linkedin study: usage amongst financial advisors
DESCRIPTION
I have been writing more and more articles on social media, and more specifically on LinkedIn over the past few months following our readers and clients request. During our last LinkedIn’s webinar, I was surprised to see that about half of our attendees were not really active on LinkedIn nor were they using some of the most advanced features designed to grow their personal brand. As a result, I invited our readership to answer 11 questions on how they are currently using LinkedIn. I was pleased to see that 349 financial advisors and investment advisors took the time to fill this survey and share their experience using this specific social networking site. Feel free to share this study on your blog or in your marketing materials, just make sure you leave a comment below and properly attribute this study to Loic Jeanjean on behalf AdvisorWebsites.comTRANSCRIPT
advisorwebsites.com © 2010
Results based on survey conducted amongst 350 financial advisors in theUSA and Canada
advisorwebsites.com © 2010
LINKEDIN USAGEAMONGST FINANCIALADVISORS
LinkedIn Study: usage amongst financial advisors
% OF ADVISORS WITH A LINKEDIN PROFILE
LinkedIn Study: usage amongst financial advisors
% OF ADVISORS WITH A LINKEDIN PICTURE
LinkedIn Study: usage amongst financial advisors
LINKS INCLUDED BY ADVISORS ON THEIR PROFILE
LinkedIn Study: usage amongst financial advisors
CONTACT GROUPS ADDED BY ADVISORS ON LINKEDIN
LinkedIn Study: usage amongst financial advisors
RECOMMENDATIONS DISPLAYED BY ADVISORS ON LINKEDIN
LinkedIn Study: usage amongst financial advisors
# OF GROUPS ADVISORS ARE MEMBER OF ON LINKEDIN
LinkedIn Study: usage amongst financial advisors
% OF ADVISORS USING LINKEDIN ANSWERS
LinkedIn Study: usage amongst financial advisors
APPLICATIONS USED BY ADVISORS ON LINKEDIN
LinkedIn Study: usage amongst financial advisors
% OF ADVISORS USING LINKEDIN DIRECTADS
LinkedIn Study: usage amongst financial advisors
HOW OFTEN ADVISORS UPDATE THEIR PROFILE?
LinkedIn Study: usage amongst financial advisors
WEEKLY TIME SPENT BY ADVISORS ON LINKEDIN
LinkedIn Study: usage amongst financial advisors
TAKEAWAYS
94% of advisors use Linkedin71% use recommendations55% are members of 2+ groupsOnly 44% have used Linkedin Answers25% are running CPC ads20% never update their profiles61% use LinkedIn less than 1h per week
LinkedIn Study: usage amongst financial advisors
ADVISOR WEBSITES IS NORTH AMERICA’S LEADING PROVIDER OF WEBSITES DESIGNED SPECIFICALLY FOR FINANCIAL SERVICES PROFESSIONALS. IT WORKS CLOSELY WITH ADVISORS AND FINANCIAL INSTITUTIONS TO DELIVER EFFICIENT; COMPLIANT AND HIGH QUALITY PRODUCTS.
LOIC JEANJEANOnline Marketing Manager [email protected] jjloic advisorwebsites