Linked Inguidelines

For internal use only

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Linked In basics LinkedIn is the biggest global online business network (347 MIO users, 84MIO in EU) (Q4-2014)

LinkedIn is not Facebook (= social networking with friends and family)

LinkedIn shows us how we are connected with our prospects, customers and other

stakeholders

Biggest mistake = use it as a passive sign board and not as a pro-active tool

So, it is important that H.Essers employs this network consistently

Biggest challenges:

- Build up network, as individual and as company

- Contribute to a mutual sales

- Contribute to our company’s corporate identity

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Tips & tricks: your profile Check all your settings Disable broadcasting of profile changes (Account settings) Profile, don’t sell here Professional picture Make a strong headline (add something personal) Summary:

- 1.000 charachters - No jargon - Right key words

- 4 blocks: company – you professionally – you personally – rich media

Experience:- 2.000 charachters - Jargon yes - Right key words

Organisations: if you are member - Expertise: if you have a function in an organisation Rich media: inlcude presentations, movies, pictures. Websites: choose ‘other’ to give a name

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Tips & tricks: your 1st degree connections

Use strict criteria

Extend your network & extend H.Essers’ network

Include former & current colleagues, new networking contacts, school

mates, university & training friends, teachers, friends, neighbours, …

1 simple rule for connecting:

> Connect online if you are connected offline

For a new contact, note how you met (Relationship)

Don’t do ‘Cold inviting’: 8 ignores = dismissal

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Tips & tricks: find people

1. Advanced search

2. Search on a name

3. Browse in the network of your network

4. Become member of groups were your targets & referals are

5. Adapt your name for ‘who’s viewed this profile’

6. Use ‘people similar to…’

7. Use ‘viewers of this profile also viewed…’

8. Use companies

9. Check ‘network updates’

10. Use ‘saved searches’

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Many ways to communicate1. Homepage: create an update

2. Company page: share an update

3. On 1st degree connection: send a message

4. On connections, select all and filter to max 50; then click ‘message’

5. To 2 or 3 via 1st connection: ask for introduction via direct message

6. On 2nd or 3th degree connection: send Inmail (€ credits)

1. Appears in homepage of 1st and 2nd connections

2. Appears in homepage of 1st and 2nd connections

3. appears in ‘messages’-box + respondent receives mail

4. appears in ‘messages’-boxes + respondents receive mail

5. 1st conn receives mail & message and can forward to the requested respondent

6. appears in ‘messages’-box + respondent receives mail

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Sharing our messages

Every H.Essers employee can easily contribute to extending our

company’s reach.

Do so by sharing, liking and/or commenting our posts.

See how, on the following slides.

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Sharing our messagesYou can find useful posts on

- your Linkedin homepage

- on the H.Essers company page

For example: if you want to share this article, then click ‘Share’

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This pop-up will appear.

Now, before clicking on the bottom button:

- Fill in a message in the box (if you don’t,

the instruction text in grey will be

included in your post)

- Choose the audience (public, or only your

connections)

- Click the Twitter box, if you want to

generate a tweet at the same time

- You could select groups or individuals,

but it is advisable to share with the public

Sharing our messages

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The 3 online networking principles

1. The networking attitude

2. Know, like & trust

3. The real power is in the 2nd degreeMicrosoft

PowerPoint Presentation

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Principle 1: the networking attitude

= sharing information, re-actively and pro-actively, without

expecting anything in return immediately

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Principle 2: The “Know, Like & Trust”-factor

“All things being equal, people do business with – and refer

business to- people they know, like and trust.”

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Principle 3: The real power is in the 2nd degree

It’s not who you know,

It’s who who you know knows!

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Introductions: 5 step strategy

1. Define a specific goal

2. Define the best placed persons

3. Use Advanced Search

4. Look for shared connections

5. Ask the best relations for an introduction via ‘magic mail’

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Introductions > Magic Mail Dear #1,

- I would like to introduce you to …

- Your relationship – how we know each other

- Why you should connect Dear #2,

- I would like to introduce you to …

- Your relationship – how we know each other

- Why you should connect Contact info #2:

- Title, tel, email, url, linkedin Contact info #1:

- Title, tel, email, url, linkedin

Concluding Adobe Acrobat

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