks are used only in connection with products manufactured, distributed and sold in accordance with the highest ethical and business standards. Thus, the Corporation requires Licensee to comply with the national laws of any country in which such products, or any component thereof, are manufactured, any local laws, regulations, or standards applicable to such manufacturing, and any industry standards which have been established in said location. Any failure to do so may result in the Corporation prohibiting the use of the Trademarks.

6. When using the Trademarks in text, the Trademarks may only be used as adjectives accompanied by an appropriate noun (e.g., “[ie. "Trademark" Imaging Software]”). The only exception to this is that the particular word “[Trademark]” may be used as a proper noun to refer directly to the Corporation (e.g., “["Trademark" is at the cutting edge of imaging technology]”). The Trademarks may not be used as possessive nouns (unless the foregoing exception applies). The Trademarks may not be used as plural nouns or verbs. The Trademarks may not be abbreviated by deleting a portion of the mark.

7. The Trademarks may not be incorporated into licensee’s product names, trademarks, logos or company name. Licensee may not adopt any product names, trademarks, logos or company names that are confusingly similar to any of the Trademarks in meaning, visual appearance, or pronunciation.

8. Licensee may not make puns out of the Trademarks or portray them in a negative light.

Administrator, 01/03/-1,
Sample guidelines applicable to any licensee of a Corporation's Trademarks.